# Customer.io vs mParticle by Rokt Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Customer.io excels in user experience, with many users highlighting its intuitive navigation and straightforward data flow. This makes it easier for teams to leverage complex features like AI and automation effectively.
- **Users say** that mParticle by Rokt provides excellent customer support, with reviewers noting that the team is responsive and attentive to user needs. This level of support is particularly appreciated when users encounter challenges in integrating their data across multiple platforms.
- **According to verified reviews** , Customer.io has a strong focus on small businesses, which is reflected in its user-friendly design and features tailored for smaller teams. This focus allows users to implement marketing strategies without the complexity often found in enterprise solutions.
- **Reviewers mention** that mParticle by Rokt is effective for organizing customer data in one place, which simplifies the process of understanding customer interactions. Users appreciate how this centralization helps in building targeted audiences for multichannel marketing campaigns.
- **Users highlight** that Customer.io's quick implementation process is a significant advantage, with many praising the intuitive onboarding wizard that helps new users get started without a steep learning curve.
- **G2 reviewers note** that while both platforms have similar star ratings, Customer.io's higher G2 Score indicates a greater overall satisfaction among users, particularly in areas like product direction and ease of use, which are crucial for day-to-day operations.



| | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 827 | 175 | 
| **Largest Market Segment** | Small-Business (58.6% of reviews) | Mid-Market (53.1% of reviews) | 
| **Entry Level Price** | Starting at $100.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Customer.io

Pros:
- Ease of Use (250 reviews)
- Automation (158 reviews)

Cons:
- Learning Curve (98 reviews)
- Missing Features (83 reviews)

### mParticle by Rokt

Pros:
- Ease of Use (5 reviews)
- Insights (4 reviews)

Cons:
- Complexity (3 reviews)
- Learning Curve (3 reviews)

---
## Ratings Comparison
| Rating | Customer.io | mParticle by Rokt | 
|---|---|---|
  | **Meets Requirements** | 8.7 (667 reviews) | 8.2 (138 reviews) | 
  | **Ease of Use** | 8.3 (689 reviews) | 8.2 (137 reviews) | 
  | **Ease of Setup** | 8.0 (480 reviews) | 8.0 (57 reviews) | 
  | **Ease of Admin** | 8.6 (278 reviews) | 8.5 (53 reviews) | 
  | **Quality of Support** | 8.6 (595 reviews) | 8.8 (117 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (277 reviews) | 8.9 (57 reviews) | 
  | **Product Direction (% positive)** | 9.1 (661 reviews) | 7.9 (125 reviews) | 

---
## Pricing

### Customer.io

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $100.00 Per Month

Description: For small companies who are gaining momentum.

Key Features:
- Send emails, push, in-app, SMS, webhooks
-  Track custom events and attributes
- Visual workflow builder

[Browse all 3 editions](https://www.g2.com/products/customer-io/pricing)

#### Free Trial

Yes

### mParticle by Rokt

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 7.5/10 | 531 |
| **mParticle by Rokt** | N/A | N/A |

#### Email Marketing

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Building and Personalizing Emails** | 8.8 (450 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.8 (426 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.4 (395 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.4 (389 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Landing Pages and Forms** | 6.3 (331 reviews) | Not enough data | 
| **Dynamic Content** | 8.0 (360 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 8.3 (385 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.9 (361 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | Feature Not Available | Not enough data | 

#### Lead Management

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Marketing Lead Database** | 7.4 (336 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 7.6 (330 reviews) | Not enough data | 
| **Segmentation** | 8.6 (404 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 6.8 (310 reviews) | Not enough data | 
| **Lead Nurturing** | 7.7 (337 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 7.3 (334 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 7.3 (315 reviews) | Not enough data | 
| **CRM Lead Integration** | 7.3 (323 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Program Management** | 7.7 (344 reviews) | Not enough data | 
| **Event / Webinar Marketing** | 7.0 (320 reviews) | Not enough data | 
| **Calendaring** | Feature Not Available | Not enough data | 
| **Budgeting** | Feature Not Available | Not enough data | 

#### Social

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Social Listening** | Feature Not Available | Not enough data | 
| **Social Sharing** | 6.6 (306 reviews) | Not enough data | 
| **Social Campaigns** | Feature Not Available | Not enough data | 
| **Social Media Engagement** | Feature Not Available | Not enough data | 
| **Social Media Advertising** | Feature Not Available | Not enough data | 

