# Custify vs Totango Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Custify excels in user experience, with many praising its intuitive interface and ease of use. Users appreciate how it consolidates customer health tracking into one platform, eliminating the need for spreadsheets and Slack messages, which enhances team efficiency.
- **According to verified reviews** , Totango is recognized for its innovative use of artificial intelligence in data analysis, which users find promising. This feature helps reduce manual work in evaluating customer risk, making it a strong contender for teams focused on data-driven insights.
- **Users say** that Custify's real-time information capabilities are a standout feature, allowing teams to trigger in-app notifications and execute playbooks effectively. This functionality is particularly beneficial for customer success teams looking to engage proactively with clients.
- **Reviewers mention** that while Totango offers robust health score tracking and centralized communication tools, some users find it challenging to set up and configure according to their specific workflows, which can hinder initial adoption.
- **G2 reviewers highlight** Custify's superior support quality, with many users noting the responsiveness and helpfulness of the support team. This level of service contributes to a smoother onboarding experience and ongoing user satisfaction.
- **According to recent feedback** , Totango's ability to provide a comprehensive view of customer usage data is appreciated, but some users feel that it could benefit from more streamlined features to enhance daily usability compared to Custify's more user-friendly approach.



---
## Frequently Asked Questions

### What is the difference between Totango vs Custify?

Custify stands out from Totango with higher reviewer ratings, stronger support and setup scores, and AI-powered features not present in Totango.

| [Totango](https://www.g2.com/products/totango/reviews) | [Custify](https://www.g2.com/products/custify/reviews) |
| --- | --- |
| 4.3/5 (1,150 reviews) | 4.7/5 (527 reviews) |
| Mid-Market | Small-Business |
| 7.4 | 8.8 |
| 8.4 | 9.6 |
| Ease of Use (202 all-time mentions) | AI Text Generation, AI Text Summarization |



### How do the pricing models of Totango and Custify compare?

Custify is rated as the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions.

- **Totango:** Reviewers note that Totango's pricing model includes many add-ons and extra costs that can increase with utilization.
- **Custify:** Reviewers describe Custify's pricing as incredibly reasonable compared to other players in the market.



### What are the best alternatives to Totango and Custify?

The top three alternatives to Totango and Custify are ChurnZero, Planhat, and Gainsight.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Totango](https://www.g2.com/products/totango/reviews) | 4.3/5 (1,150) | Mid-Market | Reviewers mention add-on costs | Ease of Use (202 all-time mentions) |
| [Custify](https://www.g2.com/products/custify/reviews) | 4.7/5 (527) | Small-Business | Reviewers describe pricing as reasonable | AI Text Generation, AI Text Summarization |
| [ChurnZero](https://www.g2.com/products/churnzero/reviews) | 4.7/5 (1,610) | Mid-Market | — | — |
| [Planhat](https://www.g2.com/products/planhat/reviews) | 4.5/5 (955) | Mid-Market | — | — |



### Which Customer Success features should I prioritize when comparing Totango and Custify?

Buyers should prioritize AI-powered automation, health scoring, integrations, data segmentation, and ease of setup when comparing Totango and Custify.

- **AI-powered automation:** Custify offers AI Text Generation and AI Text Summarization, not present in Totango.
- **Health scoring:** Health Scoring is cited in 70 all-time Totango reviews; Custify reviewers consistently highlight health scoring and automation in recent reviews.
- **Integrations:** Totango integrations are mentioned in 75 all-time reviews; Custify integrations with Slack (31 all-time mentions) and Jira (6 all-time mentions) are frequently cited.
- **Data segmentation:** Totango has 61 all-time mentions for data segmentation; Custify reviewers highlight segmentation and 360-degree customer views.
- **Ease of setup:** Custify scores 8.8 vs. Totango's 7.4 on Ease of Setup.



### What are the pros and cons of Totango vs Custify?

Custify's headline strength is its AI-powered automation and ease of use, while Totango's is its broad customization and segmentation capabilities.

- **Totango strengths:** Ease of Use (202 all-time mentions), Customization (97), Automation (79), Integrations (75), Health Monitoring (71), Data Segmentation (61).
- **Totango trade-offs:** Learning Curve (83), Integration Issues (65), some reviewers cite setup complexity and reporting limitations.
- **Custify strengths:** Reviewers highlight AI Text Generation, AI Text Summarization, intuitive UI, automation, and strong health scoring.
- **Custify trade-offs:** Some reviewers mention initial setup requires upfront planning and reporting features could be more advanced.



