Reduce your software costs by 18% overnight
Get Free Savings Assessment
  1. Home
  2. Marketing Automation Software
  3. Customer.io
  4. Sailthru
  5. Customer.io-vs-Sailthru

Compare Customer.io and Sailthru
Save

See this
side-by-side comparison of Customer.io vs. Sailthru
based on preference data from user reviews. Customer.io rates 4.2/5 stars with 101 reviews. By contrast, Sailthru rates 4.2/5 stars with 134 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
Add Product
Customer.io
Customer.io
(101)
4.2 out of 5
Customer.io
Answer a few questions to help the Customer.io community
Have you used Customer.io before?
Yes
Sailthru
Sailthru
(134)
4.2 out of 5
Sailthru
Optimized for quick response
Answer a few questions to help the Sailthru community
Have you used Sailthru before?
Yes
Star Rating
Customer.io
Customer.io
101 reviews
Sailthru
Sailthru
134 reviews
Market Segments
Customer.io
Customer.io
Small-Business (64.1% of reviews)
Sailthru
Sailthru
Mid-Market (62.4% of reviews)
Entry Level Price
Customer.io
Customer.io
$150 0 to 12,000 profiles
Sailthru
Sailthru
No pricing information available

Customer.io vs Sailthru

When assessing the two solutions, reviewers found Sailthru easier to use and administer. However, reviewers felt that Customer.io was easier to do business with overall. Finally, reviewers felt that the products are equally easy to set up.

  • Reviewers felt that Sailthru meets the needs of their business better than Customer.io.
  • When comparing quality of ongoing product support, reviewers felt that Sailthru is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Customer.io over Sailthru.
Categories
Shared Categories
Customer.io
Customer.io
Sailthru
Sailthru
Customer.io and Sailthru are categorized as Marketing Automation
Unique Categories
Customer.io
Customer.io is categorized as Push Notification and Transactional Email
Sailthru
Sailthru is categorized as Personalization and Mobile Marketing
Pricing
Customer.io
Customer.io Pricing
Basic
$1500 to 12,000 profiles
Premium
$995 102,000+ profiles
Free Trial
Sailthru
Sailthru Pricing
‐
‐
Free Trial Unavailable
Ask a Question

Have questions for Customer.io and Sailthru?

