# CTM vs CallRail Comparison
---
## AI Generated Summary
- **G2 reviewers report** that CallRail excels in user experience, with many praising its **simple UI design** and ease of tracking numbers. Users appreciate how intuitive the platform is, making it easier to filter and access the information they need.
- **According to verified reviews** , CTM has made significant improvements in its user interface, with users noting that the recent updates have made it **more fluid** and user-friendly. However, some users still find it less intuitive compared to CallRail.
- **Users say** that CallRail's implementation process is quick and straightforward, with many highlighting the **intuitive onboarding wizard** that helps new users get started without hassle. In contrast, while CTM offers personalized setup assistance, some users feel that the initial setup can be more complex.
- **Reviewers mention** that CallRail's Voice Assist feature has significantly improved their call handling capabilities, allowing businesses to answer more calls effectively. CTM users, however, appreciate the variety of phone number area codes available, which adds flexibility to their operations.
- **G2 reviewers highlight** that CallRail has a strong focus on analytics, with users enjoying the ability to track and analyze their marketing efforts easily. In comparison, CTM users also value data accessibility but have noted that the depth of analytics may not be as robust as what CallRail offers.
- **According to recent feedback** , both platforms receive high marks for customer support, but CTM users have reported particularly positive experiences with their setup assistance, noting that their support staff is dedicated and helpful. CallRail users, while satisfied, have mentioned that support could be more responsive at times.



| | CTM | CallRail | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 761 | 1,834 | 
| **Largest Market Segment** | Small-Business (65.2% of reviews) | Small-Business (74.2% of reviews) | 
| **Entry Level Price** | $79.00 Per Month | $55.00 Per Month | 

---
## Top Pros & Cons

### CTM

Pros:
- Customer Support (49 reviews)
- Ease of Use (48 reviews)

Cons:
- Learning Curve (23 reviews)
- Complexity (15 reviews)

### CallRail

Pros:
- Ease of Use (122 reviews)
- Features (109 reviews)

Cons:
- Missing Features (33 reviews)
- Integration Issues (30 reviews)

---
## Ratings Comparison
| Rating | CTM | CallRail | 
|---|---|---|
  | **Meets Requirements** | 9.1 (287 reviews) | 9.1 (703 reviews) | 
  | **Ease of Use** | 8.7 (290 reviews) | 9.1 (711 reviews) | 
  | **Ease of Setup** | 8.5 (251 reviews) | 9.0 (619 reviews) | 
  | **Ease of Admin** | 8.8 (252 reviews) | 9.1 (570 reviews) | 
  | **Quality of Support** | 9.1 (275 reviews) | 8.8 (640 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (248 reviews) | 9.2 (564 reviews) | 
  | **Product Direction (% positive)** | 9.3 (283 reviews) | 8.9 (648 reviews) | 

---
## Pricing

### CTM

#### Entry-Level Pricing

Plan: Marketing Lite

Price: $79.00 Per Month

Description: Attribution essentials to measure the impact of your marketing efforts



Key Features:
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing

[Browse all 4 editions](https://www.g2.com/products/ctm-ctm/pricing)

#### Free Trial

Yes

### CallRail

#### Entry-Level Pricing

Plan: Lead Tracking

Price: $55.00 Per Month

Description: Track and analyze call and texts with Call Tracking for greater marketing insights, now with Al-powered conversation insights.

Key Features:
- Call & text tracking and attribution
- Call recording and routing
- Call transcription and analysis

[Browse all 4 editions](https://www.g2.com/products/callrail/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.2/10 | 69 |
| **CallRail** | 8.1/10 | 279 |

#### Marketing Operations

| Feature | CTM | CallRail | 
|---|---|---|
| **ROI Tracking** | 8.3 (44 reviews) | 8.3 (199 reviews) | 
| **Data Collection** | 9.1 (57 reviews) | 8.8 (216 reviews) | 
| **Customer Insights** | 8.8 (47 reviews) | 8.4 (188 reviews) | 
| **Multi-User Access** | 9.1 (58 reviews) | 8.9 (201 reviews) | 
| **Spend Management** | 8.3 (45 reviews) | 7.8 (175 reviews) | 
| **White Label** | 8.5 (42 reviews) | 7.5 (151 reviews) | 

#### Campaign Activity

| Feature | CTM | CallRail | 
|---|---|---|
| **Campaign Insights** | 8.8 (51 reviews) | 8.4 (200 reviews) | 
| **Reports and Dashboards** | 8.7 (62 reviews) | 8.5 (234 reviews) | 
| **Campaign Stickiness** | 8.0 (44 reviews) | 7.8 (176 reviews) | 
| **Multichannel Tracking** | 8.9 (56 reviews) | 8.4 (198 reviews) | 
| **Brand Optimization** | 8.3 (40 reviews) | Feature Not Available | 
| **Predictive Analytics** | 7.5 (35 reviews) | 7.6 (76 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | CTM | CallRail | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | 7.4 (24 reviews) | 
| **Cross-system Integration** | 7.5 (12 reviews) | 7.6 (26 reviews) | 
| **Proactive Assistance** | 6.7 (11 reviews) | 7.5 (23 reviews) | 

