Compare Customer.io and Outgrow 
Featured Products
At a Glance
Market Segments
Small-Business (58.8% of reviews)
Small-Business (81.4% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
$14.00
Customer.io
Star Rating
(732)4.4 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansOutgrow
Star Rating
(329)4.7 out of 5
Market Segments
Small-Business (81.4% of reviews)
Pros & Cons
Entry-Level Pricing
$14.00
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in its robust connectivity and flexibility, making it a favorite among developers. Users appreciate the ability to send custom events and attributes, which enhances their marketing strategies significantly.
- Users say that Outgrow stands out for its user-friendly interface and conditional logic builder. Many find the platform easy to navigate, which helps in creating engaging quizzes and forms that drive higher conversion rates.
- Reviewers mention that Customer.io's Visual Workflow Builder is a key feature, allowing for the effortless setup of complex logic-based flows. This capability is particularly praised for its ability to handle intricate marketing campaigns effectively.
- According to verified reviews, Outgrow's responsive design and excellent customer support are frequently highlighted. Users appreciate the quick assistance from the support team, which enhances their overall experience with the platform.
- G2 reviewers note that while Customer.io has a strong feature set, it sometimes faces challenges in ease of setup. Some users have reported configuration difficulties, which can hinder the onboarding process for new users.
- Users highlight that Outgrow's customization features are impressive, allowing businesses to tailor their quizzes and forms to meet specific needs. This flexibility is a significant advantage for those looking to engage their audience effectively.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Outgrow
Freelancer Limited
$14.00
3 Content Types including Outcome Quiz, Asesssment, Form and Survey
- 3 Content Types including Outcome Quiz, Asesssment, Form and Survey
- Embed
- Custom Branding - Limited Access
Free Trial
Customer.io
Free Trial is available
Outgrow
Free Trial is available
Ratings
Meets Requirements
8.7
610
9.4
263
Ease of Use
8.3
623
9.3
262
Ease of Setup
7.9
421
9.1
159
Ease of Admin
8.6
278
9.4
144
Quality of Support
8.7
544
9.4
261
Has the product been a good partner in doing business?
9.0
277
9.4
144
Product Direction (% positive)
9.2
598
9.4
246
Features by Category
Email Marketing
8.8
416
|
Verified
Not enough data
8.8
399
|
Verified
Not enough data
8.4
388
|
Verified
Not enough data
8.3
371
|
Verified
Not enough data
Online Marketing
6.3
330
Not enough data
8.0
354
|
Verified
Not enough data
8.3
379
|
Verified
Not enough data
7.9
358
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
7.4
332
|
Verified
Not enough data
7.6
331
Not enough data
8.6
377
|
Verified
Not enough data
6.8
311
Not enough data
7.6
332
|
Verified
Not enough data
7.3
329
|
Verified
Not enough data
7.3
315
Not enough data
7.3
322
|
Verified
Not enough data
Campaign Management
7.7
338
Not enough data
7.0
320
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.5
306
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
7.7
374
|
Verified
Not enough data
6.9
332
|
Verified
Not enough data
6.5
322
Not enough data
6.3
311
Not enough data
Feature Not Available
Not enough data
Platform
8.2
369
|
Verified
Not enough data
8.5
366
|
Verified
Not enough data
8.5
358
|
Verified
Not enough data
7.8
329
|
Verified
Not enough data
7.7
347
|
Verified
Not enough data
8.8
359
|
Verified
Not enough data
7.2
312
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
66
Not enough data
Integration
8.3
372
|
Verified
Not enough data
8.3
369
|
Verified
Not enough data
7.6
336
|
Verified
Not enough data
Administration
8.1
265
Not enough data
7.4
235
