Compare Customer.io and Planhat
Featured Products
At a Glance
Market Segments
Small-Business (58.9% of reviews)
Mid-Market (61.0% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Custom
Customer.io
Star Rating
(821)4.4 out of 5
Market Segments
Small-Business (58.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plans
Planhat
Star Rating
(926)4.5 out of 5
Market Segments
Mid-Market (61.0% of reviews)
Pros & Cons
Entry-Level Pricing
Custom
Learn more about Planhat
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in its flexibility and customization, particularly for developers. Users appreciate the ability to send custom events and attributes, which enhances their marketing strategies and allows for tailored customer interactions.
- Users say that Planhat shines in providing a 360° view of customer data by consolidating information from various systems like CRM and analytics tools. This integration helps teams eliminate data silos and gain comprehensive insights into customer health and engagement.
- Reviewers mention that Customer.io's Visual Workflow Builder is a standout feature, enabling users to create complex, logic-based flows with ease. This tool is particularly praised for its user-friendly interface, making it accessible for both technical and non-technical users.
- According to verified reviews, Planhat offers a clean and intuitive interface that simplifies tracking customer health and managing accounts. Users appreciate the customizable dashboards that allow them to visualize renewal risks effectively, enhancing their overall account management experience.
- G2 reviewers highlight that while Customer.io has a strong focus on evolving its platform with new features, including AI capabilities, some users feel that it may not always meet specific workflow needs as seamlessly as they would like.
- Users report that Planhat's configuration potential is impressive, allowing it to complement existing processes. However, some users have noted that the platform can be less intuitive during the initial setup compared to Customer.io, which has a more straightforward onboarding experience.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Planhat
From Start-up to Enterprise
Custom
Planhat is priced to fit your company size. You can view details here: https://www.planhat.com/pricing/
Free Trial
Customer.io
Free Trial is available
Planhat
No trial information availableRatings
Meets Requirements
8.7
661
8.6
755
Ease of Use
8.3
682
8.3
764
Ease of Setup
7.9
474
7.5
520
Ease of Admin
8.6
278
8.2
463
Quality of Support
8.6
589
9.2
731
Has the product been a good partner in doing business?
9.0
277
9.3
460
Product Direction (% positive)
9.1
655
9.2
706
Features by Category
Sales Force Automation
Not enough data
8.4
29
Not enough data
7.5
25
Not enough data
7.5
25
Not enough data
8.3
29
Not enough data
6.7
24
Not enough data
8.7
26
Not enough data
7.0
23
Not enough data
6.2
24
Not enough data
6.5
25
Marketing Automation
Not enough data
7.4
28
Not enough data
6.9
27
Not enough data
5.9
25
Not enough data
5.3
25
Customer Support
Not enough data
7.2
27
Not enough data
7.0
28
Not enough data
7.4
28
Not enough data
5.8
24
Not enough data
6.3
24
Reporting & Analytics
Not enough data
7.7
30
Not enough data
7.5
30
Not enough data
7.0
26
Mobile & Social
Not enough data
6.2
24
Not enough data
5.6
23
Not enough data
5.0
23
Platform
Not enough data
8.7
51
Not enough data
8.3
50
Not enough data
8.6
50
Not enough data
7.4
47
Not enough data
5.6
44
Not enough data
6.7
46
Not enough data
8.3
48
Not enough data
7.1
46
Integration
Not enough data
7.7
40
Not enough data
7.8
40
Not enough data
7.4
38
Generative AI
Not enough data
7.0
18
Agentic AI - CRM
Not enough data
6.1
17
Not enough data
6.4
17
Not enough data
6.7
18
Not enough data
5.9
17
Not enough data
6.5
16
Not enough data
6.1
16
Not enough data
6.0
16
Email Marketing
8.8
446
|
Verified
Not enough data
8.8
424
|
Verified
Not enough data
8.4
393
|
Verified
Not enough data
8.4
385
|
Verified
Not enough data
Online Marketing
6.3
