Link copied to clipboard # Custify vs Totango Comparison - What are their main differences? Share [ Export ](/compare/custify/totango/export.csv) CustifyTotango[+ Add Product](#) Pricing **Custify** Free Trial No pricing available **Totango** **Contact Us** Per Year · Enterprise **Pricing Insights** from reviews Time to Implement **Custify** 2 monthsFaster Based on 6 responses **Totango** 3 months Based on 16 responses Return on Investment **Custify** 9 months5 months sooner Based on 6 responses **Totango** 14 months Based on 13 responses Perceived Cost **Custify** $$$$$ **Totango** $$$$$ Average Discount **Custify** 7% **Totango** 11%4% more ![Custify](https://images.g2crowd.com/uploads/product/hd_favicon/56a133f2489dd3b4b3a4fb07bd3b90f9/custify.svg "Custify") ![Totango](https://images.g2crowd.com/uploads/product/hd_favicon/b1404b38f1aa49d5ed67749ecadcf286/totango.svg "Totango") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Custify** [ Ease of Use (121) ](https://www.g2.com/products/custify/reviews?filters%5Bsentiment_snippet%5D=1819117&qs=pros-and-cons#reviews)[ Customer Support (82) ](https://www.g2.com/products/custify/reviews?filters%5Bsentiment_snippet%5D=1819274&qs=pros-and-cons#reviews)[ Missing Features (29) ](https://www.g2.com/products/custify/reviews?filters%5Bsentiment_snippet%5D=1819822&qs=pros-and-cons#reviews)[ Email Functionality (20) ](https://www.g2.com/products/custify/reviews?filters%5Bsentiment_snippet%5D=1819236&qs=pros-and-cons#reviews) **Totango** [ Ease of Use (202) ](https://www.g2.com/products/totango/reviews?filters%5Bsentiment_snippet%5D=1933925&qs=pros-and-cons#reviews)[ Customer Support (98) ](https://www.g2.com/products/totango/reviews?filters%5Bsentiment_snippet%5D=1935846&qs=pros-and-cons#reviews)[ Learning Curve (83) ](https://www.g2.com/products/totango/reviews?filters%5Bsentiment_snippet%5D=1929112&qs=pros-and-cons#reviews)[ Integration Issues (65) ](https://www.g2.com/products/totango/reviews?filters%5Bsentiment_snippet%5D=1935849&qs=pros-and-cons#reviews) Integrations **Custify** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a7a56e684dc598f6db412d26903dc66a/chargebee.png "Product Avatar Image") Chargebee ](https://www.g2.com/products/chargebee/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bd46d38056883e261b80a82d69db0389/denxpert.png "Product Avatar Image") Denxpert ](https://www.g2.com/products/denxpert/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b34e5fb2190630dd5d5830f2b22fe140/fin.png "Product Avatar Image") Fin ](https://www.g2.com/products/fin/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eac408c131f013530178efd9a9ca600/freshdesk.png "Product Avatar Image") Freshdesk ](https://www.g2.com/products/freshdesk/reviews)[ View all ](https://www.g2.com/products/custify/integrations) **Totango** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e09b9bcffc3a8fed744526228ffa81c3/gainsight-customer-success.png "Product Avatar Image") Gainsight Customer Success ](https://www.g2.com/products/gainsight-customer-success/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1c993a6e283a9bd6408ff2c4457aa165/agentforce-360-platform-formerly-salesforce-platform.png "Product Avatar Image") Salesforce Platform ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image") Salesforce Sales Cloud ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b4de3f87b12321882f19b7a93f94109c/zendesk-for-customer-service.png "Product Avatar Image") Zendesk for Customer Service ](https://www.g2.com/products/zendesk-for-customer-service/reviews)[ View all ](https://www.g2.com/products/totango/integrations) Screenshots **Custify** ![Custify screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/183576/Custify-app-screen-3.png) **Totango** ![Totango screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/99807/totango-successblocs.png) **Ratings** from reviews Meets Requirements **Custify** 9.0 9.0376 **Totango** 8.3 8.3970 Ease of Use **Custify** 9.2 9.2460 **Totango** 8.2 8.2984 Ease of Setup **Custify** 8.7 8.7272 **Totango** 7.4 7.4494 Ease of Admin **Custify** 9.0 9.0145 **Totango** 7.8 7.8362 Quality of Support **Custify** 9.6 9.6358 **Totango** 8.4 8.4816 Has the product been a good partner in doing business? **Custify** 9.5 9.5145 **Totango** 8.6 8.6361 Product Direction (% positive) **Custify** 9.4 9.4371 **Totango** 8.7 8.7946 **Features** ratings from reviews Experience Management[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 8.4 8 7.8 126 Analytics Net Promoter Score (NPS) 9.8(won by 1.7) 8 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 101 Customer Satisfaction (CSAT) Score 9.4(won by 1.2) 8 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 95 Customer Effort Score (CES) 8.8(won by default) 7 Feature Not Available Gamification 6.7(won by default) 7 Feature Not Available Customization Stakeholder Management 8.6(won by 0.6) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 90 Multiple Branding