# CTM, Infinity Call Tracking vs Marchex Comparison

| | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 758 | 157 | 184 | 
| **Largest Market Segment** | Small-Business (66.2% of reviews) | Mid-Market (43.8% of reviews) | Small-Business (54.4% of reviews) | 
| **Entry Level Price** | $79.00 Per Month | £249.00 | Free Trial Per Month | 

---
## Top Pros & Cons

### CTM

Pros:
- Customer Support (49 reviews)
- Ease of Use (48 reviews)

Cons:
- Learning Curve (23 reviews)
- Complexity (15 reviews)

### Infinity Call Tracking

Pros:
- Customer Support (20 reviews)
- Call Tracking (17 reviews)

Cons:
- Expensive (5 reviews)
- Inaccurate Reporting (4 reviews)

### Marchex

**Not enough data**

---
## Ratings Comparison
| Rating | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
  | **Meets Requirements** | 9.1 (629 reviews) | 8.9 (122 reviews) | 8.2 (168 reviews) | 
  | **Ease of Use** | 8.6 (635 reviews) | 8.6 (126 reviews) | 8.0 (167 reviews) | 
  | **Ease of Setup** | 8.4 (532 reviews) | 8.4 (75 reviews) | 7.8 (134 reviews) | 
  | **Ease of Admin** | 8.7 (529 reviews) | 8.6 (70 reviews) | 7.9 (134 reviews) | 
  | **Quality of Support** | 9.0 (584 reviews) | 9.4 (121 reviews) | 8.2 (159 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (524 reviews) | 9.3 (70 reviews) | 8.3 (133 reviews) | 
  | **Product Direction (% positive)** | 9.1 (628 reviews) | 9.0 (117 reviews) | 7.2 (165 reviews) | 

---
## Pricing

### CTM

#### Entry-Level Pricing

Plan: Marketing Lite

Price: $79.00 Per Month

Description: Attribution essentials to measure the impact of your marketing efforts



Key Features:
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing

[Browse all 4 editions](https://www.g2.com/products/ctm-ctm/pricing)

#### Free Trial

Yes

### Infinity Call Tracking

#### Entry-Level Pricing

Plan: Essentials

Price: £249.00

Description: Starting from..

Key Features:
- Plug your attribution gap with visitor level call tracking
- Integrate data with Google Analytics and your Google, Microsoft, and Meta ads accounts
- Contract Length: Monthly Rolling

[Browse all 3 editions](https://www.g2.com/products/infinity-call-tracking/pricing)

#### Free Trial

No

### Marchex

#### Entry-Level Pricing

Plan: Marchex Marketing Edge - Core

Price: Free Trial Per Month

Description: Know which marketing efforts generate inbound calls and texts

Key Features:
- Call tracking using toll-free and local numbers
- Basic routing (IVR selection, Time of Day, Follow-me)
- Dynamic Number Insertion: 1:1, Channel, Session, Keyword, or Campaign Attribution

[Browse all 2 editions](https://www.g2.com/products/marchex/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 7.1/10 | 59 |
| **Infinity Call Tracking** | 8.5/10 | 22 |
| **Marchex** | 9.0/10 | 5 |

#### Call Analytics

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Call Recording** | 9.6 (54 reviews) ✓ Verified | 9.3 (21 reviews) | 9.7 (5 reviews) | 
| **Machine Learning** | 8.4 (33 reviews) ✓ Verified | 7.8 (17 reviews) | Not enough data | 
| **Call Analysis** | 9.0 (46 reviews) ✓ Verified | 8.6 (20 reviews) | 8.3 (5 reviews) | 
| **Lead Qualification** | 8.9 (45 reviews) ✓ Verified | 8.2 (19 reviews) | Not enough data | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Customer Scoring** | 8.7 (40 reviews) ✓ Verified | 8.3 (16 reviews) | Not enough data | 
| **Speech-to-Text** | 8.5 (39 reviews) ✓ Verified | 8.6 (17 reviews) | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **AI Text Summarization** | 6.8 (11 reviews) | 8.3 (13 reviews) | Not enough data | 

