# Crownpeak DXM, Optimizely Content Management System vs Umbraco Comparison | | Crownpeak DXM | Optimizely Content Management System | Umbraco | |---|---|---|---| | **Star Rating** | 3.8 out of 5 | 4.0 out of 5 | 4.5 out of 5 | | **Total Reviews** | 42 | 197 | 969 | | **Largest Market Segment** | Enterprise (48.6% of reviews) | Mid-Market (47.0% of reviews) | Small-Business (52.4% of reviews) | | **Entry Level Price** | Contact Vendor for Price | No pricing available | Starting at $0.00 Per Month | --- ## Top Pros & Cons ### Crownpeak DXM **Not enough data** ### Optimizely Content Management System Pros: - Features (16 reviews) - Flexibility (16 reviews) Cons: - Learning Curve (11 reviews) - Learning Difficulty (9 reviews) ### Umbraco Pros: - Ease of Use (104 reviews) - Content Management (65 reviews) Cons: - Learning Curve (25 reviews) - Limited Features (22 reviews) --- ## Ratings Comparison | Rating | Crownpeak DXM | Optimizely Content Management System | Umbraco | |---|---|---|---| | **Meets Requirements** | 7.8 (32 reviews) | 8.2 (168 reviews) | 8.6 (775 reviews) | | **Ease of Use** | 7.5 (32 reviews) | 7.9 (170 reviews) | 8.8 (786 reviews) | | **Ease of Setup** | 7.4 (19 reviews) | 7.3 (125 reviews) | 8.6 (649 reviews) | | **Ease of Admin** | 8.0 (23 reviews) | 7.5 (109 reviews) | 8.9 (610 reviews) | | **Quality of Support** | 8.7 (31 reviews) | 7.8 (149 reviews) | 8.2 (655 reviews) | | **Has the product been a good partner in doing business?** | 8.5 (22 reviews) | 8.1 (98 reviews) | 8.8 (524 reviews) | | **Product Direction (% positive)** | 7.4 (32 reviews) | 7.8 (156 reviews) | 8.8 (733 reviews) | --- ## Pricing ### Crownpeak DXM #### Entry-Level Pricing Plan: Advanced Price: Contact Vendor for Price Description: The Advanced Edition enables digital teams to deploy data-driven dynamic sites with advanced integrations. Key Features: - All features from Standard Edition - Web Content Optimizer (WCO): Personalization, Testing & Targeting - Digital Asset Management (DAM) [Browse all 3 editions](https://www.g2.com/products/crownpeak-dxm/pricing) #### Free Trial No ### Optimizely Content Management System #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Umbraco #### Entry-Level Pricing Plan: Umbraco CMS Price: Starting at $0.00 Per Month Description: This is the stand-alone version of the friendly Umbraco CMS. It gives you all of the powerful features and flexibility you'll need to build great websites. Also comes in 2 paid tiers which include support and add-on products. Key Features: - Open Source CMS - Web Content Management with Infinite editing - Language Variants [Browse all 3 editions](https://www.g2.com/products/umbraco/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Web Content Management | Product | Score | Reviews | |---|---|---| | **Crownpeak DXM** | 7.4/10 | 32 | | **Optimizely Content Management System** | 7.6/10 | 161 | | **Umbraco** | 7.9/10 | 655 | #### Content | Feature | Crownpeak DXM | Optimizely Content Management System | Umbraco | |---|---|---|---| | **Content Authoring** | 8.4 (29 reviews) ✓ Verified | 8.3 (143 reviews) ✓ Verified | 8.8 (604 reviews) ✓ Verified | | **Rich Text Editor** | 8.0 (28 reviews) ✓ Verified | 8.0 (143 reviews) ✓ Verified | 8.4 (605 reviews) ✓ Verified | | **Versioning** | 8.3 (27 reviews) ✓ Verified | 8.0 (137 reviews) ✓ Verified | 7.9 (575 reviews) ✓ Verified | | **Plug-ins/Widgets/Apps** | 6.9 (24 reviews) ✓ Verified | 7.2 (135 reviews) ✓ Verified | 7.6 (563 reviews) | | **Approval Process** | 8.6 (22 reviews) ✓ Verified | 7.7 (127 reviews) ✓ Verified | 7.7 (469 reviews) | | **Content Scheduling** | 7.4 (25 reviews) ✓ Verified | 7.9 (135 reviews) ✓ Verified | 8.1 (544 reviews) ✓ Verified | | **Asset Management** | 7.3 (24 reviews) ✓ Verified | 7.6 (136 reviews) ✓ Verified | 8.0 (574 reviews) ✓ Verified | | **Internal