Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and Customer.io 
Featured Products
At a Glance
Market Segments
Mid-Market (48.1% of reviews)
Small-Business (58.8% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
Starting at $100.00 Per Month
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,449)4.0 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansCustomer.io
Star Rating
(734)4.4 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in delivering a comprehensive view of customer interactions, which is crucial for creating personalized, multi-channel marketing campaigns. Users appreciate its advanced automation features, particularly the Journey Builder, which allows for sophisticated, multi-step customer journeys triggered by user actions.
- Users say that Customer.io stands out for its flexibility and robust connectivity, making it particularly appealing for developers. The platform's Visual Workflow Builder, known as Campaigns, is highlighted for its ability to set up complex logic-based flows effortlessly, allowing users to send targeted messages based on specific events and attributes.
- Reviewers mention that while Salesforce Marketing Cloud has a strong reputation for its AI-driven insights, some users find it challenging to navigate due to its complexity. This can lead to a steeper learning curve, especially for those who are not as tech-savvy.
- According to verified reviews, Customer.io is praised for its continuous evolution and the addition of new functionalities, including AI features. Users appreciate that the platform is accessible to both coders and non-coders, making it easier for teams with varying technical skills to create effective marketing campaigns.
- G2 reviewers highlight that Salesforce Marketing Cloud's strength lies in its ability to manage email deliverability and segmentation effectively, which is crucial for successful email marketing. Users report high satisfaction with its capabilities in these areas, contributing to its overall positive ratings.
- Users report that while Customer.io offers a competitive entry-level price, making it attractive for small businesses, Salesforce Marketing Cloud's higher pricing reflects its extensive features and capabilities, which may be more suitable for mid-market and larger enterprises looking for comprehensive marketing solutions.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableCustomer.io
Free Trial is available
Ratings
Meets Requirements
8.2
3,283
8.7
611
Ease of Use
7.6
3,460
8.3
623
Ease of Setup
7.3
1,948
7.9
421
Ease of Admin
7.8
1,715
8.6
278
Quality of Support
7.7
3,097
8.7
544
Has the product been a good partner in doing business?
8.0
1,680
9.0
277
Product Direction (% positive)
7.5
3,175
9.2
600
Features by Category
Email Marketing
7.9
1175
8.8
415
|
Verified
8.4
1172
8.8
399
|
Verified
8.1
1152
8.4
387
|
Verified
8.2
1070
8.3
371
|
Verified
Online Marketing
7.4
1065
6.3
329
7.4
891
8.0
354
|
Verified
7.5
843
8.3
378
|
Verified
7.2
918
7.9
357
|
Verified
7.3
854
Feature Not Available
Lead Management
8.0
1033
7.4
331
|
Verified
7.6
995
7.6
330
8.0
1044
8.6
378
|
Verified
7.9
1025
6.8
310
8.1
1025
7.6
331
|
Verified
7.8
965
7.3
328
|
Verified
7.9
923
7.3
314
8.3
1034
7.3
321
|
Verified
Campaign Management
7.6
875
7.7
337
7.6
771
7.0
319
7.1
669
Feature Not Available
6.7
201
Feature Not Available
Social
6.3
376
Feature Not Available
6.6
566
6.5
305
6.9
216
Feature Not Available
7.0
203
Feature Not Available
6.9
177
Feature Not Available
Reporting & Analytics
7.4
1068
7.7
374
|
Verified
6.9
892
6.9
331
|
Verified
6.5
770
6.5
321
6.5
716
6.3
310
6.5
703
Feature Not Available
Platform
7.0
633
8.2
368
|
Verified
7.8
191
8.5
367
|
Verified
8.0
679
8.5
357
|
Verified
7.4
168
7.8
328
|
Verified
7.4