#### Agentic AI - Conversation Intelligence

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Autonomous Task Execution** | 5.8 (6 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 5.3 (6 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.1 (6 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 5.6 (6 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 6.7 (6 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 5.8 (6 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 4.7 (6 reviews) | Not enough data | Not enough data | 

### Contact Center

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 9.1/10 | 65 |
| **Infinity Call Tracking** | N/A | N/A |
| **Marchex** | N/A | N/A |

#### Channels

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Voice** | 9.7 (32 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Social** | 8.7 (22 reviews) | Not enough data | Not enough data | 
| **Web Chat** | 9.2 (19 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Mobile SMS** | 9.0 (29 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Email** | 9.0 (21 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **AI Text-to-Speech** | 7.9 (7 reviews) | Not enough data | Not enough data | 

#### Functions

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Session Routing** | 9.3 (50 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Session Queuing** | 9.4 (47 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Concurrent Calling** | 9.5 (43 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Speech Analytics** | 9.2 (21 reviews) | Not enough data | Not enough data | 
| **Auto Dialer** | 9.4 (18 reviews) ✓ Verified | Not enough data | Not enough data | 
| **IVR** | 9.7 (27 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Inbound Screen Pop** | 9.5 (22 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Persistent Data** | 9.5 (22 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Agentic AI - Contact Center

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.0 (5 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.2 (6 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.3 (5 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.0 (5 reviews) | Not enough data | Not enough data | 

#### Administrative

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Session Summary Notes** | 9.2 (47 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Administrator Access** | 9.7 (47 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Reporting & Dashboards** | 9.2 (50 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Session Recording** | 9.8 (21 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Agent Scheduling and Assignment** | 9.4 (19 reviews) ✓ Verified | Not enough data | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.0/10 | 57 |
| **Infinity Call Tracking** | N/A | N/A |
| **Marchex** | N/A | N/A |

#### Attribution Modeling

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Single-Touch Attribution** | 8.7 (43 reviews) | Not enough data | Not enough data | 
| **Multi-Touch Attribution** | 8.1 (38 reviews) | Not enough data | Not enough data | 
| **Algorithmic Attribution** | Feature Not Available | Not enough data | Not enough data | 
| **Cross-Device Attribution** | 8.5 (33 reviews) | Not enough data | Not enough data | 
| **Offline Attribution** | 8.8 (39 reviews) | Not enough data | Not enough data | 
| **Custom Attribution** | Feature Not Available | Not enough data | Not enough data | 

#### Agentic AI - Attribution

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Autonomous Task Execution** | 5.8 (10 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.0 (10 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 5.8 (10 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 5.2 (10 reviews) | Not enough data | Not enough data | 

#### Marketing

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **B2B Attribution** | 8.7 (29 reviews) | Not enough data | Not enough data | 
| **B2C Attribution** | 9.0 (33 reviews) | Not enough data | Not enough data | 
| **Marketing Channels** | 9.5 (43 reviews) | Not enough data | Not enough data | 
| **Integrations** | 9.1 (49 reviews) | Not enough data | Not enough data | 

#### Reporting

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Dashboards** | 8.8 (48 reviews) | Not enough data | Not enough data | 
| **Data Visualizations** | 8.6 (46 reviews) | Not enough data | Not enough data | 
| **Custom Reporting** | 8.8 (43 reviews) | Not enough data | Not enough data | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Infinity Call Tracking** | N/A | N/A |
| **Marchex** | N/A | N/A |

#### Generative AI

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### AI Voice Assistants

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Infinity Call Tracking** | N/A | N/A |
| **Marchex** | N/A | N/A |

#### Voice Recognition - AI Voice Assistants

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Voice Recognition** | Not enough data | Not enough data | Not enough data | 

#### Speech Synthesis - AI Voice Assistants

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Speech Synthesis** | Not enough data | Not enough data | Not enough data | 
| **Customizable speech** | Not enough data | Not enough data | Not enough data | 
| **Multiple voice actions** | Not enough data | Not enough data | Not enough data | 

