# Customer.io vs Oracle Responsys Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Customer.io excels in user experience, with many praising its intuitive interface that simplifies the creation of personalized customer journeys. Users appreciate how easy it is to manage campaigns across various channels like email and push notifications, which significantly reduces manual work.
- **According to verified reviews** , Oracle Responsys shines in real-time personalization capabilities. Users highlight its ability to pull in customer data on the fly, allowing for highly targeted communications that feel personal rather than generic, which is a crucial feature for effective marketing.
- **Reviewers mention** that Customer.io's automation features are particularly powerful, enabling event-based workflows that enhance user engagement. This flexibility allows businesses to tailor their messaging based on specific user behaviors, making campaigns more relevant and effective.
- **Users say** that Oracle Responsys offers strong orchestration and cross-channel campaign management, which is beneficial for businesses looking to run complex, multi-channel marketing strategies. This capability is designed to streamline the management of campaigns across email, mobile, web, and social platforms.
- **G2 reviewers highlight** that Customer.io has a significantly higher satisfaction score, reflecting its strong market presence and user approval. The platform's focus on ease of use and setup has made it a favorite among small businesses, as it allows for quick implementation and effective campaign management.
- **According to recent feedback** , while Oracle Responsys is praised for its robust features, some users find it challenging to configure for their specific workflows. This can lead to a steeper learning curve compared to Customer.io, which is often noted for its straightforward onboarding process.



| | Customer.io | Oracle Responsys | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 836 | 130 | 
| **Largest Market Segment** | Small-Business (58.3% of reviews) | Mid-Market (47.6% of reviews) | 
| **Entry Level Price** | Starting at $100.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Customer.io

Pros:
- Ease of Use (227 reviews)
- Automation (152 reviews)

Cons:
- Learning Curve (91 reviews)
- Missing Features (78 reviews)

### Oracle Responsys

Pros:
- Ease of Use (5 reviews)
- Easy Setup (4 reviews)

Cons:
- Poor Interface Design (2 reviews)
- Poor UX (2 reviews)

---
## Ratings Comparison
| Rating | Customer.io | Oracle Responsys | 
|---|---|---|
  | **Meets Requirements** | 8.7 (674 reviews) | 7.9 (100 reviews) | 
  | **Ease of Use** | 8.3 (697 reviews) | 6.8 (99 reviews) | 
  | **Ease of Setup** | 8.0 (488 reviews) | 5.8 (46 reviews) | 
  | **Ease of Admin** | 8.6 (281 reviews) | 6.4 (45 reviews) | 
  | **Quality of Support** | 8.6 (602 reviews) | 6.5 (98 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (280 reviews) | 7.1 (45 reviews) | 
  | **Product Direction (% positive)** | 9.1 (666 reviews) | 6.4 (98 reviews) | 

---
## Pricing

### Customer.io

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $100.00 Per Month

Description: For small companies who are gaining momentum.

Key Features:
- Send emails, push, in-app, SMS, webhooks
-  Track custom events and attributes
- Visual workflow builder

[Browse all 3 editions](https://www.g2.com/products/customer-io/pricing)

#### Free Trial

Yes

### Oracle Responsys

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 7.5/10 | 539 |
| **Oracle Responsys** | 7.8/10 | 54 |

#### Email Marketing

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Building and Personalizing Emails** | 8.8 (453 reviews) ✓ Verified | 8.3 (46 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.8 (430 reviews) ✓ Verified | 8.4 (47 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.4 (398 reviews) ✓ Verified | 8.0 (45 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.4 (393 reviews) ✓ Verified | 8.1 (45 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Landing Pages and Forms** | 6.3 (332 reviews) | 6.9 (19 reviews) ✓ Verified | 
| **Dynamic Content** | 8.0 (362 reviews) ✓ Verified | 7.9 (47 reviews) ✓ Verified | 
| **A/B Testing** | 8.4 (386 reviews) ✓ Verified | 7.8 (48 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.9 (362 reviews) ✓ Verified | 7.5 (38 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Feature Not Available | 7.7 (33 reviews) | 

