# Customer.io vs Instapage Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Instapage excels in its user-friendly interface, making it easy for users to create professional landing pages quickly. Many users appreciate the intuitive design and the support provided during the building process.
- **Users say** that Customer.io offers a strong user experience, particularly with its navigation and data flow. Reviewers highlight the platform's complex features, such as AI and automation, which add significant value to their marketing efforts.
- **According to verified reviews** , Instapage has a notable advantage in the ease of setup, with users praising the quick implementation process and the intuitive onboarding wizard that helps them get started without hassle.
- **Reviewers mention** that Customer.io's focus on AI and fast release cycles keeps the platform innovative and responsive to user needs. Users appreciate that the company does not push customers into enterprise sales funnels, allowing for a more straightforward experience.
- **G2 reviewers highlight** that while both platforms have strong support, Instapage users specifically commend the quality of support they receive, often feeling that their inquiries are addressed promptly and effectively.
- **Users report** that Customer.io has a slight edge in overall satisfaction, with many praising its ability to meet complex marketing requirements and its strong product direction, which indicates a commitment to continuous improvement and user feedback.



| | Customer.io | Instapage | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 828 | 521 | 
| **Largest Market Segment** | Small-Business (58.5% of reviews) | Small-Business (63.9% of reviews) | 
| **Entry Level Price** | Starting at $100.00 Per Month | $79.00 Per Month | 

---
## Top Pros & Cons

### Customer.io

Pros:
- Ease of Use (227 reviews)
- Automation (152 reviews)

Cons:
- Learning Curve (91 reviews)
- Missing Features (78 reviews)

### Instapage

Pros:
- Ease of Use (18 reviews)
- Landing Pages (12 reviews)

Cons:
- Unintuitive Interface (6 reviews)
- Limited Customization (5 reviews)

---
## Ratings Comparison
| Rating | Customer.io | Instapage | 
|---|---|---|
  | **Meets Requirements** | 8.7 (668 reviews) | 8.4 (422 reviews) | 
  | **Ease of Use** | 8.3 (690 reviews) | 9.0 (422 reviews) | 
  | **Ease of Setup** | 8.0 (481 reviews) | 9.0 (237 reviews) | 
  | **Ease of Admin** | 8.6 (279 reviews) | 8.9 (230 reviews) | 
  | **Quality of Support** | 8.6 (596 reviews) | 8.7 (393 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (278 reviews) | 8.5 (218 reviews) | 
  | **Product Direction (% positive)** | 9.1 (661 reviews) | 7.8 (403 reviews) | 

---
## Pricing

### Customer.io

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $100.00 Per Month

Description: For small companies who are gaining momentum.

Key Features:
- Send emails, push, in-app, SMS, webhooks
-  Track custom events and attributes
- Visual workflow builder

[Browse all 3 editions](https://www.g2.com/products/customer-io/pricing)

#### Free Trial

Yes

### Instapage

#### Entry-Level Pricing

Plan: Create

Price: $79.00 Per Month

Description: Build on-brand, pixel-perfect, responsive pages without a developer

Key Features:
- Drag & drop builder
- Reusable page blocks
- Real-time visual collaboration

[Browse all 3 editions](https://www.g2.com/products/instapage/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 7.5/10 | 531 |
| **Instapage** | N/A | N/A |

#### Email Marketing

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Building and Personalizing Emails** | 8.8 (450 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.8 (426 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.4 (395 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.4 (389 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Landing Pages and Forms** | 6.3 (331 reviews) | Not enough data | 
| **Dynamic Content** | 8.0 (360 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 8.3 (385 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.9 (361 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | Feature Not Available | Not enough data | 

#### Lead Management

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Marketing Lead Database** | 7.4 (336 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 7.6 (330 reviews) | Not enough data | 
| **Segmentation** | 8.6 (404 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 6.8 (310 reviews) | Not enough data | 
| **Lead Nurturing** | 7.7 (337 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 7.3 (334 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 7.3 (315 reviews) | Not enough data | 
| **CRM Lead Integration** | 7.3 (323 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Program Management** | 7.7 (344 reviews) | Not enough data | 
| **Event / Webinar Marketing** | 7.0 (320 reviews) | Not enough data | 
| **Calendaring** | Feature Not Available | Not enough data | 
| **Budgeting** | Feature Not Available | Not enough data | 

#### Social

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Social Listening** | Feature Not Available | Not enough data | 
| **Social Sharing** | 6.6 (306 reviews) | Not enough data | 
| **Social Campaigns** | Feature Not Available | Not enough data | 
| **Social Media Engagement** | Feature Not Available | Not enough data | 
| **Social Media Advertising** | Feature Not Available | Not enough data | 