Search** | 6.7 (24 reviews) ✓ Verified | 6.9 (139 reviews) ✓ Verified | 7.6 (573 reviews) ✓ Verified | | **Content Repository** | 7.8 (22 reviews) ✓ Verified | 7.9 (134 reviews) ✓ Verified | 8.3 (567 reviews) ✓ Verified | #### Design | Feature | Crownpeak DXM | Optimizely Content Management System | Umbraco | |---|---|---|---| | **Breadth of Pre-Built Templates** | 5.9 (17 reviews) ✓ Verified | 6.4 (119 reviews) ✓ Verified | 6.8 (500 reviews) ✓ Verified | | **Mobile** | 7.0 (20 reviews) ✓ Verified | 7.1 (123 reviews) ✓ Verified | 7.4 (516 reviews) ✓ Verified | | **Branding/Themes** | 6.6 (16 reviews) ✓ Verified | 7.5 (120 reviews) ✓ Verified | 7.5 (509 reviews) ✓ Verified | | **Customization** | 8.1 (26 reviews) ✓ Verified | 7.8 (130 reviews) ✓ Verified | 8.6 (568 reviews) ✓ Verified | #### Platform | Feature | Crownpeak DXM | Optimizely Content Management System | Umbraco | |---|---|---|---| | **User Community** | 5.9 (16 reviews) | 7.2 (126 reviews) | 8.4 (549 reviews) | | **SEO** | 7.0 (23 reviews) ✓ Verified | 7.7 (131 reviews) | 8.3 (541 reviews) ✓ Verified | | **Flexible Navigation Structures** | 7.4 (25 reviews) ✓ Verified | 7.8 (133 reviews) ✓ Verified | 8.5 (555 reviews) ✓ Verified | | **User, Role, and Access Management** | 8.3 (24 reviews) ✓ Verified | 8.0 (137 reviews) ✓ Verified | 8.6 (575 reviews) ✓ Verified | | **Enterprise Scalability** | 8.7 (23 reviews) ✓ Verified | 8.2 (116 reviews) ✓ Verified | 8.3 (516 reviews) ✓ Verified | | **Internationalization** | 6.8 (16 reviews) ✓ Verified | 8.2 (120 reviews) ✓ Verified | 8.3 (513 reviews) ✓ Verified | | **Dashboards and Reports** | 6.8 (22 reviews) ✓ Verified | 6.9 (125 reviews) ✓ Verified | 7.5 (507 reviews) | | **API / Integrations** | 7.3 (18 reviews) ✓ Verified | 7.7 (125 reviews) ✓ Verified | 8.2 (531 reviews) ✓ Verified | #### Agentic AI - Web Content Management | Feature | Crownpeak DXM | Optimizely Content Management System | Umbraco | |---|---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | 6.0 (66 reviews) | | **Natural Language Interaction** | Not enough data | Not enough data | 6.0 (62 reviews) | ### Digital Experience Platforms (DXP) | Product | Score | Reviews | |---|---|---| | **Crownpeak DXM** | N/A | N/A | | **Optimizely Content Management System** | N/A | N/A | | **Umbraco** | 7.7/10 | 35 | #### Analytics | Feature | Crownpeak DXM | Optimizely Content Management System | Umbraco | |---|---|---|---| | **Web Analytics** | Not enough data | Not enough data | 7.6 (31 reviews) | | **Campaign Tracking** | Not enough data | Not enough data | 7.2 (31 reviews) | | **Audience Insights** | Not enough data | Not enough data | 7.2 (30 reviews) | | **Reports & Dashboards** | Not enough data | Not enough data | 7.3 (31 reviews) | | **Personalization** | Not enough data | Not enough data | 7.5 (31 reviews) | | **Marketing Automation** | Not enough data | Not enough data | 7.3 (30 reviews) | #### Content Management | Feature | Crownpeak DXM | Optimizely Content Management System | Umbraco | |---|---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | 8.7 (33 reviews) | | **Asset Management** | Not enough data | Not enough data | 8.2 (33 reviews) | | **Portals and Sites** | Not enough data | Not enough data | 9.1 (33 reviews) | #### Design & Development | Feature | Crownpeak DXM | Optimizely Content Management System | Umbraco | |---|---|---|---| | **No-Code App Development** | Not enough data | Not enough data | 6.8 (32 reviews) | | **Low-Code App Development** | Not enough data | Not enough data | 7.2 (31 reviews) | | **Self-Service Capabilities** | Not enough data | Not enough data | 7.8 (29 reviews) | #### Agentic AI - Digital Experience Platforms | Feature | Crownpeak DXM | Optimizely Content Management System | Umbraco | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 6.9 (7 