#### Security and privacy - AI Voice Assistants

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Encrypted communication** | Not enough data | Not enough data | Not enough data | 

#### Compatibility - AI Voice Assistants

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Cross platform compatibility** | Not enough data | Not enough data | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.8/10 | 18 |
| **Infinity Call Tracking** | N/A | N/A |
| **Marchex** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.9 (14 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.6 (13 reviews) | Not enough data | Not enough data | 

#### Calling

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Record Calls** | 9.8 (18 reviews) | Not enough data | Not enough data | 
| **Generate Location** | 9.2 (17 reviews) | Not enough data | Not enough data | 
| **Call Types** | 9.5 (18 reviews) | Not enough data | Not enough data | 
| **Click-to-Call** | 9.5 (16 reviews) | Not enough data | Not enough data | 
| **Auto Dialer** | 9.2 (17 reviews) | Not enough data | Not enough data | 

#### Contacts

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Personalization** | 9.5 (16 reviews) | Not enough data | Not enough data | 
| **Information Locater** | 9.4 (16 reviews) | Not enough data | Not enough data | 
| **Record Prospect Data** | 9.4 (16 reviews) | Not enough data | Not enough data | 

#### Insights

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Notes** | 8.2 (17 reviews) | Not enough data | Not enough data | 
| **Daily Summary** | 8.9 (17 reviews) | Not enough data | Not enough data | 
| **Automated Voicemails** | 8.9 (17 reviews) | Not enough data | Not enough data | 
| **Automated Emails** | Feature Not Available | Not enough data | Not enough data | 
| **Sorts Prospects** | 7.3 (16 reviews) | Not enough data | Not enough data | 
| **Automated Note Taking** | 8.6 (15 reviews) | Not enough data | Not enough data | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 7.8/10 | 8 |
| **Infinity Call Tracking** | N/A | N/A |
| **Marchex** | N/A | N/A |

#### Agentic AI - Sales Coaching

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | 5.7 (5 reviews) | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Training

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Knowledge Base** | 8.8 (8 reviews) | Not enough data | Not enough data | 
| **Coaching Materials** | 8.5 (8 reviews) | Not enough data | Not enough data | 
| **Playbook Creation** | 7.6 (7 reviews) | Not enough data | Not enough data | 
| **Video Record** | 7.9 (8 reviews) | Not enough data | Not enough data | 

#### Feedback

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Review** | 8.1 (8 reviews) | Not enough data | Not enough data | 
| **Scorecard** | 7.4 (7 reviews) | Not enough data | Not enough data | 
| **Coaching Card** | 7.4 (7 reviews) | Not enough data | Not enough data | 
| **Leaderboard** | 7.4 (7 reviews) | Not enough data | Not enough data | 
| **Real-Time Updates** | 8.8 (8 reviews) | Not enough data | Not enough data | 
| **Notifications** | 7.9 (8 reviews) | Not enough data | Not enough data | 
| **Competition** | Feature Not Available | Not enough data | Not enough data | 

#### Generative AI

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### UCaaS Platforms

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 9.4/10 | 21 |
| **Infinity Call Tracking** | N/A | N/A |
| **Marchex** | N/A | N/A |

#### Agentic AI - UCaaS Platforms

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 

#### Extensions

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Tenancy Flexibility** | 9.6 (13 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Native VoIP** | 9.4 (12 reviews) ✓ Verified | Not enough data | Not enough data | 
| **CCaaS Option** | 9.3 (10 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Features

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Voicemail to Email** | 9.5 (13 reviews) | Not enough data | Not enough data | 
| **Voicemail to SMS** | 9.4 (9 reviews) | Not enough data | Not enough data | 
| **File Sharing** | 8.9 (11 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Voice Conferencing** | 9.5 (11 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Video Conferencing** | Feature Not Available | Not enough data | Not enough data | 
| **Conference Transcripts** | 9.8 (9 reviews) | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Infinity Call Tracking** | N/A | N/A |
| **Marchex** | N/A | N/A |

