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Compare Customer.io and WebEngage 
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At a Glance
Market Segments
Small-Business (59.5% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Talk To Us Up To 10K Monthly Active Users (MAU)
Customer.io
Star Rating
(660)4.4 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansWebEngage
Star Rating
(729)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that WebEngage excels in providing a unified platform for user data and engagement, making it easier for businesses to manage segmentation and multi-channel communication. Users appreciate the straightforward journey creation and the visibility it offers for campaign execution.
- Users say that Customer.io stands out for its real-time behavioral segmentation, which allows for dynamic audience grouping. This feature is particularly praised for enhancing customer engagement and marketing automation, making it a valuable tool for personalized marketing efforts.
- Reviewers mention that WebEngage's ease of use is a significant advantage, with many highlighting its intuitive interface and seamless integration with various applications. This user-friendly experience contributes to a smoother onboarding process, which is often a critical factor for new users.
- According to verified reviews, Customer.io's interface is noted for being smooth and easy to navigate, which enhances the overall user experience. Users find that this ease of understanding contributes to a pleasant experience, especially during initial setup.
- G2 reviewers highlight that while WebEngage has a strong focus on analytics and customer insights, some users feel that it could improve in specific areas of customization. However, the recent AI enhancements have been positively received, indicating a commitment to evolving the platform.
- Users report that Customer.io's customization capabilities are a strong point, allowing for tailored marketing strategies. However, some users have expressed a desire for more robust features in certain areas, such as automation and reporting, which could enhance its overall effectiveness.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
Customer.io
Free Trial is available
WebEngage
No trial information availableRatings
Meets Requirements
8.7
590
8.5
621
Ease of Use
8.3
601
8.8
625
Ease of Setup
7.9
403
8.3
395
Ease of Admin
8.6
277
8.7
264
Quality of Support
8.7
527
8.6
614
Has the product been a good partner in doing business?
9.0
275
8.8
264
Product Direction (% positive)
9.2
579
9.6
599
Features by Category
Email Marketing
8.8
410
|
Verified
8.8
337
|
Verified
8.8
394
|
Verified
8.8
330
|
Verified
8.4
389
|
Verified
8.6
329
|
Verified
8.3
368
|
Verified
8.5
302
|
Verified
Online Marketing
6.3
329
8.0
258
7.9
354
|
Verified
8.3
308
|
Verified
8.3
378
|
Verified
8.6
309
|
Verified
7.9
358
|
Verified
8.3
308
|
Verified
Feature Not Available
Feature Not Available
Lead Management
7.4
332
|
Verified
8.3
296
|
Verified
7.6
332
8.4
294
|
Verified
8.6
372
|
Verified
8.7
323
|
Verified
6.8
312
8.2
270
|
Verified
7.6
332
|
Verified
8.5
281
|
Verified
7.3
327
|
Verified
8.6
300
|
Verified
7.3
316
8.4
288
|
Verified
7.3
323
|
Verified
8.4
280
|
Verified
Campaign Management
7.7
338
8.4
296
|
Verified
7.0
321
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.5
307
7.8
243
Feature Not Available
Feature Not Available
Feature Not Available
7.7
248
Feature Not Available
7.7
246
Reporting & Analytics
7.7
371
|
Verified
8.4
330
|
Verified
6.9
333
|
Verified
8.4
321
|
Verified
6.5
323
8.0
307
|
Verified
6.3
312
8.0
300
|
Verified
Feature Not Available
7.5
243
Platform
8.2
365
|
Verified
8.5
301
|
Verified
8.5
361
|
Verified
8.6
289
|
Verified
8.5
358
|
Verified
8.9
301
|
Verified
7.8
330
|
Verified
8.1
255
|
Verified
7.7
348
|
Verified
8.2
271
|
Verified
8.8
359
|
Verified
8.6
288
|
Verified
7.2
313
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
6.3
66
8.1
19
6.4
67
8.4
18
6.7
62
8.2
17
6.3
64
8.4
17
6.2
63
8.4
17
6.3
65
8.3
17
Integration
8.3
373
|
Verified
8.5
303
|
Verified
8.3
366
|
Verified
8.5
306
|
Verified
7.6
336
|
Verified
8.2
279
|
Verified
Administration
8.1
266
8.6
179
7.4
236
8.0
176
8.1
252
8.2
166
8.9
265
8.7
181
7.7
238
7.9
154
7.8
244
8.4
174
Integrations
8.6
237
8.4
156
8.5
241
8.6
161
8.4
205
8.6
167
7.2
178
8.1
143
Platform
8.2
210
8.3
141
8.2
205
8.3
144
7.9
200
8.2
142
8.2
240
|
Verified
8.3
157
7.8
218
8.2