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | 8.8 (7 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | 7.4 (7 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | 8.3 (7 reviews) | | **Decision Making** | Not enough data | Not enough data | 7.4 (7 reviews) | ### WebOps Platforms | Product | Score | Reviews | |---|---|---| | **Crownpeak DXM** | N/A | N/A | | **Optimizely Content Management System** | 7.4/10 | 15 | | **Umbraco** | 8.7/10 | 66 | #### Functionality | Feature | Crownpeak DXM | Optimizely Content Management System | Umbraco | |---|---|---|---| | **Developer Tools** | Not enough data | 7.3 (13 reviews) | 8.9 (58 reviews) | | **Automation** | Not enough data | 6.3 (12 reviews) | 8.5 (58 reviews) | | **Website Staging** | Not enough data | 7.2 (13 reviews) | 8.8 (59 reviews) | #### Management | Feature | Crownpeak DXM | Optimizely Content Management System | Umbraco | |---|---|---|---| | **Web Content Dedication** | Not enough data | 7.6 (14 reviews) | 8.8 (59 reviews) | | **Website Hosting** | Not enough data | 8.3 (14 reviews) | 8.7 (57 reviews) | | **Role-Based Permissions** | Not enough data | 7.7 (13 reviews) | 8.8 (63 reviews) | #### Support | Feature | Crownpeak DXM | Optimizely Content Management System | Umbraco | |---|---|---|---| | **CMS Variety** | Not enough data | 7.4 (14 reviews) | 8.7 (60 reviews) | | **Multi-CMS Support** | Not enough data | 7.8 (12 reviews) | Feature Not Available | | **Compliance** | Not enough data | 7.4 (13 reviews) | Feature Not Available | ### Headless CMS | Product | Score | Reviews | |---|---|---| | **Crownpeak DXM** | N/A | N/A | | **Optimizely Content Management System** | 7.8/10 | 15 | | **Umbraco** | 8.0/10 | 179 | #### Publishing | Feature | Crownpeak DXM | Optimizely Content Management System | Umbraco | |---|---|---|---| | **Automated Publishing** | Not enough data | 8.2 (14 reviews) | 8.7 (151 reviews) | | **Multi-language** | Not enough data | 8.8 (14 reviews) | 8.6 (164 reviews) | | **AR/VR Capability** | Not enough data | 6.4 (14 reviews) | 6.4 (111 reviews) | #### Development | Feature | Crownpeak DXM | Optimizely Content Management System | Umbraco | |---|---|---|---| | **Image Management** | Not enough data | 7.8 (15 reviews) | 8.2 (167 reviews) | | **Reuseable Content** | Not enough data | 7.7 (14 reviews) | 8.0 (156 reviews) | | **Unlimited Environments** | Not enough data | 7.4 (14 reviews) | 8.5 (146 reviews) | | **Form Builder** | Not enough data | 7.9 (15 reviews) | 8.1 (152 reviews) | #### Analytics | Feature | Crownpeak DXM | Optimizely Content Management System | Umbraco | |---|---|---|---| | **Personalization** | Not enough data | 8.2 (15 reviews) | 7.6 (140 reviews) | | **Content Performance** | Not enough data | 8.0 (15 reviews) | 7.9 (154 reviews) | #### Agentic AI - Headless CMS | Feature | Crownpeak DXM | Optimizely Content Management System | Umbraco | |---|---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | 7.4 (14 reviews) | --- ## Categories **Shared Categories (2):** [Web Content Management Software](https://www.g2.com/categories/web-content-management), [Headless CMS Software](https://www.g2.com/categories/headless-cms) **Unique to Crownpeak DXM (1):** [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp) **Unique to Optimizely Content Management System (1):** [WebOps Platforms](https://www.g2.com/categories/webops-platforms) **Unique to Umbraco (2):** [WebOps Platforms](https://www.g2.com/categories/webops-platforms), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp) --- ## Reviewer Demographics ### By Company Size | Segment | Crownpeak DXM | Optimizely Content Management System | Umbraco | |---|---|---|---| | **Small-Business** | 5.7% | 17.7% | 52.4% | | **Mid-Market** | 45.7% | 47.0% | 35.0% | | **Enterprise** | 48.6% | 35.4% | 12.6% | ### By Industry #### Crownpeak DXM - **Marketing and