331
Not enough data
8.0
359
|
Verified
Not enough data
8.4
384
|
Verified
Not enough data
7.9
361
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
7.4
335
|
Verified
Not enough data
7.6
330
Not enough data
8.6
403
|
Verified
Not enough data
6.8
310
Not enough data
7.6
336
|
Verified
Not enough data
7.3
334
|
Verified
Not enough data
7.3
314
Not enough data
7.3
323
|
Verified
Not enough data
Campaign Management
7.7
344
Not enough data
7.0
320
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.6
306
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
7.8
389
|
Verified
Not enough data
6.9
332
|
Verified
Not enough data
6.5
321
Not enough data
6.3
310
Not enough data
Feature Not Available
Not enough data
Platform
8.3
375
|
Verified
Not enough data
8.6
391
|
Verified
Not enough data
8.5
357
|
Verified
Not enough data
7.7
331
|
Verified
Not enough data
7.7
347
|
Verified
Not enough data
8.7
375
|
Verified
Not enough data
7.2
312
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
68
Not enough data
6.5
69
Not enough data
6.8
63
Not enough data
6.3
64
Not enough data
6.3
66
Not enough data
6.3
67
Not enough data
Integration
8.3
376
|
Verified
Not enough data
8.3
383
|
Verified
Not enough data
7.6
343
|
Verified
Not enough data
Administration
8.1
267
Not enough data
7.4
235
Not enough data
8.1
252
Not enough data
8.9
267
Not enough data
7.7
237
Not enough data
7.8
243
Not enough data
Integrations
8.6
237
Not enough data
8.5
240
Not enough data
8.4
205
Not enough data
7.2
178
Not enough data
Platform
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
243
Not enough data
7.9
216
Not enough data
8.8
240
Not enough data
Customer Information
Not enough data
8.7
566
|
Verified
Not enough data
8.8
552
|
Verified
Not enough data
8.8
569
|
Verified
Not enough data
8.2
548
|
Verified
Not enough data
8.5
515
|
Verified
Not enough data
8.0
494
|
Verified
Not enough data
7.2
422
|
Verified
Predictions
Not enough data
7.9
501
|
Verified
Not enough data
7.5
435
|
Verified
Not enough data
8.3
496
|
Verified
Not enough data
6.7
350
|
Verified
Platform
Not enough data
8.3
556
|
Verified
Not enough data
8.1
529
|
Verified
Not enough data
8.2
491
|
Verified
Not enough data
8.5
506
|
Verified
Not enough data
8.2
523
|
Verified
Not enough data
8.6
532
|
Verified
Not enough data
8.8
513
|
Verified
Not enough data
8.9
475
|
Verified
Not enough data
8.5
524
|
Verified
Not enough data
8.8
523
|
Verified
Generative AI
Not enough data
6.1
170
Not enough data
6.2
174
Agentic AI - Customer Success
Not enough data
6.3
98
Not enough data
6.7
98
Not enough data
6.8
101
Not enough data
6.5
97
Not enough data
6.2
99
Billing and Payments
Not enough data
7.9
80
Not enough data
7.6
68
Not enough data
7.5
74
Revenue Recognition
Not enough data
8.2
97
Not enough data
7.0
69
Not enough data
7.5
74
Revenue Optimization
Not enough data
8.1
103
Not enough data
7.4
78
Not enough data
8.2
106
Not enough data
7.8
92
Campaigns
8.6
114
Not enough data
8.7
111
Not enough data
8.3
106
Not enough data
8.8
119
Not enough data
8.8
113
Not enough data
Analytics
8.3
115
Not enough data
7.6
105
Not enough data
Optimization
8.5
111
Not enough data
8.8
113
Not enough data
8.0
109
Not enough data
8.5
112
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Product Analytics
Not enough data
8.6
81
Not enough data
8.2
81
Not enough data
8.9
77
Not enough data
7.7
66
Not enough data
8.4
79
Not enough data
8.3
67
Not enough data
8.3
75
Not enough data
8.5
81
Agentic AI - Product Analytics
Not enough data
6.5
19
Not enough data
7.0
18
Not enough data
6.2
17
Not enough data
6.6
18
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.5
85
Not enough data
Feature Not Available
Not enough data
8.3
79
Not enough data
Feature Not Available
Not enough data
6.8
74
Not enough data
6.5
76
Not enough data
8.7
86
Not enough data
8.2
78
Not enough data
SMS Platform
7.5
81
Not enough data
8.3
84
Not enough data
7.2
72
Not enough data
6.2
70
Not enough data
6.7
70
Not enough data
8.3
82
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