#### Lead Management

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Marketing Lead Database** | 7.4 (338 reviews) ✓ Verified | 8.0 (16 reviews) ✓ Verified | 
| **Data Quality Management** | 7.6 (331 reviews) | 7.6 (34 reviews) ✓ Verified | 
| **Segmentation** | 8.6 (406 reviews) ✓ Verified | 7.3 (42 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 6.8 (311 reviews) | 7.4 (21 reviews) ✓ Verified | 
| **Lead Nurturing** | 7.7 (338 reviews) ✓ Verified | 8.1 (25 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.3 (335 reviews) ✓ Verified | 7.6 (26 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.3 (316 reviews) | 8.2 (30 reviews) ✓ Verified | 
| **CRM Lead Integration** | 7.3 (325 reviews) ✓ Verified | 8.1 (28 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Program Management** | 7.7 (346 reviews) | 8.3 (41 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.0 (321 reviews) | 8.1 (24 reviews) | 
| **Calendaring** | Feature Not Available | 8.4 (25 reviews) ✓ Verified | 
| **Budgeting** | Feature Not Available | 7.9 (20 reviews) | 

#### Social

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Social Listening** | Feature Not Available | 8.3 (10 reviews) | 
| **Social Sharing** | 6.6 (307 reviews) | 8.7 (15 reviews) ✓ Verified | 
| **Social Campaigns** | Feature Not Available | 8.2 (15 reviews) ✓ Verified | 
| **Social Media Engagement** | Feature Not Available | 8.1 (15 reviews) ✓ Verified | 
| **Social Media Advertising** | Feature Not Available | 8.4 (15 reviews) | 

#### Reporting & Analytics

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Basic Reporting** | 7.8 (395 reviews) ✓ Verified | 7.9 (45 reviews) ✓ Verified | 
| **Web Analytics** | 6.9 (334 reviews) ✓ Verified | 7.9 (25 reviews) ✓ Verified | 
| **ROI Analytics** | 6.5 (322 reviews) | 7.5 (26 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.3 (311 reviews) | 7.4 (26 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Feature Not Available | 7.9 (19 reviews) | 

#### Platform

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Customization ** | 8.3 (383 reviews) ✓ Verified | 7.4 (21 reviews) ✓ Verified | 
| **Workflow Capability** | 8.6 (400 reviews) ✓ Verified | 8.1 (22 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.5 (360 reviews) ✓ Verified | 7.3 (22 reviews) ✓ Verified | 
| **Internationalization** | 7.7 (333 reviews) ✓ Verified | 8.0 (14 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.7 (349 reviews) ✓ Verified | 6.4 (17 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.7 (381 reviews) ✓ Verified | 8.0 (20 reviews) ✓ Verified | 
| **Output Document Generation** | 7.3 (314 reviews) ✓ Verified | 7.3 (15 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (70 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (70 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (64 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (66 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (67 reviews) | Not enough data | 
| **Decision Making** | 6.4 (68 reviews) | Not enough data | 

#### Integration

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Data Import & Export Tools** | 8.3 (378 reviews) ✓ Verified | 7.6 (21 reviews) ✓ Verified | 
| **Integration APIs** | 8.3 (389 reviews) ✓ Verified | 7.7 (21 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.6 (345 reviews) ✓ Verified | 7.7 (18 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 8.1/10 | 287 |
| **Oracle Responsys** | N/A | N/A |

#### Administration

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Template Creation** | 8.1 (267 reviews) | Not enough data | 
| **Preset Template Availability** | 7.4 (235 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.1 (252 reviews) | Not enough data | 
| **Email Segmentation** | 8.9 (268 reviews) | Not enough data | 
| **Detailed Server Logs** | 7.7 (237 reviews) | Not enough data | 
| **Notifications** | 7.8 (244 reviews) | Not enough data | 

#### Integrations

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Webhooks** | 8.6 (238 reviews) | Not enough data | 
| **Event Tracking API** | 8.5 (241 reviews) | Not enough data | 
| **Mail Send API** | 8.4 (205 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.2 (178 reviews) | Not enough data | 

#### Platform

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Custom Tracking Domain** | 8.2 (210 reviews) | Not enough data | 
| **Multiple Domains** | 8.2 (205 reviews) | Not enough data | 
| **Dedicated IP** | 7.9 (200 reviews) | Not enough data | 
| **Documentation** | 8.2 (240 reviews) ✓ Verified | Not enough data | 
| **Sender Reputation Management** | 7.8 (218 reviews) | Not enough data | 
| **Tracking & Reporting** | 8.2 (244 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.9 (216 reviews) | Not enough data | 
| **Performance and Reliability** | 8.8 (240 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 8.1/10 | 125 |
| **Oracle Responsys** | 7.7/10 | 8 |