Support 8.7(won by 1.1) 5 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 76 Multilanguage Support 7.5(won by default) 6 Feature Not Available Vertical-specific Solutions 8.3(won by default) 6 Feature Not Available Customizable Branding Not enough data Not enough data Knowledge Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Feedback Management Not enough data Not enough data Survey/Poll Management Not enough data Not enough data Negative Feedback Management Not enough data Not enough data Generative AI AI Text Generation 7.4(won by 1.0) 7 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.4 51 AI Text Summarization 8.3(won by 1.9) 7 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.4 52 Generative AI Not enough data Not enough data Agentic AI - Experience Management Autonomous Task Execution Not enough data 8.1(won by default) 8 Cross-system Integration Not enough data 8.5(won by default) 8 Natural Language Interaction Not enough data 8.5(won by default) 8 Proactive Assistance Not enough data 8.5(won by default) 8 Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Multi-Language Not enough data Not enough data Additional Functionality Real-Time Reporting Not enough data Not enough data Drag & Drop Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Dashboard Not enough data Not enough data NPS Survey Structure Not enough data Not enough data Customizable Forms Not enough data Not enough data Visual Analytics Not enough data Not enough data Data Visualization Not enough data Not enough data Customer Segmentation Not enough data Not enough data Tagging Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Text Analysis Not enough data Not enough data Customizable Reports Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data CRM Not enough data Not enough data Multi-Channel Data Collection Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Customizable Fields Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Predictive Analytics Not enough data Not enough data Collaboration Tools Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Trend Analysis Not enough data Not enough data API Not enough data Not enough data AI Copilot Not enough data Not enough data Engagement Tracking Not enough data Not enough data Customizable Templates Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Multi-Channel Support Not enough data Not enough data Customer Success[Hide 76 FeaturesShow 76 Features](javascript:void(0);) 8.8 403 7.9 822 Customer Information Playbooks 9.3(won by 1.6) 356 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 639 | Verified Surveys 8.1(won by 0.8) 231 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 569 | Verified Customer Health Scores 9.4(won by 1.2) 363 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 775 | Verified Customer Monitoring 9.4(won by 1.0) 344 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 753 | Verified Customer Profiles 8.9(won by 0.5) 362 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 748 | Verified Customer Segments 9.3(won by 0.8) 344 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.5 759 | Verified Product Engagement 8.9(won by 0.9) 329 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 697 | Verified NPS of Customers Not enough data Not enough data Customer Engagement Not enough data Not enough data Predictions Churn Risk 8.9(won by 1.1) 309 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 667 | Verified Upsell Opportunities 8.4(won by 1.3) 301 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 634 | Verified Custom Triggers 8.9(won by 1.0) 310 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 674 | Verified Machine Learning 7.5(won by 0.9) 176 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.6 495 | Verified Platform Notifications 8.9(won by 1.0) 330 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 726 | Verified Customization 8.7(won by 0.8) 334 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 717 | Verified Scalability 9.0(won by 0.7) 314 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 710 | Verified User, Role, and Access Management 9.0(won by 0.7) 320 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 710 | Verified Reporting & Dashboards 8.4(won by 0.4) 315 | Verified 8.0 756 | Verified Third-Party Integrations 8.9(won by 1.2) 350 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 692 | Verified Data Import & Export Tools 8.5(won by 0.6) 229 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 690 | Verified Workflow Capability 8.9(won by 0.9) 339 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 701 | Verified Data Security 9.3(won by 0.8) 299 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.5 632 | Verified Performance & Reliability 9.2(won by 1.0) 327 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 742 | Verified Collaboration Tools Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customer Experience Management Not enough