143
8.2
241
8.5
159
7.9
216
8.3
147
8.8
238
8.5
163
Visitor Behavior
Not enough data
8.4
129
|
Verified
Not enough data
8.7
132
|
Verified
Not enough data
7.9
122
|
Verified
Templates
Not enough data
8.2
119
|
Verified
Not enough data
8.6
125
|
Verified
Not enough data
8.5
127
|
Verified
Personalization
Not enough data
8.3
127
|
Verified
Not enough data
8.2
131
|
Verified
Not enough data
8.6
129
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
125
|
Verified
Not enough data
8.3
119
|
Verified
Not enough data
8.7
123
|
Verified
Not enough data
8.8
128
|
Verified
Multichannel
Not enough data
8.6
124
Not enough data
8.7
125
|
Verified
Not enough data
8.5
126
|
Verified
Administration
Not enough data
8.9
126
|
Verified
Not enough data
8.5
128
|
Verified
Not enough data
8.7
127
|
Verified
Not enough data
8.6
127
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
115
8.7
256
8.7
112
9.0
258
8.2
107
8.8
259
8.8
120
8.8
264
8.8
114
8.9
258
Analytics
8.4
114
8.5
270
7.6
105
8.3
255
Optimization
8.5
112
8.6
233
8.9
114
8.9
260
8.0
110
8.3
238
8.4
112
8.4
231
Agentic AI - Push Notification
6.4
14
7.3
10
6.9
14
7.0
10
6.5
14
7.0
10
Text Messaging
8.4
84
8.8
222
|
Verified
Feature Not Available
Feature Not Available
8.2
80
8.6
210
|
Verified
Feature Not Available
7.9
178
6.8
75
8.5
211
|
Verified
6.5
77
7.4
161
8.7
87
8.9
202
|
Verified
8.2
79
8.8
199
|
Verified
SMS Platform
7.5
82
8.3
223
|
Verified
8.3
85
8.8
224
|
Verified
7.2
73
7.9
150
6.2
71
Feature Not Available
6.7
71
7.9
170
8.3
83
8.7
204
|
Verified
Agentic AI - SMS Marketing
6.4
17
7.5
8
6.4
17
7.5
8
7.5
17
7.7
8
7.2
17
7.6
7
7.0
17
7.4
7
6.7
18
6.9
7
Data Sourcing
7.5
93
8.3
119
7.7
95
8.2
118
7.3
97
8.4
117
8.2
95
8.4
122
Intelligence
7.3
91
8.6
121
5.8
88
7.8
122
5.9
87
7.9
116
Platform Basics
Not enough data
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Agentic AI - Customer Journey Mapping
Not enough data
6.7
5
Platform Basics
Not enough data
8.5
271
|
Verified
Not enough data
8.9
273
|
Verified
Platform Data
Not enough data
8.7
280
|
Verified
Not enough data
8.4
263
|
Verified
Not enough data
8.7
275
|
Verified
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
8.8
271
|
Verified
Not enough data
8.7
270
|
Verified
Not enough data
8.4
265
Agentic AI - Customer Journey Analytics
Not enough data
7.8
10
Not enough data
6.8
10
Not enough data
8.0
10
Not enough data
7.7
10
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.1
49
Not enough data
8.9
50
Not enough data
8.3
49
Not enough data
9.0
48
Not enough data
9.0
49
Not enough data
8.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.9
48
Not enough data
8.8
49
Not enough data
8.1
47
Not enough data
8.5
50
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
8.3
121
8.0
69
8.9
130
|
Verified
6.2
56
8.2
114
Feature Not Available
8.4
118
Campaigns
7.3
57
8.3
111
|
Verified
8.0
62
9.1
129
|
Verified
7.3
61
8.9
119
|
Verified
Feature Not Available
Feature Not Available
9.3
69
9.0
120
9.2
70
8.8
123
Engagement
6.9
54
8.3
110
Platform
8.0
62
8.8
120
Feature Not Available
8.7
110
|
Verified
7.6
60
8.6
104
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Marketing Operations
Not enough data
8.3
213
|
Verified
Not enough data
8.6
224
|
Verified
Not enough data
8.6
232
|
Verified
Not enough data
8.9
230
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
231
|
Verified
Not enough data
8.5
236
|
Verified
Not enough data
8.4
229
|
Verified
Not enough data
8.6
230
|
Verified
Not enough data
8.3
223
|
Verified
Not enough data
8.0
198
Agentic AI - Marketing Analytics
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.1
6
Categories
Categories
Shared Categories
Customer.io and WebEngage are categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, Mobile Marketing, Marketing Automation, and Customer Data Platform (CDP)
Unique Categories
Customer.io has no unique categories
WebEngage is categorized as Customer Journey Mapping, E-Commerce Personalization, Customer Journey Analytics, Marketing Analytics, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.7%
Financial Services
13.3%
Information Technology and Services
9.4%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
5.0%
Other
49.6%
Financial Services
11.7%
Education Management
11.5%
Marketing and Advertising
7.3%
Information Technology and Services
5.5%
E-Learning
5.5%
Other
58.6%
Alternatives
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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