# Crunchbase vs aytm Comparison
---
## AI Generated Summary
- **G2 reviewers report** that aytm excels in user experience, particularly highlighting its **targeting and analytics** capabilities. Users appreciate the ability to create highly specific audience segments, making it a powerful tool for tailored research.
- **Users say** that Crunchbase provides a reliable and comprehensive dashboard for prospecting, which is especially beneficial for those looking to identify emerging startups. The platform's **filtering options** allow users to sort by valuation and funding rounds, enhancing the prospecting process.
- **Reviewers mention** that aytm's survey builder is noted for its **flexibility and ease of navigation** , making the survey creation process smooth and efficient. This user-friendly design is a significant advantage for those who need to gather valid information quickly.
- **According to verified reviews** , Crunchbase's daily updates are a standout feature, providing users with timely insights into funding deals and the evolving startup landscape. This functionality is particularly valuable for users who need to stay informed about market changes.
- **G2 reviewers highlight** that while aytm has a strong quality of support, with users praising its responsiveness, Crunchbase faces challenges in this area, with some users expressing a desire for improved support options.
- **Users report** that aytm's unique feature of sending surveys to unknown participants is a game-changer, allowing for diverse feedback that enriches research. In contrast, Crunchbase is seen as more focused on providing lists for sales purposes, which may limit its appeal for broader research needs.



| | Crunchbase | aytm | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 407 | 25 | 
| **Largest Market Segment** | Small-Business (57.0% of reviews) | Mid-Market (40.9% of reviews) | 
| **Entry Level Price** | $99.00 1 user Per Month | Pay As You Go 1 License | 

---
## Top Pros & Cons

### Crunchbase

Pros:
- Ease of Use (33 reviews)
- Comprehensive Data (25 reviews)

Cons:
- Missing Information (17 reviews)
- Expensive (14 reviews)

### aytm

Pros:
- Decision Making (1 reviews)
- Ease of Use (1 reviews)

Cons:
- Complexity (1 reviews)
- Difficult Learning (1 reviews)

---
## Ratings Comparison
| Rating | Crunchbase | aytm | 
|---|---|---|
  | **Meets Requirements** | 8.5 (307 reviews) | 9.2 (22 reviews) | 
  | **Ease of Use** | 8.7 (313 reviews) | 9.1 (22 reviews) | 
  | **Ease of Setup** | 9.1 (109 reviews) | 8.9 (12 reviews) | 
  | **Ease of Admin** | 8.9 (66 reviews) | 8.5 (8 reviews) | 
  | **Quality of Support** | 8.4 (203 reviews) | 9.3 (21 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (58 reviews) | 8.3 (7 reviews) | 
  | **Product Direction (% positive)** | 8.1 (289 reviews) | 9.4 (21 reviews) | 

---
## Pricing

### Crunchbase

#### Entry-Level Pricing

Plan: Crunchbase Pro (Monthly)

Price: $99.00 1 user Per Month

Description: Find and prioritize opportunities with best-in-class private company data. Pro Includes:


Key Features:
- Search 4M+ private companies with full results
- Unlock all company and investor profile data, including growth signals and AI-powered insights
- Track companies with saved searches and lists, alerts, and stages

[Browse all 4 editions](https://www.g2.com/products/crunchbase/pricing)

#### Free Trial

Yes

### aytm

#### Entry-Level Pricing

Plan: Lite

Price: Pay As You Go 1 License

Description: Independent, self-service research

Key Features:
- Regular, complex, and matrix question types
- Standard analysis views
- Self guided training and tutorials

[Browse all 2 editions](https://www.g2.com/products/aytm/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Crunchbase** | 7.9/10 | 182 |
| **aytm** | N/A | N/A |

#### Data Availability

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Contact Data Availability** | 7.6 (142 reviews) | Not enough data | 
| **Company Data Availability** | 8.6 (165 reviews) | Not enough data | 
| **Industry Research Availability** | 8.3 (155 reviews) ✓ Verified | Not enough data | 
| **Technographic Data Availability** | 8.0 (16 reviews) | Not enough data | 

