# CTM vs Calabrio ONE Comparison
---
## AI Generated Summary
- **G2 reviewers report** that CTM (formerly CallTrackingMetrics) excels in tracking and analyzing client calls, with users highlighting its ability to separate leads based on various sources like Google Ads and organic traffic. This feature is particularly beneficial for marketers looking to understand which campaigns drive high-quality leads.
- **Users say** Calabrio ONE stands out for its all-in-one platform capabilities, integrating workforce management, quality monitoring, and analytics. Reviewers appreciate this unified setup, which allows teams to manage all aspects of contact center operations seamlessly.
- **According to verified reviews** , CTM has a significantly higher G2 Score, indicating greater overall user satisfaction. Users frequently mention its advanced capabilities in analyzing customer communications, which helps in making informed marketing decisions.
- **Reviewers mention** that while Calabrio ONE offers high accuracy in workforce management, it faces challenges in user experience compared to CTM. Some users find it less intuitive, although they do appreciate the ease of initial setup.
- **Users highlight** that both products provide quality support, but CTM receives slightly higher praise for being a good business partner, with users noting its responsiveness and helpfulness in addressing their needs.
- **G2 reviewers indicate** that while Calabrio ONE is favored in mid-market segments, CTM is particularly well-suited for small businesses, with a larger percentage of its reviews coming from this demographic, suggesting it may better cater to the needs of smaller teams.



| | CTM | Calabrio ONE | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 758 | 391 | 
| **Largest Market Segment** | Small-Business (66.2% of reviews) | Mid-Market (55.8% of reviews) | 
| **Entry Level Price** | $79.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### CTM

Pros:
- Customer Support (49 reviews)
- Ease of Use (48 reviews)

Cons:
- Learning Curve (23 reviews)
- Complexity (15 reviews)

### Calabrio ONE

Pros:
- Ease of Use (59 reviews)
- Features (39 reviews)

Cons:
- Missing Features (20 reviews)
- Poor Reporting (16 reviews)

---
## Ratings Comparison
| Rating | CTM | Calabrio ONE | 
|---|---|---|
  | **Meets Requirements** | 9.1 (629 reviews) | 8.8 (311 reviews) | 
  | **Ease of Use** | 8.6 (635 reviews) | 9.0 (320 reviews) | 
  | **Ease of Setup** | 8.4 (532 reviews) | 8.6 (227 reviews) | 
  | **Ease of Admin** | 8.7 (529 reviews) | 8.5 (143 reviews) | 
  | **Quality of Support** | 9.0 (584 reviews) | 9.0 (295 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (524 reviews) | 8.8 (144 reviews) | 
  | **Product Direction (% positive)** | 9.1 (628 reviews) | 9.0 (306 reviews) | 

---
## Pricing

### CTM

#### Entry-Level Pricing

Plan: Marketing Lite

Price: $79.00 Per Month

Description: Attribution essentials to measure the impact of your marketing efforts



Key Features:
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing

[Browse all 4 editions](https://www.g2.com/products/ctm-ctm/pricing)

#### Free Trial

Yes

### Calabrio ONE

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 7.1/10 | 59 |
| **Calabrio ONE** | N/A | N/A |

#### Call Analytics

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Call Recording** | 9.6 (54 reviews) ✓ Verified | Not enough data | 
| **Machine Learning** | 8.4 (33 reviews) ✓ Verified | Not enough data | 
| **Call Analysis** | 9.0 (46 reviews) ✓ Verified | Not enough data | 
| **Lead Qualification** | 8.9 (45 reviews) ✓ Verified | Not enough data | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Customer Scoring** | 8.7 (40 reviews) ✓ Verified | Not enough data | 
| **Speech-to-Text** | 8.5 (39 reviews) ✓ Verified | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **AI Text Summarization** | 6.8 (11 reviews) | Not enough data | 

#### Agentic AI - Conversation Intelligence

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 5.3 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 6.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.6 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (6 reviews) | Not enough data | 
| **Decision Making** | 4.7 (6 reviews) | Not enough data | 

### Contact Center Quality Assurance

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Calabrio ONE** | 9.0/10 | 80 |

#### Quality Assurance

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Evaluation** | Not enough data | 9.3 (75 reviews) | 
| **Calibration** | Not enough data | 8.9 (74 reviews) | 
| **Reports** | Not enough data | 9.0 (76 reviews) | 