data Not enough data Churn Management Not enough data Not enough data Survey/Poll Management Not enough data Not enough data Communication Management Not enough data Not enough data Task Management Not enough data Not enough data Customer Management Not enough data Not enough data Account Management Not enough data Not enough data Renewal Management Not enough data Not enough data Feedback Management Not enough data Not enough data Knowledge Base Management Not enough data Not enough data Revenue Management Not enough data Not enough data Workflow Management Not enough data Not enough data Contact Management Not enough data Not enough data Email Management Not enough data Not enough data Configurable Workflow Not enough data Not enough data Generative AI AI Text Generation 7.7(won by default) 129 Feature Not Available AI Text Summarization 7.9(won by default) 126 Feature Not Available Generative AI Not enough data Not enough data Agentic AI - Customer Success Autonomous Task Execution 8.7(won by 1.2) 13 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 53 Multi-step Planning 8.8(won by 1.0) 11 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 52 Cross-system Integration 9.2(won by 1.2) 14 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 51 Natural Language Interaction 8.9(won by 1.2) 11 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 51 Proactive Assistance 8.7(won by 1.1) 13 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 52 Social Media Integration Not enough data Not enough data Multi-Language Not enough data Not enough data Additional Functionality Onboarding Not enough data Not enough data Chat/Messaging Not enough data Not enough data Performance Metrics Not enough data Not enough data Activity Tracking Not enough data Not enough data CRM Not enough data Not enough data API Not enough data Not enough data Customer Database Not enough data Not enough data Customizable Templates Not enough data Not enough data Widgets Not enough data Not enough data Win/Loss Analysis Not enough data Not enough data AI Copilot Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Engagement Tracking Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customizable Reports Not enough data Not enough data Drag & Drop Not enough data Not enough data Customer History Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Customizable Forms Not enough data Not enough data Customizable Branding Not enough data Not enough data Usage Tracking/Analytics Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Account Alerts Not enough data Not enough data Customer Data Platform (CDP)[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 7.8 8 7.6 224 Data Sourcing Data Enrichment 8.5(won by 0.4) 8 8.1 178 | Verified Expandability 8.5(won by 0.4) 8 8.1 178 | Verified Content Marketing 7.9(won by 0.8) 8 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 110 Multiple Devices 8.3(won by 0.7) 8 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 113 Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Real-Time Data Not enough data Not enough data Intelligence Predictive Modeling 7.1 7 7.2(won by 0.1) 157 | Verified Marketing Metrics 7.1(won by default) 7 Feature Not Available Recommendation Engine 7.4(won by default) 7 Feature Not Available Additional Functionality Engagement Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data API Not enough data Not enough data A/B Testing Not enough data Not enough data Lead Generation Not enough data Not enough data Data Integration Not enough data Not enough data Customer Activity Tracking Not enough data Not enough data Activity Dashboard Not enough data Not enough data Activity Tracking Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Lead Capture Not enough data Not enough data Contact Database Not enough data Not enough data Campaign Management Not enough data Not enough data Behavior Tracking Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Email Management Not enough data Not enough data Lead Qualification Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Template Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Predictive Analytics Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Personalization Not enough data Not enough data Campaign Planning Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Behavioral Analytics Not enough data Not enough data Email Tracking Not enough data Not enough data Campaign Analytics Not enough data Not enough data Customer Segmentation Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Lead Management Not enough data Not enough data Channel Management Not enough data Not enough data AI Copilot Not enough data Not enough data Audience Targeting Not enough data Not enough data GDPR Compliance Not enough data Not enough data Customer Profiles Not enough data Not enough data Customer Database Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Tagging Not enough data Not enough data Customizable