Compare Customer.io and Ortto 
Featured Products
At a Glance
Market Segments
Small-Business (58.8% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Starting at $199.00 5000 Contacts
Customer.io
Star Rating
(732)4.4 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansOrtto
Star Rating
(622)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ortto excels in user-friendliness, with many praising its intuitive interface and ease of learning. Users appreciate how simple it is to manage customer data and run campaigns all in one place, making it a great choice for small businesses looking for a straightforward solution.
- Users say that Customer.io stands out for its robust connectivity and flexibility, particularly for developers. The ability to send custom events and attributes allows for highly tailored marketing strategies, which many users find invaluable for their complex workflows.
- Reviewers mention that Ortto's implementation process is notably quick and efficient, with users highlighting the intuitive onboarding wizard that helps them get started without a steep learning curve. This is particularly beneficial for small businesses that may lack extensive technical resources.
- According to verified reviews, Customer.io's Visual Workflow Builder is a key feature that users find extremely useful. It allows for the creation of complex logic-based flows effortlessly, which is a significant advantage for teams needing to automate intricate marketing campaigns.
- G2 reviewers report that while Ortto offers strong support and quality, Customer.io has a slight edge in terms of ongoing product evolution. Users appreciate that Customer.io is continuously adding new functionalities, including AI features, which keeps the platform relevant and powerful.
- Users say that both platforms have their strengths, but Ortto shines in email campaign management, receiving high praise for its ease of use in building and sending campaigns. In contrast, Customer.io's strength lies in its customization capabilities, making it ideal for businesses with specific technical needs.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Ortto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Free Trial
Customer.io
Free Trial is available
Ortto
Free Trial is available
Ratings
Meets Requirements
8.7
610
8.5
561
Ease of Use
8.3
623
8.7
566
Ease of Setup
7.9
421
8.6
314
Ease of Admin
8.6
278
8.8
296
Quality of Support
8.7
544
8.9
528
Has the product been a good partner in doing business?
9.0
277
8.9
287
Product Direction (% positive)
9.2
598
8.9
558
Features by Category
Email Marketing
8.8
416
|
Verified
8.4
398
|
Verified
8.8
399
|
Verified
8.9
383
|
Verified
8.4
388
|
Verified
8.3
377
|
Verified
8.3
371
|
Verified
9.1
344
|
Verified
Online Marketing
6.3
330
7.0
197
|
Verified
8.0
354
|
Verified
7.9
202
|
Verified
8.3
379
|
Verified
8.2
210
|
Verified
7.9
358
|
Verified
8.3
266
|
Verified
Feature Not Available
7.6
166
|
Verified
Lead Management
7.4
332
|
Verified
8.2
298
|
Verified
7.6
331
7.8
270
|
Verified
8.6
377
|
Verified
8.5
324
|
Verified
6.8
311
7.8
238
|
Verified
7.6
332
|
Verified
8.8
322
|
Verified
7.3
329
|
Verified
8.5
288
|
Verified
7.3
315
8.7
277
|
Verified
7.3
322
|
Verified
8.3
260
|
Verified
Campaign Management
7.7
338
7.9
217
|
Verified
7.0
320
7.6
142
Feature Not Available
7.5
62
|
Verified
Feature Not Available
7.1
51
Social
Feature Not Available
6.6
115
6.5
306
7.3
96
|
Verified
Feature Not Available
7.7
62
Feature Not Available
7.5
55
Feature Not Available
7.8
102
|
Verified
Reporting & Analytics
7.7
374
|
Verified
8.2
347
|
Verified
6.9
332
|
Verified
7.5
246
|
Verified
6.5
322
7.1
188
|
Verified
6.3
311
6.8
159
|
Verified
Feature Not Available
6.1
122
Platform
8.2
369
|
Verified
8.1
200
|
Verified
8.5
366
|
Verified
8.6
150
|
Verified
8.5
358
|
Verified
8.3
209
|
Verified
7.8
329
|
Verified
7.6
42
7.7
347
|
Verified
6.8
112
|
Verified
8.8
359
|
Verified
8.6
220
|
Verified
7.2
312
|
Verified
7.4
93
|
Verified
Agentic AI - Marketing Automation
6.3
66
8.1
14
6.4
67
8.0
14
6.7
62
7.9
14
6.3
64
7.7
14
6.2
63
8.0
14
6.3
66
8.2
14
Integration
8.3
372
|
Verified
8.5
214
|
Verified
8.3
369
|
Verified
8.4
210
|
Verified
7.6
336
|
Verified
7.9
169
|
Verified
Administration
8.1
265
Not enough data
7.4
235
Not enough data
8.1
251
Not enough data
8.9
265
Not enough data