#### Marketing Distribution

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.5/10 | 333 |
| **Infinity Call Tracking** | 8.6/10 | 97 |
| **Marchex** | 8.2/10 | 49 |

#### Phone Number Management

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Local Phone Numbers** | 9.2 (293 reviews) | 9.0 (82 reviews) | 8.7 (42 reviews) | 
| **Toll-Free Numbers** | 9.1 (248 reviews) | 8.7 (63 reviews) | 8.9 (43 reviews) | 
| **Port Existing Numbers** | 8.8 (179 reviews) | 8.2 (61 reviews) | 8.1 (12 reviews) | 

#### Tracking

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Visitor & Keyword Tracking** | 8.9 (266 reviews) | 8.8 (85 reviews) | 7.9 (32 reviews) | 
| **Dynamic Number Insertion** | 9.1 (227 reviews) | 9.2 (86 reviews) | 8.1 (14 reviews) | 
| **Multi-Channel Call Attribution** | 8.9 (230 reviews) | 8.8 (82 reviews) | 7.6 (27 reviews) | 

#### Analytics

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Call Data** | 9.0 (294 reviews) | 9.1 (86 reviews) | 9.0 (46 reviews) | 
| **Call Recording** | 9.3 (299 reviews) | 9.0 (63 reviews) | 9.3 (43 reviews) | 
| **Advanced Reporting** | 8.7 (269 reviews) | 8.6 (77 reviews) | 8.7 (36 reviews) | 
| **Conversation Intelligence** | 8.4 (100 reviews) | 7.7 (48 reviews) | Not enough data | 

#### Call Routing

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **IVR** | 8.9 (168 reviews) | 8.3 (54 reviews) | 7.1 (21 reviews) | 
| **Call Scheduling** | 8.9 (149 reviews) | 7.8 (43 reviews) | 7.4 (19 reviews) | 
| **Geo-Routing** | 8.6 (136 reviews) | 8.1 (50 reviews) | 7.6 (16 reviews) | 

#### Administration

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Martech Integrations** | 8.6 (85 reviews) | 8.1 (51 reviews) | Not enough data | 
| **Privacy, Security, and Compliance** | 9.2 (130 reviews) | 9.0 (65 reviews) | 7.3 (5 reviews) | 
| **Performance and Reliability** | 9.1 (148 reviews) | 9.1 (73 reviews) | 9.3 (7 reviews) | 

#### Agentic AI - Inbound Call Tracking

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.2 (22 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.0 (22 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.1 (22 reviews) | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.2/10 | 68 |
| **Infinity Call Tracking** | N/A | N/A |
| **Marchex** | N/A | N/A |

#### Marketing Operations

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **ROI Tracking** | 8.3 (44 reviews) | Not enough data | Not enough data | 
| **Data Collection** | 9.1 (57 reviews) | Not enough data | Not enough data | 
| **Customer Insights** | 8.8 (47 reviews) | Not enough data | Not enough data | 
| **Multi-User Access** | 9.1 (58 reviews) | Not enough data | Not enough data | 
| **Spend Management** | 8.3 (45 reviews) | Not enough data | Not enough data | 
| **White Label** | 8.5 (42 reviews) | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Campaign Insights** | 8.8 (51 reviews) | Not enough data | Not enough data | 
| **Reports and Dashboards** | 8.7 (62 reviews) | Not enough data | Not enough data | 
| **Campaign Stickiness** | 8.0 (44 reviews) | Not enough data | Not enough data | 
| **Multichannel Tracking** | 8.9 (55 reviews) | Not enough data | Not enough data | 
| **Brand Optimization** | 8.3 (40 reviews) | Not enough data | Not enough data | 
| **Predictive Analytics** | 7.5 (35 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.3 (11 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.7 (11 reviews) | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking)

**Unique to CTM (8):** [Speech Analytics Software](https://www.g2.com/categories/speech-analytics), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Contact Center Software](https://www.g2.com/categories/contact-center), [AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants), [UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms)