#### Engagement

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Feedback** | Not enough data | 8.7 (77 reviews) | 
| **Dashboards** | Not enough data | 9.2 (75 reviews) | 
| **Training** | Not enough data | 9.1 (73 reviews) | 

#### Performance

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Integrations** | Not enough data | 8.6 (69 reviews) | 
| **Compliance** | Not enough data | 9.2 (75 reviews) | 

#### Generative AI

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.3 (23 reviews) | 
| **AI Text Summarization** | Not enough data | 9.1 (23 reviews) | 

### Contact Center

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 9.1/10 | 65 |
| **Calabrio ONE** | N/A | N/A |

#### Channels

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Voice** | 9.7 (32 reviews) ✓ Verified | Not enough data | 
| **Social** | 8.7 (22 reviews) | Not enough data | 
| **Web Chat** | 9.2 (19 reviews) ✓ Verified | Not enough data | 
| **Mobile SMS** | 9.0 (29 reviews) ✓ Verified | Not enough data | 
| **Email** | 9.0 (21 reviews) | Not enough data | 

#### Generative AI

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **AI Text-to-Speech** | 7.9 (7 reviews) | Not enough data | 

#### Functions

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Session Routing** | 9.3 (50 reviews) ✓ Verified | Not enough data | 
| **Session Queuing** | 9.4 (47 reviews) ✓ Verified | Not enough data | 
| **Concurrent Calling** | 9.5 (43 reviews) ✓ Verified | Not enough data | 
| **Speech Analytics** | 9.2 (21 reviews) | Not enough data | 
| **Auto Dialer** | 9.4 (18 reviews) ✓ Verified | Not enough data | 
| **IVR** | 9.7 (27 reviews) ✓ Verified | Not enough data | 
| **Inbound Screen Pop** | 9.5 (22 reviews) ✓ Verified | Not enough data | 
| **Persistent Data** | 9.5 (22 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Contact Center

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 9.2 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (5 reviews) | Not enough data | 

#### Administrative

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Session Summary Notes** | 9.2 (47 reviews) ✓ Verified | Not enough data | 
| **Administrator Access** | 9.7 (47 reviews) ✓ Verified | Not enough data | 
| **Reporting & Dashboards** | 9.2 (50 reviews) ✓ Verified | Not enough data | 
| **Session Recording** | 9.8 (21 reviews) ✓ Verified | Not enough data | 
| **Agent Scheduling and Assignment** | 9.4 (19 reviews) ✓ Verified | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.0/10 | 57 |
| **Calabrio ONE** | N/A | N/A |

#### Attribution Modeling

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Single-Touch Attribution** | 8.7 (43 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 8.1 (38 reviews) | Not enough data | 
| **Algorithmic Attribution** | Feature Not Available | Not enough data | 
| **Cross-Device Attribution** | 8.5 (33 reviews) | Not enough data | 
| **Offline Attribution** | 8.8 (39 reviews) | Not enough data | 
| **Custom Attribution** | Feature Not Available | Not enough data | 

#### Agentic AI - Attribution

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 5.2 (10 reviews) | Not enough data | 

#### Marketing

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **B2B Attribution** | 8.7 (29 reviews) | Not enough data | 
| **B2C Attribution** | 9.0 (33 reviews) | Not enough data | 
| **Marketing Channels** | 9.5 (43 reviews) | Not enough data | 
| **Integrations** | 9.1 (49 reviews) | Not enough data | 

#### Reporting

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Dashboards** | 8.8 (48 reviews) | Not enough data | 
| **Data Visualizations** | 8.6 (46 reviews) | Not enough data | 
| **Custom Reporting** | 8.8 (43 reviews) | Not enough data | 

### Contact Center Workforce

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Calabrio ONE** | 8.8/10 | 173 |

#### Workforce Management

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Agent Availability** | Not enough data | 9.1 (150 reviews) ✓ Verified | 
| **Skills Management** | Not enough data | 8.9 (148 reviews) ✓ Verified | 
| **Shift Scheduling** | Not enough data | 9.2 (157 reviews) ✓ Verified | 
| **Agent Self-Service** | Not enough data | 8.8 (144 reviews) ✓ Verified | 
| **Mobile Access** | Not enough data | 8.3 (139 reviews) | 

#### Administration

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Automation** | Not enough data | 8.7 (146 reviews) ✓ Verified | 
| **Performance Analysis** | Not enough data | 8.9 (149 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (153 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | 8.9 (149 reviews) ✓ Verified | 
| **Intraday Management** | Not enough data | 8.8 (146 reviews) ✓ Verified | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Calabrio ONE** | 8.2/10 | 30 |

