Compare Custify and Totango 
Featured Products
At a Glance
Market Segments
Small-Business (63.4% of reviews)
Mid-Market (57.2% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Year
Custify
Star Rating
(485)4.7 out of 5
Market Segments
Small-Business (63.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CustifyTotango
Star Rating
(1,146)4.3 out of 5
Market Segments
Mid-Market (57.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Totango excels in providing a user-friendly experience, with many users appreciating its seamless integration with Salesforce. This feature allows updates made in Salesforce to automatically reflect in Totango, making it incredibly convenient for customer success managers.
- Users say Custify stands out for its powerful automation capabilities and integrations with tools like Slack and Outlook. This functionality helps streamline customer success processes, allowing teams to have everything in sync, which is particularly beneficial for managing customer health and engagement.
- Reviewers mention that while Totango offers intuitive dashboards for tracking customer health and engagement, some users find it challenging to configure the software to meet their specific workflow needs. This can lead to a steeper learning curve for new users compared to Custify.
- According to verified reviews, Custify provides a centralized view of customer metrics, which users find invaluable for reporting and meeting preparation. The customizable health scoring model is highlighted as a key feature that aligns directly with retention metrics, enhancing its effectiveness for small businesses.
- G2 reviewers highlight that Totango has a solid reputation for its customer support, with users noting the quality of assistance they receive. However, Custify users rate their support even higher, indicating a more responsive and helpful experience when issues arise.
- Users report that while both platforms have their strengths, Custify generally receives higher ratings for ease of setup and overall usability. Many users appreciate how quickly they can get started with Custify, which is particularly appealing for small businesses looking for a straightforward solution.
Pricing
Entry-Level Pricing
Custify
No pricing availableTotango
Enterprise
Contact Us
Per Year
Efficiently scale customer success with solutions backed by enterprise-grade privacy, security, and customization.
- 10 users (Practitioner seats)
- 2,000 customer accounts
- 5 teams
Free Trial
Custify
No trial information availableTotango
No trial information availableRatings
Meets Requirements
9.0
371
8.3
966
Ease of Use
9.1
420
8.2
980
Ease of Setup
8.6
232
7.4
492
Ease of Admin
9.0
141
7.8
360
Quality of Support
9.6
353
8.4
814
Has the product been a good partner in doing business?
9.5
141
8.6
360
Product Direction (% positive)
9.4
366
8.7
943
Features by Category
Customer Information
9.3
340
|
Verified
8.2
772
|
Verified
9.4
337
|
Verified
8.5
752
|
Verified
8.9
342
|
Verified
8.4
746
|
Verified
9.3
336
|
Verified
7.7
639
|
Verified
9.3
333
|
Verified
8.5
759
|
Verified
8.8
324
|
Verified
8.0
697
|
Verified
8.1
229
7.3
569
|
Verified
Predictions
8.9
300
|
Verified
7.8
664
|
Verified
8.4
299
|
Verified
7.1
632
|
Verified
8.9
304
|
Verified
7.9
674
|
Verified
7.5
174
6.5
495
|
Verified
Platform
8.5
298
|
Verified
8.0
753
|
Verified
9.0
326
|
Verified
7.7
690
|
Verified
8.5
224
|
Verified
7.9
690
|
Verified
8.9
315
|
Verified
8.0
700
|
Verified
8.8
323
|
Verified
7.9
725
|
Verified
8.8
327
|
Verified
7.9
716
|
Verified
9.0
313
|
Verified
8.3
710
|
Verified
9.3
299
|
Verified
8.5
632
|
Verified
9.2
325
|
Verified
8.2
741
|
Verified
9.0
320
|
Verified
8.3
709
|
Verified
Generative AI
7.7
127
Feature Not Available
7.9
125
Feature Not Available
Agentic AI - Customer Success
8.5
11
7.5
53
8.8
11
7.8
52
9.0
12
8.0
51
8.9
11
7.7
51
8.5
11
7.6
52
User Analysis
Not enough data
7.1
50
Not enough data
7.0
55
User Support
Not enough data
7.9
55
Not enough data
6.9
39
Not enough data
Feature Not Available