Templates Not enough data Not enough data Client Onboarding[Hide 68 FeaturesShow 68 Features](javascript:void(0);) 8.3 21 8.1 243 Onboarding Setup Workflows 8.8(won by 0.6) 20 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 221 Templates 8.6(won by 0.7) 20 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 212 Checklists 8.9(won by 0.9) 20 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 202 Project Tracking Monitoring 7.5 19 8.2(won by 0.7) 199 (There is a greater than 0.5 difference between this product's rating and its competitors) Content 8.0(tied score) 19 8.0(tied score) 195 Tasks 9.0(won by 0.6) 19 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 212 Optimization 8.3(won by 0.3) 18 8.0 193 Resources 7.7(won by default) 18 Feature Not Available Kanban Board Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Communication Management Not enough data Not enough data Customer Engagement Portal 8.3(won by 0.4) 18 7.9 188 Customer Engagement 8.3(won by 0.3) 18 8.0 204 Branding 8.0(won by 0.3) 18 7.7 199 Visibility 8.1 18 8.3(won by 0.2) 198 Collaboration 8.3(won by default) 18 Feature Not Available Customizable Branding Not enough data Not enough data Additional Functionality Commenting/Notes Not enough data Not enough data API Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Task Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Drag & Drop Not enough data Not enough data Performance Metrics Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Time Tracking Not enough data Not enough data Data Security Not enough data Not enough data Single Sign On Not enough data Not enough data Activity Tracking Not enough data Not enough data Customizable Fields Not enough data Not enough data Content Management Not enough data Not enough data Churn Management Not enough data Not enough data Ad hoc Analysis Not enough data Not enough data Client Management Not enough data Not enough data Chat/Messaging Not enough data Not enough data Forecasting Not enough data Not enough data Mobile Access Not enough data Not enough data Form Builder Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Revenue Management Not enough data Not enough data Onboarding Not enough data Not enough data Workflow Management Not enough data Not enough data AI Copilot Not enough data Not enough data Calendar Management Not enough data Not enough data Compliance Management Not enough data Not enough data Client Database Not enough data Not enough data Electronic Forms Not enough data Not enough data Gantt/Timeline View Not enough data Not enough data Client Tracking Not enough data Not enough data To-Do List Not enough data Not enough data Document Management Not enough data Not enough data Generative AI Not enough data Not enough data Self Service Tools Not enough data Not enough data Customer Segmentation Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Data Import/Export Not enough data Not enough data Collaboration Tools Not enough data Not enough data Electronic Signature Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Audit Trail Not enough data Not enough data Reminders Not enough data Not enough data Online Payments Not enough data Not enough data Activity Dashboard Not enough data Not enough data Document Generation Not enough data Not enough data Real-Time Data Not enough data Not enough data CRM Not enough data Not enough data Email Management Not enough data Not enough data Multi-Language Not enough data Not enough data Customer Journey Analytics[Hide 13 FeaturesShow 13 Features](javascript:void(0);) 8.8 18 8.1 270 Platform Basics Dynamic Segmentation 9.4(won by 1.0) 16 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 228 | Verified Journey Optimization 8.7(won by 0.5) 17 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 227 | Verified Platform Data Journey Reporting 8.4(won by 0.4) 16 8.0 221 | Verified Trends Reporting 8.4(won by 0.5) 16 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 222 | Verified Dashboards 8.8(won by 0.5) 17 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 242 | Verified Advanced Data Filtering 9.0(won by 0.8) 16 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 227 | Verified Platform Additional Functionality Journey Mapping 8.4(won by 0.2) 15 8.2 219 | Verified Integrations 8.9(won by 1.0) 14 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 227 | Verified Automated Alerts 9.0(won by 0.9) 14 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 199 Agentic AI - Customer Journey Analytics Autonomous Task Execution Not enough data 7.3(won by default) 15 Cross-system Integration Not enough data 8.4(won by default) 15 Adaptive Learning Not enough data 8.0(won by default) 15 Proactive Assistance Not enough data 7.8(won by default) 15 Customer Journey Mapping[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 9.1 12 7.7 192 Platform Basics Customizable Templates 9.3(won by 1.3) 12 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 