91
8.3
182
7.7
93
8.4
175
7.3
95
6.4
139
8.2
93
7.3
141
Intelligence
7.3
89
6.3
121
5.8
87
6.5
129
5.8
85
6.5
124
Sales Team
Not enough data
7.7
89
Not enough data
7.3
88
Not enough data
8.0
108
Intelligence
Not enough data
7.6
99
Not enough data
7.4
89
Not enough data
7.2
86
Mapping
Not enough data
6.9
84
Not enough data
8.2
99
Agentic AI - Customer Revenue Optimization
Not enough data
7.0
28
Not enough data
7.3
28
Not enough data
7.0
28
Not enough data
7.3
28
Not enough data
6.7
27
Not enough data
7.2
29
Platform Basics
Not enough data
8.0
167
Not enough data
7.9
152
Not enough data
8.2
146
Not enough data
7.7
132
Not enough data
7.8
137
Agentic AI - Customer Journey Mapping
Not enough data
6.4
36
Content
Not enough data
7.2
122
Not enough data
6.8
102
Not enough data
5.7
97
Not enough data
6.2
93
Not enough data
7.1
108
Collaboration
Not enough data
6.5
103
Not enough data
6.3
100
Not enough data
8.0
124
Not enough data
8.0
139
Not enough data
7.3
104
Not enough data
4.7
85
Onboarding Setup
Not enough data
8.6
252
Not enough data
8.1
256
Not enough data
8.6
258
Project Tracking
Not enough data
8.2
235
Not enough data
7.7
201
Not enough data
8.0
211
Not enough data
8.4
255
Not enough data
7.9
208
Customer Engagement
Not enough data
7.7
229
Not enough data
8.0
224
Not enough data
7.4
213
Not enough data
8.3
229
Not enough data
8.1
233
Agentic AI - Personalization
5.5
33
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
68
Not enough data
6.2
55
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
56
Not enough data
8.0
62
Not enough data
7.4
62
Not enough data
Feature Not Available
Not enough data
9.3
69
Not enough data
9.2
70
Not enough data
Engagement
6.9
53
Not enough data
Platform
8.0
61
Not enough data
Feature Not Available
Not enough data
7.6
59
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Functionality
Not enough data
7.6
54
Not enough data
7.4
50
Not enough data
7.5
46
Not enough data
7.2
49
Not enough data
7.2
54
Management
Not enough data
8.1
61
Not enough data
8.4
62
Not enough data
7.2
48
Not enough data
8.2
64
Not enough data
8.1
49
Generative AI
Not enough data
6.4
31
Not enough data
6.6
31
Categories
Categories
Shared Categories
Customer.io and Planhat are categorized as Customer Data Platform (CDP)
Unique Categories
Customer.io is categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, Mobile Marketing, and Marketing Automation
Planhat is categorized as Client Portal, Customer Journey Mapping, Customer Revenue Optimization, Product Analytics, Subscription Revenue Management, Customer Success, CRM, Data Quality, and Client Onboarding
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Planhat
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.8%
Financial Services
13.5%
Information Technology and Services
9.1%
Marketing and Advertising
8.1%
Health, Wellness and Fitness
5.3%
Other
49.3%
Computer Software
37.2%
Information Technology and Services
18.6%
Marketing and Advertising
8.1%
Education Management
2.4%
E-Learning
2.2%
Other
31.5%
Discussions
What is Customer.io used for?
1 Comment
AN
customer.io is an incredibly feature-packed combination of user messaging services into one platform.Read more
Is it available in Bangladesh?
1 Comment
G2
Visit ClimaxRecovery or send an email to info@climaxrecovery.com +1 909 248 4443
Provide all necessary information
Recovery process starts, and your...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
How long did it take to implement?
2 Comments
Official Response from Planhat
Comment deleted by user.Read more
It shouldbe good if we can export the changes etc on Playbooks or have a clear idea on NPS score expectations.
1 Comment
Official Response from Planhat
Hi Martha,
Thanks for your question!
We'd love to understand a bit deeper what you are trying to solve so please feel free to reach out to your CSM...Read more
How can I, launch two simultaneos NPScampaings
1 Comment
Official Response from Planhat
Hi Matheus, your CSM will be in touch shortly and help you to set it up :)
Read more
