Compare Customer.io and Maropost Marketing Cloud 
Featured Products
At a Glance
Market Segments
Small-Business (58.8% of reviews)
Small-Business (69.8% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Contact Us
Customer.io
Star Rating
(732)4.4 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansMaropost Marketing Cloud
Star Rating
(145)4.4 out of 5
Market Segments
Small-Business (69.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Maropost Marketing Cloud excels in customer support, with users highlighting the 24/7 live chat and dedicated Customer Success Managers, which contribute to a smooth onboarding experience and ongoing assistance.
- Users say that Customer.io stands out for its flexibility and customization, particularly for developers. The platform allows for the integration of custom events and attributes, making it a powerful tool for tailored marketing strategies.
- Reviewers mention that Maropost Marketing Cloud offers a user-friendly interface for campaign management, making it easy for teams to navigate and utilize its features effectively, which is especially beneficial for small businesses.
- According to verified reviews, Customer.io's Visual Workflow Builder is a highlight, enabling users to create complex, logic-based flows effortlessly, which enhances the overall marketing automation experience.
- G2 reviewers report that while Maropost Marketing Cloud has strong deliverability and automation features, some users feel it could improve in areas like personalization compared to Customer.io, which has a higher score in this aspect.
- Users say that Customer.io is continuously evolving, with new functionalities being added regularly, including AI features, which keeps the platform relevant and enhances the email design experience for both technical and non-technical users.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Maropost Marketing Cloud
Essentials
Contact Us
- Segmentation
- Journey Builder
- Dynamic Content
Free Trial
Customer.io
Free Trial is available
Maropost Marketing Cloud
No trial information availableRatings
Meets Requirements
8.7
610
8.7
115
Ease of Use
8.3
623
8.3
115
Ease of Setup
7.9
421
8.4
58
Ease of Admin
8.6
278
8.8
57
Quality of Support
8.7
544
9.0
113
Has the product been a good partner in doing business?
9.0
277
9.2
59
Product Direction (% positive)
9.2
598
8.7
114
Features by Category
Email Marketing
8.8
416
|
Verified
8.4
57
|
Verified
8.8
399
|
Verified
8.9
58
|
Verified
8.4
388
|
Verified
8.3
59
|
Verified
8.3
371
|
Verified
8.6
48
|
Verified
Online Marketing
6.3
330
7.9
33
|
Verified
8.0
354
|
Verified
7.8
40
|
Verified
8.3
379
|
Verified
7.8
47
|
Verified
7.9
358
|
Verified
8.5
45
|
Verified
Feature Not Available
8.3
32
|
Verified
Lead Management
7.4
332
|
Verified
8.3
32
7.6
331
8.1
38
|
Verified
8.6
377
|
Verified
8.6
49
|
Verified
6.8
311
8.1
25
|
Verified
7.6
332
|
Verified
8.0
28
|
Verified
7.3
329
|
Verified
7.7
28
7.3
315
8.2
27
|
Verified
7.3
322
|
Verified
8.1
33
|
Verified
Campaign Management
7.7
338
8.4
34
7.0
320
8.3
25
Feature Not Available
8.4
22
Feature Not Available
8.5
20
Social
Feature Not Available
Feature Not Available
6.5
306
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Reporting & Analytics
7.7
374
|
Verified
8.1
54
|
Verified
6.9
332
|
Verified
7.7
37
|
Verified
6.5
322
7.6
24
|
Verified
6.3
311
7.7
25
|
Verified
Feature Not Available
8.1
20
Platform
8.2
369
|
Verified
8.5
30
|
Verified
8.5
366
|
Verified
8.5
28
|
Verified
8.5
358
|
Verified
8.8
29
|
Verified
7.8
329
|
Verified
8.7
19
7.7
347
|
Verified
8.3
22
|
Verified
8.8
359
|
Verified
8.9
29
|
Verified
7.2
312
|
Verified
8.8
20
|
Verified
Agentic AI - Marketing Automation
6.3
66
Feature Not Available
6.4
67
Feature Not Available
6.7
62
Feature Not Available
6.3
64
Feature Not Available
6.2
63
Feature Not Available
6.3
66
Feature Not Available
Integration
8.3
372
|
Verified
8.6
26
|
Verified
8.3
369
|
Verified
8.4
29
|
Verified
7.6
336
|
Verified
8.4
21
|
Verified
Administration
8.1
265
9.4
6
7.4
235
9.7
5
8.1
251
9.2
6
8.9
265
9.7
6
7.7
237
9.7
5
7.8
243
9.4
6
Integrations
8.6
236
9.7
5
8.5
240
9.7
5
8.4
205
9.3
5
7.2
177
9.7
6
Platform
8.2
209
9.7
6
8.2
204
9.4
6
7.9
199
9.3
5
8.2
239
|
Verified
9.7
6
7.8
217
9.4
6
8.2
241
9.2
6
7.9
216
9.7
5
8.8
238
9.7
6
Visitor Behavior
Not enough data
8.2
10
|
Verified
Not enough data
7.7
11
|
Verified
Not enough data
7.6
7
Templates
Not enough data
8.0
10
Not enough data
8.2
12
Not enough data
8.5
12
Personalization
Not enough data
7.8
10
|
Verified
Not enough data
8.3
11
|
Verified
Not enough data