#### Reporting & Analytics

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Basic Reporting** | 7.8 (391 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 6.9 (332 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 6.5 (321 reviews) | Not enough data | 
| **Revenue Analytics** | 6.3 (310 reviews) | Not enough data | 
| **SEO / Keyword Analytics** | Feature Not Available | Not enough data | 

#### Platform

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Customization ** | 8.3 (379 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.5 (395 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.5 (358 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.7 (332 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.7 (348 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.7 (378 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.2 (313 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (69 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (69 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (63 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (65 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (66 reviews) | Not enough data | 
| **Decision Making** | 6.3 (67 reviews) | Not enough data | 

#### Integration

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Data Import & Export Tools** | 8.3 (377 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.3 (386 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.6 (344 reviews) ✓ Verified | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **mParticle by Rokt** | 8.5/10 | 44 |

#### Metrics

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.0 (23 reviews) | 
| **Engagement** | Not enough data | 8.2 (23 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.2 (19 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (22 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.3 (24 reviews) | 
| **Retention** | Not enough data | 7.8 (20 reviews) | 
| **Return** | Not enough data | 8.5 (21 reviews) | 
| **Conversions** | Not enough data | 8.8 (21 reviews) | 
| **Funnels** | Not enough data | 8.9 (22 reviews) | 

#### Reporting

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.2 (20 reviews) | 
| **Trending** | Not enough data | 8.3 (19 reviews) | 
| **Retroactive Reporting** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | 8.8 (20 reviews) | 
| **Mobile Reporting** | Not enough data | 8.3 (14 reviews) | 
| **Unification Across Devices** | Not enough data | 8.7 (15 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.3 (22 reviews) | 

#### Other

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **User Data** | Not enough data | 8.9 (20 reviews) | 
| **Site Search Reporting** | Not enough data | 8.9 (12 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.8 (11 reviews) | 
| **Campaign Tracking** | Not enough data | 8.6 (13 reviews) | 
| **E-Commerce** | Not enough data | 8.5 (14 reviews) | 
| **Promotional Messages** | Not enough data | 7.5 (8 reviews) | 
| **Administration Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (23 reviews) | 
| **QA Testing** | Not enough data | 8.7 (20 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (29 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.4 (30 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 8.1/10 | 287 |
| **mParticle by Rokt** | N/A | N/A |

#### Administration

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Template Creation** | 8.1 (267 reviews) | Not enough data | 
| **Preset Template Availability** | 7.4 (235 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.1 (252 reviews) | Not enough data | 
| **Email Segmentation** | 8.9 (268 reviews) | Not enough data | 
| **Detailed Server Logs** | 7.7 (237 reviews) | Not enough data | 
| **Notifications** | 7.8 (244 reviews) | Not enough data | 

#### Integrations

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Webhooks** | 8.6 (238 reviews) | Not enough data | 
| **Event Tracking API** | 8.5 (241 reviews) | Not enough data | 
| **Mail Send API** | 8.4 (205 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.2 (178 reviews) | Not enough data | 

#### Platform

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Custom Tracking Domain** | 8.2 (210 reviews) | Not enough data | 
| **Multiple Domains** | 8.2 (205 reviews) | Not enough data | 
| **Dedicated IP** | 7.9 (200 reviews) | Not enough data | 
| **Documentation** | 8.2 (240 reviews) ✓ Verified | Not enough data | 
| **Sender Reputation Management** | 7.8 (218 reviews) | Not enough data | 
| **Tracking & Reporting** | 8.2 (244 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.9 (216 reviews) | Not enough data | 
| **Performance and Reliability** | 8.8 (240 reviews) | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **mParticle by Rokt** | 8.2/10 | 23 |

#### User Identification

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Demographics** | Not enough data | 7.8 (15 reviews) | 
| **User Segmentation** | Not enough data | 8.6 (20 reviews) | 
| **Geolocation** | Not enough data | 8.1 (19 reviews) | 

#### Tracking & Reporting

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.9 (22 reviews) | 
| **Real-Time Insights** | Not enough data | 8.9 (19 reviews) | 
| **Attribution** | Not enough data | 7.7 (20 reviews) | 
| **Dashboard** | Not enough data | 8.6 (22 reviews) | 
| **User Path Tracking** | Not enough data | 8.5 (21 reviews) | 
| **User Activity History** | Not enough data | 8.5 (20 reviews) | 