#### Campaigns

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Customize** | 8.6 (114 reviews) | 7.5 (8 reviews) | 
| **Scheduling** | 8.7 (111 reviews) | 8.8 (8 reviews) | 
| **Retarget** | 8.3 (106 reviews) | 8.6 (7 reviews) | 
| **Segmentation** | 8.8 (119 reviews) | 8.3 (8 reviews) | 
| **Triggered Notifications** | 8.8 (113 reviews) | 8.1 (8 reviews) | 

#### Analytics

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Campaign Performance** | 8.3 (115 reviews) | 8.5 (8 reviews) | 
| **Audience Insights** | 7.6 (106 reviews) | 7.5 (8 reviews) | 

#### Optimization

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **A/B Testing** | 8.5 (111 reviews) | 6.7 (8 reviews) | 
| **Personalization** | 8.8 (113 reviews) | 6.7 (8 reviews) | 
| **Rich Notifications** | 8.0 (109 reviews) | 7.1 (7 reviews) | 
| **Integrations** | 8.5 (113 reviews) | 7.1 (8 reviews) | 

#### Agentic AI - Push Notification

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (14 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 6.5 (14 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 7.4/10 | 95 |
| **Oracle Responsys** | N/A | N/A |

#### Text Messaging

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Bulk SMS** | 8.5 (85 reviews) | Not enough data | 
| **Two-Way Text Messaging** | Feature Not Available | Not enough data | 
| **Text Scheduler** | 8.3 (79 reviews) | Not enough data | 
| **Automatic Replies** | Feature Not Available | Not enough data | 
| **Automatic URL Shortening** | 6.8 (74 reviews) | Not enough data | 
| **MMS Marketing** | 6.5 (76 reviews) | Not enough data | 
| **Personalization** | 8.7 (86 reviews) | Not enough data | 
| **Transactional SMS** | 8.2 (78 reviews) | Not enough data | 

#### SMS Platform

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Reporting** | 7.5 (81 reviews) | Not enough data | 
| **Automation** | 8.3 (84 reviews) | Not enough data | 
| **White Label** | 7.2 (72 reviews) | Not enough data | 
| **Text-to-Landline** | 6.2 (70 reviews) | Not enough data | 
| **Short Codes** | 6.7 (70 reviews) | Not enough data | 
| **API Integration** | 8.3 (82 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (17 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (17 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (17 reviews) | Not enough data | 
| **Decision Making** | 6.7 (18 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 7.1/10 | 101 |
| **Oracle Responsys** | N/A | N/A |

#### Data Sourcing

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Data Enrichment** | 7.5 (91 reviews) | Not enough data | 
| **Expandability** | 7.7 (93 reviews) | Not enough data | 
| **Content Marketing** | 7.3 (95 reviews) | Not enough data | 
| **Multiple Devices** | 8.2 (93 reviews) | Not enough data | 

#### Intelligence

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Marketing Metrics** | 7.3 (89 reviews) | Not enough data | 
| **Predictive Modeling** | 5.8 (87 reviews) | Not enough data | 
| **Recommendation Engine** | 5.8 (85 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 5.8/10 | 36 |
| **Oracle Responsys** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (34 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (34 reviews) | Not enough data | 
| **Adaptive Learning** | 5.9 (33 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.8 (33 reviews) | Not enough data | 
| **Proactive Assistance** | 5.6 (33 reviews) | Not enough data | 
| **Decision Making** | 5.6 (34 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 7.4/10 | 80 |
| **Oracle Responsys** | 8.4/10 | 8 |

#### Analysis

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Application Attribution** | Feature Not Available | 8.1 (8 reviews) ✓ Verified | 
| **Campaign Analysis** | 8.0 (69 reviews) | 8.5 (8 reviews) ✓ Verified | 
| **Uninstall Tracking** | 6.3 (56 reviews) | 8.6 (6 reviews) ✓ Verified | 
| **Custom Dashboards** | Feature Not Available | 7.8 (6 reviews) ✓ Verified | 