### Is Totango or Custify better for small businesses?

Custify is the better fit for small businesses, with a larger share of small-business reviewers and consistently positive sentiment on ease of use and setup.

- **Totango:** Largest segment is Mid-Market; reviewers note a learning curve and setup complexity for smaller teams.
- **Custify:** Largest segment is Small-Business; reviewers consistently praise its intuitive UI, fast onboarding, and automation that supports lean teams.



### Which Customer Success platform has better integrations?

Custify is favored for integrations, with reviewers citing Slack and Jira integrations and higher satisfaction scores.

- **Totango:** Integrations are mentioned in 75 all-time reviews, with frequent references to Salesforce and Outlook, though some reviewers note integration issues.
- **Custify:** Slack integration is cited in 31 all-time reviews, Jira in 6, and reviewers highlight the ease of connecting multiple data sources.



### How do Totango and Custify compare on customer support?

Custify leads Totango on Quality of Support by a material margin, with a 9.6 vs. 8.4 score.

- **Totango:** Reviewers mention helpful support (98 all-time mentions), but some cite slow response times and unresolved issues.
- **Custify:** Reviewers consistently praise responsive and knowledgeable support, especially during onboarding and integration.



### Which is easier to implement, Totango or Custify?

Custify outperforms Totango on Ease of Setup, scoring 8.8 to Totango's 7.4, a difference of 1.4 points.

- **Totango:** Reviewers describe setup as complex, with a learning curve and the need for admin or support assistance for advanced configurations.
- **Custify:** Reviewers highlight intuitive onboarding, fast implementation, and minimal training required for CSMs to become productive.



### Which product has better Playbooks?

Custify is favored for Playbooks, with reviewers highlighting automation, AI integration, and ease of use.

- **Totango:** Playbooks are frequently mentioned in reviews, with automation and segmentation cited as strengths, but some reviewers note a learning curve and setup complexity.
- **Custify:** Reviewers consistently praise Playbooks for automating repetitive tasks, integrating AI, and supporting proactive customer management; Custify scores 9.0 on Meets Requirements and 9.0 on Ease of Admin.



| | Custify | Totango | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 530 | 1,150 | 
| **Largest Market Segment** | Small-Business (63.4% of reviews) | Mid-Market (57.0% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us Per Year | 

---
## Top Pros & Cons

### Custify

Pros:
- Ease of Use (121 reviews)
- Customer Support (82 reviews)

Cons:
- Missing Features (29 reviews)
- Email Functionality (20 reviews)

### Totango

Pros:
- Ease of Use (202 reviews)
- Customer Support (98 reviews)

Cons:
- Learning Curve (83 reviews)
- Integration Issues (65 reviews)

---
## Ratings Comparison
| Rating | Custify | Totango | 
|---|---|---|
  | **Meets Requirements** | 9.0 (376 reviews) | 8.3 (970 reviews) | 
  | **Ease of Use** | 9.2 (460 reviews) | 8.2 (984 reviews) | 
  | **Ease of Setup** | 8.8 (272 reviews) | 7.4 (494 reviews) | 
  | **Ease of Admin** | 9.0 (144 reviews) | 7.8 (362 reviews) | 
  | **Quality of Support** | 9.6 (358 reviews) | 8.4 (816 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (144 reviews) | 8.6 (361 reviews) | 
  | **Product Direction (% positive)** | 9.4 (371 reviews) | 8.7 (946 reviews) | 

---
## Pricing

### Custify

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Totango

#### Entry-Level Pricing

Plan: Enterprise

Price: Contact Us Per Year

Description: Efficiently scale customer success with solutions backed by enterprise-grade privacy, security, and customization.