#### Reporting & Analytics

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Basic Reporting** | 7.8 (391 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 6.9 (332 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 6.5 (321 reviews) | Not enough data | 
| **Revenue Analytics** | 6.3 (310 reviews) | Not enough data | 
| **SEO / Keyword Analytics** | Feature Not Available | Not enough data | 

#### Platform

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Customization ** | 8.3 (379 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.5 (395 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.5 (358 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.7 (332 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.7 (348 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.7 (378 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.2 (313 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (69 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (69 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (63 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (65 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (66 reviews) | Not enough data | 
| **Decision Making** | 6.3 (67 reviews) | Not enough data | 

#### Integration

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Data Import & Export Tools** | 8.3 (377 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.3 (386 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.6 (344 reviews) ✓ Verified | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 8.1/10 | 287 |
| **Instapage** | N/A | N/A |

#### Administration

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Template Creation** | 8.1 (267 reviews) | Not enough data | 
| **Preset Template Availability** | 7.4 (235 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.1 (252 reviews) | Not enough data | 
| **Email Segmentation** | 8.9 (268 reviews) | Not enough data | 
| **Detailed Server Logs** | 7.7 (237 reviews) | Not enough data | 
| **Notifications** | 7.8 (244 reviews) | Not enough data | 

#### Integrations

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Webhooks** | 8.6 (238 reviews) | Not enough data | 
| **Event Tracking API** | 8.5 (241 reviews) | Not enough data | 
| **Mail Send API** | 8.4 (205 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.2 (178 reviews) | Not enough data | 

#### Platform

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Custom Tracking Domain** | 8.2 (210 reviews) | Not enough data | 
| **Multiple Domains** | 8.2 (205 reviews) | Not enough data | 
| **Dedicated IP** | 7.9 (200 reviews) | Not enough data | 
| **Documentation** | 8.2 (240 reviews) ✓ Verified | Not enough data | 
| **Sender Reputation Management** | 7.8 (218 reviews) | Not enough data | 
| **Tracking & Reporting** | 8.2 (244 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.9 (216 reviews) | Not enough data | 
| **Performance and Reliability** | 8.8 (240 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 8.1/10 | 125 |
| **Instapage** | N/A | N/A |

#### Campaigns

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Customize** | 8.6 (114 reviews) | Not enough data | 
| **Scheduling** | 8.7 (111 reviews) | Not enough data | 
| **Retarget** | 8.3 (106 reviews) | Not enough data | 
| **Segmentation** | 8.8 (119 reviews) | Not enough data | 
| **Triggered Notifications** | 8.8 (113 reviews) | Not enough data | 

#### Analytics

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Campaign Performance** | 8.3 (115 reviews) | Not enough data | 
| **Audience Insights** | 7.6 (106 reviews) | Not enough data | 

#### Optimization

| Feature | Customer.io | Instapage | 
|---|---|---|
| **A/B Testing** | 8.5 (111 reviews) | Not enough data | 
| **Personalization** | 8.8 (113 reviews) | Not enough data | 
| **Rich Notifications** | 8.0 (109 reviews) | Not enough data | 
| **Integrations** | 8.5 (113 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (14 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 6.5 (14 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 7.4/10 | 95 |
| **Instapage** | N/A | N/A |

#### Text Messaging

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Bulk SMS** | 8.5 (85 reviews) | Not enough data | 
| **Two-Way Text Messaging** | Feature Not Available | Not enough data | 
| **Text Scheduler** | 8.3 (79 reviews) | Not enough data | 
| **Automatic Replies** | Feature Not Available | Not enough data | 
| **Automatic URL Shortening** | 6.8 (74 reviews) | Not enough data | 
| **MMS Marketing** | 6.5 (76 reviews) | Not enough data | 
| **Personalization** | 8.7 (86 reviews) | Not enough data | 
| **Transactional SMS** | 8.2 (78 reviews) | Not enough data | 

#### SMS Platform

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Reporting** | 7.5 (81 reviews) | Not enough data | 
| **Automation** | 8.3 (84 reviews) | Not enough data | 
| **White Label** | 7.2 (72 reviews) | Not enough data | 
| **Text-to-Landline** | 6.2 (70 reviews) | Not enough data | 
| **Short Codes** | 6.7 (70 reviews) | Not enough data | 
| **API Integration** | 8.3 (82 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (17 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (17 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (17 reviews) | Not enough data | 
| **Decision Making** | 6.7 (18 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 7.1/10 | 101 |
| **Instapage** | N/A | N/A |

