Link copied to clipboard

# CustomerGauge vs Upland Kapost Comparison - What are their main differences?

Share
[
Export
](/compare/customergauge/upland-kapost/export.csv)

CustomerGaugeUpland Kapost[+ Add Product](#)

Reviews

**CustomerGauge** [

4.6/5(50)

](https://www.g2.com/products/customergauge/reviews#reviews)

**Upland Kapost** [

4/5(42)

](https://www.g2.com/products/upland-kapost/reviews#reviews)

Pricing

**CustomerGauge**
No pricing available

**Upland Kapost**
 **$3,500** per month · Kapost Marketing Operating System

**Pricing Insights**
from reviews

Time to Implement

**CustomerGauge**
2 months

Based on 7 responses

**Upland Kapost**
1 monthFaster

Based on 10 responses

Return on Investment

**CustomerGauge**
13 months

Based on 5 responses

**Upland Kapost**
Not enough reviews yet

Perceived Cost

**CustomerGauge**
$$$$$

**Upland Kapost**
$$$$$

Average Discount

**CustomerGauge**
Not enough reviews yet

**Upland Kapost**
Not enough reviews yet

 ![CustomerGauge](https://images.g2crowd.com/uploads/product/hd_favicon/59d0387941065ff47d0887ae1c1ff3e2/customergauge.svg "CustomerGauge")

 ![Upland Kapost](https://images.g2crowd.com/uploads/product/hd_favicon/86dd55276e3da321c4e859f6b15f5e49/upland-kapost.svg "Upland Kapost")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

 ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message

 ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call

Who do you want to talk with?

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent

 ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human

Pros & Cons

**CustomerGauge**
Not enough data

**Upland Kapost**
Not enough data

Screenshots

**CustomerGauge**
 ![CustomerGauge screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/139339/survey.png)

**Upland Kapost**
 ![Upland Kapost screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/45092/expirable-direct-uploads_2Fa5fb04e1-c2f2-415f-b360-8b560b77e956_2FKapost_ScreenShot.jpg)

Ratings

Meets Requirements

**CustomerGauge**

8.7

8.740

**Upland Kapost**

7.8

7.838

Ease of Use

**CustomerGauge**

8.6

8.641

**Upland Kapost**

7.5

7.538

Ease of Setup

**CustomerGauge**

8.6

8.634

**Upland Kapost**

7.4

7.416

Ease of Admin

**CustomerGauge**

8.6

8.634

**Upland Kapost**

8.1

8.116

Quality of Support

**CustomerGauge**

9.6

9.641

**Upland Kapost**

8.5

8.533

Has the product been a good partner in doing business?

**CustomerGauge**

9.5

9.533

**Upland Kapost**

8.8

8.817

Product Direction (% positive)

**CustomerGauge**

9.7

9.739

**Upland Kapost**

7.9

7.938

Features

Feedback Analytics[Hide 12 FeaturesShow 12 Features](javascript:void(0);)

8.0

6

Not enough data

Feedback Management

Tagging

7.8(won by default)

6

Not enough data

Segmentation

7.5(won by default)

6

Not enough data

Custom Reports and Dashboards

8.9(won by default)

6

Not enough data

Feedback Analysis

Thematic Analysis

8.3(won by default)

5

Not enough data

Sentiment Analysis

6.3(won by default)

5

Not enough data

NPS/CSAT Scoring

8.6(won by default)

6

Not enough data

Feedback Sources

Online Reviews

7.7(won by default)

5

Not enough data

Surveys

9.2(won by default)

6

Not enough data

Social Media

8.3(won by default)

6

Not enough data

Customer Service Channels

9.4(won by default)

6

Not enough data

Generative AI

AI Text Generation

6.7(won by default)

5

Not enough data

AI Text Summarization

7.7(won by default)

5

Not enough data

Content Creation[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

Not enough data

8.5

12

Planning

Scheduling Integration

Not enough data

Not enough data

Publishing

Execute Content Publication

Not enough data

Not enough data

Social Media

Social Media Integration

Not enough data

Not enough data

Planning

Collaborative Editorial Calendars / Scheduling Content

Not enough data

8.5(won by default)

