Compare Customer.io and Klaviyo
At a Glance
Market Segments
Small-Business (59.0% of reviews)
Small-Business (82.2% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
No pricing available
Customer.io
Star Rating
(824)4.4 out of 5
Market Segments
Small-Business (59.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plans
Klaviyo
Star Rating
(1,348)4.6 out of 5
Market Segments
Small-Business (82.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Klaviyo
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in event-driven automation, with users praising its flexibility and developer-friendly tools. One user highlighted how quickly their team could map in-app events, allowing for highly tailored, behavior-based messaging.
- Users say that Klaviyo stands out for its ease of use, making it accessible for teams without dedicated email marketing specialists. Reviewers appreciate its intuitive design, which allows social media managers to effectively manage email campaigns alongside their other responsibilities.
- According to verified reviews, Customer.io's automation flows are particularly user-friendly, with one user noting the simplicity of creating these flows thanks to the new AI features. This capability is seen as a significant advantage for teams looking to streamline their marketing efforts.
- Reviewers mention that Klaviyo's integration of email and SMS marketing under one platform is a major benefit, allowing for cohesive campaign management. Users find this integration helpful in addressing marketing needs proactively, enhancing overall campaign effectiveness.
- G2 reviewers highlight that while Customer.io has a strong user interface, it may face challenges in landing page and form capabilities, with some users expressing a desire for more robust features in this area compared to Klaviyo's offerings.
- Users report that Klaviyo's customer support is reliable, although some have noted that Customer.io's support is slightly more responsive. This aspect can be crucial for teams needing quick assistance during campaign launches or troubleshooting.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Klaviyo
No pricing availableFree Trial
Customer.io
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.7
663
9.0
984
Ease of Use
8.3
685
8.6
993
Ease of Setup
8.0
477
8.5
641
Ease of Admin
8.6
278
8.9
522
Quality of Support
8.6
591
8.4
936
Has the product been a good partner in doing business?
9.0
277
8.9
526
Product Direction (% positive)
9.1
657
8.9
932
Features by Category
Email Marketing
8.8
448
|
Verified
9.0
569
|
Verified
8.8
425
|
Verified
9.3
558
|
Verified
8.4
394
|
Verified
8.9
504
|
Verified
8.4
387
|
Verified
9.0
494
|
Verified
Online Marketing
6.3
331
7.9
382
|
Verified
8.0
360
|
Verified
8.3
406
|
Verified
8.4
384
|
Verified
8.7
439
|
Verified
7.9
361
|
Verified
8.7
454
Feature Not Available
8.2
253
Lead Management
7.4
335
|
Verified
8.5
356
7.6
330
8.4
273
8.6
403
|
Verified
9.0
521
|
Verified
6.8
310
7.8
221
7.6
336
|
Verified
8.5
359
|
Verified
7.3
334
|
Verified
8.5
401
|
Verified
7.3
315
8.4
333
|
Verified
7.3
323
|
Verified
8.2
288
|
Verified
Campaign Management
7.7
344
8.7
348
|
Verified
7.0
320
8.0
199
Feature Not Available
8.1
288
|
Verified
Feature Not Available
7.6
198
Social
Feature Not Available
Feature Not Available
6.6
306
7.8
196
Feature Not Available
7.8
189
Feature Not Available
7.5
184
Feature Not Available
7.8
258
|
Verified
Reporting & Analytics
7.8
390
|
Verified
8.5
495
|
Verified
6.9
332
|
Verified
8.3
416
|
Verified
6.5
321
8.4
429
|
Verified
6.3
310
8.4
443
|
Verified
Feature Not Available
7.6
200
Platform
8.3
377
|
Verified
8.5
337
|
Verified
8.5
393
|
Verified
8.7
327
|
Verified
8.5
357
|
Verified
8.9
318
|
Verified
7.7
332
|
Verified
8.3
208
|
Verified
7.7
347
|
Verified
7.8
194
|
Verified
8.7
376
|
Verified
8.9
325
|
Verified
7.2
312
|
Verified
8.0
161
Agentic AI - Marketing Automation
6.3
69
6.8
27
6.5
69
7.0
25
6.8
63
7.5
25
6.4
65
7.0
23
6.3
66
6.9
26
6.3
67
7.3
25
Integration
8.3
376
|
Verified
8.5
324
|
Verified
8.3
384
|
Verified
8.6
323
|
Verified
7.6
343
|
Verified
8.5
271
|
Verified
Administration
8.1
267
Not enough data
7.4
235
Not enough data
8.1
252
Not enough data
8.9
267
Not enough data
7.7
237
Not enough data
7.8
243
Not enough data
Integrations
8.6
237
Not enough data