Not enough data
8.1
251
Not enough data
8.9
265
Not enough data
7.7
237
Not enough data
7.8
243
Not enough data
Integrations
8.6
236
Not enough data
8.5
240
Not enough data
8.4
205
Not enough data
7.2
177
Not enough data
Platform
8.2
209
Not enough data
8.2
204
Not enough data
7.9
199
Not enough data
8.2
239
|
Verified
Not enough data
7.8
217
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
9.7
5
Not enough data
10.0
5
Not enough data
9.0
5
Templates
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
10.0
5
Personalization
Not enough data
9.3
5
Not enough data
10.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
8.7
5
Not enough data
9.0
5
Multichannel
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
9.3
5
Administration
Not enough data
9.7
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
9.0
5
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
114
Not enough data
8.7
111
Not enough data
8.3
106
Not enough data
8.8
119
Not enough data
8.8
113
Not enough data
Analytics
8.3
114
Not enough data
7.6
104
Not enough data
Optimization
8.5
111
Not enough data
8.8
113
Not enough data
8.0
109
Not enough data
8.4
111
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Text Messaging
8.5
83
Not enough data
Feature Not Available
Not enough data
8.3
79
Not enough data
Feature Not Available
Not enough data
6.8
74
Not enough data
6.5
76
Not enough data
8.7
86
Not enough data
8.2
78
Not enough data
SMS Platform
7.5
81
Not enough data
8.3
84
Not enough data
7.2
72
Not enough data
6.2
70
Not enough data
6.7
70
Not enough data
8.3
82
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
92
Not enough data
7.7
94
Not enough data
7.3
96
Not enough data
8.2
94
Not enough data
Intelligence
7.3
90
Not enough data
5.8
87
Not enough data
5.8
86
Not enough data
Design and Customization
Not enough data
9.8
15
Not enough data
9.5
11
Not enough data
9.1
16
Not enough data
9.1
15
Campaigns
Not enough data
9.8
10
Not enough data
9.6
13
Not enough data
9.2
10
Not enough data
9.5
14
Integrations
Not enough data
9.6
15
Not enough data
9.0
13
Not enough data
9.6
12
Not enough data
9.5
14
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.1
20
Not enough data
8.9
20
Platform Reporting
Not enough data
8.7
19
Not enough data
8.8
21
Responses
Not enough data
9.1
17
Not enough data
8.6
18
Not enough data
8.9
17
Not enough data
9.3
17
Not enough data
9.3
17
Platform
Not enough data
9.4
18
Not enough data
9.2
17
Not enough data
9.4
16
Not enough data
8.9
18
Not enough data
8.8
18
Not enough data
8.9
18
Not enough data
8.9
18
Generative AI
Not enough data
8.3
14
Not enough data
8.9
14
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
9.0
54
|
Verified
Not enough data
9.0
51
|
Verified
Not enough data
Feature Not Available
Agentic AI - Lead Capture
Not enough data
8.1
20
Not enough data
7.7
20
Data Capture
Not enough data
Feature Not Available
Not enough data
8.5
50
|
Verified
Not enough data
8.2
47
|
Verified
Not enough data
8.9
51
|
Verified
Analytics
Not enough data
8.9
47
Not enough data
8.9
52
|
Verified
Customization
Not enough data
9.0
52
|
Verified
Not enough data
8.6
54
|
Verified
Not enough data
8.7
53
|
Verified
Not enough data
8.7
53
|
Verified
Content Creation
Not enough data
8.7
19
|
Verified
Agentic AI - Content Experience Platforms
Not enough data
7.3
8
Not enough data
6.5
8
Not enough data
7.9
7
Not enough data
7.3
8
Not enough data
6.5
8
Not enough data
7.1
8
Optimization
Not enough data
8.9
18
|
Verified
Survey Management
Not enough data
9.0
13
Not enough data
8.6
13
Not enough data
9.0
13
Not enough data
9.0
13
Survey Customization
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
9.1
13
Not enough data
7.8
12
Survey Insights
Not enough data
9.1
13
Not enough data
9.2
12
Not enough data
9.1
13
Not enough data
9.0
13
Agentic AI - Survey
Not enough data
8.9
11
Not enough data
8.3
12
Not enough data
8.8
12
