Compare Customer.io and OneSignal 
Featured Products
At a Glance
Market Segments
Small-Business (58.8% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Free
Customer.io
Star Rating
(732)4.4 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansOneSignal
Star Rating
(1,172)4.7 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that OneSignal excels in user-friendliness, with many users highlighting its intuitive interface that allows for quick setup and minimal effort to get started. One user mentioned, "It took more time to discover OneSignal than to start loving it," showcasing its ease of use.
- Users say that Customer.io offers unmatched flexibility for event-driven automation, with reviewers praising its developer-friendly tools. One user noted the ability to map in-app events quickly, stating, "The initial setup was quite impressive, with our developers able to map the first set of in-app events in less than a week."
- According to verified reviews, OneSignal's free plan is a significant advantage for small businesses, making it an attractive option for those with limited budgets. Users appreciate the value it provides, saying, "If your needs are larger, you can be sure that you are investing your money in the right thing."
- Reviewers mention that Customer.io's data-driven approach and new AI features simplify the automation process, making it easier to create flows. One user expressed their appreciation for the AI agents, stating, "The automation flows are simple to create, and with the new AI agents, it simplifies the process even more."
- Users highlight that OneSignal has a stronger performance in push notifications, with a score that reflects its capabilities in this area. Reviewers noted the effectiveness of OneSignal's push notifications, stating that it is "really intuitive" and excels in delivering timely messages.
- G2 reviewers report that while Customer.io has a solid offering for email campaigns, OneSignal's overall performance in SMS marketing is less favorable, with users noting that Customer.io's features in this area are more robust. One user mentioned the value of Customer.io's email campaign management, saying, "I find the most valuable capability to be the user interface combined with the event triggering system."
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
OneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
Customer.io
Free Trial is available
OneSignal
Free Trial is available
Ratings
Meets Requirements
8.7
610
9.0
646
Ease of Use
8.3
623
9.3
994
Ease of Setup
7.9
421
8.9
551
Ease of Admin
8.6
278
9.0
377
Quality of Support
8.7
544
9.0
597
Has the product been a good partner in doing business?
9.0
277
9.1
353
Product Direction (% positive)
9.2
598
9.0
626
Features by Category
Email Marketing
8.8
416
|
Verified
8.6
99
8.8
399
|
Verified
8.9
97
8.4
388
|
Verified
8.9
96
8.3
371
|
Verified
8.6
91
Online Marketing
6.3
330
Feature Not Available
8.0
354
|
Verified
8.7
96
8.3
379
|
Verified
8.6
99
7.9
358
|
Verified
9.1
96
Feature Not Available
Feature Not Available
Lead Management
7.4
332
|
Verified
Feature Not Available
7.6
331
8.5
91
8.6
377
|
Verified
9.2
97
6.8
311
Feature Not Available
7.6
332
|
Verified
8.7
92
7.3
329
|
Verified
8.5
93
7.3
315
8.7
96
7.3
322
|
Verified
8.4
86
Campaign Management
7.7
338
Feature Not Available
7.0
320
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.5
306
8.4
89
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Reporting & Analytics
7.7
374
|
Verified
8.7
102
6.9
332
|
Verified
8.6
89
6.5
322
8.1
88
6.3
311
8.1
86
Feature Not Available
Feature Not Available
Platform
8.2
369
|
Verified
8.6
98
8.5
366
|
Verified
8.5
92
8.5
358
|
Verified
8.3
101
7.8
329
|
Verified
8.2
62
7.7
347
|
Verified
8.2
64
8.8
359
|
Verified
8.9
101
7.2
312
|
Verified
8.0
86
Agentic AI - Marketing Automation
6.3
66
7.3
5
6.4
67
8.0
5
6.7
62
8.3
5
6.3
64
8.0
5
6.2
63
7.3
5
6.3
66
8.0
5
Integration
8.3
372
|
Verified
8.2
92
8.3
369
|
Verified
8.6
100
7.6
336
|
Verified
8.1
90
Administration
8.1
265
Not enough data
7.4
235
Not enough data
8.1
251
Not enough data
8.9
265
Not enough data
7.7
237
Not enough data
7.8
243
Not enough data
Integrations
8.6
236
Not enough data
8.5
240
Not enough data
8.4
205
Not enough data
7.2
177
Not enough data
Platform
8.2
209
Not enough data
8.2
204
Not enough data
7.9
199
Not enough data
8.2
239
|
Verified
Not enough data
7.8
217
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Campaigns
8.6
114
8.9
465
8.7
111
9.1
456
8.3
106
8.6
411
8.8
119
8.8
461
8.8
113
8.8
449
Analytics
8.3
114
8.5
445
7.6
104
8.4
439
Optimization
8.5
111
8.4
387
8.8
113
8.6
425
8.0
109
8.8
433
8.4
111
8.7
425
Agentic AI - Push Notification
6.4
14
7.0
14
6.9
14
7.1
14
6.5
14
6.9
14
Text Messaging
8.5
83
9.1
35
Feature Not Available
Feature Not Available
8.3
79
9.1
35
Feature Not Available
Feature Not Available
6.8
74
8.2
33
6.5
76
8.5
34
8.7
86
8.9
36
8.2
78
9.1
32
SMS Platform
7.5
81
8.9
34
8.3
84
8.8
34
7.2
72
Feature Not Available
6.2
70
Feature Not Available
6.7
70
8.5
31
8.3
82
9.1
35
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
92
Not enough data
7.7
94
Not enough data
7.3
96
Not enough data
8.2
94
Not enough data
Intelligence
7.3
90
Not enough data
5.8
87
Not enough data
5.8
86
Not enough data
Messaging Channels
Not enough data
8.0
82
Not enough data
8.7
95
Not enough data
7.2
70
Not enough data
Feature Not Available
Administration
Not enough data
9.2
120
Not enough data
9.2
123
Not enough data
9.0
124
Not enough data
8.9
119
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Feature Not Available
8.7
97
8.0
68
8.7
170
|
Verified
6.2
55
8.2
142
Feature Not Available
8.3
151
Campaigns
7.3
56
8.7
147
|
Verified
8.0
62
9.5
194
|
Verified
7.3
61
8.1
80
Feature Not Available
Feature Not Available
9.3
68
8.4
138
9.2
70
8.8
181
Engagement
6.9
53
8.2
135
Platform
8.0
61
8.9
148
Feature Not Available
9.0
156
|
Verified
7.6
59
8.7
141
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and OneSignal are categorized as SMS Marketing, Push Notification, Mobile Marketing, and Marketing Automation
Unique Categories
Customer.io is categorized as Personalization, Transactional Email, and Customer Data Platform (CDP)
OneSignal is categorized as Proactive Notification and RCS Business Messaging
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.0%
Financial Services
13.5%
Information Technology and Services
9.1%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.7%
Computer Software
13.0%
Information Technology and Services
10.2%
Financial Services
6.1%
Health, Wellness and Fitness
4.5%
Computer Games
4.0%
Other
62.2%
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
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