Compare Customer.io and Oracle Eloqua 
Featured Products
At a Glance
Market Segments
Small-Business (59.2% of reviews)
Enterprise (54.2% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
$2,000/month
Customer.io
Star Rating
(809)4.4 out of 5
Market Segments
Small-Business (59.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansOracle Eloqua
Star Rating
(625)3.9 out of 5
Market Segments
Enterprise (54.2% of reviews)
Pros & Cons
Entry-Level Pricing
$2,000/month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in user experience, with many praising its Visual Workflow Builder for allowing users to create complex logic-based flows effortlessly. This feature is particularly appreciated for its flexibility and ease of use, making it accessible for both developers and non-developers alike.
- Users say that Oracle Eloqua is a powerful tool for enterprise-level marketing, highlighting its customization capabilities and the ability to handle complex multi-channel campaigns. Reviewers note that its Dashboard and Insights feature provides detailed analysis that is unmatched by other platforms.
- According to verified reviews, Customer.io's pricing structure is a significant advantage, starting at just $100 per month, which appeals to small businesses looking for cost-effective solutions. In contrast, Oracle Eloqua's entry-level price of $2,000 per month can be a barrier for smaller organizations.
- Reviewers mention that while Oracle Eloqua offers robust features for email marketing, such as automated email responses and dynamic content, some users find the platform's setup process to be less intuitive compared to Customer.io, which has a more streamlined onboarding experience.
- Users highlight that Customer.io is continuously evolving, with recent updates introducing AI features that enhance its functionality. This adaptability is seen as a strong point, whereas some Oracle Eloqua users express concerns about the platform's pace of innovation and responsiveness to user feedback.
- G2 reviewers indicate that Customer.io has a higher overall satisfaction score, reflecting its strong support and user community. In contrast, while Oracle Eloqua has a solid reputation, its support quality is perceived as less responsive, which can impact user experience during critical campaign launches.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
Customer.io
Free Trial is available
Oracle Eloqua
No trial information availableRatings
Meets Requirements
8.7
653
8.1
508
Ease of Use
8.3
669
7.2
510
Ease of Setup
7.9
461
6.6
229
Ease of Admin
8.6
278
7.3
231
Quality of Support
8.6
581
7.0
469
Has the product been a good partner in doing business?
9.0
277
7.5
226
Product Direction (% positive)
9.1
641
6.7
492
Features by Category
Email Marketing
8.8
436
|
Verified
8.3
387
|
Verified
8.8
417
|
Verified
8.7
387
|
Verified
8.4
392
|
Verified
8.2
375
|
Verified
8.3
377
|
Verified
8.5
354
|
Verified
Online Marketing
6.3
330
8.1
225
|
Verified
8.0
356
|
Verified
7.8
334
|
Verified
8.3
381
|
Verified
7.4
320
|
Verified
7.9
360
|
Verified
7.3
332
|
Verified
Feature Not Available
7.3
289
|
Verified
Lead Management
7.4
334
|
Verified
8.2
211
|
Verified
7.6
329
7.7
329
|
Verified
8.6
396
|
Verified
8.2
350
|
Verified
6.8
309
8.0
306
|
Verified
7.6
335
|
Verified
8.2
328
|
Verified
7.3
331
|
Verified
7.9
308
|
Verified
7.3
313
7.9
298
|
Verified
7.3
322
|
Verified
7.9
313
|
Verified
Campaign Management
7.7
342
8.1
322
|
Verified
7.0
319
8.0
279
Feature Not Available
7.1
229
|
Verified
Feature Not Available
6.8
195
Social
Feature Not Available
6.9
160
6.6
305
7.1
167
|
Verified
Feature Not Available
7.2
179
|
Verified
Feature Not Available
7.1
170
Feature Not Available
7.1
151
Reporting & Analytics
7.8
385
|
Verified
7.7
360
|
Verified
6.9
330
|
Verified
7.2
298
|