#### Metrics

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Engagement** | Not enough data | 8.3 (12 reviews) | 
| **Exit Tracking** | Not enough data | 8.5 (9 reviews) | 
| **Retention** | Not enough data | 8.0 (10 reviews) | 
| **Return** | Not enough data | 7.5 (10 reviews) | 
| **Conversions** | Not enough data | 8.8 (11 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 8.1/10 | 124 |
| **mParticle by Rokt** | N/A | N/A |

#### Campaigns

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Customize** | 8.6 (114 reviews) | Not enough data | 
| **Scheduling** | 8.7 (111 reviews) | Not enough data | 
| **Retarget** | 8.3 (106 reviews) | Not enough data | 
| **Segmentation** | 8.8 (119 reviews) | Not enough data | 
| **Triggered Notifications** | 8.8 (113 reviews) | Not enough data | 

#### Analytics

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Campaign Performance** | 8.3 (115 reviews) | Not enough data | 
| **Audience Insights** | 7.6 (105 reviews) | Not enough data | 

#### Optimization

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **A/B Testing** | 8.5 (111 reviews) | Not enough data | 
| **Personalization** | 8.8 (113 reviews) | Not enough data | 
| **Rich Notifications** | 8.0 (109 reviews) | Not enough data | 
| **Integrations** | 8.5 (112 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (14 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 6.5 (14 reviews) | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **mParticle by Rokt** | 8.6/10 | 43 |

#### Product Analytics

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.4 (23 reviews) | 
| **User-Level Analytics** | Not enough data | 8.7 (30 reviews) | 
| **Segmentation** | Not enough data | 8.6 (37 reviews) | 
| **Funnels** | Not enough data | 8.8 (41 reviews) | 
| **Alerts** | Not enough data | Not enough data | 
| **Multi-Product Analytics** | Not enough data | 8.8 (26 reviews) | 
| **User Scoring** | Not enough data | 8.6 (21 reviews) | 
| **Integrations** | Not enough data | 8.5 (27 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **mParticle by Rokt** | 7.8/10 | 10 |

#### Administration

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Data Modelling** | Not enough data | 6.7 (9 reviews) | 
| **Recommendations** | Not enough data | 6.5 (9 reviews) | 
| **Workflow Management** | Not enough data | 7.1 (8 reviews) | 
| **Dashboards and Visualizations** | Not enough data | 5.9 (9 reviews) | 

#### Management

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Business Glossary** | Not enough data | 7.8 (9 reviews) | 
| **Data Discovery** | Not enough data | 7.8 (9 reviews) | 
| **Data Profililng** | Not enough data | 8.0 (10 reviews) | 
| **Reporting and Visualization** | Not enough data | 5.6 (9 reviews) | 
| **Data Lineage** | Not enough data | 7.0 (9 reviews) | 

#### Compliance

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 9.0 (10 reviews) | 
| **Training and Guidelines** | Not enough data | 8.3 (9 reviews) | 
| **Policy Enforcement** | Not enough data | 8.3 (9 reviews) | 
| **Compliance Monitoring** | Not enough data | 8.0 (9 reviews) | 

#### Security

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Access Control** | Not enough data | 8.9 (9 reviews) | 
| **Roles Management** | Not enough data | 8.0 (10 reviews) | 
| **Compliance Management** | Not enough data | 8.7 (10 reviews) | 

#### Data Quality

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Data Preparation** | Not enough data | 8.2 (10 reviews) | 
| **Data Distribution** | Not enough data | 8.3 (9 reviews) | 
| **Data Unification** | Not enough data | 8.5 (9 reviews) | 

#### Maintainence

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Data Quality Management** | Not enough data | 8.7 (10 reviews) | 
| **Policy Management** | Not enough data | 8.3 (9 reviews) | 

#### Generative AI

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 7.4/10 | 95 |
| **mParticle by Rokt** | N/A | N/A |

#### Text Messaging

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Bulk SMS** | 8.5 (85 reviews) | Not enough data | 
| **Two-Way Text Messaging** | Feature Not Available | Not enough data | 
| **Text Scheduler** | 8.3 (79 reviews) | Not enough data | 
| **Automatic Replies** | Feature Not Available | Not enough data | 
| **Automatic URL Shortening** | 6.8 (74 reviews) | Not enough data | 
| **MMS Marketing** | 6.5 (76 reviews) | Not enough data | 
| **Personalization** | 8.7 (86 reviews) | Not enough data | 
| **Transactional SMS** | 8.2 (78 reviews) | Not enough data | 