8.5
240
Not enough data
8.4
205
Not enough data
7.2
178
Not enough data
Platform
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
243
Not enough data
7.9
216
Not enough data
8.8
240
Not enough data
Messenger
Not enough data
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Channels
Not enough data
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Customers
Not enough data
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.6
30
Not enough data
8.4
33
Not enough data
8.5
31
Tracking
Not enough data
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Reporting
Not enough data
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Agentic AI - Email Deliverability
Not enough data
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Campaigns
8.6
114
Not enough data
8.7
111
Not enough data
8.3
106
Not enough data
8.8
119
Not enough data
8.8
113
Not enough data
Analytics
8.3
115
Not enough data
7.6
105
Not enough data
Optimization
8.5
111
Not enough data
8.8
113
Not enough data
8.0
109
Not enough data
8.5
112
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Templates
Not enough data
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Edit
Not enough data
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
334
|
Verified
Logistics
Not enough data
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Generative AI
Not enough data
7.5
66
Not enough data
7.4
52
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
8.5
85
8.6
151
Feature Not Available
8.1
101
8.3
79
8.8
133
|
Verified
Feature Not Available
8.3
115
|
Verified
6.8
74
8.7
126
|
Verified
6.5
76
8.5
107
8.7
86
8.9
135
|
Verified
8.2
78
8.7
55
SMS Platform
7.5
81
8.6
135
|
Verified
8.3
84
8.9
135
|
Verified
7.2
72
Feature Not Available
6.2
70
Feature Not Available
6.7
70
8.3
63
8.3
82
8.8
111
|
Verified
Agentic AI - SMS Marketing
6.4
17
6.8
11
6.4
17
6.7
10
7.5
17
6.8
10
7.2
17
6.7
10
7.0
17
6.8
10
6.7
18
7.0
10
Data Sourcing
7.5
91
8.4
76
7.7
93
8.3
68
7.3
95
8.5
96
8.2
93
8.5
91
Intelligence
7.3
89
8.6
105
5.8
87
8.1
73
5.8
85
8.0
68
Design and Customization
Not enough data
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Campaigns
Not enough data
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Integrations
Not enough data
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
Not enough data
9.0
17
Not enough data
9.0
16
Platform Data
Not enough data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Platform Additional Functionality
Not enough data
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Collection
Not enough data
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Additional Functionality
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
5.5
33
6.9
14
6.3
33
7.0
14
5.7
32
6.9
15
5.7
32
6.8
14
5.4
32
6.3
14
5.5
33
7.4
16
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
68
Not enough data
6.2
55
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
56
Not enough data
8.0
62
Not enough data
7.4
62
Not enough data
Feature Not Available
Not enough data
9.3
69
Not enough data
9.2
70
Not enough data
Engagement
6.9
53
Not enough data
Platform
8.0
61
Not enough data
Feature Not Available
Not enough data
7.6
59
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Marketing Operations
Not enough data
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Campaign Activity
Not enough data
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Customer.io and Klaviyo are categorized as SMS Marketing, Personalization, Marketing Automation, and Customer Data Platform (CDP)
Unique Categories
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.9%
Financial Services
13.4%
Information Technology and Services
9.1%
Marketing and Advertising
8.2%
Health, Wellness and Fitness
5.2%
Other
49.2%
Retail
19.4%
Marketing and Advertising
12.6%
Apparel & Fashion
12.6%
Consumer Goods
11.6%
Health, Wellness and Fitness
7.2%
Other
36.7%
Alternatives
Discussions
What is Customer.io used for?
1 Comment
AN
customer.io is an incredibly feature-packed combination of user messaging services into one platform.Read more
Is it available in Bangladesh?
1 Comment
G2
Visit ClimaxRecovery or send an email to info@climaxrecovery.com +1 909 248 4443
Provide all necessary information
Recovery process starts, and your...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