#### Data Accuracy

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Contact Data Accuracy** | 7.7 (140 reviews) | Not enough data | 
| **Company Data Accuracy** | Feature Not Available | Not enough data | 
| **Technographic Data Accuracy** | 7.6 (15 reviews) | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (5 reviews) | Not enough data | 
| **Decision Making** | 7.3 (5 reviews) | Not enough data | 

#### Platform

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Internationalization** | Feature Not Available | Not enough data | 
| **User, Role, and Access Management** | 8.4 (75 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (100 reviews) | Not enough data | 
| **Reporting/Dashboards** | Feature Not Available | Not enough data | 
| **Mobile User Support** | 7.5 (63 reviews) ✓ Verified | Not enough data | 
| **APIs** | 7.6 (54 reviews) | Not enough data | 

#### Features

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Lead Builder** | 8.3 (107 reviews) | Not enough data | 
| **Integration to CRM/Marketing Automation** | 7.6 (85 reviews) | Not enough data | 
| **Data Cleaning/Enrichment** | 7.6 (96 reviews) ✓ Verified | Not enough data | 
| **Data Segmentation/Filtering** | 8.3 (122 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.7 (161 reviews) ✓ Verified | Not enough data | 
| **News/People Alerts** | 8.2 (124 reviews) ✓ Verified | Not enough data | 
| **Connections** | Feature Not Available | Not enough data | 
| **Reporting** | Feature Not Available | Not enough data | 
| **Messaging** | 7.4 (76 reviews) | Not enough data | 

### Financial Research

| Product | Score | Reviews |
|---|---|---|
| **Crunchbase** | 8.1/10 | 10 |
| **aytm** | N/A | N/A |

#### Financial Information

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Data Visualization** | 8.3 (10 reviews) | Not enough data | 
| **Document Search** | 8.0 (9 reviews) | Not enough data | 

#### Analysis

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Financial Analysis** | 8.5 (9 reviews) | Not enough data | 
| **Charting** | 8.2 (10 reviews) | Not enough data | 
| **Risk Analysis** | 7.6 (9 reviews) | Not enough data | 
| **Document Annotation** | 7.8 (9 reviews) | Not enough data | 
| **Collaboration** | 7.2 (9 reviews) | Not enough data | 

#### Market News

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Alerts and Monitoring** | 8.7 (9 reviews) | Not enough data | 
| **Market Information** | 8.5 (9 reviews) | Not enough data | 
| **Market News** | 8.9 (9 reviews) | Not enough data | 

#### Platform Basics

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Mobility** | 7.8 (9 reviews) | Not enough data | 
| **Interoperability** | 7.7 (8 reviews) | Not enough data | 

#### Agentic AI - Financial Research

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 

### Data Exchange Platforms

| Product | Score | Reviews |
|---|---|---|
| **Crunchbase** | 8.2/10 | 34 |
| **aytm** | N/A | N/A |

#### Exchange Functions

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Data Transmission** | 7.9 (25 reviews) | Not enough data | 
| **Data Normalization** | 7.7 (24 reviews) | Not enough data | 

#### Data as a Service

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Market Data Acquisition** | 8.4 (30 reviews) | Not enough data | 
| **Industry Data Acquisition** | 8.3 (31 reviews) | Not enough data | 
| **Source Data Acquisition** | 8.2 (29 reviews) | Not enough data | 
| **Targeted Data Acquisition** | 8.7 (30 reviews) | Not enough data | 

#### Management

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Source and Destination Selection** | Feature Not Available | Not enough data | 
| **Solution Integration** | 8.1 (26 reviews) | Not enough data | 
| **Reporting and Visualization** | 8.0 (27 reviews) | Not enough data | 
| **Data Governance** | Feature Not Available | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Crunchbase** | 7.8/10 | 135 |
| **aytm** | N/A | N/A |