#### SMS Platform

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Reporting** | 7.5 (81 reviews) | Not enough data | 
| **Automation** | 8.3 (84 reviews) | Not enough data | 
| **White Label** | 7.2 (72 reviews) | Not enough data | 
| **Text-to-Landline** | 6.2 (70 reviews) | Not enough data | 
| **Short Codes** | 6.7 (70 reviews) | Not enough data | 
| **API Integration** | 8.3 (82 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (17 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (17 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (17 reviews) | Not enough data | 
| **Decision Making** | 6.7 (18 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 7.1/10 | 101 |
| **mParticle by Rokt** | 7.6/10 | 33 |

#### Data Sourcing

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Data Enrichment** | 7.5 (91 reviews) | 8.2 (25 reviews) | 
| **Expandability** | 7.7 (93 reviews) | 8.8 (29 reviews) | 
| **Content Marketing** | 7.3 (95 reviews) | 7.0 (21 reviews) | 
| **Multiple Devices** | 8.2 (93 reviews) | 8.3 (28 reviews) | 

#### Intelligence

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Marketing Metrics** | 7.3 (89 reviews) | 7.5 (25 reviews) | 
| **Predictive Modeling** | 5.8 (87 reviews) | 7.0 (21 reviews) | 
| **Recommendation Engine** | 5.8 (85 reviews) | 6.6 (20 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **mParticle by Rokt** | 8.3/10 | 40 |

#### Platform Basics

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.2 (32 reviews) | 
| **Journey Optimization** | Not enough data | 8.5 (31 reviews) | 

#### Platform Data

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.7 (32 reviews) | 
| **Trends Reporting** | Not enough data | 8.1 (28 reviews) | 
| **Dashboards** | Not enough data | 8.5 (32 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.6 (29 reviews) | 

#### Platform Additional Functionality

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.6 (30 reviews) | 
| **Integrations** | Not enough data | 8.1 (31 reviews) | 
| **Automated Alerts** | Not enough data | 7.5 (23 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **mParticle by Rokt** | 8.1/10 | 14 |

#### Development 

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Pre-built Connectors** | Not enough data | 8.6 (14 reviews) | 
| **Custom Connectors** | Not enough data | 8.8 (13 reviews) | 

#### Management 

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.3 (10 reviews) | 
| **Data Mapping** | Not enough data | 9.2 (11 reviews) | 

#### Integration Options

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **ERP Systems** | Not enough data | 8.7 (5 reviews) | 
| **Accounting Systems** | Not enough data | 6.4 (7 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | 8.1 (12 reviews) | 
| **EDI** | Not enough data | 7.0 (5 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 5.7/10 | 35 |
| **mParticle by Rokt** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 5.5 (33 reviews) | Not enough data | 
| **Cross-system Integration** | 6.3 (33 reviews) | Not enough data | 
| **Adaptive Learning** | 5.7 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.7 (32 reviews) | Not enough data | 
| **Proactive Assistance** | 5.4 (32 reviews) | Not enough data | 
| **Decision Making** | 5.5 (33 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 7.4/10 | 79 |
| **mParticle by Rokt** | N/A | N/A |

#### Analysis

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Application Attribution** | Feature Not Available | Not enough data | 
| **Campaign Analysis** | 8.0 (69 reviews) | Not enough data | 
| **Uninstall Tracking** | 6.3 (56 reviews) | Not enough data | 
| **Custom Dashboards** | Feature Not Available | Not enough data | 

#### Campaigns

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Proximity Marketing** | 7.3 (56 reviews) | Not enough data | 
| **Push Notifications** | 8.0 (63 reviews) | Not enough data | 
| **Bulk SMS** | 7.4 (63 reviews) | Not enough data | 
| **Two-Way Text Messaging** | Feature Not Available | Not enough data | 
| **Email Campaigns** | 9.3 (70 reviews) | Not enough data | 
| **Audience Segmentation** | 9.2 (71 reviews) | Not enough data | 

#### Engagement

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Coupons and Promotions** | 6.9 (54 reviews) | Not enough data | 

#### Platform

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Optimization** | 8.0 (61 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | Feature Not Available | Not enough data | 
| **Internationalization** | 7.6 (59 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 7.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 6.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | 
| **Decision Making** | 6.9 (6 reviews) | Not enough data | 