#### Data Sourcing

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Data Enrichment** | 7.5 (91 reviews) | Not enough data | 
| **Expandability** | 7.7 (93 reviews) | Not enough data | 
| **Content Marketing** | 7.3 (95 reviews) | Not enough data | 
| **Multiple Devices** | 8.2 (93 reviews) | Not enough data | 

#### Intelligence

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Marketing Metrics** | 7.3 (89 reviews) | Not enough data | 
| **Predictive Modeling** | 5.8 (87 reviews) | Not enough data | 
| **Recommendation Engine** | 5.8 (85 reviews) | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **Instapage** | 7.7/10 | 146 |

#### Page Customization

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Drag and Drop** | Not enough data | 9.2 (135 reviews) ✓ Verified | 
| **Templates** | Not enough data | 8.1 (132 reviews) ✓ Verified | 
| **Advanced Customization** | Not enough data | 7.9 (122 reviews) ✓ Verified | 
| **Content Library** | Not enough data | 7.8 (124 reviews) ✓ Verified | 

#### Page Optimization

| Feature | Customer.io | Instapage | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.4 (119 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 7.9 (133 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 7.2 (118 reviews) ✓ Verified | 
| **SEO** | Not enough data | 6.7 (99 reviews) ✓ Verified | 

#### Integrations

| Feature | Customer.io | Instapage | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 6.6 (58 reviews) ✓ Verified | 
| **Email Marketing Integration** | Not enough data | 7.5 (86 reviews) ✓ Verified | 
| **Domain Integration** | Not enough data | 8.6 (126 reviews) ✓ Verified | 

#### Generative AI

| Feature | Customer.io | Instapage | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.4 (26 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **Instapage** | 7.8/10 | 62 |

#### Computing

| Feature | Customer.io | Instapage | 
|---|---|---|
| **WYSIWYG** | Not enough data | 8.7 (45 reviews) | 
| **AI/Machine Learning** | Not enough data | 6.1 (28 reviews) | 
| **Little to No Coding** | Not enough data | 8.5 (55 reviews) | 

#### Experimental Design

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | 8.1 (40 reviews) | 
| **Concurrent Testing** | Not enough data | 8.2 (38 reviews) | 
| **Mobile Testing** | Not enough data | 7.8 (42 reviews) | 

#### Analytics

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 7.4 (53 reviews) | 
| **Heatmaps** | Not enough data | 7.7 (48 reviews) | 

#### Agentic AI - A/B Testing

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **Instapage** | 7.7/10 | 72 |

#### Agentic AI - Heatmap Tools

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analysis

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Conversion Opportunities** | Not enough data | 8.0 (52 reviews) | 
| **Side-By-Side Analysis** | Not enough data | 8.0 (51 reviews) | 
| **Mobile Device Analysis** | Not enough data | 7.5 (52 reviews) | 
| **Data Quantification** | Not enough data | 7.6 (41 reviews) | 
| **Webpage Element Analysis** | Not enough data | 7.9 (45 reviews) | 

#### Reporting

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Heat Maps** | Not enough data | 8.1 (59 reviews) | 
| **Session Replays** | Not enough data | 7.5 (33 reviews) | 
| **Monitoring** | Not enough data | 7.9 (43 reviews) | 
| **Data Segmentation** | Not enough data | 7.6 (37 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 5.7/10 | 35 |
| **Instapage** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Autonomous Task Execution** | 5.5 (33 reviews) | Not enough data | 
| **Cross-system Integration** | 6.3 (33 reviews) | Not enough data | 
| **Adaptive Learning** | 5.7 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.7 (32 reviews) | Not enough data | 
| **Proactive Assistance** | 5.4 (32 reviews) | Not enough data | 
| **Decision Making** | 5.5 (33 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 7.4/10 | 80 |
| **Instapage** | N/A | N/A |

#### Analysis

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Application Attribution** | Feature Not Available | Not enough data | 
| **Campaign Analysis** | 8.0 (69 reviews) | Not enough data | 
| **Uninstall Tracking** | 6.3 (56 reviews) | Not enough data | 
| **Custom Dashboards** | Feature Not Available | Not enough data | 

#### Campaigns

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Proximity Marketing** | 7.3 (56 reviews) | Not enough data | 
| **Push Notifications** | 8.1 (64 reviews) | Not enough data | 
| **Bulk SMS** | 7.4 (63 reviews) | Not enough data | 
| **Two-Way Text Messaging** | Feature Not Available | Not enough data | 
| **Email Campaigns** | 9.3 (71 reviews) | Not enough data | 
| **Audience Segmentation** | 9.2 (71 reviews) | Not enough data | 

