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Compare Customer.io and Formaloo 
At a Glance
Market Segments
Small-Business (59.5% of reviews)
Small-Business (91.6% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
$0.00 1 creator - No credit card required!
Customer.io
Star Rating
(662)4.4 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansFormaloo
Star Rating
(166)4.6 out of 5
Market Segments
Small-Business (91.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 1 creator - No credit card required!
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in marketing automation, with users praising its real-time behavioral segmentation feature that allows for dynamic audience grouping, enhancing customer engagement. This capability is particularly beneficial for businesses looking to personalize their marketing efforts effectively.
- Users say that Formaloo stands out for its form-building flexibility, offering a range of functionalities that allow users to treat submissions like a custom CRM. This feature, along with its intuitive dashboard, makes it a strong choice for teams needing to manage data collection efficiently.
- Reviewers mention that Customer.io's interface is user-friendly and smooth, contributing to a pleasant experience during setup and daily use. Many users appreciate how easy it is to navigate, which can significantly reduce the learning curve for new users.
- According to verified reviews, Formaloo's recent AI features, such as the blog topic generator, are a hit among users, helping them manage content creation more effectively. This innovative approach to content management is particularly appealing for teams overwhelmed by the volume of material they need to produce.
- G2 reviewers highlight that while Customer.io has a robust feature set for marketing, some users have noted challenges with configuration to match specific workflows, indicating that it may require more effort to tailor the platform to unique business needs.
- Users report that Formaloo's ease of use extends to its form publishing capabilities, with many finding the email notification feature particularly useful for keeping teams informed about form submissions. This functionality enhances collaboration and responsiveness within teams.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Formaloo
Free
$0.00
1 creator - No credit card required!
Great for individuals
- Unlimited apps, databases & forms
- 1 Admin
- Unlimited pages, fields & blocks
Free Trial
Customer.io
Free Trial is available
Formaloo
Free Trial is available
Ratings
Meets Requirements
8.7
590
8.9
112
Ease of Use
8.3
601
9.0
115
Ease of Setup
7.9
403
9.0
66
Ease of Admin
8.6
277
9.0
61
Quality of Support
8.7
527
9.1
105
Has the product been a good partner in doing business?
9.0
275
9.3
60
Product Direction (% positive)
9.2
579
9.4
105
Features by Category
Sales Force Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile & Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.8
410
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
389
|
Verified
Not enough data
8.3
368
|
Verified
Not enough data
Online Marketing
6.3
329
Not enough data
7.9
354
|
Verified
Not enough data
8.3
378
|
Verified
Not enough data
7.9
358
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
7.4
332
|
Verified
Not enough data
7.6
332
Not enough data
8.6
372
|
Verified
Not enough data
6.8
312
Not enough data
7.6
332
|
Verified
Not enough data
7.3
327
|
Verified
Not enough data
7.3
316
Not enough data
7.3
323
|
Verified
Not enough data
Campaign Management
7.7
338
Not enough data
7.0
321
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.5
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
7.7
371
|
Verified
Not enough data
6.9
333
|
Verified
Not enough data
6.5
323
Not enough data
6.3
312
Not enough data
Feature Not Available
Not enough data
Platform
8.2
365
|
Verified
Not enough data
8.5
361
|
Verified
Not enough data
8.5
358
|
Verified
Not enough data
7.8
330
|
Verified
Not enough data
7.7
348
|
Verified
Not enough data
8.8
359
|
Verified
Not enough data
7.2
313
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
65
Not enough data
Integration
8.3
373
|
Verified
Not enough data
8.3
366
|
Verified
Not enough data
7.6
336
|
Verified
Not enough data
Administration
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
265
Not enough data
7.7
238
Not enough data
7.8
244
Not enough data
Integrations
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Not enough data
Platform
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Campaigns
8.6
115
Not enough data
8.7
112
Not enough data
8.2
107
Not enough data
8.8
120
Not enough data
8.8
114
Not enough data
Analytics
8.4
114
Not enough data
7.6
105
Not enough data
Optimization
8.5
112
Not enough data
8.9
114
Not enough data
8.0
110
Not enough data
8.4
112
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Text Messaging
8.4
84
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
Feature Not Available
Not enough data
6.8
75
Not enough data
6.5
77
Not enough data
8.7
87
Not enough data
8.2
79
Not enough data
SMS Platform
7.5
82
Not enough data
8.3
85
Not enough data
7.2
73
Not enough data
6.2
71
Not enough data
6.7
71
Not enough data
8.3
83
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
93
8.6
12
7.7
95
8.5
13
7.3
97
8.8
13
8.2
95
8.9
15
Intelligence
7.3
91
9.2
14
5.8
88
8.2
10
5.9
87
8.0
10
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform
Not enough data
Feature Not Available
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
9.4
60
Not enough data
9.1
60
Not enough data
8.4
58
Not enough data
8.7
53
Survey Customization
Not enough data
8.8
55
Not enough data
8.8
55
Not enough data
9.1
46
Not enough data
8.1
40
Survey Insights
Not enough data
8.7
53
Not enough data
8.3
33
Not enough data
8.9
48
Not enough data
9.1
47
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
9.0
57
Not enough data
8.6
55
Not enough data
9.4
59
Not enough data
8.5
60
Additional Functionality
Not enough data
9.0
56
Not enough data
7.4
34
Not enough data
8.4
50
Not enough data
8.0
35
Not enough data
9.1
56
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
User Interface Design
Not enough data
8.1
18
Not enough data
8.8
20
Not enough data
8.4
19
Not enough data
8.3
20
Data Control
Not enough data
7.6
11
Not enough data
7.5
14
Not enough data
8.7
15
Publishing
Not enough data
7.9
14
Not enough data
8.7
17
Not enough data
8.6
12
Agentic AI - No-Code Development Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
69
Not enough data
6.2
56
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
57
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
69
Not enough data
9.2
70
Not enough data
Engagement
6.9
54
Not enough data
Platform
8.0
62
Not enough data
Feature Not Available
Not enough data
7.6
60
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and Formaloo are categorized as Customer Data Platform (CDP)
Unique Categories
Customer.io is categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, Mobile Marketing, and Marketing Automation
Formaloo is categorized as Chatbots, No-Code Development Platforms, CRM, Survey, Client Portal, and Online Form Builder
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Formaloo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.7%
Financial Services
13.3%
Information Technology and Services
9.4%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
5.0%
Other
49.6%
Marketing and Advertising
19.9%
Information Technology and Services
8.3%
E-Learning
4.5%
Education Management
4.5%
Management Consulting
3.8%
Other
59.0%
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
Formaloo has no discussions with answers
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