#### Data collection

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Natural Language Processing (NLP)** | Feature Not Available | Not enough data | 
| **Data Sources** | 8.0 (115 reviews) ✓ Verified | Not enough data | 
| **Custom Research Sources** | 8.2 (104 reviews) ✓ Verified | Not enough data | 
| **Lead Enrichment** | 7.8 (102 reviews) | Feature Not Available | 
| **Advanced Data Collection** | 8.0 (105 reviews) ✓ Verified | Not enough data | 

#### Segment Trending

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Web** | 7.8 (93 reviews) | Feature Not Available | 
| **Benchmarks** | Feature Not Available | Not enough data | 
| **Finance ** | 8.2 (99 reviews) | Feature Not Available | 

#### Analysis

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Custom Dashboards** | 7.7 (86 reviews) | Not enough data | 
| **Reports** | 7.8 (85 reviews) ✓ Verified | Not enough data | 
| **Integrations** | Feature Not Available | Not enough data | 

#### Platform

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Search** | 8.5 (124 reviews) ✓ Verified | Feature Not Available | 
| **User, Role, And Access Management** | 8.3 (96 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 6.9 (73 reviews) ✓ Verified | Not enough data | 
| **Alerts** | 7.8 (93 reviews) ✓ Verified | Feature Not Available | 
| **Collaboration** | 7.6 (69 reviews) ✓ Verified | Not enough data | 
| **Compliance** | 7.6 (74 reviews) | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Cross-system Integration** | 7.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (5 reviews) | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Crunchbase** | N/A | N/A |
| **aytm** | 9.6/10 | 6 |

#### Survey Management

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Survey Builder** | Not enough data | 9.7 (5 reviews) | 
| **Question Types** | Not enough data | 10.0 (5 reviews) | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | 9.2 (6 reviews) | 

#### Survey Customization

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | 
| **Branding** | Not enough data | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 9.3 (5 reviews) | 
| **BI Tools Integration** | Not enough data | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Data as a Service (DaaS)

| Product | Score | Reviews |
|---|---|---|
| **Crunchbase** | 8.2/10 | 35 |
| **aytm** | N/A | N/A |

#### Data Management

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Data Migration** | 8.3 (26 reviews) | Not enough data | 
| **Managing Data** | 8.3 (29 reviews) | Not enough data | 
| **Secured Data Storage** | 8.0 (27 reviews) | Not enough data | 

#### Data as a Service

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Self-Service Isights** | 8.3 (27 reviews) | Not enough data | 
| **DaaS Quality** | 8.5 (31 reviews) | Not enough data | 

#### Architecture

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Data Fabric Creation** | 7.6 (26 reviews) | Not enough data | 
| **DaaS Architecture** | 8.1 (26 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Crunchbase** | 7.9/10 | 55 |
| **aytm** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Market Insights ** | 8.2 (51 reviews) | Not enough data | 
| **Account-level Insights ** | Feature Not Available | Not enough data | 
| **Lead Analysis ** | 7.6 (45 reviews) | Not enough data | 

#### Lead Management

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Segmentation ** | 8.2 (47 reviews) | Not enough data | 
| **Predictive Scoring ** | Feature Not Available | Not enough data | 
| **Account Identification ** | 8.0 (44 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Omni-Channel Tracking ** | Feature Not Available | Not enough data | 
| **Revenue Planning ** | Feature Not Available | Not enough data | 
| **Media Attribution ** | Feature Not Available | Not enough data | 
| **Opportunity Timeline ** | Feature Not Available | Not enough data | 
| **Customization ** | Feature Not Available | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Technographic Data Availability** | 7.6 (7 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Technographic Data Accuracy** | 7.6 (7 reviews) | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Crunchbase** | N/A | N/A |
| **aytm** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Crunchbase | aytm | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Feature Not Available | 

#### Collaboration - Consumer Insights Platforms

| Feature | Crunchbase | aytm | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Market Intelligence Software](https://www.g2.com/categories/market-intelligence)

**Unique to Crunchbase (5):** [Data as a Service (DaaS) Software](https://www.g2.com/categories/data-as-a-service-daas), [Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Financial Research Software](https://www.g2.com/categories/financial-research)