Key Features:
-  10 users (Practitioner seats)
- 2,000 customer accounts
-  5 teams

[Browse all 2 editions](https://www.g2.com/products/totango/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Collaboration & Productivity

| Product | Score | Reviews |
|---|---|---|
| **Custify** | N/A | N/A |
| **Totango** | N/A | N/A |

#### Additional Functionality

| Feature | Custify | Totango | 
|---|---|---|
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **To-Do List** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Brainstorming** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Real Time Editing** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Assignment Management** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Discussions/Forums** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Video Conferencing** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 

### Customer Success

| Product | Score | Reviews |
|---|---|---|
| **Custify** | 8.8/10 | 402 |
| **Totango** | 7.9/10 | 822 |

#### Customer Information

| Feature | Custify | Totango | 
|---|---|---|
| **Customer Health Scores** | 9.4 (363 reviews) ✓ Verified | 8.2 (775 reviews) ✓ Verified | 
| **Customer Monitoring** | 9.4 (344 reviews) ✓ Verified | 8.4 (753 reviews) ✓ Verified | 
| **Customer Profiles** | 8.9 (361 reviews) ✓ Verified | 8.4 (748 reviews) ✓ Verified | 
| **Playbooks** | 9.3 (355 reviews) ✓ Verified | 7.7 (639 reviews) ✓ Verified | 
| **Customer Segments** | 9.3 (344 reviews) ✓ Verified | 8.5 (759 reviews) ✓ Verified | 
| **Product Engagement** | 8.9 (329 reviews) ✓ Verified | 8.0 (697 reviews) ✓ Verified | 
| **Surveys** | 8.1 (231 reviews) | 7.3 (569 reviews) ✓ Verified | 
| **NPS of Customers** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 

#### Predictions

| Feature | Custify | Totango | 
|---|---|---|
| **Churn Risk** | 8.9 (309 reviews) ✓ Verified | 7.8 (667 reviews) ✓ Verified | 
| **Upsell Opportunities** | 8.4 (301 reviews) ✓ Verified | 7.1 (634 reviews) ✓ Verified | 
| **Custom Triggers** | 8.9 (310 reviews) ✓ Verified | 7.9 (674 reviews) ✓ Verified | 
| **Machine Learning** | 7.5 (176 reviews) | 6.6 (495 reviews) ✓ Verified | 

#### Platform

| Feature | Custify | Totango | 
|---|---|---|
| **Reporting & Dashboards** | 8.4 (314 reviews) ✓ Verified | 8.0 (756 reviews) ✓ Verified | 
| **Third-Party Integrations** | 8.9 (350 reviews) ✓ Verified | 7.7 (692 reviews) ✓ Verified | 
| **Data Import & Export Tools** | 8.5 (229 reviews) ✓ Verified | 7.9 (690 reviews) ✓ Verified | 
| **Workflow Capability** | 8.9 (339 reviews) ✓ Verified | 8.0 (701 reviews) ✓ Verified | 
| **Notifications** | 8.9 (330 reviews) ✓ Verified | 7.9 (726 reviews) ✓ Verified | 
| **Customization** | 8.7 (334 reviews) ✓ Verified | 7.9 (717 reviews) ✓ Verified | 
| **Scalability** | 9.0 (314 reviews) ✓ Verified | 8.3 (710 reviews) ✓ Verified | 
| **Data Security** | 9.3 (299 reviews) ✓ Verified | 8.5 (632 reviews) ✓ Verified | 
| **Performance & Reliability** | 9.2 (327 reviews) ✓ Verified | 8.2 (742 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.0 (320 reviews) ✓ Verified | 8.3 (710 reviews) ✓ Verified | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Churn Management** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Customer Management** | Not enough data | Not enough data | 
| **Account Management** | Not enough data | Not enough data | 
| **Renewal Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Knowledge Base Management** | Not enough data | Not enough data | 
| **Revenue Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Custify | Totango | 
|---|---|---|
| **AI Text Generation** | 7.7 (129 reviews) | Feature Not Available | 
| **AI Text Summarization** | 7.9 (126 reviews) | Feature Not Available | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Customer Success

| Feature | Custify | Totango | 
|---|---|---|
| **Autonomous Task Execution** | 8.7 (13 reviews) | 7.5 (53 reviews) | 
| **Multi-step Planning** | 8.8 (11 reviews) | 7.8 (52 reviews) | 
| **Cross-system Integration** | 9.2 (14 reviews) | 8.0 (51 reviews) | 
| **Natural Language Interaction** | 8.9 (11 reviews) | 7.7 (51 reviews) | 
| **Proactive Assistance** | 8.7 (13 reviews) | 7.6 (52 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Custify | Totango | 
|---|---|---|
| **Onboarding** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Win/Loss Analysis** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Customer History** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Usage Tracking/Analytics** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Account Alerts** | Not enough data | Not enough data | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Custify** | N/A | N/A |
| **Totango** | 6.8/10 | 63 |

