Compare Customer.io and Twilio Segment
At a Glance
Market Segments
Small-Business (59.0% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
$120 Per month
Customer.io
Star Rating
(824)4.4 out of 5
Market Segments
Small-Business (59.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plans
Twilio Segment
Star Rating
(565)4.5 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Twilio Segment excels in ease of setup, with many users highlighting the straightforward initial configuration process. One user mentioned, "Setting it up was straightforward, and it's an effective tool for tagging website activity," which indicates a smooth onboarding experience.
- Users say that Customer.io offers remarkable flexibility and customization, particularly for developers. Reviewers appreciate its robust connectivity, with one stating, "The most valuable part of Customer.io for me is undoubtedly its robust connectivity and the sheer flexibility it offers for customization."
- According to verified reviews, Twilio Segment is praised for its ability to integrate with numerous data sources effortlessly. Users noted, "Segment connects to all the various platforms that we're using which makes it very easy to send data around. No engineering needed," showcasing its user-friendly integration capabilities.
- Reviewers mention that Customer.io's Visual Workflow Builder is a standout feature, allowing users to create complex logic-based flows with ease. One user highlighted, "I find the Visual Workflow Builder, known as Campaigns, to be the most useful part of the platform," emphasizing its intuitive design for managing campaigns.
- Users report that while Twilio Segment has a slight edge in ease of use, Customer.io is continuously evolving, adding new functionalities that enhance user experience. A reviewer noted, "What I like the most is that Customer.io keeps evolving and adding new functionality including AI features," indicating a commitment to improvement.
- G2 reviewers indicate that Customer.io has a stronger overall market presence, reflected in its higher G2 Score and a greater volume of recent reviews. This suggests that it may be a more reliable choice for businesses looking for a well-supported platform, especially for small businesses, as highlighted by its user base composition.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Customer.io
Free Trial is available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
8.7
663
8.9
429
Ease of Use
8.3
685
8.7
431
Ease of Setup
8.0
477
8.5
247
Ease of Admin
8.6
278
8.9
237
Quality of Support
8.6
591
8.6
369
Has the product been a good partner in doing business?
9.0
277
8.8
225
Product Direction (% positive)
9.1
657
8.3
389
Features by Category
Email Marketing
8.8
448
|
Verified
Not enough data
8.8
425
|
Verified
Not enough data
8.4
394
|
Verified
Not enough data
8.4
387
|
Verified
Not enough data
Online Marketing
6.3
331
Not enough data
8.0
360
|
Verified
Not enough data
8.4
384
|
Verified
Not enough data
7.9
361
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
7.4
335
|
Verified
Not enough data
7.6
330
Not enough data
8.6
403
|
Verified
Not enough data
6.8
310
Not enough data
7.6
336
|
Verified
Not enough data
7.3
334
|
Verified
Not enough data
7.3
315
Not enough data
7.3
323
|
Verified
Not enough data
Campaign Management
7.7
344
Not enough data
7.0
320
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.6
306
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
7.8
390
|
Verified
Not enough data
6.9
332
|
Verified
Not enough data
6.5
321
Not enough data
6.3
310
Not enough data
Feature Not Available
Not enough data
Platform
8.3
377
|
Verified
Not enough data
8.5
393
|
Verified
Not enough data
8.5
357
|
Verified
Not enough data
7.7
332
|
Verified
Not enough data
7.7
347
|
Verified
Not enough data
8.7
376
|
Verified
Not enough data
7.2
312
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
69
Not enough data
6.5
69
Not enough data
6.8
63
Not enough data
6.4
65
Not enough data
6.3
66
Not enough data
6.3
67
Not enough data
Integration
8.3
376
|
Verified
Not enough data
8.3
384
|
Verified
Not enough data
7.6
343
|
Verified
Not enough data
Administration
8.1
267
Not enough data
7.4
235
Not enough data
8.1
252
Not enough data
8.9
267
Not enough data
7.7
237
Not enough data
7.8
243
Not enough data
Integrations
8.6
237
Not enough data
8.5
240
Not enough data
8.4
205
Not enough data
7.2
178
Not enough data
Platform
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
243
Not enough data
7.9
216
Not enough data
8.8
240
Not enough data
Campaigns
8.6
114
Not enough data
8.7
111
Not enough data
8.3
106
Not enough data
8.8
119
Not enough data
8.8
113
Not enough data
Analytics
8.3
115
Not enough data
7.6
105
Not enough data
Optimization
8.5
111
Not enough data
8.8
113
Not enough data
8.0
109
Not enough data
8.5
112
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.5
85
Not enough data
Feature Not Available
Not enough data
8.3
79
Not enough data
Feature Not Available
Not enough data
6.8
74
Not enough data
6.5
76
Not enough data
8.7
86
Not enough data
8.2
78
Not enough data
SMS Platform
7.5
81
Not enough data
8.3
84
Not enough data
7.2
72
Not enough data
6.2
70
Not enough data
6.7
70
Not enough data
8.3
82
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
91
8.5
142
|
Verified
7.7
93
8.7
148
|
Verified
7.3
95
Feature Not Available
8.2
93
8.6
138
|
Verified
Intelligence
7.3
89
8.0
123
|
Verified
5.8
87
6.9
85
|
Verified
5.8
85
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Agentic AI - Personalization
5.5
33
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
68
Not enough data
6.2
55
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
56
Not enough data
8.0
62
Not enough data
7.4
62
Not enough data
Feature Not Available
Not enough data
9.3
69
Not enough data
9.2
70
Not enough data
Engagement
6.9
53
Not enough data
Platform
8.0
61
Not enough data
Feature Not Available
Not enough data
7.6
59
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Customer.io and Twilio Segment are categorized as Customer Data Platform (CDP)
Unique Categories
Customer.io is categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, Mobile Marketing, and Marketing Automation
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.9%
Financial Services
13.4%
Information Technology and Services
9.1%
Marketing and Advertising
8.2%
Health, Wellness and Fitness
5.2%
Other
49.2%
Computer Software
21.7%
Information Technology and Services
12.8%
Financial Services
9.0%
Internet
7.2%
Marketing and Advertising
5.2%
Other
43.9%
Alternatives
Discussions
What is Customer.io used for?
1 Comment
AN
customer.io is an incredibly feature-packed combination of user messaging services into one platform.Read more
Is it available in Bangladesh?
1 Comment
G2
Visit ClimaxRecovery or send an email to info@climaxrecovery.com +1 909 248 4443
Provide all necessary information
Recovery process starts, and your...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
Is segment an ETL tool?
1 Comment
CW
Segment has a reverse ETL functionality, but is not an ETL tool.Read more