#### Campaigns

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Proximity Marketing** | 7.3 (56 reviews) | 8.3 (8 reviews) | 
| **Push Notifications** | 8.1 (64 reviews) | 7.5 (8 reviews) ✓ Verified | 
| **Bulk SMS** | 7.4 (63 reviews) | 8.6 (7 reviews) | 
| **Two-Way Text Messaging** | Feature Not Available | 8.1 (7 reviews) ✓ Verified | 
| **Email Campaigns** | 9.3 (71 reviews) | 9.2 (6 reviews) ✓ Verified | 
| **Audience Segmentation** | 9.2 (71 reviews) | 8.9 (6 reviews) ✓ Verified | 

#### Engagement

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Coupons and Promotions** | 6.9 (54 reviews) | 8.5 (8 reviews) ✓ Verified | 

#### Platform

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Optimization** | 8.0 (61 reviews) | 8.8 (8 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | Feature Not Available | 8.8 (8 reviews) | 
| **Internationalization** | 7.6 (59 reviews) | 8.5 (8 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | Customer.io | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 7.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 6.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | 
| **Decision Making** | 6.9 (6 reviews) | Not enough data | 

---
## Categories
**Shared Categories (3):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Customer.io (4):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)



---
## Reviewer Demographics

### By Company Size

| Segment | Customer.io | Oracle Responsys | 
|---|---|---|
| **Small-Business** | 58.3% | 13.7% | 
| **Mid-Market** | 38.3% | 47.6% | 
| **Enterprise** | 3.4% | 38.7% | 

### By Industry

#### Customer.io

- **Computer Software:** 14.6%
- **Financial Services:** 13.4%
- **Information Technology and Services:** 9.0%
- **Marketing and Advertising:** 8.1%
- **Health, Wellness and Fitness:** 5.1%
- **Hospital & Health Care:** 2.5%
- **Internet:** 2.4%
- **Gambling & Casinos:** 2.4%
- **Consumer Services:** 2.4%
- **Insurance:** 2.1%
- **Other:** 38.1%

#### Oracle Responsys

- **Marketing and Advertising:** 26.6%
- **Retail:** 8.9%
- **Financial Services:** 7.3%
- **Information Technology and Services:** 4.8%
- **Internet:** 4.0%
- **Sporting Goods:** 4.0%
- **Computer Software:** 3.2%
- **Insurance:** 2.4%
- **Hospitality:** 2.4%
- **Consumer Goods:** 2.4%
- **Other:** 33.9%

---
## Alternatives

### Alternatives to Customer.io

- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1684 reviews)
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- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (765 reviews)

### Alternatives to Oracle Responsys

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- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (630 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1684 reviews)
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- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)
- [Listrak](https://www.g2.com/products/listrak/reviews) — 4.5/5 stars (305 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1127 reviews)

---
## Top Discussions

### Customer.io

- Title: [What is Customer.io used for?](https://www.g2.com/discussions/what-is-customer-io-used-for) — 2 comments
  > **Top comment:** "customer.io is an incredibly feature-packed combination of user messaging services into one platform."
- Title: [Is it available in Bangladesh?](https://www.g2.com/discussions/is-it-available-in-bangladesh) — 1 comment, 2 upvotes
  > **Top comment:** "Visit ClimaxRecovery or send an email to info@climaxrecovery.com +1 909 248 4443
Provide all necessary information
Recovery process starts, and your..."
- Title: [What is the best way to make automations a smoother process?](https://www.g2.com/discussions/what-is-the-best-way-to-make-automations-a-smoother-process) — 1 comment, 1 upvote
  > **Top comment:** "Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation..."
- Title: [how is this site for mails?](https://www.g2.com/discussions/36887-how-is-this-site-for-mails) — 1 comment, 1 upvote
  > **Top comment:** "I don't know"

### Oracle Responsys

- Title: [Marketing to Millenials](https://www.g2.com/discussions/marketing-to-millenials) — 2 comments, 1 upvote
  > **Top comment:** "I think most marketers use Oracle Responsys and if anyone wants to migrate their marketing automation system, you can choose Oracle Responsys for your..."
- Title: [What is Oracle Responsys used for?](https://www.g2.com/discussions/what-is-oracle-responsys-used-for) — 1 comment
  > **Top comment:** "Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/customer-io-vs-oracle-responsys)