12

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

AI Text-to-Image

Not enough data

Not enough data

AI Text-to-Video

Not enough data

Not enough data

Agentic AI - Content Creation

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Show 6 feature categories with incomplete data

Content Marketing[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Content Creation

Content Creation Tools

Not enough data

Not enough data

Content Curation

Not enough data

Not enough data

Buyer Personas

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Optimization

SEO

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Dashboards & Reporting

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

ROI Reporting

Not enough data

Not enough data

Logistics

Customizable Templated Workflows

Not enough data

Not enough data

Internal Communication

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Editing and Approval Tools

Not enough data

Not enough data

Distribution Features

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Additional Functionality

Alerts/Notifications

Not enough data

Not enough data

Publish Scheduling

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Editorial Calendar

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Channel Campaigns

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Customer Revenue Optimization[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

Not enough data

Not enough data

Sales Team

Flexible Sales Process

Not enough data

Not enough data

Training Mode

Not enough data

Not enough data

Playbooks

Not enough data

Not enough data

Intelligence

Opportunity Identification

Not enough data

Not enough data

Zero-touch Renewals

Not enough data

Not enough data

Smart Content

Not enough data

Not enough data

Mapping

Multiple Org Charts

Not enough data

Not enough data

Stakeholder Roles

Not enough data

Not enough data

Agentic AI - Customer Revenue Optimization

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Customer Journey Analytics[Hide 13 FeaturesShow 13 Features](javascript:void(0);)

Not enough data

Not enough data

Platform Basics

Dynamic Segmentation

Not enough data

Not enough data

Journey Optimization

Not enough data

Not enough data

Platform Data

Journey Reporting

Not enough data

Not enough data

Trends Reporting

Not enough data

Not enough data

Dashboards

Not enough data

Not enough data

Advanced Data Filtering

Not enough data

Not enough data

Platform Additional Functionality

Journey Mapping

Not enough data

Not enough data

Integrations

Not enough data

Not enough data

Automated Alerts

Not enough data

Not enough data

Agentic AI - Customer Journey Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Experience Management[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

Not enough data

Not enough data

Analytics

Net Promoter Score (NPS)

Not enough data

Not enough data

Customer Satisfaction (CSAT) Score

Not enough data

Not enough data

Customer Effort Score (CES)

Not enough data

Not enough data

Gamification

Feature Not Available

Not enough data

Customization

Stakeholder Management

Not enough data

Not enough data

Multilanguage Support

Not enough data

Not enough data

Multiple Branding Support

Not enough data

Not enough data

Vertical-specific Solutions

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Knowledge Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Negative Feedback Management

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - Experience Management

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Additional Functionality

Real-Time Reporting

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

NPS Survey Structure

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Text Analysis

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

API

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Multi-Channel Support

Not enough data

Not enough data

Customer Advocacy[Hide 93 FeaturesShow 93 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Customer Advocacy

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

AI Copilot

Not enough data

Not enough data

Email Alerts

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

API

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Pre-Approved Content Library

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Customer Advocacy

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Employee Advocacy

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Distribution

Not enough data

Not enough data

Nonprofit Advocacy

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Discount Management

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Incentive Management

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customer Accounts

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Community Management

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Gift Card Management

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Social Engagement

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Loyalty Program

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Rewards Program

Not enough data

Not enough data

Advocate Management

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Pipeline Management

Not enough data

Not enough data

Reference Request Automation

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Nomination Tracking

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Reference Usage Tracking

Not enough data

Not enough data

Audio References

Not enough data

Not enough data

For Sales/Marketing

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Video References

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Program Notices

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Referral Templates

Not enough data

Not enough data

For Customer Referrals

Not enough data

Not enough data

For Employee Referrals

Not enough data

Not enough data

Lead Engagement

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Brand Advocacy[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

Not enough data

Not enough data

Discovery

Referral Program

Not enough data

Not enough data

Incentives

Not enough data

Not enough data

3rd-Party Trends

Not enough data

Not enough data

Insight

Monitoring

Not enough data

Not enough data

Adoption Insight

Not enough data

Not enough data

Engagement Analysis

Not enough data

Not enough data

Mobile

Mobile Optimization

Not enough data

Not enough data

Platform

Multichannel Sharing

Not enough data

Not enough data

Forum

Not enough data

Not enough data

Integration

Not enough data

Not enough data

Content Distribution

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![CustomerGauge](https://images.g2crowd.com/uploads/product/hd_favicon/59d0387941065ff47d0887ae1c1ff3e2/customergauge.svg "CustomerGauge")](https://www.g2.com/products/customergauge/reviews)

CustomerGauge

Small-Business(50 or fewer emp.)