Walkthrough Type
Not enough data
Feature Not Available
Not enough data
6.6
41
Platform Basics - Digital Adoption Platform
Not enough data
7.1
7
Not enough data
6.4
7
Analytics - Digital Adoption Platform
Not enough data
6.2
7
Functions - Digital Adoption Platform
Not enough data
7.1
7
Not enough data
5.8
8
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Product Analytics
9.3
5
Not enough data
8.3
5
Not enough data
9.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.5
8
8.1
178
|
Verified
8.5
8
8.1
178
|
Verified
7.9
8
7.1
110
8.3
8
7.6
113
Intelligence
7.1
7
Feature Not Available
7.1
7
7.2
157
|
Verified
7.4
7
Feature Not Available
Sales Team
8.0
5
7.4
68
8.7
5
Feature Not Available
Not enough data
7.6
74
Intelligence
Not enough data
7.3
72
Not enough data
6.8
66
Not enough data
6.8
62
Mapping
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Customer Revenue Optimization
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
8.3
7
Not enough data
7.9
8
Platform Basics
9.3
12
8.0
143
8.9
12
7.7
146
9.2
12
8.2
139
8.5
12
Feature Not Available
9.4
12
7.6
132
Agentic AI - Customer Journey Mapping
Not enough data
7.1
18
Platform Basics
9.4
16
8.4
228
|
Verified
8.7
17
8.2
227
|
Verified
Platform Data
8.4
16
8.0
221
|
Verified
8.4
16
7.9
222
|
Verified
8.8
17
8.3
242
|
Verified
9.0
16
8.2
227
|
Verified
Platform Additional Functionality
8.4
15
8.2
219
|
Verified
8.9
14
7.9
227
|
Verified
9.0
14
8.1
199
Agentic AI - Customer Journey Analytics
Not enough data
7.3
15
Not enough data
8.4
15
Not enough data
8.0
15
Not enough data
7.8
15
Analytics
9.8
8
8.1
101
9.4
8
8.2
95
8.8
7
Feature Not Available
6.7
7
Feature Not Available
Customization
8.6
6
8.0
90
7.5
6
Feature Not Available
8.7
5
7.6
76
8.3
6
Feature Not Available
Generative AI
7.4
7
6.4
51
8.3
7
6.4
52
Agentic AI - Experience Management
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.5
8
Onboarding Setup
8.8
20
8.2
221
8.6
20
7.9
212
8.9
20
8.0
202
Project Tracking
7.5
19
8.2
199
7.7
18
Feature Not Available
8.0
19
8.0
195
9.0
19
8.4
212
8.3
18
8.0
193
Customer Engagement
8.3
18
7.9
188
8.3
18
8.0
204
8.0
18
7.7
199
8.1
18
8.3
198
8.3
18
Feature Not Available
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Custify and Totango are categorized as Customer Success, Customer Data Platform (CDP), Customer Journey Analytics, Customer Journey Mapping, Customer Revenue Optimization, Client Onboarding, Digital Adoption Platform, and Experience Management
Reviews
Reviewers' Company Size
Custify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Totango
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
47.8%
Information Technology and Services
14.9%
Marketing and Advertising
10.0%
Events Services
1.7%
Financial Services
1.7%
Other
23.9%
Computer Software
36.0%
Information Technology and Services
18.9%
Telecommunications
4.3%
Internet
3.5%
Marketing and Advertising
3.4%
Other
33.9%
Alternatives
Discussions
Where is my data stored?
1 Comment
PW
Your data is stored in a data center either within the European Union or in the US, depending on your preference. Read more
How do we get started?
1 Comment
PW
Simply head to http://custify.com and subscribe for a demoRead more
Can I send unlimited customer data into Custify?
1 Comment
PW
Data storage and data retention depends on the plan that you choose. Read more
What are best practices for CSM assignment process - both dynamic and static?
2 Comments
GN
Hi Tony, can we please move the conversation to forum.totango.com - we don't really track this discussion board that frequentlyRead more
What would be the best way to load the pages faster?
2 Comments
JT
Only way I've seen is to restrict your filters on notifications (the first page for me at least)Read more
How much does Totango cost?
1 Comment
Official Response from Totango
Totango is FREE for small teams and individuals and offers a 30 Day FREE trial, no credit card required to all other packages. You can check it out at...Read more
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