#### User Analysis

| Feature | Custify | Totango | 
|---|---|---|
| **Survey Implementation** | Not enough data | 7.1 (50 reviews) | 
| **Data Analysis** | Not enough data | 7.0 (55 reviews) | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 

#### User Support

| Feature | Custify | Totango | 
|---|---|---|
| **User Segmentation** | Not enough data | 7.9 (55 reviews) | 
| **Multi-Language Support** | Not enough data | 6.9 (39 reviews) | 
| **Behavior-responsive Messaging** | Not enough data | Feature Not Available | 

#### Walkthrough Type

| Feature | Custify | Totango | 
|---|---|---|
| **Audio-visual Walkthroughs** | Not enough data | Feature Not Available | 
| **Text Bubble Walkthroughs** | Not enough data | 6.6 (41 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | Custify | Totango | 
|---|---|---|
| **Integration** | Not enough data | 7.1 (7 reviews) | 
| **Communications** | Not enough data | 6.4 (7 reviews) | 

#### Analytics - Digital Adoption Platform

| Feature | Custify | Totango | 
|---|---|---|
| **Analytics** | Not enough data | 6.2 (7 reviews) | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Custify | Totango | 
|---|---|---|
| **Customer self-service** | Not enough data | 7.1 (7 reviews) | 
| **In-app guidance** | Not enough data | 5.8 (8 reviews) | 
| **Contextual Guidance** | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Custify | Totango | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Asynchronous Learning** | Not enough data | Not enough data | 
| **Blended Learning** | Not enough data | Not enough data | 
| **Self-paced Learning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Custify | Totango | 
|---|---|---|
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **In-App Training** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Knowledge Base Management** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Launch Management** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **User Onboarding** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Data Quality Control** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Employee Onboarding** | Not enough data | Not enough data | 
| **Self Service Tools** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Learning Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Interactive Content** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Training Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Content Creation** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Custify** | 8.6/10 | 5 |
| **Totango** | N/A | N/A |

#### Product Analytics

| Feature | Custify | Totango | 
|---|---|---|
| **Account-Level Analytics** | 9.3 (5 reviews) | Not enough data | 
| **User-Level Analytics** | 8.3 (5 reviews) | Not enough data | 
| **Segmentation** | 9.3 (5 reviews) | Not enough data | 
| **Funnels** | 8.3 (5 reviews) | Not enough data | 
| **Alerts** | 9.0 (5 reviews) | Not enough data | 
| **Multi-Product Analytics** | 8.3 (5 reviews) | Not enough data | 
| **User Scoring** | 8.0 (5 reviews) | Not enough data | 
| **Integrations** | 8.7 (5 reviews) | Not enough data | 
| **Usage Tracking/Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Custify | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Machine Learning** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Custify | Totango | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Custify | Totango | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Custify | Totango | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Custify | Totango | 
|---|---|---|
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Funnel Analysis** | Not enough data | Not enough data | 
| **Product Data Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 
| **Session Recording** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Custify** | 7.8/10 | 8 |
| **Totango** | 7.6/10 | 224 |

#### Data Sourcing

| Feature | Custify | Totango | 
|---|---|---|
| **Data Enrichment** | 8.5 (8 reviews) | 8.1 (178 reviews) ✓ Verified | 
| **Expandability** | 8.5 (8 reviews) | 8.1 (178 reviews) ✓ Verified | 
| **Content Marketing** | 7.9 (8 reviews) | 7.1 (110 reviews) | 
| **Multiple Devices** | 8.3 (8 reviews) | 7.6 (113 reviews) | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Intelligence

| Feature | Custify | Totango | 
|---|---|---|
| **Marketing Metrics** | 7.1 (7 reviews) | Feature Not Available | 
| **Predictive Modeling** | 7.1 (7 reviews) | 7.2 (157 reviews) ✓ Verified | 
| **Recommendation Engine** | 7.4 (7 reviews) | Feature Not Available | 

#### Additional Functionality

| Feature | Custify | Totango | 
|---|---|---|
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Data Integration** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **GDPR Compliance** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **Custify** | 8.4/10 | 5 |
| **Totango** | 7.7/10 | 92 |

#### Sales Team

| Feature | Custify | Totango | 
|---|---|---|
| **Flexible Sales Process** | 8.0 (5 reviews) | 7.4 (68 reviews) | 
| **Training Mode** | 8.7 (5 reviews) | Feature Not Available | 
| **Playbooks** | Not enough data | 7.6 (74 reviews) | 