143 Exporting 8.9(won by 1.2) 12 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 146 Multi-user Access and Collaboration 9.2(won by 1.0) 12 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 139 Data Analytics 9.4(won by 1.8) 12 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 132 Multiple Personas 8.5(won by default) 12 Feature Not Available Predictive Analytics Not enough data Not enough data Behavioral Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Agentic AI - Customer Journey Mapping Autonomous Task Execution Not enough data 7.1(won by default) 18 Additional Functionality Multi-Channel Marketing Not enough data Not enough data Map Creation Not enough data Not enough data Email Marketing Not enough data Not enough data Single Sign On Not enough data Not enough data Performance Metrics Not enough data Not enough data Customer Database Not enough data Not enough data API Not enough data Not enough data Activity Dashboard Not enough data Not enough data Data Linking Not enough data Not enough data Whiteboard Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Visualization Not enough data Not enough data Collaboration Tools Not enough data Not enough data Brainstorming Not enough data Not enough data Conversion Tracking Not enough data Not enough data Workflow Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Personalization Not enough data Not enough data Customizable Reports Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Customer Profiles Not enough data Not enough data AI Copilot Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Tagging Not enough data Not enough data Audience Targeting Not enough data Not enough data CRM Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Data Import/Export Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Communication Management Not enough data Not enough data Attribution Modeling Not enough data Not enough data Action Management Not enough data Not enough data Map Sharing Not enough data Not enough data Engagement Tracking Not enough data Not enough data Customizable Branding Not enough data Not enough data Generative AI Not enough data Not enough data Customer Touchpoints Not enough data Not enough data Customer Experience Management Not enough data Not enough data Diagramming Not enough data Not enough data Campaign Management Not enough data Not enough data A/B Testing Not enough data Not enough data Storyboarding Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customer Revenue Optimization[Hide 14 FeaturesShow 14 Features](javascript:void(0);) 8.4 5 7.7 92 Sales Team Flexible Sales Process 8.0(won by 0.6) 5 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 68 Training Mode 8.7(won by default) 5 Feature Not Available Playbooks Not enough data 7.6(won by default) 74 Intelligence Opportunity Identification Not enough data 7.3(won by default) 72 Zero-touch Renewals Not enough data 6.8(won by default) 66 Smart Content Not enough data 6.8(won by default) 62 Mapping Multiple Org Charts Not enough data Feature Not Available Stakeholder Roles Not enough data Feature Not Available Agentic AI - Customer Revenue Optimization Autonomous Task Execution Not enough data 8.6(won by default) 7 Cross-system Integration Not enough data 8.6(won by default) 7 Adaptive Learning Not enough data 8.1(won by default) 7 Natural Language Interaction Not enough data 7.9(won by default) 7 Proactive Assistance Not enough data 8.3(won by default) 7 Decision Making Not enough data 7.9(won by default) 8 Product Analytics[Hide 39 FeaturesShow 39 Features](javascript:void(0);) 8.7 5 Not enough data Product Analytics Account-Level Analytics 9.3(won by default) 5 Not enough data User-Level Analytics 8.3(won by default) 5 Not enough data Segmentation 9.3(won by default) 5 Not enough data Funnels 8.3(won by default) 5 Not enough data Alerts 9.0(won by default) 5 Not enough data Multi-Product Analytics 8.3(won by default) 5 Not enough data User Scoring 8.0(won by default) 5 Not enough data Integrations 8.7(won by default) 5 Not enough data Usage Tracking/Analytics Not enough data Not enough data Agentic AI - Product Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Machine Learning Not enough data Not enough data Behavioral Analytics - Product Analytics Multi-Product Analytics Not enough data Not enough data User level Analytics Not enough data Not enough data Segmentation Not enough data Not enough data Account level Analytics Not enough data Not enough data Funnels Not enough data Not enough data Platform Infrastructure - Product Analytics Cross System integrations Not enough data Not enough data Alerts Not enough data Not enough data Integrations Not enough data Not enough data AI driven optimization - Product Analytics User scoring Not enough data Not enough data Adaptive learning Not enough data Not enough data Automated insights Not enough data Not enough data Autonomous task execution Not enough data Not enough