129
7.7
346
|
Verified
8.0
670
8.8
360
|
Verified
7.8
139
7.2
311
|
Verified
Agentic AI - Marketing Automation
7.2
9
6.3
65
6.5
9
6.4
66
7.2
10
6.7
61
6.9
9
6.2
63
5.8
8
6.2
62
7.1
8
6.3
65
Integration
8.0
668
8.3
371
|
Verified
7.7
535
8.3
368
|
Verified
7.4
497
7.6
336
|
Verified
Administration
Not enough data
8.1
265
Not enough data
7.4
235
Not enough data
8.1
251
Not enough data
8.9
265
Not enough data
7.7
237
Not enough data
7.8
243
Integrations
Not enough data
8.6
236
Not enough data
8.5
240
Not enough data
8.4
205
Not enough data
7.2
177
Platform
Not enough data
8.2
209
Not enough data
8.2
204
Not enough data
7.9
199
Not enough data
8.2
239
|
Verified
Not enough data
7.8
217
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
29
8.6
114
9.2
28
8.7
111
9.1
29
8.3
106
9.2
28
8.8
119
9.2
30
8.8
113
Analytics
9.2
28
8.3
114
9.3
27
7.6
104
Optimization
9.0
27
8.5
111
9.5
28
8.8
113
9.4
27
8.0
109
8.9
28
8.4
111
Agentic AI - Push Notification
8.6
6
6.4
14
9.3
5
6.9
14
9.0
5
6.5
14
Segmentation
9.0
38
Not enough data
8.5
40
Not enough data
Targeting
9.2
41
Not enough data
9.0
40
Not enough data
Triggered Content
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Not enough data
Personalized Content
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
30
8.5
83
8.8
28
Feature Not Available
8.8
27
8.3
79
8.6
28
Feature Not Available
8.9
28
6.8
74
8.6
29
6.5
76
9.1
30
8.7
86
8.9
29
8.2
78
SMS Platform
9.0
27
7.5
81
9.2
28
8.3
84
8.4
29
7.2
72
7.8
29
6.2
70
8.4
26
6.7
70
8.6
29
8.3
82
Agentic AI - SMS Marketing
Not enough data
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Data Sourcing
Not enough data
7.5
91
Not enough data
7.7
93
Not enough data
7.3
95
Not enough data
8.2
93
Intelligence
Not enough data
7.3
89
Not enough data
5.8
86
Not enough data
5.8
85
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
Not enough data
8.0
44
Not enough data
Platform Data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
Feature Not Available
9.1
46
8.0
68
8.3
39
6.2
55
9.1
37
Feature Not Available
Campaigns
8.7
44
7.3
56
9.0
43
8.0
62
8.8
44
7.3
61
8.8
42
Feature Not Available
9.4
37
9.3
68
9.1
37
9.2
70
Engagement
8.4
42
6.9
53
Platform
8.9
42
8.0
61
8.8
43
Feature Not Available
8.6
43
7.6
59
Agentic AI - Mobile Marketing
8.1
6
6.7
6
8.1
6
7.2
6
8.1
6
6.1
6
7.8
6
6.7
6
8.1
6
6.4
6
8.3
6
6.9
6
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
100
Not enough data
8.7
106
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
115
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and Customer.io are categorized as Mobile Marketing, SMS Marketing, Push Notification, Marketing Automation, and Personalization
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as A/B Testing, Customer Journey Mapping, Attribution, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Lead Capture, Loyalty Management, Marketing Analytics, and Personalization Engines
Customer.io is categorized as Transactional Email and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.4%
Computer Software
15.0%
Financial Services
13.5%
Information Technology and Services
9.3%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.5%
Alternatives
Discussions
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
LC
Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to...Read more
What is Customer.io used for?
2 Comments
AN
customer.io is an incredibly feature-packed combination of user messaging services into one platform.Read more
Is it available in Bangladesh?
1 Comment
G2
Visit ClimaxRecovery or send an email to info@climaxrecovery.com +1 909 248 4443
Provide all necessary information
Recovery process starts, and your...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
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