6.9
8
|
Verified
Not enough data
Feature Not Available
Not enough data
7.4
9
|
Verified
Not enough data
8.1
9
|
Verified
Not enough data
8.5
14
|
Verified
Not enough data
8.9
12
|
Verified
Multichannel
Not enough data
8.7
9
|
Verified
Not enough data
9.5
13
|
Verified
Not enough data
7.1
8
|
Verified
Administration
Not enough data
8.6
13
|
Verified
Not enough data
8.2
14
|
Verified
Not enough data
8.1
13
|
Verified
Not enough data
8.3
13
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Feature Not Available
Campaigns
8.6
114
Not enough data
8.7
111
Not enough data
8.3
106
Not enough data
8.8
119
Not enough data
8.8
113
Not enough data
Analytics
8.3
114
Not enough data
7.6
104
Not enough data
Optimization
8.5
111
Not enough data
8.8
113
Not enough data
8.0
109
Not enough data
8.4
111
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Templates
Not enough data
8.2
19
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
7.9
7
Edit
Not enough data
8.8
15
Not enough data
8.4
24
|
Verified
Not enough data
8.6
22
|
Verified
Logistics
Not enough data
7.9
24
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
8.3
22
Not enough data
7.5
6
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Text Messaging
8.5
83
Not enough data
Feature Not Available
Not enough data
8.3
79
Not enough data
Feature Not Available
Not enough data
6.8
74
Not enough data
6.5
76
Feature Not Available
8.7
86
Not enough data
8.2
78
Not enough data
SMS Platform
7.5
81
Not enough data
8.3
84
Not enough data
7.2
72
Feature Not Available
6.2
70
Feature Not Available
6.7
70
Feature Not Available
8.3
82
Not enough data
Agentic AI - SMS Marketing
6.4
17
Feature Not Available
6.4
17
Feature Not Available
7.5
17
Feature Not Available
7.2
17
Feature Not Available
7.0
17
Feature Not Available
6.7
18
Feature Not Available
Data Sourcing
7.5
92
Not enough data
7.7
94
Not enough data
7.3
96
Not enough data
8.2
94
Not enough data
Intelligence
7.3
90
Not enough data
5.8
87
Not enough data
5.8
86
Not enough data
Agentic AI - Personalization
5.4
32
Feature Not Available
6.3
33
Feature Not Available
5.7
32
Feature Not Available
5.7
32
Feature Not Available
5.4
32
Feature Not Available
5.5
33
Feature Not Available
Analysis
Feature Not Available
Not enough data
8.0
68
Not enough data
6.2
55
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
56
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
68
Not enough data
9.2
70
Not enough data
Engagement
6.9
53
Not enough data
Platform
8.0
61
Not enough data
Feature Not Available
Not enough data
7.6
59
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Marketing Operations
Not enough data
8.6
21
|
Verified
Not enough data
8.7
22
|
Verified
Not enough data
8.3
21
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
23
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.5
21
|
Verified
Not enough data
8.2
18
|
Verified
Not enough data
8.9
22
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Customer.io and Maropost Marketing Cloud are categorized as SMS Marketing, Personalization, Transactional Email, and Marketing Automation
Unique Categories
Maropost Marketing Cloud is categorized as Email Template Builder, E-Commerce Personalization, and Marketing Analytics
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Maropost Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.0%
Financial Services
13.5%
Information Technology and Services
9.1%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.7%
Marketing and Advertising
25.5%
Health, Wellness and Fitness
16.1%
Retail
5.8%
Internet
5.1%
Online Media
5.1%
Other
42.3%
Discussions
What is Customer.io used for?
2 Comments
AN
customer.io is an incredibly feature-packed combination of user messaging services into one platform.Read more
Is it available in Bangladesh?
1 Comment
G2
Visit ClimaxRecovery or send an email to info@climaxrecovery.com +1 909 248 4443
Provide all necessary information
Recovery process starts, and your...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
What is Maropost Marketing Cloud used for?
1 Comment
Official Response from Maropost Marketing Cloud
Maropost Marketing Cloud is a powerful tool for managing email, SMS, and social media campaigns. It helps you segment your audience, personalize messages,...Read more
What is pricing?
1 Comment
RP
Hey Melodie,
Please email me at ross@maropost.com as i would need to know more in terms of volume etc... to provide a quote.
Cheers,
Ross AndrewRead more
Maropost Marketing Cloud has no more discussions with answers
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