data Additional Functionality Conversion Tracking Not enough data Not enough data Funnel Analysis Not enough data Not enough data Product Data Management Not enough data Not enough data Engagement Tracking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Cohort Analysis Not enough data Not enough data Session Recording Not enough data Not enough data AI Copilot Not enough data Not enough data Data Visualization Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Interactive Reports Not enough data Not enough data A/B Testing Not enough data Not enough data Digital Adoption Platform[Hide 62 FeaturesShow 62 Features](javascript:void(0);) Not enough data 6.8 63 User Analysis Survey Implementation Not enough data 7.1(won by default) 50 Data Analysis Not enough data 7.0(won by default) 55 Real-Time Data Not enough data Not enough data Real-Time Notifications Not enough data Not enough data User Support User Segmentation Not enough data 7.9(won by default) 55 Multi-Language Support Not enough data 6.9(won by default) 39 Behavior-responsive Messaging Not enough data Feature Not Available Walkthrough Type Text Bubble Walkthroughs Not enough data 6.6(won by default) 41 Audio-visual Walkthroughs Not enough data Feature Not Available Platform Basics - Digital Adoption Platform Integration Not enough data 7.1(won by default) 7 Communications Not enough data 6.4(won by default) 7 Analytics - Digital Adoption Platform Analytics Not enough data 6.2(won by default) 7 Reporting/Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Functions - Digital Adoption Platform Customer self-service Not enough data 7.1(won by default) 7 In-app guidance Not enough data 5.8(won by default) 8 Contextual Guidance Not enough data Not enough data Agentic AI - Digital Adoption Platform Adaptive Learning Not enough data Not enough data Asynchronous Learning Not enough data Not enough data Blended Learning Not enough data Not enough data Self-paced Learning Not enough data Not enough data Additional Functionality Customer Experience Management Not enough data Not enough data Generative AI Not enough data Not enough data Workflow Management Not enough data Not enough data AI Copilot Not enough data Not enough data Task Management Not enough data Not enough data Progress Tracking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data In-App Training Not enough data Not enough data Behavior Tracking Not enough data Not enough data Gamification Not enough data Not enough data Knowledge Base Management Not enough data Not enough data Audience Targeting Not enough data Not enough data Customizable Fields Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Customizable Reports Not enough data Not enough data Performance Metrics Not enough data Not enough data Launch Management Not enough data Not enough data Content Library Not enough data Not enough data API Not enough data Not enough data User Onboarding Not enough data Not enough data Customizable Branding Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Engagement Tracking Not enough data Not enough data Self Service Portal Not enough data Not enough data Data Quality Control Not enough data Not enough data Data Import/Export Not enough data Not enough data Employee Onboarding Not enough data Not enough data Self Service Tools Not enough data Not enough data Survey/Poll Management Not enough data Not enough data Learning Management Not enough data Not enough data Content Management Not enough data Not enough data Customizable Templates Not enough data Not enough data Interactive Content Not enough data Not enough data Activity Tracking Not enough data Not enough data Activity Dashboard Not enough data Not enough data Monitoring Not enough data Not enough data Training Management Not enough data Not enough data Communication Management Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Content Creation Not enough data Not enough data Show 2 feature categories with incomplete data Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Third-Party Integrations Not enough data Not enough data To-Do List Not enough data Not enough data @mentions Not enough data Not enough data Single Sign On Not enough data Not enough data File Management Not enough data Not enough data Activity Dashboard Not enough data Not enough data Drag & Drop Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Prioritization Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Screen Sharing Not enough data Not enough data Content Management Not enough data Not enough data Brainstorming Not enough data Not enough data AI Copilot Not enough data Not enough data File Transfer Not enough data Not enough data Calendar Management Not enough data Not enough data Status Tracking Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Version Control Not enough data Not enough data Task Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Real Time Editing Not enough data Not enough data Communication