19.6%

Mid-Market(51-1000 emp.)

39.1%

Enterprise(\> 1000 emp.)

41.3%

[![Upland Kapost](https://images.g2crowd.com/uploads/product/hd_favicon/86dd55276e3da321c4e859f6b15f5e49/upland-kapost.svg "Upland Kapost")](https://www.g2.com/products/upland-kapost/reviews)

Upland Kapost

Small-Business(50 or fewer emp.)

9.5%

Mid-Market(51-1000 emp.)

66.7%

Enterprise(\> 1000 emp.)

23.8%

Small-Business

(50 or fewer emp.)

19.6%

9.5%

Mid-Market

(51-1000 emp.)

39.1%

66.7%

Enterprise

(\> 1000 emp.)

41.3%

23.8%

Reviewers' Industry

[![CustomerGauge](https://images.g2crowd.com/uploads/product/hd_favicon/59d0387941065ff47d0887ae1c1ff3e2/customergauge.svg "CustomerGauge")](https://www.g2.com/products/customergauge/reviews)
CustomerGauge

Information Technology and Services

13.0%

Computer Software

10.9%

Food & Beverages

10.9%

Telecommunications

8.7%

Consulting

4.3%

Other

52.2%

[![Upland Kapost](https://images.g2crowd.com/uploads/product/hd_favicon/86dd55276e3da321c4e859f6b15f5e49/upland-kapost.svg "Upland Kapost")](https://www.g2.com/products/upland-kapost/reviews)
Upland Kapost

Information Technology and Services

35.7%

Computer Software

26.2%

Marketing and Advertising

11.9%

Printing

4.8%

Venture Capital & Private Equity

2.4%

Other

19.0%

Alternatives

**CustomerGauge Alternatives**

 ![Qualtrics Customer Experience](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-customer-experience%282%29.svg "Qualtrics Customer Experience")

[
Qualtrics Customer Experience
](/products/qualtrics-customer-experience/reviews)

 ![ChurnZero](https://images.g2crowd.com/uploads/product/hd_favicon/406ee354cde7795c1eda6dbbfc881232/churnzero.svg "ChurnZero")

[
ChurnZero
](/products/churnzero/reviews)

 ![Gainsight Customer Success](https://images.g2crowd.com/uploads/product/hd_favicon/b85529a71df779e1fe2a7192bb891e31/gainsight-customer-success.svg "Gainsight Customer Success")

[
Gainsight Customer Success
](/products/gainsight-customer-success/reviews)

 ![Medallia Customer Experience](https://images.g2crowd.com/uploads/product/hd_favicon/8b51395a78dd593b61bd23efdd512d12/medallia-customer-experience.svg "Medallia Customer Experience")

[
Medallia Customer Experience
](/products/medallia-customer-experience/reviews)

**Upland Kapost Alternatives**

 ![Contently](https://images.g2crowd.com/uploads/product/hd_favicon/1497287611/contently.svg "Contently")

[
Contently
](/products/contently/reviews)

 ![Skyword360](https://images.g2crowd.com/uploads/product/hd_favicon/626b73fc91f72d70ea0fb01bb4de137b/skyword360.svg "Skyword360")

[
Skyword
](/products/skyword360/reviews)

 ![Bynder](https://images.g2crowd.com/uploads/product/hd_favicon/61dcf45c7ad4a7bac2bbaf385d025c3a/bynder.svg "Bynder")

[
Bynder
](/products/bynder/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

## CustomerGauge vs Upland Kapost

When assessing the two solutions, reviewers found CustomerGauge easier to use, set up, and administer. Reviewers also preferred doing business with CustomerGauge overall.

- Reviewers felt that CustomerGauge meets the needs of their business better than Upland Kapost.
- When comparing quality of ongoing product support, reviewers felt that CustomerGauge is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of CustomerGauge over Upland Kapost.