Compare Customer.io and Oracle Responsys 
Featured Products
At a Glance
Market Segments
Small-Business (58.8% of reviews)
Mid-Market (47.9% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
No pricing available
Customer.io
Star Rating
(732)4.4 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansOracle Responsys
Star Rating
(127)3.9 out of 5
Market Segments
Mid-Market (47.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in ease of use, with many users appreciating its intuitive interface and the Visual Workflow Builder, which allows for effortless setup of complex logic-based flows. In contrast, Oracle Responsys has received feedback indicating that while it offers powerful features, the user experience can be less straightforward.
- Users say that Oracle Responsys shines in real-time personalization, allowing marketers to send highly targeted emails and SMS based on live customer data. This capability is particularly valued for creating personalized experiences, whereas Customer.io, while flexible, may not match the same level of real-time data integration.
- Reviewers mention that Customer.io's robust connectivity and customization options are standout features, especially for developers looking to send custom events and attributes. Oracle Responsys, while strong in orchestration and cross-channel campaign management, may not offer the same level of developer-friendly flexibility.
- According to verified reviews, Customer.io is praised for its continuous evolution, with users noting the addition of new functionalities, including AI features that enhance the email design experience. Oracle Responsys, while stable, has not been highlighted for similar rapid advancements in user experience.
- Users highlight that Oracle Responsys provides excellent cross-channel campaign management, making it ideal for orchestrating complex campaigns across various platforms. However, Customer.io's focus on simplicity and user-friendly tools may appeal more to small businesses looking for straightforward solutions.
- G2 reviewers indicate that Customer.io's support quality is notably high, with many users reporting positive experiences with their customer service. In contrast, Oracle Responsys has received mixed feedback regarding support, suggesting that users may face challenges when seeking assistance.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Oracle Responsys
No pricing availableFree Trial
Customer.io
Free Trial is available
Oracle Responsys
No trial information availableRatings
Meets Requirements
8.7
610
8.0
97
Ease of Use
8.3
623
6.8
96
Ease of Setup
7.9
421
5.7
43
Ease of Admin
8.6
278
6.4
45
Quality of Support
8.7
544
6.5
95
Has the product been a good partner in doing business?
9.0
277
7.1
45
Product Direction (% positive)
9.2
598
6.7
95
Features by Category
Email Marketing
8.8
416
|
Verified
8.3
45
|
Verified
8.8
399
|
Verified
8.3
45
|
Verified
8.4
388
|
Verified
8.0
45
|
Verified
8.3
371
|
Verified
8.1
44
|
Verified
Online Marketing
6.3
330
7.0
18
|
Verified
8.0
354
|
Verified
8.0
46
|
Verified
8.3
379
|
Verified
7.8
47
|
Verified
7.9
358
|
Verified
7.5
38
|
Verified
Feature Not Available
7.7
33
Lead Management
7.4
332
|
Verified
8.0
16
|
Verified
7.6
331
7.6
34
|
Verified
8.6
377
|
Verified
7.3
41
|
Verified
6.8
311
7.4
21
|
Verified
7.6
332
|
Verified
8.1
25
|
Verified
7.3
329
|
Verified
7.6
26
|
Verified
7.3
315
8.2
30
|
Verified
7.3
322
|
Verified
8.1
28
|
Verified
Campaign Management
7.7
338
8.3
41
|
Verified
7.0
320
8.1
24
Feature Not Available
8.4
25
|
Verified
Feature Not Available
7.9
20
Social
Feature Not Available
8.3
10
6.5
306
8.7
15
|
Verified
Feature Not Available
8.2
15
|
Verified
Feature Not Available
8.1
15
|
Verified
Feature Not Available
8.4
15
Reporting & Analytics
7.7
374
|
Verified
7.9
45
|
Verified
6.9
332
|
Verified
7.9
25
|
Verified
6.5
322
7.5
26
|
Verified
6.3
311
7.4
26
|
Verified
Feature Not Available
7.9
19
Platform
8.2
369
|
Verified
7.4
21
|
Verified
8.5
366
|
Verified
7.9
20
|
Verified
8.5
358
|
Verified
7.3
22
|
Verified
7.8
329
|
Verified
8.0
14
|
Verified
7.7
347
|
Verified
6.4
17
|
Verified
8.8
359
|
Verified
8.0
20
|
Verified
7.2
312
|
Verified
7.3
15
|
Verified
Agentic AI - Marketing Automation
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
66
Not enough data
Integration
8.3
372
|
Verified
7.6
21
|
Verified
8.3
369
|
Verified
7.8
20
|
Verified
7.6
336
|
Verified
7.8
17
|
Verified
Administration
8.1
265
Not enough data
7.4
235
Not enough data
8.1
251
Not enough data
8.9
265
Not enough data
7.7
237
Not enough data
7.8
243
Not enough data
Integrations
8.6
236
Not enough data
8.5
240
Not enough data
8.4
205
Not enough data
7.2
177
Not enough data
Platform
8.2
209
Not enough data
8.2
204
Not enough data
7.9
199
Not enough data
8.2
239
|
Verified
Not enough data
7.8
217
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Campaigns
8.6
114
7.5
8
8.7
111
8.8
8
8.3
106
8.6
7
8.8
119
8.3
8
8.8
113
8.1
8
Analytics
8.3
114
8.5
8
7.6
104
7.5
8
Optimization
8.5
111
6.7
8
8.8
113
6.7
8
8.0
109
7.1
7
8.4
111
7.1
8
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Text Messaging
8.5
83
Not enough data
Feature Not Available
Not enough data
8.3
79
Not enough data
Feature Not Available
Not enough data
6.8
74
Not enough data
6.5
76
Not enough data
8.7
86
Not enough data
8.2
78
Not enough data
SMS Platform
7.5
81
Not enough data
8.3
84
Not enough data
7.2
72
Not enough data
6.2
70
Not enough data
6.7
70
Not enough data
8.3
82
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
92
Not enough data
7.7
94
Not enough data
7.3
96
Not enough data
8.2
94
Not enough data
Intelligence
7.3
90
Not enough data
5.8
87
Not enough data
5.8
86
Not enough data
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
8.1
8
|
Verified
8.0
68
8.5
8
|
Verified
6.2
55
8.6
6
|
Verified
Feature Not Available
7.8
6
|
Verified
Campaigns
7.3
56
8.3
8
8.0
62
7.5
8
|
Verified
7.3
61
8.6
7
Feature Not Available
8.1
7
|
Verified
9.3
68
9.2
6
|
Verified
9.2
70
8.9
6
|
Verified
Engagement
6.9
53
8.5
8
|
Verified
Platform
8.0
61
8.8
8
|
Verified
Feature Not Available
8.8
8
7.6
59
8.5
8
|
Verified
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and Oracle Responsys are categorized as Push Notification, Mobile Marketing, and Marketing Automation
Unique Categories
Customer.io is categorized as SMS Marketing, Personalization, Transactional Email, and Customer Data Platform (CDP)
Oracle Responsys has no unique categories
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.0%
Financial Services
13.5%
Information Technology and Services
9.1%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.7%
Marketing and Advertising
25.6%
Retail
9.1%
Financial Services
7.4%
Information Technology and Services
5.0%
Internet
4.1%
Other
48.8%
Alternatives
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
Marketing to Millenials
2 Comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
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