Customization
Not enough data
9.1
25
Not enough data
9.2
25
Not enough data
9.3
26
Not enough data
9.4
24
Additional Functionality
Not enough data
9.4
26
Not enough data
7.5
25
Not enough data
9.2
24
Not enough data
8.2
25
Not enough data
9.1
26
Planning
Not enough data
8.8
27
Publishing
Not enough data
8.5
27
Social Media
Not enough data
8.6
26
Planning
Not enough data
8.7
85
Generative AI
Not enough data
8.3
26
Not enough data
8.1
26
Not enough data
8.6
21
Not enough data
7.6
26
Not enough data
7.1
22
Agentic AI - Content Creation
Not enough data
7.5
19
Not enough data
8.1
18
Not enough data
8.2
17
Not enough data
8.4
18
Not enough data
7.9
18
Not enough data
8.2
17
Not enough data
8.3
16
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
9.7
10
|
Verified
Not enough data
9.5
11
|
Verified
Not enough data
9.0
12
|
Verified
Not enough data
9.2
12
|
Verified
Process Management
Not enough data
9.8
9
|
Verified
Not enough data
9.1
9
Not enough data
9.3
9
|
Verified
Not enough data
9.2
10
System Management
Not enough data
9.2
11
Not enough data
9.2
11
Agentic AI - Personalization
5.4
32
8.1
7
6.3
33
8.3
7
5.7
32
8.3
7
5.7
32
7.9
7
5.4
32
8.1
7
5.5
33
8.1
7
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Interface Design
Not enough data
9.4
27
|
Verified
Not enough data
9.5
31
|
Verified
Not enough data
9.3
28
|
Verified
Not enough data
9.5
24
|
Verified
Data Control
Not enough data
8.9
23
|
Verified
Not enough data
9.5
23
|
Verified
Not enough data
9.4
24
|
Verified
Publishing
Not enough data
9.3
27
|
Verified
Not enough data
9.6
28
|
Verified
Not enough data
9.5
24
|
Verified
Agentic AI - No-Code Development Platforms
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
9.4
9
Analysis
Feature Not Available
9.1
25
8.0
68
9.3
25
|
Verified
6.2
55
8.3
23
Feature Not Available
8.8
24
Campaigns
7.3
56
9.3
23
|
Verified
8.0
62
8.8
23
7.3
61
8.5
22
Feature Not Available
8.7
22
9.3
68
9.3
25
9.2
70
9.2
24
Engagement
6.9
53
8.7
22
Platform
8.0
61
9.5
25
Feature Not Available
9.1
23
|
Verified
7.6
59
9.1
23
Agentic AI - Mobile Marketing
6.7
6
7.8
10
7.2
6
8.2
10
6.1
6
8.3
10
6.7
6
8.5
10
6.4
6
8.3
10
6.9
6
8.1
9
Categories
Categories
Shared Categories
Customer.io and Outgrow are categorized as Personalization and Mobile Marketing
Unique Categories
Customer.io is categorized as SMS Marketing, Push Notification, Transactional Email, Marketing Automation, and Customer Data Platform (CDP)
Outgrow is categorized as Account-Based Web and Content Experiences, Pop-Up Builder, Content Experience Platforms, Content Creation, E-Commerce Personalization, Online Form Builder, Chatbots, No-Code Development Platforms, Lead Capture, Enterprise Feedback Management, Survey, and Landing Page Builders
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Outgrow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.0%
Financial Services
13.5%
Information Technology and Services
9.1%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.7%
Marketing and Advertising
21.2%
Computer Software
6.5%
Internet
5.9%
Information Technology and Services
5.6%
Professional Training & Coaching
5.6%
Other
55.2%
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
Can we integrate the quiz on our website?
2 Comments
MK
Yes, very easily. Either by embedding it or using the entire survey as a landing pageRead more
Can I move a user to a specific path depending on the answer selected in a particular question?
2 Comments
NP
Definitely. I utilized the logic jump twice for my calculator-- so your path can be quite complex!Read more
How likely are you to continue using Outgrows products as you see your company grow over the years?
2 Comments
JB
The company will certainly keep on improving and its pace with the latest technical advances is phenomenal. The scalability and flexibility is inspiring and...Read more
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