#### Feedback Management

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Tagging** | Not enough data | 8.6 (23 reviews) | 
| **Segmentation** | Not enough data | 8.5 (23 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.5 (26 reviews) | 

#### Feedback Analysis

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Thematic Analysis** | Not enough data | 8.3 (23 reviews) | 
| **Sentiment Analysis** | Not enough data | 7.2 (23 reviews) | 
| **NPS/CSAT Scoring** | Not enough data | 7.6 (20 reviews) | 

#### Feedback Sources

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Online Reviews** | Not enough data | 8.5 (16 reviews) | 
| **Surveys** | Not enough data | 8.2 (17 reviews) | 
| **Social Media** | Not enough data | 8.1 (14 reviews) | 
| **Customer Service Channels** | Not enough data | 8.1 (18 reviews) | 

#### Generative AI

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Calabrio ONE** | N/A | N/A |

#### Generative AI

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### AI Voice Assistants

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Calabrio ONE** | N/A | N/A |

#### Voice Recognition - AI Voice Assistants

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Voice Recognition** | Not enough data | Not enough data | 

#### Speech Synthesis - AI Voice Assistants

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Speech Synthesis** | Not enough data | Not enough data | 
| **Customizable speech** | Not enough data | Not enough data | 
| **Multiple voice actions** | Not enough data | Not enough data | 

#### Security and privacy - AI Voice Assistants

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Encrypted communication** | Not enough data | Not enough data | 

#### Compatibility - AI Voice Assistants

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Cross platform compatibility** | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Calabrio ONE** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.8/10 | 18 |
| **Calabrio ONE** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (14 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.6 (13 reviews) | Not enough data | 

#### Calling

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Record Calls** | 9.8 (18 reviews) | Not enough data | 
| **Generate Location** | 9.2 (17 reviews) | Not enough data | 
| **Call Types** | 9.5 (18 reviews) | Not enough data | 
| **Click-to-Call** | 9.5 (16 reviews) | Not enough data | 
| **Auto Dialer** | 9.2 (17 reviews) | Not enough data | 

#### Contacts

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Personalization** | 9.5 (16 reviews) | Not enough data | 
| **Information Locater** | 9.4 (16 reviews) | Not enough data | 
| **Record Prospect Data** | 9.4 (16 reviews) | Not enough data | 

#### Insights

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Notes** | 8.2 (17 reviews) | Not enough data | 
| **Daily Summary** | 8.9 (17 reviews) | Not enough data | 
| **Automated Voicemails** | 8.9 (17 reviews) | Not enough data | 
| **Automated Emails** | Feature Not Available | Not enough data | 
| **Sorts Prospects** | 7.3 (16 reviews) | Not enough data | 
| **Automated Note Taking** | 8.6 (15 reviews) | Not enough data | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 7.8/10 | 8 |
| **Calabrio ONE** | N/A | N/A |

#### Agentic AI - Sales Coaching

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | 5.7 (5 reviews) | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Training

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Knowledge Base** | 8.8 (8 reviews) | Not enough data | 
| **Coaching Materials** | 8.5 (8 reviews) | Not enough data | 
| **Playbook Creation** | 7.6 (7 reviews) | Not enough data | 
| **Video Record** | 7.9 (8 reviews) | Not enough data | 

#### Feedback

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Review** | 8.1 (8 reviews) | Not enough data | 
| **Scorecard** | 7.4 (7 reviews) | Not enough data | 
| **Coaching Card** | 7.4 (7 reviews) | Not enough data | 
| **Leaderboard** | 7.4 (7 reviews) | Not enough data | 
| **Real-Time Updates** | 8.8 (8 reviews) | Not enough data | 
| **Notifications** | 7.9 (8 reviews) | Not enough data | 
| **Competition** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### UCaaS Platforms

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 9.4/10 | 21 |
| **Calabrio ONE** | N/A | N/A |

#### Agentic AI - UCaaS Platforms

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Extensions

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Tenancy Flexibility** | 9.6 (13 reviews) ✓ Verified | Not enough data | 
| **Native VoIP** | 9.4 (12 reviews) ✓ Verified | Not enough data | 
| **CCaaS Option** | 9.3 (10 reviews) ✓ Verified | Not enough data | 

