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At a Glance
Market Segments
Small-Business (59.6% of reviews)
Mid-Market (51.0% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Free 1000000 events Per Month
Customer.io
Star Rating
(657)4.4 out of 5
Market Segments
Small-Business (59.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansRudderStack
Star Rating
(52)4.7 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1000000 events Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Customer.io excels in email marketing features, particularly in "Email Campaigns" with a score of 9.6, while RudderStack shines in "Quality of Support" with a remarkable score of 9.7, indicating a strong emphasis on customer service.
- Reviewers mention that Customer.io's "Email Segmentation" feature is highly rated at 9.1, allowing for precise targeting, whereas RudderStack's "Data Enrichment" feature scores 8.0, providing users with valuable insights into their audience.
- G2 users highlight that Customer.io has a more robust "Automated Email Responses" feature with a score of 8.4, while RudderStack's "Real-Time Integration" feature is rated at 8.8, showcasing its strength in data synchronization.
- Users on G2 report that Customer.io's "Dynamic Content" feature scores 8.1, allowing for personalized user experiences, while RudderStack's "Expandability" feature is rated 8.5, indicating its flexibility in integrating with other systems.
- Reviewers say that Customer.io's "Ease of Use" is rated at 8.4, which is slightly lower than RudderStack's 9.0, suggesting that users find RudderStack more intuitive and user-friendly.
- Users report that Customer.io's "Campaign Management" capabilities are rated at 7.7, while RudderStack's "API Integrations" score of 9.0 highlights its superior ability to connect with various applications seamlessly.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
RudderStack
Free
Free
1000000 events Per Month
Best for startups and small teams who need to stream event data
- 15+ SDK sources
- 180+ cloud destinations
- Warehouse Destinations
Free Trial
Customer.io
Free Trial is available
RudderStack
Free Trial is available
Ratings
Meets Requirements
8.7
586
9.1
48
Ease of Use
8.3
597
8.9
49
Ease of Setup
7.9
399
8.9
37
Ease of Admin
8.6
275
9.3
34
Quality of Support
8.7
524
9.6
47
Has the product been a good partner in doing business?
9.0
273
9.5
35
Product Direction (% positive)
9.2
576
10.0
45
Features by Category
Email Marketing
8.8
409
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
388
|
Verified
Not enough data
8.3
368
|
Verified
Not enough data
Online Marketing
6.3
329
Not enough data
7.9
354
|
Verified
Not enough data
8.3
378
|
Verified
Not enough data
7.9
357
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
7.4
331
|
Verified
Not enough data
7.6
332
Not enough data
8.6
371
|
Verified
Not enough data
6.8
312
Not enough data
7.6
332
|
Verified
Not enough data
7.3
327
|
Verified
Not enough data
7.3
316
Not enough data
7.3
323
|
Verified
Not enough data
Campaign Management
7.7
338
Not enough data
7.0
321
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.5
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
7.7
371
|
Verified
Not enough data
6.9
333
|
Verified
Not enough data
6.5
323
Not enough data
6.3
312
Not enough data
Feature Not Available
Not enough data
Platform
8.2
365
|
Verified
Not enough data
8.5
361
|
Verified
Not enough data
8.5
358
|
Verified
Not enough data
7.8
330
|
Verified
Not enough data
7.7
348
|
Verified
Not enough data
8.8
358
|
Verified
Not enough data
7.2
313
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
65
Not enough data
Integration
8.3
373
|
Verified
Not enough data
8.3
366
|
Verified
Not enough data
7.6
336
|
Verified
Not enough data
Administration
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
265
Not enough data
7.7
238
Not enough data
7.8
244
Not enough data
Integrations
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Not enough data
Platform
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Data
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.7
6
Analytics
Not enough data
5.7
5
Campaigns
8.6
115
Not enough data
8.7
112
Not enough data
8.2
107
Not enough data
8.8
120
Not enough data
8.8
114
Not enough data
Analytics
8.4
114
Not enough data
7.6
105
Not enough data
Optimization
8.5
112
Not enough data
8.9
114
Not enough data
8.0
110
Not enough data
8.4
112
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diverse Extraction Points
Not enough data
Not enough data
Administration
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
8.6
6
Not enough data
6.3
5
Management
Not enough data
9.0
5
Not enough data
8.3
5
Not enough data
9.3
5
Not enough data
6.9
6
Not enough data
8.3
5
Compliance
Not enough data
9.3
5
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
9.3
5
Security
Not enough data
8.9
6
Not enough data
8.7
5
Not enough data
Not enough data
Data Quality
Not enough data
9.2
6
Not enough data
10.0
6
Not enough data
10.0
5
Maintainence
Not enough data
9.3
5
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.4
84
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
Feature Not Available
Not enough data
6.8
75
Not enough data
6.5
77
Not enough data
8.7
87
Not enough data
8.2
79
Not enough data
SMS Platform
7.5
82
Not enough data
8.3
85
Not enough data
7.2
73
Not enough data
6.2
71
Not enough data
6.7
71
Not enough data
8.3
83
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
93
8.4
15
7.7
95
8.7
15
7.3
97
6.9
14
8.2
95
8.5
14
Intelligence
7.3
91
6.0
12
5.8
88
5.2
10
5.9
87
5.2
10
Development
Not enough data
8.8
8
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration Options
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Deployment
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.9
6
Not enough data
6.3
5
Management
Not enough data
6.0
5
Not enough data
7.7
5
Integration Options
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
7.7
5
Not enough data
5.7
5
Data Management
Not enough data
8.3
10
Not enough data
7.8
10
Not enough data
7.7
10
Not enough data
8.7
10
Not enough data
7.2
10
Functionality
Not enough data
7.4
9
Not enough data
9.0
10
Not enough data
7.0
9
Not enough data
9.2
11
Not enough data
9.5
10
Not enough data
9.5
11
Not enough data
8.1
9
Security
Not enough data
9.4
9
Not enough data
8.3
9
Generative AI
Not enough data
6.0
5
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
69
Not enough data
6.2
56
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
57
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
69
Not enough data
9.2
70
Not enough data
Engagement
6.9
54
Not enough data
Platform
8.0
62
Not enough data
Feature Not Available
Not enough data
7.6
60
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Customer.io and RudderStack are categorized as Customer Data Platform (CDP)
Unique Categories
Customer.io is categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, Mobile Marketing, and Marketing Automation
RudderStack is categorized as Data Governance, E-Commerce Data Integration, iPaaS, Event Stream Processing, Data Extraction, and Reverse ETL
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
RudderStack
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.8%
Financial Services
13.4%
Information Technology and Services
9.5%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.6%
Computer Software
19.6%
Information Technology and Services
9.8%
Retail
7.8%
Hospital & Health Care
7.8%
Furniture
5.9%
Other
49.0%
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
RudderStack has no discussions with answers
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