#### Intelligence

| Feature | Custify | Totango | 
|---|---|---|
| **Opportunity Identification** | Not enough data | 7.3 (72 reviews) | 
| **Zero-touch Renewals** | Not enough data | 6.8 (66 reviews) | 
| **Smart Content** | Not enough data | 6.8 (62 reviews) | 

#### Mapping

| Feature | Custify | Totango | 
|---|---|---|
| **Multiple Org Charts** | Not enough data | Feature Not Available | 
| **Stakeholder Roles** | Not enough data | Feature Not Available | 

#### Agentic AI - Customer Revenue Optimization

| Feature | Custify | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 8.6 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.9 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (7 reviews) | 
| **Decision Making** | Not enough data | 7.9 (8 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Custify** | 9.1/10 | 12 |
| **Totango** | 7.7/10 | 192 |

#### Platform Basics

| Feature | Custify | Totango | 
|---|---|---|
| **Customizable Templates** | 9.3 (12 reviews) | 8.0 (143 reviews) | 
| **Exporting** | 8.9 (12 reviews) | 7.7 (146 reviews) | 
| **Multi-user Access and Collaboration** | 9.2 (12 reviews) | 8.2 (139 reviews) | 
| **Multiple Personas** | 8.5 (12 reviews) | Feature Not Available | 
| **Data Analytics ** | 9.4 (12 reviews) | 7.6 (132 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Custify | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (18 reviews) | 

#### Additional Functionality

| Feature | Custify | Totango | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Map Creation** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Data Linking** | Not enough data | Not enough data | 
| **Whiteboard** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Brainstorming** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Attribution Modeling** | Not enough data | Not enough data | 
| **Action Management** | Not enough data | Not enough data | 
| **Map Sharing** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customer Touchpoints** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Diagramming** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Storyboarding** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Custify** | 8.8/10 | 18 |
| **Totango** | 8.1/10 | 270 |

#### Platform Basics

| Feature | Custify | Totango | 
|---|---|---|
| **Dynamic Segmentation** | 9.4 (16 reviews) | 8.4 (228 reviews) ✓ Verified | 
| **Journey Optimization** | 8.7 (17 reviews) | 8.2 (227 reviews) ✓ Verified | 

#### Platform Data

| Feature | Custify | Totango | 
|---|---|---|
| **Journey Reporting** | 8.4 (16 reviews) | 8.0 (221 reviews) ✓ Verified | 
| **Trends Reporting** | 8.4 (16 reviews) | 7.9 (222 reviews) ✓ Verified | 
| **Dashboards** | 8.8 (17 reviews) | 8.3 (242 reviews) ✓ Verified | 
| **Advanced Data Filtering** | 9.0 (16 reviews) | 8.2 (227 reviews) ✓ Verified | 

#### Platform Additional Functionality

| Feature | Custify | Totango | 
|---|---|---|
| **Journey Mapping** | 8.4 (15 reviews) | 8.2 (219 reviews) ✓ Verified | 
| **Integrations** | 8.9 (14 reviews) | 7.9 (227 reviews) ✓ Verified | 
| **Automated Alerts** | 9.0 (14 reviews) | 8.1 (199 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Custify | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (15 reviews) | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Custify** | 8.4/10 | 8 |
| **Totango** | 7.8/10 | 126 |

#### Analytics

| Feature | Custify | Totango | 
|---|---|---|
| **Net Promoter Score (NPS)** | 9.8 (8 reviews) | 8.1 (101 reviews) | 
| **Customer Satisfaction (CSAT) Score** | 9.4 (8 reviews) | 8.2 (95 reviews) | 
| **Customer Effort Score (CES)** | 8.8 (7 reviews) | Feature Not Available | 
| **Gamification** | 6.7 (7 reviews) | Feature Not Available | 

#### Customization

| Feature | Custify | Totango | 
|---|---|---|
| **Stakeholder Management** | 8.6 (6 reviews) | 8.0 (90 reviews) | 
| **Multilanguage Support** | 7.5 (6 reviews) | Feature Not Available | 
| **Multiple Branding Support** | 8.7 (5 reviews) | 7.6 (76 reviews) | 
| **Vertical-specific Solutions** | 8.3 (6 reviews) | Feature Not Available | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Knowledge Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Custify | Totango | 
|---|---|---|
| **AI Text Generation** | 7.4 (7 reviews) | 6.4 (51 reviews) | 
| **AI Text Summarization** | 8.3 (7 reviews) | 6.4 (52 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Custify | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.5 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 8.5 (8 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Custify | Totango | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Text Analysis** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

