Compare Customer.io and Encharge 
Featured Products
At a Glance
Market Segments
Small-Business (58.8% of reviews)
Small-Business (96.6% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Starting at $99.00 Per Month
Customer.io
Star Rating
(732)4.4 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansEncharge
Star Rating
(373)4.7 out of 5
Market Segments
Small-Business (96.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $99.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in its flexibility and customization, making it a favorite among developers. Users appreciate its robust connectivity, allowing for the sending of custom events and attributes, which enhances the overall marketing strategy.
- Users say that Encharge stands out for its intuitive visual flow builder, which is particularly beneficial for B2B SaaS teams. Reviewers highlight how easy it is to set up automations without needing a dedicated operations person, making it accessible for smaller teams.
- According to verified reviews, Customer.io has a higher overall satisfaction score, indicating that users feel more positively about their experience with the platform. Many users note the continuous evolution of the product, including the addition of AI features that enhance email design and functionality.
- Reviewers mention that while Encharge offers a user-friendly experience, it may not provide the same level of advanced features as Customer.io. Users looking for complex logic-based flows may find Customer.io's capabilities more aligned with their needs.
- Users highlight that Customer.io's Visual Workflow Builder is a key feature, allowing for the effortless setup of complex campaigns. This feature is particularly praised for its ability to handle branching logic, which is essential for targeted marketing efforts.
- G2 reviewers note that Encharge's focus on behavior-first marketing automation is a significant advantage for nurturing audiences effectively. Users appreciate the ability to automate follow-ups based on customer behavior, which saves time and enhances engagement.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Encharge
Growth Plan
Starting at $99.00
Per Month
Great for email sequences and businesses new to email marketing and marketing automation
- 10x subscribers limit
- Unlimited Broadcasts
- Unlimited Flows
Free Trial
Customer.io
Free Trial is available
Encharge
Free Trial is available
Ratings
Meets Requirements
8.7
610
8.9
192
Ease of Use
8.3
623
9.2
199
Ease of Setup
7.9
421
9.2
129
Ease of Admin
8.6
278
9.4
100
Quality of Support
8.7
544
9.2
180
Has the product been a good partner in doing business?
9.0
277
9.4
98
Product Direction (% positive)
9.2
598
9.3
155
Features by Category
Email Marketing
8.8
416
|
Verified
9.1
112
8.8
399
|
Verified
9.3
108
8.4
388
|
Verified
9.1
104
8.3
371
|
Verified
9.2
103
Online Marketing
6.3
330
6.8
78
8.0
354
|
Verified
8.5
87
8.3
379
|
Verified
8.8
87
7.9
358
|
Verified
8.7
92
Feature Not Available
8.2
77
Lead Management
7.4
332
|
Verified
8.8
91
7.6
331
8.6
87
8.6
377
|
Verified
9.1
106
6.8
311
8.7
89
7.6
332
|
Verified
9.0
99
7.3
329
|
Verified
9.0
95
7.3
315
8.6
90
7.3
322
|
Verified
8.4
81
Campaign Management
7.7
338
8.6
74
7.0
320
8.4
64
Feature Not Available
8.1
68
Feature Not Available
7.6
61
Social
Feature Not Available
7.3
57
6.5
306
8.0
59
Feature Not Available
7.9
58
Feature Not Available
7.5
57
Feature Not Available
7.9
56
Reporting & Analytics
7.7
374
|
Verified
8.7
86
6.9
332
|
Verified
8.5
74
6.5
322
7.9
59
6.3
311
8.1
56
Feature Not Available
7.7
53
Platform
8.2
369
|
Verified
8.8
65
8.5
366
|
Verified
9.0
66
8.5
358
|
Verified
8.7
61
7.8
329
|
Verified
8.4
48
7.7
347
|
Verified
8.0
44
8.8
359
|
Verified
8.9
63
7.2
312
|
Verified
8.7
54
Agentic AI - Marketing Automation
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
66
Not enough data
Integration
8.3
372
|
Verified
9.0
67
8.3
369
|
Verified
8.5
66
7.6
336
|
Verified
8.0
59
Administration
8.1
265
Not enough data
7.4
235
Not enough data
8.1
251
Not enough data
8.9
265
Not enough data
7.7
237
Not enough data
7.8
243
Not enough data
Integrations
8.6
236
Not enough data
8.5
240
Not enough data
8.4
205
Not enough data
7.2
177
Not enough data
Platform
8.2
209
Not enough data
8.2
204
Not enough data
7.9
199
Not enough data
8.2
239
|
Verified
Not enough data
7.8
217
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Campaigns
8.6
114
Not enough data
8.7
111
Not enough data
8.3
106
Not enough data
8.8
119
Not enough data
8.8
113
Not enough data
Analytics
8.3
114
Not enough data
7.6
104
Not enough data
Optimization
8.5
111
Not enough data
8.8
113
Not enough data
8.0
109
Not enough data
8.4
111
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Text Messaging
8.5
83
Not enough data
Feature Not Available
Not enough data
8.3
79
Not enough data
Feature Not Available
Not enough data
6.8
74
Not enough data
6.5
76
Not enough data
8.7
86
Not enough data
8.2
78
Not enough data
SMS Platform
7.5
81
Not enough data
8.3
84
Not enough data
7.2
72
Not enough data
6.2
70
Not enough data
6.7
70
Not enough data
8.3
82
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
92
Not enough data
7.7
94
Not enough data
7.3
96
Not enough data
8.2
94
Not enough data
Intelligence
7.3
90
Not enough data
5.8
87
Not enough data
5.8
86
Not enough data
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
68
Not enough data
6.2
55
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
56
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
68
Not enough data
9.2
70
Not enough data
Engagement
6.9
53
Not enough data
Platform
8.0
61
Not enough data
Feature Not Available
Not enough data
7.6
59
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and Encharge are categorized as Marketing Automation
Unique Categories
Customer.io is categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, Mobile Marketing, and Customer Data Platform (CDP)
Encharge has no unique categories
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Encharge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.0%
Financial Services
13.5%
Information Technology and Services
9.1%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.7%
Marketing and Advertising
34.5%
Education Management
5.7%
Computer Software
4.8%
Health, Wellness and Fitness
4.8%
Information Technology and Services
4.8%
Other
45.3%
Alternatives
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
What is Encharge used for?
2 Comments
AC
A very good experience using the tools of this useful sales software.Read more
Encharge has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
