Compare Customer.io and Mailjet 
Featured Products
At a Glance
Market Segments
Small-Business (58.8% of reviews)
Small-Business (73.8% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
$0.00
Customer.io
Star Rating
(732)4.4 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansMailjet
Star Rating
(171)4.0 out of 5
Market Segments
Small-Business (73.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in providing a robust and flexible platform for developers, allowing for extensive customization through custom events and attributes. This capability is particularly appreciated by users who need to implement complex workflows.
- Users say that Mailjet stands out for its user-friendly interface, making it an excellent choice for beginners. Reviewers highlight features like real-time collaboration and advanced automation, which simplify the process of creating personalized email campaigns.
- According to verified reviews, Customer.io's Visual Workflow Builder is a game-changer, enabling users to set up intricate logic-based flows with ease. This feature is praised for its ability to handle complex campaigns without requiring extensive technical knowledge.
- Reviewers mention that while Mailjet offers a solid experience with its built-in GDPR compliance and volume-based pricing, it may not meet the needs of users looking for advanced analytics and reporting features, which are more robust in Customer.io.
- Users highlight that Customer.io continuously evolves, adding new functionalities, including AI features, which keep the platform competitive and responsive to user needs. This adaptability is a significant advantage for businesses looking for a long-term partner.
- G2 reviewers note that Mailjet's strengths lie in its ease of use and setup, with many users appreciating the intuitive onboarding process. However, some users feel that it lacks the depth of features found in Customer.io, particularly for more complex marketing strategies.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Mailjet
FREE
$0.00
No expiring trial.
No credit card required.
- 6,000 emails/month
- Up to 1,000 contacts
- APIs, SMTP Relay, Webhooks
Free Trial
Customer.io
Free Trial is available
Mailjet
Free Trial is available
Ratings
Meets Requirements
8.7
610
8.3
142
Ease of Use
8.3
623
8.4
141
Ease of Setup
7.9
421
7.9
79
Ease of Admin
8.6
278
8.0
67
Quality of Support
8.7
544
7.5
123
Has the product been a good partner in doing business?
9.0
277
7.7
63
Product Direction (% positive)
9.2
598
8.0
134
Features by Category
Email Marketing
Not enough data
8.8
99
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.5
93
|
Verified
Not enough data
8.5
101
|
Verified
Not enough data
8.6
97
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.7
46
|
Verified
Not enough data
8.2
39
Reporting & Analytics
Not enough data
8.4
69
|
Verified
Not enough data
8.5
94
|
Verified
Generative AI
Not enough data
7.4
11
Not enough data
6.0
7
Agentic AI - Email Marketing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.5
57
|
Verified
Not enough data
8.1
42
|
Verified
Not enough data
8.0
37
Not enough data
7.7
27
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
8.0
28
|
Verified
Email Marketing
8.8
416
|
Verified
Not enough data
8.8
399
|
Verified
Not enough data
8.4
388
|
Verified
Not enough data
8.3
371
|
Verified
Not enough data
Online Marketing
6.3
330
Not enough data
8.0
354
|
Verified
Not enough data
8.3
379
|
Verified
Not enough data
7.9
358
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
7.4
332
|
Verified
Not enough data
7.6
331
Not enough data
8.6
377
|
Verified
Not enough data
6.8
311
Not enough data
7.6
332
|
Verified
Not enough data
7.3
329
|
Verified
Not enough data
7.3
315
Not enough data
7.3
322
|
Verified
Not enough data
Campaign Management
7.7
338
Not enough data
7.0
320
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.5
306
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
7.7
374
|
Verified
Not enough data
6.9
332
|
Verified
Not enough data
6.5
322
Not enough data
6.3
311
Not enough data
Feature Not Available
Not enough data
Platform
8.2
369
|
Verified
Not enough data
8.5
366
|
Verified
Not enough data
8.5
358
|
Verified
Not enough data
7.8
329
|
Verified
Not enough data
7.7
347
|
Verified
Not enough data
8.8
359
|
Verified
Not enough data
7.2
312
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
66
Not enough data
Integration
8.3
372
|
Verified
Not enough data
8.3
369
|
Verified
Not enough data
7.6
336
|
Verified
Not enough data
Administration
8.1
265
8.7
44
7.4
235
8.6
41
8.1
251
8.8
43
8.9
265
8.6
42
7.7
237
8.4
34
7.8
243
8.8
42
Integrations
8.6
236
8.9
28
8.5
240
9.2
26
8.4
205
9.2
38
7.2
177
8.6
29
Platform
8.2
209
8.9
31
8.2
204
9.0
33
7.9
199
8.6
28
8.2
239
|
Verified
8.3
43
7.8
217
8.9
38
8.2
241
8.8
44
7.9
216
8.6
34
8.8
238
9.0
43
Campaigns
8.6
114
Not enough data
8.7
111
Not enough data
8.3
106
Not enough data
8.8
119
Not enough data
8.8
113
Not enough data
Analytics
8.3
114
Not enough data
7.6
104
Not enough data
Optimization
8.5
111
Not enough data
8.8
113
Not enough data
8.0
109
Not enough data
8.4
111
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Templates
Not enough data
9.1
25
Not enough data
8.6
23
Not enough data
9.0
24
Not enough data
8.9
25
Edit
Not enough data
9.1
25
Not enough data
9.1
25
Not enough data
9.4
21
Logistics
Not enough data
9.3
26
Not enough data
8.3
22
Not enough data
9.3
22
Not enough data
9.3
23
Generative AI
Not enough data
9.0
5
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.5
83
Not enough data
Feature Not Available
Not enough data
8.3
79
Not enough data
Feature Not Available
Not enough data
6.8
74
Not enough data
6.5
76
Not enough data
8.7
86
Not enough data
8.2
78
Not enough data
SMS Platform
7.5
81
Not enough data
8.3
84
Not enough data
7.2
72
Not enough data
6.2
70
Not enough data
6.7
70
Not enough data
8.3
82
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
92
Not enough data
7.7
94
Not enough data
7.3
96
Not enough data
8.2
94
Not enough data
Intelligence
7.3
90
Not enough data
5.8
87
Not enough data
5.8
86
Not enough data
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
68
Not enough data
6.2
55
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
56
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
68
Not enough data
9.2
70
Not enough data
Engagement
6.9
53
Not enough data
Platform
8.0
61
Not enough data
Feature Not Available
Not enough data
7.6
59
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and Mailjet are categorized as Transactional Email
Unique Categories
Customer.io is categorized as SMS Marketing, Personalization, Push Notification, Mobile Marketing, Marketing Automation, and Customer Data Platform (CDP)
Mailjet is categorized as Email Marketing and Email Template Builder
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mailjet
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.0%
Financial Services
13.5%
Information Technology and Services
9.1%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.7%
Marketing and Advertising
20.0%
Computer Software
11.2%
Internet
10.0%
Information Technology and Services
9.4%
Health, Wellness and Fitness
2.9%
Other
46.5%
Alternatives
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
Mailjet has no more discussions with answers
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