Compare Customer.io and Mixpanel 
Featured Products
At a Glance
Market Segments
Small-Business (58.8% of reviews)
Small-Business (52.7% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Free Per Year
Customer.io
Star Rating
(732)4.4 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansMixpanel
Star Rating
(1,282)4.6 out of 5
Market Segments
Small-Business (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansCustomer.io vs Mixpanel
When assessing the two solutions, reviewers found Mixpanel easier to use and set up. However, reviewers felt that administration of both products was equally easy, and preferred doing business with Customer.io overall.
- Reviewers felt that Mixpanel meets the needs of their business better than Customer.io.
- When comparing quality of ongoing product support, reviewers felt that Customer.io is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Customer.io over Mixpanel.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Customer.io
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.7
610
8.8
974
Ease of Use
8.3
623
8.5
984
Ease of Setup
7.9
421
8.1
446
Ease of Admin
8.6
278
8.6
369
Quality of Support
8.7
544
8.4
750
Has the product been a good partner in doing business?
9.0
277
8.8
337
Product Direction (% positive)
9.2
598
8.6
894
Features by Category
Email Marketing
8.8
416
|
Verified
Not enough data
8.8
399
|
Verified
Not enough data
8.4
388
|
Verified
Not enough data
8.3
371
|
Verified
Not enough data
Online Marketing
6.3
330
Not enough data
8.0
354
|
Verified
Not enough data
8.3
379
|
Verified
Not enough data
7.9
358
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
7.4
332
|
Verified
Not enough data
7.6
331
Not enough data
8.6
377
|
Verified
Not enough data
6.8
311
Not enough data
7.6
332
|
Verified
Not enough data
7.3
329
|
Verified
Not enough data
7.3
315
Not enough data
7.3
322
|
Verified
Not enough data
Campaign Management
7.7
338
Not enough data
7.0
320
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.5
306
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
7.7
374
|
Verified
Not enough data
6.9
332
|
Verified
Not enough data
6.5
322
Not enough data
6.3
311
Not enough data
Feature Not Available
Not enough data
Platform
8.2
369
|
Verified
Not enough data
8.5
366
|
Verified
Not enough data
8.5
358
|
Verified
Not enough data
7.8
329
|
Verified
Not enough data
7.7
347
|
Verified
Not enough data
8.8
359
|
Verified
Not enough data
7.2
312
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
66
Not enough data
Integration
8.3
372
|
Verified
Not enough data
8.3
369
|
Verified
Not enough data
7.6
336
|
Verified
Not enough data
Metrics
Not enough data
8.8
271
Not enough data
8.8
341
Not enough data
8.2
295
Not enough data
8.9
354
Not enough data
8.9
351
Not enough data
8.5
317
Not enough data
8.4
290
Not enough data
8.8
319
Not enough data
8.9
342
Reporting
Not enough data
8.7
311
Not enough data
8.6
292
Not enough data
8.4
213
Not enough data
8.7
333
Not enough data
8.3
240
Not enough data
8.2
244
Not enough data
8.6
334
Other
Not enough data
8.7
330
Not enough data
8.2
182
Not enough data
8.0
174
Not enough data
8.3
233
Not enough data
8.1
181
Not enough data
7.9
175
Not enough data
8.0
186
Agentic AI - Digital Analytics
Not enough data
7.1
18
Not enough data
7.4
19
Not enough data
7.4
17
Not enough data
7.7
20
Administration
Not enough data
8.5
278
Not enough data
8.3
246
Not enough data
8.7
342
Not enough data
8.8
286
Administration
8.1
265
Not enough data
7.4
235
Not enough data
8.1
251
Not enough data
8.9
265
Not enough data
7.7
237
Not enough data
7.8
243
Not enough data
Integrations
8.6
236
Not enough data
8.5
240
Not enough data
8.4
205
Not enough data
7.2
177
Not enough data
Platform
8.2
209
Not enough data
8.2
204
Not enough data
7.9
199
Not enough data
8.2
239
|
Verified
Not enough data
7.8
217
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
User Identification
Not enough data
8.3
256
Not enough data
8.8
276
Not enough data
8.4
265
Tracking & Reporting
Not enough data
9.2
300
Not enough data
8.8
289
Not enough data
8.3
244
Not enough data
8.9
304
Not enough data
8.5
249
Not enough data
8.9
292
Metrics
Not enough data
9.0
255
Not enough data
8.3
212
Not enough data
8.7
245
Not enough data
8.7
216
Not enough data
9.0
236
Campaigns
8.6
114
Not enough data
8.7
111
Not enough data
8.3
106
Not enough data
8.8
119
Not enough data
8.8
113
Not enough data
Analytics
8.3
114
Not enough data
7.6
104
Not enough data
Optimization
8.5
111
Not enough data
8.8
113
Not enough data
8.0
109
Not enough data
8.4
111
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Product Analytics
Not enough data
8.6
412
Not enough data
8.9
508
Not enough data
8.6
452
Not enough data
8.8
494
Not enough data
7.5
333
Not enough data
8.3
368
Not enough data
7.5
305
Not enough data
7.8
359
Agentic AI - Product Analytics
Not enough data
5.3
74
Not enough data
6.3
75
Not enough data
5.8
72
Not enough data
5.8
72
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.2
111
Not enough data
8.9
113
Not enough data
9.0
100
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
84
Not enough data
8.3
85
Not enough data
8.6
89
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.5
83
Not enough data
Feature Not Available
Not enough data
8.3
79
Not enough data
Feature Not Available
Not enough data
6.8
74
Not enough data
6.5
76
Not enough data
8.7
86
Not enough data
8.2
78
Not enough data
SMS Platform
7.5
81
Not enough data
8.3
84
Not enough data
7.2
72
Not enough data
6.2
70
Not enough data
6.7
70
Not enough data
8.3
82
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
92
Not enough data
7.7
94
Not enough data
7.3
96
Not enough data
8.2
94
Not enough data
Intelligence
7.3
90
Not enough data
5.8
87
Not enough data
5.8
86
Not enough data
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
68
Not enough data
6.2
55
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
56
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
68
Not enough data
9.2
70
Not enough data
Engagement
6.9
53
Not enough data
Platform
8.0
61
Not enough data
Feature Not Available
Not enough data
7.6
59
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Metrics
Not enough data
9.0
255
Not enough data
8.3
212
Not enough data
8.7
245
Not enough data
8.7
216
Not enough data
9.0
236
Categories
Categories
Shared Categories
Customer.io and Mixpanel share no categories
Unique Categories
Customer.io is categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, Mobile Marketing, Marketing Automation, and Customer Data Platform (CDP)
Mixpanel is categorized as E-Commerce Analytics, Product Analytics, Mobile App Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.0%
Financial Services
13.5%
Information Technology and Services
9.1%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.7%
Computer Software
25.2%
Information Technology and Services
11.5%
Financial Services
9.6%
Internet
6.5%
Health, Wellness and Fitness
5.2%
Other
42.1%
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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