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Compare Customer.io and MoEngage 
At a Glance
Market Segments
Small-Business (59.5% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Free Upto 10,000 Monthly Tracked Users (MTUs)
Customer.io
Star Rating
(661)4.4 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansMoEngage
Star Rating
(520)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in personalization, with users praising its ability to create tailored marketing experiences. One user highlighted the platform's real-time behavioral segmentation, which allows for dynamic audience grouping, enhancing customer engagement and marketing automation.
- Users say MoEngage shines in event tracking and funnel building. Reviewers appreciate how easy it is to visualize user journeys and track conversion rates, with one user noting that the platform instantly shows drop-offs and time taken between steps, making it invaluable for product decision-making.
- According to verified reviews, Customer.io has a more intuitive interface that users find smooth and easy to navigate. This user-friendly design contributes to a pleasant experience, making it easier for teams to adopt and utilize the tool effectively.
- Reviewers mention that MoEngage offers superior support quality, with many users highlighting the responsiveness and helpfulness of the support team. This aspect is crucial for businesses that require timely assistance during implementation and ongoing use.
- G2 reviewers note that while Customer.io has a strong focus on email marketing, with high ratings for email campaigns and segmentation, it faces challenges in areas like landing pages and forms, where users feel MoEngage provides a more robust solution.
- Users report that MoEngage's real-time segment updates are a game-changer for user engagement strategies. This feature allows businesses to quickly adapt their marketing efforts based on user actions, which is a significant advantage over Customer.io's capabilities in this area.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
Customer.io
Free Trial is available
MoEngage
Free Trial is available
Ratings
Meets Requirements
8.7
590
8.8
409
Ease of Use
8.3
601
9.0
440
Ease of Setup
7.9
403
8.8
236
Ease of Admin
8.6
277
8.8
151
Quality of Support
8.7
527
9.0
410
Has the product been a good partner in doing business?
9.0
275
9.2
151
Product Direction (% positive)
9.2
579
9.6
407
Features by Category
Email Marketing
8.8
410
|
Verified
8.8
157
|
Verified
8.8
394
|
Verified
8.9
154
|
Verified
8.4
389
|
Verified
8.7
158
|
Verified
8.3
368
|
Verified
8.7
130
|
Verified
Online Marketing
6.3
329
8.4
98
7.9
354
|
Verified
8.5
137
|
Verified
8.3
378
|
Verified
8.8
158
|
Verified
7.9
358
|
Verified
8.7
140
|
Verified
Feature Not Available
Feature Not Available
Lead Management
7.4
332
|
Verified
8.6
106
7.6
332
8.6
124
8.6
372
|
Verified
9.1
161
6.8
312
Feature Not Available
7.6
332
|
Verified
8.3
103
7.3
327
|
Verified
8.6
129
7.3
316
8.6
117
7.3
323
|
Verified
8.4
104
Campaign Management
7.7
338
8.5
130
7.0
321
Feature Not Available
Feature Not Available
8.4
116
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.5
307
Feature Not Available
Feature Not Available
8.2
107
Feature Not Available
7.9
100
|
Verified
Feature Not Available
8.1
98
|
Verified
Reporting & Analytics
7.7
371
|
Verified
8.7
179
|
Verified
6.9
333
|
Verified
8.5
153
|
Verified
6.5
323
8.4
139
|
Verified
6.3
312
8.4
138
|
Verified
Feature Not Available
Feature Not Available
Platform
8.2
365
|
Verified
8.6
130
|
Verified
8.5
361
|
Verified
8.5
117
|
Verified
8.5
358
|
Verified
8.9
132
|
Verified
7.8
330
|
Verified
8.3
87
|
Verified
7.7
348
|
Verified
8.5
106
8.8
359
|
Verified
8.9
124
|
Verified
7.2
313
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
65
Not enough data
Integration
8.3
373
|
Verified
8.7
143
|
Verified
8.3
366
|
Verified
8.6
130
|
Verified
7.6
336
|
Verified
8.0
98
|
Verified
Administration
8.1
266
9.0
39
7.4
236
9.0
38
8.1
252
8.4
40
8.9
265
9.4
38
7.7
238
8.2
38
7.8
244
9.1
39
Integrations
8.6
237
8.9
35
8.5
241
8.8
37
8.4
205
9.0
36
7.2
178
8.5
35
Platform
8.2
210
8.8
36
8.2
205
8.4
37
7.9
200
8.4
37
8.2
240
|
Verified
8.7
36
7.8
218
8.9
37
8.2
241
9.1
37
7.9
216
9.1
37
8.8
238
9.1
37
User Identification
Not enough data
8.9
87
Not enough data
9.2
101
Not enough data
8.9
75
Tracking & Reporting
Not enough data
9.0
96