---
## Categories
**Shared Categories (7):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Contact Center Software](https://www.g2.com/categories/contact-center), [AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants)

**Unique to CTM (3):** [Speech Analytics Software](https://www.g2.com/categories/speech-analytics), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms)

**Unique to CallRail (4):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Live Chat Software](https://www.g2.com/categories/live-chat)


---
## Reviewer Demographics

### By Company Size

| Segment | CTM | CallRail | 
|---|---|---|
| **Small-Business** | 65.2% | 74.2% | 
| **Mid-Market** | 31.0% | 22.2% | 
| **Enterprise** | 3.8% | 3.6% | 

### By Industry

#### CTM

- **Marketing and Advertising:** 43.9%
- **Internet:** 6.3%
- **Consumer Services:** 4.7%
- **Construction:** 4.1%
- **Hospital & Health Care:** 3.1%
- **Computer Software:** 3.1%
- **Real Estate:** 2.8%
- **Health, Wellness and Fitness:** 2.5%
- **Information Technology and Services:** 1.9%
- **Retail:** 1.6%
- **Other:** 26.0%

#### CallRail

- **Marketing and Advertising:** 37.8%
- **Construction:** 8.3%
- **Real Estate:** 6.0%
- **Hospital & Health Care:** 4.4%
- **Legal Services:** 4.3%
- **Consumer Services:** 3.9%
- **Law Practice:** 2.8%
- **Internet:** 2.8%
- **Health, Wellness and Fitness:** 2.8%
- **Information Technology and Services:** 2.6%
- **Other:** 24.5%

---
## Alternatives
*Note: You’ve filtered by category. The top alternatives displayed here have not been changed to reflect this filter because their ranking is relative to all of the categories that each of these products are in.*

### Alternatives to CTM

- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (579 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (316 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2560 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1635 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (625 reviews)
- [RingEX](https://www.g2.com/products/ringex/reviews) — 4.2/5 stars (1422 reviews)
- [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1558 reviews)

### Alternatives to CallRail

- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (316 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1635 reviews)
- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (579 reviews)
- [Phonexa](https://www.g2.com/products/phonexa/reviews) — 4.9/5 stars (163 reviews)
- [RingEX](https://www.g2.com/products/ringex/reviews) — 4.2/5 stars (1422 reviews)
- [Kixie PowerCall & SMS](https://www.g2.com/products/kixie-powercall-sms/reviews) — 4.8/5 stars (865 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6678 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2560 reviews)

---
## Top Discussions

### CTM

- Title: [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) — 2 comments, 1 upvote
  > **Top comment:** "very convenient"
- Title: [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) — 1 comment, 1 upvote
  > **Top comment:** "Try Blue Pig Media. I’ve heard they’re quite good. "
- Title: [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) — 1 comment, 1 upvote
  > **Top comment:** "Do you mean to the receiving user of a response? "
- Title: [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) — 1 comment, 1 upvote
  > **Top comment:** "Hey Adrian! Good question. Both Reporting Tags and Call Tags can be customized, so the answer would depend on which you're referring to. 

Reporting Tags:..."
- Title: [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No problem, this is a process called porting. We will gladly port over your already existing number into our system for no additional cost. (USA and Canada..."

### CallRail

- Title: [Is CallRail free?](https://www.g2.com/discussions/is-callrail-free) — 2 comments
  > **Top comment:** "No - there is a monthly subscription."
- Title: [What is CallRail used for?](https://www.g2.com/discussions/what-is-callrail-used-for) — 2 comments
  > **Top comment:** "CallRail is mainly used for call tracking. However, it is also used for form tracking, managing leads from chat, sms, and calls. "
- Title: [How do I cancel CallRail?](https://www.g2.com/discussions/how-do-i-cancel-callrail) — 1 comment
  > **Top comment:** "1. Click the My Account Icon in the top left. 
2. Click Account Settings.
3. Scroll down to the Account Billing tab scroll down to the Plans & Payment..."
- Title: [Are there any alternatives to CallRail that offer Phone, Live Chat, and Form Tracking?](https://www.g2.com/discussions/are-there-any-alternatives-to-callrail-that-offer-phone-live-chat-and-form-tracking) — 1 comment, 1 upvote
  > **Top comment:** "Yes, WhatConverts is a lead tracking and reporting platform that tracks calls, forms, chat and transactions"
- Title: [How do I check my text messages to my tracking numbers ?](https://www.g2.com/discussions/how-do-i-check-my-text-messages-to-my-tracking-numbers) — 1 comment, 1 upvote
  > **Top comment:** "Text messages arrive via email and previously we’re available in the Lead Center. However, with new pricing texting isn’t available in the basic plan. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ctm-ctm-vs-callrail)