### Client Onboarding

| Product | Score | Reviews |
|---|---|---|
| **Custify** | 8.3/10 | 21 |
| **Totango** | 8.1/10 | 243 |

#### Onboarding Setup

| Feature | Custify | Totango | 
|---|---|---|
| **Workflows** | 8.8 (20 reviews) | 8.2 (221 reviews) | 
| **Templates** | 8.6 (20 reviews) | 7.9 (212 reviews) | 
| **Checklists** | 8.9 (20 reviews) | 8.0 (202 reviews) | 

#### Project Tracking

| Feature | Custify | Totango | 
|---|---|---|
| **Monitoring** | 7.5 (19 reviews) | 8.2 (199 reviews) | 
| **Resources** | 7.7 (18 reviews) | Feature Not Available | 
| **Content** | 8.0 (19 reviews) | 8.0 (195 reviews) | 
| **Tasks** | 9.0 (19 reviews) | 8.4 (212 reviews) | 
| **Optimization** | 8.3 (18 reviews) | 8.0 (193 reviews) | 
| **Kanban Board** | Not enough data | Not enough data | 
| **Goal Setting/Tracking** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 

#### Customer Engagement

| Feature | Custify | Totango | 
|---|---|---|
| **Portal** | 8.3 (18 reviews) | 7.9 (188 reviews) | 
| **Customer Engagement** | 8.3 (18 reviews) | 8.0 (204 reviews) | 
| **Branding** | 8.0 (18 reviews) | 7.7 (199 reviews) | 
| **Visibility** | 8.1 (18 reviews) | 8.3 (198 reviews) | 
| **Collaboration** | 8.3 (18 reviews) | Feature Not Available | 
| **Customizable Branding** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Custify | Totango | 
|---|---|---|
| **Commenting/Notes** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Time Tracking** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Churn Management** | Not enough data | Not enough data | 
| **Ad hoc Analysis** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Form Builder** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Revenue Management** | Not enough data | Not enough data | 
| **Onboarding** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Client Database** | Not enough data | Not enough data | 
| **Electronic Forms** | Not enough data | Not enough data | 
| **Gantt/Timeline View** | Not enough data | Not enough data | 
| **Client Tracking** | Not enough data | Not enough data | 
| **To-Do List** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Self Service Tools** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Electronic Signature** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Online Payments** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Document Generation** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Custify** | N/A | N/A |
| **Totango** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Custify | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (8):** [Customer Success Software](https://www.g2.com/categories/customer-success), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Client Onboarding Software](https://www.g2.com/categories/client-onboarding), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform), [Experience Management Software](https://www.g2.com/categories/experience-management)

**Unique to Custify (1):** [Product Analytics Software](https://www.g2.com/categories/product-analytics)

**Unique to Totango (1):** [SAP Store Software](https://www.g2.com/categories/sap-store)


---
## Reviewer Demographics

### By Company Size

| Segment | Custify | Totango | 
|---|---|---|
| **Small-Business** | 63.4% | 22.3% | 
| **Mid-Market** | 33.9% | 57.0% | 
| **Enterprise** | 2.7% | 20.7% | 

### By Industry

#### Custify

- **Computer Software:** 51.1%
- **Information Technology and Services:** 13.9%
- **Marketing and Advertising:** 9.2%
- **Events Services:** 1.6%
- **Financial Services:** 1.6%
- **Higher Education:** 1.4%
- **Internet:** 1.4%
- **Staffing and Recruiting:** 1.2%
- **Human Resources:** 1.2%
- **Leisure, Travel & Tourism:** 1.2%
- **Other:** 16.3%

#### Totango

- **Computer Software:** 36.2%
- **Information Technology and Services:** 19.0%
- **Telecommunications:** 4.3%
- **Internet:** 3.4%
- **Marketing and Advertising:** 3.4%
- **Computer & Network Security:** 3.1%
- **Financial Services:** 2.6%
- **Hospital & Health Care:** 1.6%
- **Education Management:** 1.5%
- **E-Learning:** 1.5%
- **Other:** 23.5%