### Data Subject Access Request (DSAR)

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |

#### Functionality

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Identity Verification** | Not enough data | Not enough data | 
| **Workflow** | Not enough data | Not enough data | 
| **DSAR Portal** | Not enough data | Not enough data | 
| **Reporting and logs** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **mParticle by Rokt** | 8.0/10 | 13 |

#### Metrics

| Feature | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Engagement** | Not enough data | 8.3 (12 reviews) | 
| **Exit Tracking** | Not enough data | 8.5 (9 reviews) | 
| **Retention** | Not enough data | 8.0 (10 reviews) | 
| **Return** | Not enough data | 7.5 (10 reviews) | 
| **Conversions** | Not enough data | 8.8 (11 reviews) | 

---
## Categories
**Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Customer.io (6):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization), [Push Notification Software](https://www.g2.com/categories/push-notification), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to mParticle by Rokt (7):** [Data Subject Access Request (DSAR) Software](https://www.g2.com/categories/data-subject-access-request-dsar), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Customer.io | mParticle by Rokt | 
|---|---|---|
| **Small-Business** | 58.6% | 26.9% | 
| **Mid-Market** | 38.0% | 53.1% | 
| **Enterprise** | 3.4% | 20.0% | 

### By Industry

#### Customer.io

- **Computer Software:** 14.8%
- **Financial Services:** 13.4%
- **Information Technology and Services:** 9.0%
- **Marketing and Advertising:** 8.2%
- **Health, Wellness and Fitness:** 5.2%
- **Hospital & Health Care:** 2.5%
- **Internet:** 2.4%
- **Gambling & Casinos:** 2.4%
- **Consumer Services:** 2.4%
- **Insurance:** 2.1%
- **Other:** 37.7%

#### mParticle by Rokt

- **Financial Services:** 12.0%
- **Information Technology and Services:** 10.3%
- **Computer Software:** 8.0%
- **Food & Beverages:** 6.9%
- **Internet:** 5.1%
- **Leisure, Travel & Tourism:** 5.1%
- **Retail:** 5.1%
- **Entertainment:** 4.0%
- **Marketing and Advertising:** 3.4%
- **Health, Wellness and Fitness:** 3.4%
- **Other:** 36.6%

---
## Alternatives

### Alternatives to Customer.io

- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1183 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (651 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)

### Alternatives to mParticle by Rokt

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (619 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1298 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2874 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)

---
## Top Discussions

### Customer.io

- Title: [What is Customer.io used for?](https://www.g2.com/discussions/what-is-customer-io-used-for) — 2 comments
  > **Top comment:** "customer.io is an incredibly feature-packed combination of user messaging services into one platform."
- Title: [Is it available in Bangladesh?](https://www.g2.com/discussions/is-it-available-in-bangladesh) — 1 comment, 2 upvotes
  > **Top comment:** "Visit ClimaxRecovery or send an email to info@climaxrecovery.com +1 909 248 4443
Provide all necessary information
Recovery process starts, and your..."
- Title: [What is the best way to make automations a smoother process?](https://www.g2.com/discussions/what-is-the-best-way-to-make-automations-a-smoother-process) — 1 comment, 1 upvote
  > **Top comment:** "Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation..."
- Title: [how is this site for mails?](https://www.g2.com/discussions/36887-how-is-this-site-for-mails) — 1 comment, 1 upvote
  > **Top comment:** "I don't know"

### mParticle by Rokt

- Title: [May you have created some tutorials for beginners?](https://www.g2.com/discussions/45060-may-you-have-created-some-tutorials-for-beginners) — 1 comment, 2 upvotes
  > **Top comment:** "Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of..."
- Title: [WIll you ever change the new user interface?](https://www.g2.com/discussions/43704-will-you-ever-change-the-new-user-interface) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this,  we are constantly releasing new improvements which..."
- Title: [Where does indicative stant when compared to other competitors](https://www.g2.com/discussions/43003-where-does-indicative-stant-when-compared-to-other-competitors) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data..."
- Title: [How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features](https://www.g2.com/discussions/42996-how-would-you-guys-handle-all-the-feedbacks-suggestions-or-request-of-your-users-about-indicative-features) — 1 comment, 1 upvote
  > **Top comment:** "Hi Caira! 

My name is Arman Escobar, I'm the Customer Success Manager at Indicative. Thank you for reaching out! Indicative value's our clients requests..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/customer-io-vs-mparticle-by-rokt)