**Unique to aytm (2):** [Survey Software](https://www.g2.com/categories/survey), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Crunchbase | aytm | 
|---|---|---|
| **Small-Business** | 57.0% | 27.3% | 
| **Mid-Market** | 28.6% | 40.9% | 
| **Enterprise** | 14.4% | 31.8% | 

### By Industry

#### Crunchbase

- **Computer Software:** 19.2%
- **Information Technology and Services:** 16.9%
- **Marketing and Advertising:** 9.0%
- **Staffing and Recruiting:** 5.9%
- **Financial Services:** 5.6%
- **Venture Capital & Private Equity:** 4.1%
- **Market Research:** 2.6%
- **Internet:** 2.3%
- **Management Consulting:** 2.3%
- **Computer & Network Security:** 2.1%
- **Other:** 30.0%

#### aytm

- **Market Research:** 13.6%
- **Computer Software:** 9.1%
- **Financial Services:** 9.1%
- **Architecture & Planning:** 4.5%
- **Banking:** 4.5%
- **Consumer Goods:** 4.5%
- **Executive Office:** 4.5%
- **Facilities Services:** 4.5%
- **Food & Beverages:** 4.5%
- **Food Production:** 4.5%
- **Other:** 36.4%

---
## Alternatives

### Alternatives to Crunchbase

- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9098 reviews)
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- [Owler](https://www.g2.com/products/owler/reviews) — 4.3/5 stars (483 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1654 reviews)
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- [CB Insights](https://www.g2.com/products/cb-insights-cb-insights/reviews) — 4.4/5 stars (16 reviews)
- [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) — 4.4/5 stars (2199 reviews)
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- [D&B Hoovers](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews) — 4.1/5 stars (781 reviews)

### Alternatives to aytm

- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3016 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23548 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (951 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1139 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5173 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9098 reviews)
- [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (526 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (471 reviews)

---
## Top Discussions

### Crunchbase

- Title: [How does it integrates with Hubspot?](https://www.g2.com/discussions/how-does-it-integrates-with-hubspot) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Alejandro! Thanks for sharing your feedback. We currently offer a CRM integration with Salesforce for Crunchbase Pro and Enterprise customers. Through our..."
- Title: [How much does crunchbase cost?](https://www.g2.com/discussions/how-much-does-crunchbase-cost) — 2 comments *(includes official response)*
  > **Top comment:** "Crunchbase has three paid plans: Starter, Pro and Enterprise.

1. Crunchbase Starter - $29 / user / month, billed annually
2. Crunchbase Pro - $49 / user..."
- Title: [Is crunchbase any good?](https://www.g2.com/discussions/is-crunchbase-any-good) — 2 comments
  > **Top comment:** "Crunchbase is definitely a good tool for in-depth inspection of companies and individuals in the business world. The contact details are also a useful..."
- Title: [What is Crunchbase used for?](https://www.g2.com/discussions/what-is-crunchbase-used-for) — 1 comment
  > **Top comment:** "Personally, I use crunchbase to check a certain company's position, and financial backround like total funding. "
- Title: [What is crunchbase pro?](https://www.g2.com/discussions/what-is-crunchbase-pro) — 1 comment
  > **Top comment:** "Advanced search capabilities, CRM integration, etc "

### aytm

- Title: [What is Advanced MaxDiff?](https://www.g2.com/discussions/advanced-maxdiff) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "The Advanced MaxDiff test is a great way to compare many alternatives without overwhelming respondents by asking them to read and consider all items at once...."
- Title: [What is conjoint segmentation?](https://www.g2.com/discussions/conjoint-segmentation) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Conjoint Segmentation is a Choice-Based Conjoint variant with the aim to provide detailed information on the sample with several segments of respondents..."
- Title: [Do you offer both list surveys and panel surveys?](https://www.g2.com/discussions/panels) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "AYTM offers two types of surveys; List Surveys and Panel Surveys.

A Panel Survey is when you want to purchase our proprietary panel of respondents. We..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/crunchbase-vs-aytm)