#### Features

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Voicemail to Email** | 9.5 (13 reviews) | Not enough data | 
| **Voicemail to SMS** | 9.4 (9 reviews) | Not enough data | 
| **File Sharing** | 8.9 (11 reviews) ✓ Verified | Not enough data | 
| **Voice Conferencing** | 9.5 (11 reviews) ✓ Verified | Not enough data | 
| **Video Conferencing** | Feature Not Available | Not enough data | 
| **Conference Transcripts** | 9.8 (9 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Calabrio ONE** | N/A | N/A |

#### Marketing Distribution

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.5/10 | 333 |
| **Calabrio ONE** | N/A | N/A |

#### Phone Number Management

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Local Phone Numbers** | 9.2 (293 reviews) | Not enough data | 
| **Toll-Free Numbers** | 9.1 (248 reviews) | Not enough data | 
| **Port Existing Numbers** | 8.8 (179 reviews) | Not enough data | 

#### Tracking

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Visitor & Keyword Tracking** | 8.9 (266 reviews) | Not enough data | 
| **Dynamic Number Insertion** | 9.1 (227 reviews) | Not enough data | 
| **Multi-Channel Call Attribution** | 8.9 (230 reviews) | Not enough data | 

#### Analytics

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Call Data** | 9.0 (294 reviews) | Not enough data | 
| **Call Recording** | 9.3 (299 reviews) | Not enough data | 
| **Advanced Reporting** | 8.7 (269 reviews) | Not enough data | 
| **Conversation Intelligence** | 8.4 (100 reviews) | Not enough data | 

#### Call Routing

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **IVR** | 8.9 (168 reviews) | Not enough data | 
| **Call Scheduling** | 8.9 (149 reviews) | Not enough data | 
| **Geo-Routing** | 8.6 (136 reviews) | Not enough data | 

#### Administration

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Martech Integrations** | 8.6 (85 reviews) | Not enough data | 
| **Privacy, Security, and Compliance** | 9.2 (130 reviews) | Not enough data | 
| **Performance and Reliability** | 9.1 (148 reviews) | Not enough data | 

#### Agentic AI - Inbound Call Tracking

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (22 reviews) | Not enough data | 
| **Proactive Assistance** | 6.1 (22 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.2/10 | 68 |
| **Calabrio ONE** | N/A | N/A |

#### Marketing Operations

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **ROI Tracking** | 8.3 (44 reviews) | Not enough data | 
| **Data Collection** | 9.1 (57 reviews) | Not enough data | 
| **Customer Insights** | 8.8 (47 reviews) | Not enough data | 
| **Multi-User Access** | 9.1 (58 reviews) | Not enough data | 
| **Spend Management** | 8.3 (45 reviews) | Not enough data | 
| **White Label** | 8.5 (42 reviews) | Not enough data | 

#### Campaign Activity

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Campaign Insights** | 8.8 (51 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.7 (62 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.0 (44 reviews) | Not enough data | 
| **Multichannel Tracking** | 8.9 (55 reviews) | Not enough data | 
| **Brand Optimization** | 8.3 (40 reviews) | Not enough data | 
| **Predictive Analytics** | 7.5 (35 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (11 reviews) | Not enough data | 

### Workforce Management

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Calabrio ONE** | 8.7/10 | 97 |

#### Platform

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Customization ** | Not enough data | 8.5 (77 reviews) | 
| **Integration APIs** | Not enough data | 8.4 (71 reviews) | 
| **Internationalization** | Not enough data | 8.5 (76 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.0 (77 reviews) | 
| **Performance** | Not enough data | 9.1 (78 reviews) | 
| **Mobility** | Not enough data | 8.4 (78 reviews) | 
| **Reporting** | Not enough data | 8.6 (76 reviews) | 
| **Dashboards** | Not enough data | 8.3 (77 reviews) | 

#### Workforce Management Platform Features

| Feature | CTM | Calabrio ONE | 
|---|---|---|
| **Labor Forecasting** | Not enough data | 8.9 (82 reviews) | 
| **Shift Scheduling** | Not enough data | 9.1 (89 reviews) | 
| **Time & Attendance Tracking** | Not enough data | 9.1 (87 reviews) | 
| **Absence & Leave Management** | Not enough data | 9.0 (86 reviews) | 
| **Skills Management** | Not enough data | 8.8 (78 reviews) | 
| **Succession Planning** | Not enough data | 8.6 (80 reviews) | 
| **Workforce Analytics** | Not enough data | 9.0 (86 reviews) | 
| **Self-Service Capabilities** | Not enough data | 8.9 (85 reviews) | 
| **Mobile Shift Scheduling** | Not enough data | 8.2 (82 reviews) | 
| **Team Communication** | Not enough data | 7.9 (77 reviews) | 