Management Not enough data Not enough data Chat/Messaging Not enough data Not enough data Tagging Not enough data Not enough data Generative AI Not enough data Not enough data Assignment Management Not enough data Not enough data Task Scheduling Not enough data Not enough data Project Management Not enough data Not enough data Collaboration Tools Not enough data Not enough data Workflow Management Not enough data Not enough data Secure Data Storage Not enough data Not enough data File Sharing Not enough data Not enough data Document Storage Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Discussions/Forums Not enough data Not enough data Commenting/Notes Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Contact Management Not enough data Not enough data Video Conferencing Not enough data Not enough data Progress Tracking Not enough data Not enough data Mobile Access Not enough data Not enough data API Not enough data Not enough data Document Management Not enough data Not enough data Customizable Branding Not enough data Not enough data SAP Store[Hide 7 FeaturesShow 7 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - SAP Store Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![Custify](https://images.g2crowd.com/uploads/product/hd_favicon/56a133f2489dd3b4b3a4fb07bd3b90f9/custify.svg "Custify")](https://www.g2.com/products/custify/reviews) Custify Small-Business(50 or fewer emp.) 63.7% Mid-Market(51-1000 emp.) 33.7% Enterprise(\> 1000 emp.) 2.7% [![Totango](https://images.g2crowd.com/uploads/product/hd_favicon/b1404b38f1aa49d5ed67749ecadcf286/totango.svg "Totango")](https://www.g2.com/products/totango/reviews) Totango Small-Business(50 or fewer emp.) 22.3% Mid-Market(51-1000 emp.) 57.0% Enterprise(\> 1000 emp.) 20.7% Small-Business (50 or fewer emp.) 63.7% 22.3% Mid-Market (51-1000 emp.) 33.7% 57.0% Enterprise (\> 1000 emp.) 2.7% 20.7% Reviewers' Industry [![Custify](https://images.g2crowd.com/uploads/product/hd_favicon/56a133f2489dd3b4b3a4fb07bd3b90f9/custify.svg "Custify")](https://www.g2.com/products/custify/reviews) Custify Computer Software 51.1% Information Technology and Services 13.9% Marketing and Advertising 9.2% Events Services 1.6% Financial Services 1.6% Other 22.6% [![Totango](https://images.g2crowd.com/uploads/product/hd_favicon/b1404b38f1aa49d5ed67749ecadcf286/totango.svg "Totango")](https://www.g2.com/products/totango/reviews) Totango Computer Software 36.2% Information Technology and Services 19.0% Telecommunications 4.3% Internet 3.4% Marketing and Advertising 3.4% Other 33.8% FAQs ## Custify vs Totango FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Totango vs Custify? Custify stands out from Totango with higher reviewer ratings, stronger support and setup scores, and AI-powered features not present in Totango. | [Totango](https://www.g2.com/products/totango/reviews) | [Custify](https://www.g2.com/products/custify/reviews) | | --- | --- | | 4.3/5 (1,150 reviews) | 4.7/5 (527 reviews) | | Mid-Market | Small-Business | | 7.4 | 8.8 | | 8.4 | 9.6 | | Ease of Use (202 all-time mentions) | AI Text Generation, AI Text Summarization | ### How do the pricing models of Totango and Custify compare? Custify is rated as the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions. - **Totango:** Reviewers note that Totango's pricing model includes many add-ons and extra costs that can increase with utilization. - **Custify:** Reviewers describe Custify's pricing as incredibly reasonable compared to other players in the market. ### What are the best alternatives to Totango and Custify? The top three alternatives to Totango and Custify are ChurnZero, Planhat, and Gainsight. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Totango](https://www.g2.com/products/totango/reviews) | 4.3/5 (1,150) | Mid-Market | Reviewers mention add-on costs | Ease of Use (202 all-time mentions) | | [Custify](https://www.g2.com/products/custify/reviews) | 4.7/5 (527) | Small-Business | Reviewers describe pricing as reasonable | AI Text Generation, AI Text Summarization | | [ChurnZero](https://www.g2.com/products/churnzero/reviews) | 4.7/5 (1,610) | Mid-Market | — | — | | [Planhat](https://www.g2.com/products/planhat/reviews) | 4.5/5 (955) | Mid-Market | — | — | ### Which Customer Success features should I prioritize when comparing Totango and Custify? Buyers should prioritize AI-powered automation, health scoring, integrations, data segmentation, and ease of setup when comparing Totango and Custify. - **AI-powered automation:** Custify offers AI Text Generation and AI Text Summarization, not present in Totango. - **Health scoring:** Health Scoring is cited in 70 all-time Totango reviews; Custify reviewers consistently highlight health scoring and automation in recent reviews. - **Integrations:** Totango integrations are mentioned in 75 all-time reviews; Custify integrations with Slack (31 all-time mentions) and Jira (6 all-time mentions) are frequently cited. - **Data