7.7
237
Not enough data
7.8
243
Not enough data
Integrations
8.6
236
Not enough data
8.5
240
Not enough data
8.4
205
Not enough data
7.2
177
Not enough data
Platform
8.2
209
Not enough data
8.2
204
Not enough data
7.9
199
Not enough data
8.2
239
|
Verified
Not enough data
7.8
217
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
114
Not enough data
8.7
111
Not enough data
8.3
106
Not enough data
8.8
119
Not enough data
8.8
113
Not enough data
Analytics
8.3
114
Not enough data
7.6
104
Not enough data
Optimization
8.5
111
Not enough data
8.8
113
Not enough data
8.0
109
Not enough data
8.4
111
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Templates
Not enough data
8.0
81
|
Verified
Not enough data
6.9
52
|
Verified
Not enough data
7.7
57
|
Verified
Not enough data
8.6
59
Edit
Not enough data
8.4
63
|
Verified
Not enough data
8.5
82
|
Verified
Not enough data
Feature Not Available
Logistics
Not enough data
8.1
82
|
Verified
Not enough data
7.2
66
|
Verified
Not enough data
7.8
80
|
Verified
Not enough data
7.7
45
Generative AI
Not enough data
6.7
6
Not enough data
8.1
6
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.5
83
Not enough data
Feature Not Available
Not enough data
8.3
79
Not enough data
Feature Not Available
Not enough data
6.8
74
Not enough data
6.5
76
Not enough data
8.7
86
Not enough data
8.2
78
Not enough data
SMS Platform
7.5
81
Not enough data
8.3
84
Not enough data
7.2
72
Not enough data
6.2
70
Not enough data
6.7
70
Not enough data
8.3
82
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
92
7.7
27
7.7
94
8.1
31
7.3
96
8.6
36
8.2
94
8.3
28
Intelligence
7.3
90
8.2
36
5.8
87
6.6
20
5.8
86
6.7
22
Platform Basics
Not enough data
7.8
72
Not enough data
7.9
61
Not enough data
8.4
63
Not enough data
7.9
47
Not enough data
7.8
51
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Campaigns
Not enough data
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Integrations
Not enough data
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Analytics
Not enough data
8.1
27
Not enough data
7.9
32
Customization
Not enough data
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
Development
Not enough data
6.7
21
Not enough data
7.1
17
Management
Not enough data
8.6
21
Not enough data
7.9
19
Integration Options
Not enough data
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Customization
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.8
8
Additional Functionality
Not enough data
9.3
9
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.6
13
Not enough data
7.4
12
Not enough data
7.4
11
Discovery
Not enough data
7.7
13
Not enough data
8.6
15
Not enough data
8.6
12
Management
Not enough data
7.9
11
Not enough data
8.6
14
Platform
Not enough data
8.6
16
Not enough data
8.3
15
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
8.4
18
|
Verified
8.0
68
9.3
22
|
Verified
6.2
55
8.3
17
|
Verified
Feature Not Available
7.9
21
|
Verified
Campaigns
7.3
56
7.5
21
8.0
62
8.9
17
7.3
61
8.2
19
Feature Not Available
8.8
16
|
Verified
9.3
68
9.3
25
|
Verified
9.2
70
8.9
23
|
Verified
Engagement
6.9
53
8.4
18
|
Verified
Platform
8.0
61
8.7
23
|
Verified
Feature Not Available
8.3
22
|
Verified
7.6
59
8.1
20
|
Verified
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Marketing Operations
Not enough data
7.9
32
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.4
42
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
53
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.1
41
|
Verified
Not enough data
8.3
41
|
Verified
Not enough data
8.1
43
|
Verified
Not enough data
8.5
18
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Customer.io and Ortto are categorized as Personalization, Mobile Marketing, Marketing Automation, and Customer Data Platform (CDP)
Unique Categories
Ortto is categorized as Pop-Up Builder, Customer Journey Mapping, Email Template Builder, Online Form Builder, E-Commerce Data Integration, Marketing Analytics, Lead Scoring, and Lead Capture
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.0%
Financial Services
13.5%
Information Technology and Services
9.1%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.7%
Marketing and Advertising
13.5%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.9%
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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