Verified
6.5
320
7.1
249
|
Verified
6.3
309
7.2
230
|
Verified
Feature Not Available
6.9
205
Platform
8.2
371
|
Verified
7.7
155
|
Verified
8.5
383
|
Verified
8.1
148
|
Verified
8.5
358
|
Verified
8.0
158
|
Verified
7.7
331
|
Verified
7.6
103
|
Verified
7.7
347
|
Verified
7.2
116
|
Verified
8.8
374
|
Verified
7.7
154
|
Verified
7.2
311
|
Verified
7.4
105
|
Verified
Agentic AI - Marketing Automation
6.3
68
Not enough data
6.5
69
Not enough data
6.8
63
Not enough data
6.3
64
Not enough data
6.2
65
Not enough data
6.3
67
Not enough data
Integration
8.3
375
|
Verified
7.8
161
|
Verified
8.3
379
|
Verified
7.5
142
|
Verified
7.6
341
|
Verified
7.7
134
|
Verified
Administration
8.1
267
Not enough data
7.4
235
Not enough data
8.1
252
Not enough data
8.9
267
Not enough data
7.7
237
Not enough data
7.8
243
Not enough data
Integrations
8.6
237
Not enough data
8.5
240
Not enough data
8.4
205
Not enough data
7.2
178
Not enough data
Platform
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
243
Not enough data
7.9
216
Not enough data
8.8
240
Not enough data
Campaigns
8.6
114
Not enough data
8.7
111
Not enough data
8.3
106
Not enough data
8.8
119
Not enough data
8.8
113
Not enough data
Analytics
8.3
114
Not enough data
7.6
104
Not enough data
Optimization
8.5
111
Not enough data
8.8
113
Not enough data
8.0
109
Not enough data
8.4
111
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Text Messaging
8.5
84
Not enough data
Feature Not Available
Not enough data
8.3
79
Not enough data
Feature Not Available
Not enough data
6.8
74
Not enough data
6.5
76
Not enough data
8.7
86
Not enough data
8.2
78
Not enough data
SMS Platform
7.5
81
Not enough data
8.3
84
Not enough data
7.2
72
Not enough data
6.2
70
Not enough data
6.7
70
Not enough data
8.3
82
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
91
Not enough data
7.7
93
Not enough data
7.3
95
Not enough data
8.2
93
Not enough data
Intelligence
7.3
89
Not enough data
5.8
87
Not enough data
5.8
85
Not enough data
Agentic AI - Personalization
5.5
33
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
68
Not enough data
6.2
55
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
56
Not enough data
8.0
62
Not enough data
7.4
62
Not enough data
Feature Not Available
Not enough data
9.3
68
Not enough data
9.2
70
Not enough data
Engagement
6.9
53
Not enough data
Platform
8.0
61
Not enough data
Feature Not Available
Not enough data
7.6
59
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and Oracle Eloqua are categorized as Marketing Automation
Unique Categories
Customer.io is categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, Mobile Marketing, and Customer Data Platform (CDP)
Oracle Eloqua has no unique categories
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Eloqua
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.8%
Financial Services
13.5%
Information Technology and Services
9.3%
Marketing and Advertising
8.1%
Health, Wellness and Fitness
5.4%
Other
49.1%
Computer Software
14.9%
Information Technology and Services
12.9%
Marketing and Advertising
12.4%
Financial Services
5.3%
Telecommunications
3.6%
Other
50.9%
Alternatives
Discussions
What is Customer.io used for?
1 Comment
AN
customer.io is an incredibly feature-packed combination of user messaging services into one platform.Read more
Is it available in Bangladesh?
1 Comment
G2
Visit ClimaxRecovery or send an email to info@climaxrecovery.com +1 909 248 4443
Provide all necessary information
Recovery process starts, and your...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
How do you use the Eloqua system if you are a non-profit?
1 Comment
JW
Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study...Read more
Oracle Eloqua has no more discussions with answers
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