Not enough data
8.9
99
Not enough data
8.8
99
Not enough data
9.0
100
Not enough data
8.6
96
Not enough data
8.9
97
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Visitor Behavior
Not enough data
9.2
52
Not enough data
9.1
57
|
Verified
Not enough data
8.8
42
Templates
Not enough data
9.1
41
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
9.1
53
|
Verified
Personalization
Not enough data
8.9
51
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
50
|
Verified
Not enough data
9.0
43
Not enough data
8.9
46
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
8.9
55
|
Verified
Multichannel
Not enough data
8.9
50
|
Verified
Not enough data
9.2
56
|
Verified
Not enough data
9.4
52
|
Verified
Administration
Not enough data
9.2
58
|
Verified
Not enough data
9.1
58
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
8.8
53
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
115
8.9
214
8.7
112
9.2
226
8.2
107
8.9
212
8.8
120
9.1
232
8.8
114
9.2
224
Analytics
8.4
114
8.7
223
7.6
105
8.7
221
Optimization
8.5
112
8.8
212
8.9
114
8.8
220
8.0
110
8.6
208
8.4
112
8.6
190
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Segmentation
Not enough data
9.1
27
Not enough data
9.2
31
Targeting
Not enough data
9.1
29
Not enough data
8.8
28
Triggered Content
Not enough data
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Personalized Content
Not enough data
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.4
84
8.9
29
Feature Not Available
Feature Not Available
8.2
80
8.9
30
Feature Not Available
Feature Not Available
6.8
75
8.2
28
6.5
77
6.9
26
8.7
87
9.0
27
8.2
79
8.9
27
SMS Platform
7.5
82
8.7
28
8.3
85
8.9
29
7.2
73
8.5
27
6.2
71
8.0
25
6.7
71
8.3
24
8.3
83
8.8
24
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Not enough data
Intelligence
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Not enough data
Platform Basics
Not enough data
8.9
116
Not enough data
8.8
120
Not enough data
8.8
108
Not enough data
Feature Not Available
Not enough data
8.9
48
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
9.1
172
|
Verified
Not enough data
8.9
174
|
Verified
Platform Data
Not enough data
8.8
172
|
Verified
Not enough data
8.7
166
|
Verified
Not enough data
8.9
184
|
Verified
Not enough data
8.7
169
|
Verified
Platform Additional Functionality
Not enough data
8.9
176
|
Verified
Not enough data
8.6
169
|
Verified
Not enough data
8.7
164
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Computing
Not enough data
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Experimental Design
Not enough data
8.5
84
Not enough data
8.5
82
Not enough data
8.5
98
Analytics
Not enough data
8.9
114
Not enough data
8.3
78
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Customization - Notification Infrastructure
Not enough data
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
8.7
115
8.0
69
8.9
137
|
Verified
6.2
56
8.2
122
Feature Not Available
8.7
126
Campaigns
7.3
57
8.3
94
|
Verified
8.0
62
9.3
141
|
Verified
7.3
61
8.6
84
|
Verified
Feature Not Available
7.8
66
9.3
69
8.9
122
9.2
70
9.2
142
Engagement
6.9
54
8.3
95
Platform
8.0
62
8.8
122
Feature Not Available
8.7
114
|
Verified
7.6
60
8.5
81
Agentic AI - Mobile Marketing
6.7
6
6.7
6
7.2
6
7.8
6
6.1
6
7.3
5
6.7
6
7.5
6
6.4
6
7.8
6
6.9
6
8.3
6
Marketing Operations
Not enough data
8.6
115
|
Verified
Not enough data
8.8
135
|
Verified
Not enough data
8.8
142
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.2
99
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.0
164
|
Verified
Not enough data
9.0
165
|
Verified
Not enough data
8.8
144
|
Verified
Not enough data
8.8
139
|
Verified
Not enough data
8.6
128
|
Verified
Not enough data
8.6
124
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Categories
Categories
Shared Categories
Customer.io and MoEngage are categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, Mobile Marketing, and Marketing Automation
Unique Categories
Customer.io is categorized as Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.7%
Financial Services
13.3%
Information Technology and Services
9.4%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
5.0%
Other
49.6%
Financial Services
12.9%
Online Media
7.4%
Education Management
7.4%
Retail
5.8%
Marketing and Advertising
5.4%
Other
61.2%
Alternatives
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
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