Start a private conversation.
Ratings
Meets Requirements
Customer.io
Customer.io
8.6
Responses: 86
Sailthru
Sailthru
8.7
Responses: 122
Ease of Use
Customer.io
Customer.io
8.0
Responses: 87
Sailthru
Sailthru
8.2
Responses: 122
Ease of Setup
Customer.io
Customer.io
8.0
Responses: 34
Sailthru
Sailthru
8.0
Responses: 46
Ease of Admin
Customer.io
Customer.io
8.2
Responses: 37
Sailthru
Sailthru
8.5
Responses: 49
Quality of Support
Customer.io
Customer.io
8.2
Responses: 81
Sailthru
Sailthru
8.4
Responses: 114
Ease of Doing Business With
Customer.io
Customer.io
9.2
Responses: 37
Sailthru
Sailthru
8.7
Responses: 46
Product Direction (% positive)
Customer.io
Customer.io
8.3
Responses: 87
Sailthru
Sailthru
7.4
Responses: 120
Features
Email Marketing
Building and Personalizing Emails
Customer.io
Customer.io
9.3
Responses: 5
Verified Feature
Sailthru
Sailthru
8.6
Responses: 87
Verified Feature
Sending Outbound Emails
Customer.io
Customer.io
9.0
Responses: 5
Verified Feature
Sailthru
Sailthru
9.0
Responses: 87
Verified Feature
Manage Email Deliverability
Customer.io
Customer.io
7.7
Responses: 5
Verified Feature
Sailthru
Sailthru
8.6
Responses: 88
Verified Feature
Automated Email Responses
Customer.io
Customer.io
9.0
Responses: 5
Verified Feature
Sailthru
Sailthru
8.6
Responses: 70
Verified Feature
Online Marketing
Landing Pages and Forms
Customer.io
Customer.io
Not enough data available
Sailthru
Sailthru
7.8
Responses: 51
Verified Feature
Dynamic Content
Customer.io
Customer.io
7.0
Responses: 5
Verified Feature
Sailthru
Sailthru
8.3
Responses: 65
Verified Feature
A/B Testing
Customer.io
Customer.io
8.7
Responses: 5
Verified Feature
Sailthru
Sailthru
8.6
Responses: 76
Verified Feature
Mobile Optimized
Customer.io
Customer.io
9.3
Responses: 5
Verified Feature
Sailthru
Sailthru
8.8
Responses: 67
Verified Feature
Search Tracking and Optimization
Customer.io
Customer.io
Feature Not Available
Sailthru
Sailthru
7.9
Responses: 7
Lead Management
Marketing Lead Database
Customer.io
Customer.io
9.3
Responses: 5
Verified Feature
Sailthru
Sailthru
7.5
Responses: 16
Verified Feature
Data Quality Management
Customer.io
Customer.io
9.3
Responses: 5
Sailthru
Sailthru
7.5
Responses: 31
Verified Feature
Segmentation
Customer.io
Customer.io
8.0
Responses: 5
Verified Feature
Sailthru
Sailthru
8.0
Responses: 34
Verified Feature
Lead Scoring and Grading
Customer.io
Customer.io
Not enough data available
Sailthru
Sailthru
7.3
Responses: 19
Verified Feature
Lead Nurturing
Customer.io
Customer.io
8.0
Responses: 5
Verified Feature
Sailthru
Sailthru
7.6
Responses: 24
Verified Feature
Online Behavior Tracking
Customer.io
Customer.io
9.0
Responses: 5
Verified Feature
Sailthru
Sailthru
7.5
Responses: 28
Verified Feature
Automated Alerts and Tasks
Customer.io
Customer.io
Feature Not Available
Sailthru
Sailthru
8.0
Responses: 20
Verified Feature
CRM Lead Integration
Customer.io
Customer.io
7.7
Responses: 5
Verified Feature
Sailthru
Sailthru
7.2
Responses: 21
Verified Feature
Campaign Management
Program Management
Customer.io
Customer.io
Not enough data available
Sailthru
Sailthru
8.5
Responses: 61
Verified Feature
Event / Webinar Marketing
Customer.io
Customer.io
Not enough data available
Sailthru
Sailthru
7.3
Responses: 5
Calendaring
Customer.io
Customer.io
Feature Not Available
Sailthru
Sailthru
9.3
Responses: 5
Budgeting
Customer.io
Customer.io
Feature Not Available
Sailthru
Sailthru
Not enough data available
Social
Social Listening
Customer.io
Customer.io
Not enough data available
Sailthru
Sailthru
8.0
Responses: 5
Social Sharing
Customer.io
Customer.io
8.3
Responses: 5
Sailthru
Sailthru
8.2
Responses: 41
Verified Feature
Social Campaigns
Customer.io
Customer.io
Feature Not Available
Sailthru
Sailthru
6.4
Responses: 6
Social Engagement
Customer.io
Customer.io
Not enough data available
Sailthru
Sailthru
7.7
Responses: 5
Social Ads
Customer.io
Customer.io
Not enough data available
Sailthru
Sailthru
6.7
Responses: 7
Reporting & Analytics
Basic Reporting
Customer.io
Customer.io
8.3
Responses: 5
Verified Feature
Sailthru
Sailthru
7.9
Responses: 88
Verified Feature
Web Analytics
Customer.io
Customer.io
Not enough data available
Sailthru
Sailthru
7.7
Responses: 69
Verified Feature
ROI Analytics
Customer.io
Customer.io
Not enough data available
Sailthru
Sailthru
7.8
Responses: 52
Verified Feature
Revenue Analytics
Customer.io
Customer.io
7.3
Responses: 5
Sailthru
Sailthru
7.6
Responses: 57
Verified Feature
SEO / Keyword Analytics
Customer.io
Customer.io
Feature Not Available
Sailthru
Sailthru
7.1
Responses: 8
Platform
Customization
Customer.io
Customer.io
Not enough data available
Sailthru
Sailthru
8.0
Responses: 30
Verified Feature
Workflow Capability
Customer.io
Customer.io
Not enough data available
Sailthru
Sailthru
7.8
Responses: 26
Verified Feature
User, Role, and Access Management
Customer.io
Customer.io
Not enough data available
Sailthru
Sailthru
8.7
Responses: 29
Verified Feature
Internationalization
Customer.io
Customer.io
Not enough data available
Sailthru
Sailthru
Not enough data available
Sandbox / Test Environments
Customer.io
Customer.io
Not enough data available
Sailthru
Sailthru
Not enough data available
Performance and Reliability
Customer.io
Customer.io
Not enough data available
Sailthru
Sailthru
8.7
Responses: 29
Verified Feature
Output Document Generation
Customer.io
Customer.io
Not enough data available
Sailthru
Sailthru
8.3
Responses: 20
Verified Feature
Integration
Data Import & Export Tools
Customer.io
Customer.io
Not enough data available
Sailthru
Sailthru
8.5
Responses: 27
Verified Feature
Integration APIs
Customer.io
Customer.io
Not enough data available
Sailthru
Sailthru
8.6
Responses: 27
Verified Feature
Breadth of Partner Applications
Customer.io
Customer.io
Not enough data available
Sailthru
Sailthru
7.9
Responses: 21
Verified Feature
Reviewers' Company Size
Reviewers of Customer.io were most often representing companies in the Small-Business segment, while reviewers for Sailthru were more commonly in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Customer.io
Customer.io
64.1%
Sailthru
Sailthru
21.1%
Mid-Market
(51-1000 emp.)
Customer.io
Customer.io
31.5%
Sailthru
Sailthru
62.4%
Enterprise
(> 1000 emp.)
Customer.io
Customer.io
4.3%
Sailthru
Sailthru
16.5%
Reviewers' Industry
Customer.io
Customer.io Industry
Internet
15.2%
Marketing and Advertising
12.0%
Information Technology and Services
7.6%
E-Learning
6.5%
Computer Software
6.5%
Other
52.2%
Sailthru
Sailthru Industry
Publishing
14.3%
Retail
12.0%
Media Production
9.0%
Marketing and Advertising
8.3%
Internet
7.5%
Other
48.9%
Reviews
Most Helpful Favorable Review
Customer.io
G
Agency in Market Research