segmentation:** Totango has 61 all-time mentions for data segmentation; Custify reviewers highlight segmentation and 360-degree customer views. - **Ease of setup:** Custify scores 8.8 vs. Totango's 7.4 on Ease of Setup. ### What are the pros and cons of Totango vs Custify? Custify's headline strength is its AI-powered automation and ease of use, while Totango's is its broad customization and segmentation capabilities. - **Totango strengths:** Ease of Use (202 all-time mentions), Customization (97), Automation (79), Integrations (75), Health Monitoring (71), Data Segmentation (61). - **Totango trade-offs:** Learning Curve (83), Integration Issues (65), some reviewers cite setup complexity and reporting limitations. - **Custify strengths:** Reviewers highlight AI Text Generation, AI Text Summarization, intuitive UI, automation, and strong health scoring. - **Custify trade-offs:** Some reviewers mention initial setup requires upfront planning and reporting features could be more advanced. ### Is Totango or Custify better for small businesses? Custify is the better fit for small businesses, with a larger share of small-business reviewers and consistently positive sentiment on ease of use and setup. - **Totango:** Largest segment is Mid-Market; reviewers note a learning curve and setup complexity for smaller teams. - **Custify:** Largest segment is Small-Business; reviewers consistently praise its intuitive UI, fast onboarding, and automation that supports lean teams. ### Which Customer Success platform has better integrations? Custify is favored for integrations, with reviewers citing Slack and Jira integrations and higher satisfaction scores. - **Totango:** Integrations are mentioned in 75 all-time reviews, with frequent references to Salesforce and Outlook, though some reviewers note integration issues. - **Custify:** Slack integration is cited in 31 all-time reviews, Jira in 6, and reviewers highlight the ease of connecting multiple data sources. ### How do Totango and Custify compare on customer support? Custify leads Totango on Quality of Support by a material margin, with a 9.6 vs. 8.4 score. - **Totango:** Reviewers mention helpful support (98 all-time mentions), but some cite slow response times and unresolved issues. - **Custify:** Reviewers consistently praise responsive and knowledgeable support, especially during onboarding and integration. ### Which is easier to implement, Totango or Custify? Custify outperforms Totango on Ease of Setup, scoring 8.8 to Totango's 7.4, a difference of 1.4 points. - **Totango:** Reviewers describe setup as complex, with a learning curve and the need for admin or support assistance for advanced configurations. - **Custify:** Reviewers highlight intuitive onboarding, fast implementation, and minimal training required for CSMs to become productive. ### Which product has better Playbooks? Custify is favored for Playbooks, with reviewers highlighting automation, AI integration, and ease of use. - **Totango:** Playbooks are frequently mentioned in reviews, with automation and segmentation cited as strengths, but some reviewers note a learning curve and setup complexity. - **Custify:** Reviewers consistently praise Playbooks for automating repetitive tasks, integrating AI, and supporting proactive customer management; Custify scores 9.0 on Meets Requirements and 9.0 on Ease of Admin. Alternatives **Custify Alternatives** ![ChurnZero](https://images.g2crowd.com/uploads/product/hd_favicon/406ee354cde7795c1eda6dbbfc881232/churnzero.svg "ChurnZero") [ ChurnZero ](/products/churnzero/reviews) ![Planhat](https://images.g2crowd.com/uploads/product/hd_favicon/419a7323b926f3ff16b400b2b7ca40c1/planhat%282%29.svg "Planhat") [ Planhat ](/products/planhat/reviews) ![Catalyst](https://images.g2crowd.com/uploads/product/hd_favicon/b1404b38f1aa49d5ed67749ecadcf286/totango-catalyst.svg "Catalyst") [ Catalyst ](/products/totango-catalyst/reviews) ![Gainsight Customer Success](https://images.g2crowd.com/uploads/product/hd_favicon/b85529a71df779e1fe2a7192bb891e31/gainsight-customer-success.svg "Gainsight Customer Success") [ Gainsight Customer Success ](/products/gainsight-customer-success/reviews) **Totango Alternatives** ![ChurnZero](https://images.g2crowd.com/uploads/product/hd_favicon/406ee354cde7795c1eda6dbbfc881232/churnzero.svg "ChurnZero") [ ChurnZero ](/products/churnzero/reviews) ![Planhat](https://images.g2crowd.com/uploads/product/hd_favicon/419a7323b926f3ff16b400b2b7ca40c1/planhat%282%29.svg "Planhat") [ Planhat ](/products/planhat/reviews) ![Gainsight Customer Success](https://images.g2crowd.com/uploads/product/hd_favicon/b85529a71df779e1fe2a7192bb891e31/gainsight-customer-success.svg "Gainsight Customer Success") [ Gainsight Customer Success ](/products/gainsight-customer-success/reviews) ![Vitally](https://images.g2crowd.com/uploads/product/hd_favicon/9b3ccd09c88d60f9c79e700590710020/vitally.svg "Vitally") [ Vitally ](/products/vitally/reviews)