#### Engagement

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Coupons and Promotions** | 6.9 (54 reviews) | Not enough data | 

#### Platform

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Optimization** | 8.0 (61 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | Feature Not Available | Not enough data | 
| **Internationalization** | 7.6 (59 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 7.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 6.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | 
| **Decision Making** | 6.9 (6 reviews) | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **Instapage** | 7.9/10 | 6 |

#### Customizations

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Templates** | Not enough data | 6.1 (6 reviews) | 
| **Drag and Drop** | Not enough data | 7.2 (6 reviews) | 
| **HTML Input** | Not enough data | 8.9 (6 reviews) | 
| **Domain Name** | Not enough data | 7.8 (6 reviews) | 

#### Growth

| Feature | Customer.io | Instapage | 
|---|---|---|
| **SEO** | Not enough data | 7.2 (6 reviews) | 
| **Site Analytics** | Not enough data | 9.2 (6 reviews) | 
| **Marketing Tools** | Not enough data | 8.1 (6 reviews) | 
| **E-Commerce** | Not enough data | 6.7 (6 reviews) | 
| **Hosting** | Not enough data | 7.8 (6 reviews) | 

#### Content

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Email Integrations** | Not enough data | 7.8 (6 reviews) | 
| **Content Management** | Not enough data | 8.1 (6 reviews) | 
| **Permissions** | Not enough data | 8.3 (6 reviews) | 
| **WordPress Tool** | Not enough data | 8.7 (5 reviews) | 

#### Support

| Feature | Customer.io | Instapage | 
|---|---|---|
| **Customer Support** | Not enough data | 8.7 (5 reviews) | 

---
## Categories
**Shared Categories (1):** [Personalization Software](https://www.g2.com/categories/personalization)

**Unique to Customer.io (6):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Instapage (4):** [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Website Builder Software](https://www.g2.com/categories/website-builder)


---
## Reviewer Demographics

### By Company Size

| Segment | Customer.io | Instapage | 
|---|---|---|
| **Small-Business** | 58.5% | 63.9% | 
| **Mid-Market** | 38.0% | 28.2% | 
| **Enterprise** | 3.4% | 7.9% | 

### By Industry

#### Customer.io

- **Computer Software:** 14.7%
- **Financial Services:** 13.3%
- **Information Technology and Services:** 9.0%
- **Marketing and Advertising:** 8.1%
- **Health, Wellness and Fitness:** 5.2%
- **Hospital & Health Care:** 2.5%
- **Internet:** 2.4%
- **Gambling & Casinos:** 2.4%
- **Consumer Services:** 2.4%
- **Insurance:** 2.1%
- **Other:** 37.8%

#### Instapage

- **Marketing and Advertising:** 28.9%
- **Computer Software:** 7.6%
- **Information Technology and Services:** 5.2%
- **Real Estate:** 5.0%
- **Financial Services:** 4.6%
- **Internet:** 4.2%
- **Health, Wellness and Fitness:** 3.0%
- **Higher Education:** 2.2%
- **Education Management:** 2.0%
- **Retail:** 1.8%
- **Other:** 35.3%

---
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---
## Top Discussions

### Customer.io

- Title: [What is Customer.io used for?](https://www.g2.com/discussions/what-is-customer-io-used-for) — 2 comments
  > **Top comment:** "customer.io is an incredibly feature-packed combination of user messaging services into one platform."
- Title: [Is it available in Bangladesh?](https://www.g2.com/discussions/is-it-available-in-bangladesh) — 1 comment, 2 upvotes
  > **Top comment:** "Visit ClimaxRecovery or send an email to info@climaxrecovery.com +1 909 248 4443
Provide all necessary information
Recovery process starts, and your..."
- Title: [What is the best way to make automations a smoother process?](https://www.g2.com/discussions/what-is-the-best-way-to-make-automations-a-smoother-process) — 1 comment, 1 upvote
  > **Top comment:** "Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation..."
- Title: [how is this site for mails?](https://www.g2.com/discussions/36887-how-is-this-site-for-mails) — 1 comment, 1 upvote
  > **Top comment:** "I don't know"

### Instapage

- Title: [What is Instapage used for?](https://www.g2.com/discussions/what-is-instapage-used-for) — 1 comment
  > **Top comment:** "Instapage is a powerful landing page builder designed to help businesses create high-converting landing pages quickly and easily. Founded in 2012, the..."
- Title: [Can I use Instapage landing pages on my own website/domain?](https://www.g2.com/discussions/can-i-use-instapage-landing-pages-on-my-own-website-domain) — 1 comment, 1 upvote
  > **Top comment:** "Yes!"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/customer-io-vs-instapage)