That it is very easy to use it. I have fun using this program.

Sailthru
Corinne C.
CC
Corinne C.
User in Marketing and Advertising

Sailthru allows a company to really dive in and customize endless email campaigns to your database. Creating unique and personalized campaigns is their #1 priority.

Most Helpful Critical Review
Customer.io
Gordon H.
GH
Gordon H.
User in Retail

I enjoy your visual reports its easy to use and quick interface, I like to import contacts from other platforms, and send campaigns with newsletters and track their results to the extent whether they are open or not and also the price is accessible, I do...

Sailthru
GC
User in Consumer Goods

Ran into issues with capacity, speed, and reliability

Top Alternatives
Customer.io
Customer.io Alternatives
Iterable
Iterable
HubSpot Marketing Hub
HubSpot Marketing Hub
Drip
Drip
ActiveCampaign
ActiveCampaign
Sailthru
Sailthru Alternatives
dotdigital Engagement Cloud
dotdigital Engagement Cloud
Bronto Marketing Platform
Bronto Marketing Platform
Iterable
Iterable
Blueshift
Blueshift
Discussions
Customer.io
Customer.io Discussions
Monty the Mongoose crying
Customer.io has no discussions with answers
See all discussions
Sailthru
Sailthru Discussions
Monty the Mongoose crying
Sailthru has no discussions with answers
See all discussions
Screenshots
Customer.io
Customer.io Screenshots
1 of 3
2 of 3
3 of 3
Sailthru
Sailthru Screenshots
No screenshots provided
Downloads
Customer.io
Customer.io Downloads
No downloads provided
Sailthru
Sailthru Downloads
Download
Guide: Increasing Traffic from Email

Ask Customer.io a QuestionContact Customer.ioAsk Sailthru a QuestionContact Sailthru
Need help?
I can help.
Kate
Learning about Business Software?
Ask the community
Kate
Ask the community
Add Product
Customer.io
Customer.io
Get a Quote
Sailthru
Sailthru
Optimized for quick response
Get a Quote
We use cookies to enhance the functionality of our site and conduct anonymous analytics. With your permission, we may also use cookies to share information about your use of our Site with our social media, advertising, analytics, software, and other third party partners. To learn more, see our Cookie Policy.