**Unique to Infinity Call Tracking (1):** [Speech Analytics Software](https://www.g2.com/categories/speech-analytics)



---
## Reviewer Demographics

### By Company Size

| Segment | CTM | Infinity Call Tracking | Marchex | 
|---|---|---|---|
| **Small-Business** | 66.2% | 29.2% | 54.4% | 
| **Mid-Market** | 30.3% | 43.8% | 33.3% | 
| **Enterprise** | 3.6% | 27.1% | 12.2% | 

### By Industry

#### CTM

- **Marketing and Advertising:** 38.4%
- **Internet:** 6.3%
- **Construction:** 4.1%
- **Consumer Services:** 3.8%
- **Hospital & Health Care:** 3.8%
- **Health, Wellness and Fitness:** 3.7%
- **Information Technology and Services:** 2.7%
- **Real Estate:** 2.7%
- **Computer Software:** 2.1%
- **Mental Health Care:** 1.8%
- **Other:** 30.5%

#### Infinity Call Tracking

- **Leisure, Travel & Tourism:** 13.7%
- **Marketing and Advertising:** 10.3%
- **Automotive:** 8.2%
- **Construction:** 7.5%
- **Hospital & Health Care:** 6.8%
- **Telecommunications:** 4.8%
- **Retail:** 4.8%
- **Real Estate:** 4.8%
- **Information Technology and Services:** 3.4%
- **Financial Services:** 2.7%
- **Other:** 32.9%

#### Marchex

- **Marketing and Advertising:** 60.6%
- **Internet:** 7.2%
- **Automotive:** 3.3%
- **Information Technology and Services:** 2.8%
- **Real Estate:** 1.7%
- **Insurance:** 1.7%
- **Financial Services:** 1.7%
- **Construction:** 1.7%
- **Hospital & Health Care:** 1.1%
- **Information Services:** 1.1%
- **Other:** 17.2%

---
## Alternatives

### Alternatives to CTM

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- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (302 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2504 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1579 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (610 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1543 reviews)
- [NiCE CXone](https://www.g2.com/products/nice-cxone/reviews) — 4.3/5 stars (1730 reviews)

### Alternatives to Infinity Call Tracking

- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (302 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [Salesken](https://www.g2.com/products/salesken/reviews) — 4.9/5 stars (396 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13781 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25775 reviews)
- [Ozonetel](https://www.g2.com/products/ozonetel/reviews) — 4.6/5 stars (624 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9641 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1543 reviews)

### Alternatives to Marchex

- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [Convirza](https://www.g2.com/products/convirza/reviews) — 4.2/5 stars (46 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Call Box](https://www.g2.com/products/call-box/reviews) — 4.2/5 stars (80 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (302 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6616 reviews)
- [Chorus by ZoomInfo](https://www.g2.com/products/chorus-by-zoominfo/reviews) — 4.5/5 stars (2994 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3568 reviews)

---
## Top Discussions

### CTM

- Title: [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) — 2 comments, 1 upvote
  > **Top comment:** "very convenient"
- Title: [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) — 1 comment, 1 upvote
  > **Top comment:** "Try Blue Pig Media. I’ve heard they’re quite good. "
- Title: [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) — 1 comment, 1 upvote
  > **Top comment:** "Do you mean to the receiving user of a response? "
- Title: [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) — 1 comment, 1 upvote
  > **Top comment:** "Hey Adrian! Good question. Both Reporting Tags and Call Tags can be customized, so the answer would depend on which you're referring to. 

Reporting Tags:..."
- Title: [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No problem, this is a process called porting. We will gladly port over your already existing number into our system for no additional cost. (USA and Canada..."

### Infinity Call Tracking

- Title: [Do you recommend Infinity Call Tracking for businesses looking to improve their call analytics?](https://www.g2.com/discussions/do-you-recommend-infinity-call-tracking-for-businesses-looking-to-improve-their-call-analytics) — 1 comment
  > **Top comment:** "Yes, absolutely. For us, it was a game-changer."

### Marchex

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ctm-ctm-vs-infinity-call-tracking-vs-marchex)