---
## Alternatives

### Alternatives to Custify

- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1616 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (958 reviews)
- [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) — 4.5/5 stars (1762 reviews)
- [Vitally](https://www.g2.com/products/vitally/reviews) — 4.5/5 stars (708 reviews)
- [Catalyst](https://www.g2.com/products/totango-catalyst/reviews) — 4.5/5 stars (660 reviews)
- [ClientSuccess](https://www.g2.com/products/clientsuccess/reviews) — 4.4/5 stars (424 reviews)
- [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) — 4.4/5 stars (2924 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1372 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3911 reviews)
- [Rocketlane](https://www.g2.com/products/rocketlane-corp/reviews) — 4.7/5 stars (870 reviews)

### Alternatives to Totango

- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1616 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (958 reviews)
- [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) — 4.5/5 stars (1762 reviews)
- [Vitally](https://www.g2.com/products/vitally/reviews) — 4.5/5 stars (708 reviews)
- [ClientSuccess](https://www.g2.com/products/clientsuccess/reviews) — 4.4/5 stars (424 reviews)
- [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) — 4.4/5 stars (2924 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (567 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1808 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.7/5 stars (1419 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (828 reviews)

---
## Top Discussions

### Custify

- Title: [What support do you offer?](https://www.g2.com/discussions/what-support-do-you-offer-f6ff3699-53c6-47be-8741-ad0d57ce8290) — 1 comment, 1 upvote
  > **Top comment:** "Depending on your plan, you will have support via chat, email, phone and even Slack. "
- Title: [What integrations do you offer? Will you add an additional integration for my company?](https://www.g2.com/discussions/what-integrations-do-you-offer-will-you-add-an-additional-integration-for-my-company) — 1 comment, 1 upvote
  > **Top comment:** "The native integrations are constantly enhanced, for the currently supported platforms please have a look at the integration catalogue that can be found..."
- Title: [Can I send unlimited customer data into Custify?](https://www.g2.com/discussions/can-i-send-unlimited-customer-data-into-custify) — 1 comment, 1 upvote
  > **Top comment:** "Data storage and data retention depends on the plan that you choose. "
- Title: [How do we get started?](https://www.g2.com/discussions/how-do-we-get-started) — 1 comment, 1 upvote
  > **Top comment:** "Simply head to http://custify.com and subscribe for a demo"
- Title: [Where is my data stored?](https://www.g2.com/discussions/where-is-my-data-stored) — 1 comment, 1 upvote
  > **Top comment:** "Your data is stored in a data center either within the European Union or in the US, depending on your preference. "

### Totango

- Title: [What would be the best way to load the pages faster?](https://www.g2.com/discussions/51442-what-would-be-the-best-way-to-load-the-pages-faster) — 2 comments
  > **Top comment:** "Only way I've seen is to restrict your filters on notifications (the first page for me at least)"
- Title: [What are best practices for CSM assignment process - both dynamic and static?](https://www.g2.com/discussions/16231-what-are-best-practices-for-csm-assignment-process-both-dynamic-and-static) — 2 comments, 1 upvote
  > **Top comment:** "Hi Tony, can we please move the conversation to forum.totango.com - we don't really track this discussion board that frequently"
- Title: [1. Embed a PDF fillable form? 2. Prepopulated email response be hyperlink to an automated email](https://www.g2.com/discussions/1-embed-a-pdf-fillable-form-2-prepopulated-email-response-be-hyperlink-to-an-automated-email) — 1 comment, 1 upvote
  > **Top comment:** "Julio, thank you for your questions and  patience. 
Totango support forms, however not in a PDF format. As for triggering responses, we can absolutely..."
- Title: [I would like for Totango to be able to send desktop notifications.](https://www.g2.com/discussions/totango-i-would-like-for-totango-to-be-able-to-send-desktop-notifications) — 1 comment, 1 upvote
  > **Top comment:** "Hi Jon,

That definitely a great idea. The best way to ask for new features is to submit them here. Our product team listens very carefully and many of the..."
- Title: [I would like for Totango to be able to send desktop notifications.](https://www.g2.com/discussions/i-would-like-for-totango-to-be-able-to-send-desktop-notifications) — 1 comment
  > **Top comment:** "Hi Jon, 

The best way to ask for new features is to submit them here. Our product team listens very carefully and many of the features are coming directly..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/custify-vs-totango)