---
## Categories
**Shared Categories (1):** [Speech Analytics Software](https://www.g2.com/categories/speech-analytics)

**Unique to CTM (9):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Contact Center Software](https://www.g2.com/categories/contact-center), [AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants), [UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms)

**Unique to Calabrio ONE (5):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [SAP Store Software](https://www.g2.com/categories/sap-store), [Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance), [Contact Center Workforce Software](https://www.g2.com/categories/contact-center-workforce), [Workforce Management Software](https://www.g2.com/categories/workforce-management)


---
## Reviewer Demographics

### By Company Size

| Segment | CTM | Calabrio ONE | 
|---|---|---|
| **Small-Business** | 66.2% | 6.0% | 
| **Mid-Market** | 30.3% | 55.8% | 
| **Enterprise** | 3.6% | 38.2% | 

### By Industry

#### CTM

- **Marketing and Advertising:** 38.4%
- **Internet:** 6.3%
- **Construction:** 4.1%
- **Consumer Services:** 3.8%
- **Hospital & Health Care:** 3.8%
- **Health, Wellness and Fitness:** 3.7%
- **Information Technology and Services:** 2.7%
- **Real Estate:** 2.7%
- **Computer Software:** 2.1%
- **Mental Health Care:** 1.8%
- **Other:** 30.5%

#### Calabrio ONE

- **Consumer Services:** 13.2%
- **Hospital & Health Care:** 11.3%
- **Financial Services:** 10.7%
- **Information Technology and Services:** 6.6%
- **Telecommunications:** 6.6%
- **Insurance:** 4.4%
- **Retail:** 3.9%
- **Automotive:** 3.3%
- **Banking:** 3.3%
- **Higher Education:** 2.8%
- **Other:** 33.9%

---
## Alternatives

### Alternatives to CTM

- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (305 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2504 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1582 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (611 reviews)
- [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1546 reviews)

### Alternatives to Calabrio ONE

- [NiCE CXone](https://www.g2.com/products/nice-cxone/reviews) — 4.3/5 stars (1730 reviews)
- [Aspect Workforce](https://www.g2.com/products/aspect-workforce/reviews) — 4.2/5 stars (315 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1546 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (611 reviews)
- [CallMiner Eureka](https://www.g2.com/products/callminer-eureka/reviews) — 4.5/5 stars (227 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2504 reviews)
- [Assembled WFM](https://www.g2.com/products/assembled-wfm/reviews) — 4.6/5 stars (169 reviews)
- [NICE Workforce Management](https://www.g2.com/products/nice-workforce-management/reviews) — 4.3/5 stars (90 reviews)
- [Playvox Quality Management](https://www.g2.com/products/playvox-quality-management/reviews) — 4.8/5 stars (1163 reviews)
- [Balto](https://www.g2.com/products/balto/reviews) — 4.8/5 stars (587 reviews)

---
## Top Discussions

### CTM

- Title: [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) — 2 comments, 1 upvote
  > **Top comment:** "very convenient"
- Title: [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) — 1 comment, 1 upvote
  > **Top comment:** "Try Blue Pig Media. I’ve heard they’re quite good. "
- Title: [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) — 1 comment, 1 upvote
  > **Top comment:** "Do you mean to the receiving user of a response? "
- Title: [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) — 1 comment, 1 upvote
  > **Top comment:** "Hey Adrian! Good question. Both Reporting Tags and Call Tags can be customized, so the answer would depend on which you're referring to. 

Reporting Tags:..."
- Title: [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No problem, this is a process called porting. We will gladly port over your already existing number into our system for no additional cost. (USA and Canada..."

### Calabrio ONE

- Title: [What is calabrio WFM?](https://www.g2.com/discussions/what-is-calabrio-wfm) — 1 comment
  > **Top comment:** "Calabrio WFM enables your organization, through its core functionality, to plan and manage your operations through advanced forecasting, dynamic scheduling..."
- Title: [What is calabrio one smart desktop?](https://www.g2.com/discussions/what-is-calabrio-one-smart-desktop) — 1 comment
  > **Top comment:** "It gives access to supervisors/managers to view agents screen activity, Eg:what agents see  on their actual desktop/monitor."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ctm-ctm-vs-calabrio-one)