Advertising:** 25.7% - **Insurance:** 11.4% - **Information Technology and Services:** 11.4% - **Financial Services:** 8.6% - **Pharmaceuticals:** 5.7% - **Automotive:** 5.7% - **Alternative Dispute Resolution:** 5.7% - **Translation and Localization:** 2.9% - **Sports:** 2.9% - **Online Media:** 2.9% - **Other:** 17.1% #### Optimizely Content Management System - **Information Technology and Services:** 19.0% - **Computer Software:** 8.9% - **Financial Services:** 5.6% - **Marketing and Advertising:** 5.6% - **Higher Education:** 5.0% - **Retail:** 4.5% - **Insurance:** 3.4% - **Airlines/Aviation:** 2.8% - **Electrical/Electronic Manufacturing:** 2.8% - **Government Administration:** 2.2% - **Other:** 40.2% #### Umbraco - **Computer Software:** 17.0% - **Information Technology and Services:** 11.3% - **Marketing and Advertising:** 9.3% - **Program Development:** 3.3% - **Hospital & Health Care:** 2.5% - **Government Administration:** 2.5% - **Non-Profit Organization Management:** 2.4% - **Leisure, Travel & Tourism:** 2.3% - **Computer & Network Security:** 2.3% - **Education Management:** 2.3% - **Other:** 44.6% --- ## Alternatives ### Alternatives to Crownpeak DXM - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews) - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (585 reviews) - [Kentico](https://www.g2.com/products/kentico/reviews) — 4.4/5 stars (365 reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) — 3.9/5 stars (424 reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9527 reviews) - [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (547 reviews) - [Joomla](https://www.g2.com/products/joomla/reviews) — 4.0/5 stars (387 reviews) - [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews) - [Pantheon](https://www.g2.com/products/pantheon/reviews) — 4.4/5 stars (723 reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews) ### Alternatives to Optimizely Content Management System - [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews) - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (585 reviews) - [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (547 reviews) - [Kentico](https://www.g2.com/products/kentico/reviews) — 4.4/5 stars (365 reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9527 reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) — 3.9/5 stars (424 reviews) - [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews) - [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.4/5 stars (303 reviews) - [Evoq Content](https://www.g2.com/products/evoq-content/reviews) — 4.0/5 stars (39 reviews) ### Alternatives to Umbraco - [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews) - [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews) - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (585 reviews) - [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (547 reviews) - [Kentico](https://www.g2.com/products/kentico/reviews) — 4.4/5 stars (365 reviews) - [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.4/5 stars (303 reviews) - [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) — 4.5/5 stars (2011 reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (993 reviews) --- ## Top Discussions ### Crownpeak DXM No discussions available for this product. ### Optimizely Content Management System - Title: [Does Episerver offer product education?](https://www.g2.com/discussions/education-and-certification) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "You can choose for business users and developers online, as live virtual instruction, and in our training centers worldwide. You can see our current training..." - Title: [What is Episerver DXC?](https://www.g2.com/discussions/what-is-episerver-dxc) — 1 comment > **Top comment:** "Episerver DXC is a cloud-based WCMS that combines content management, digital commerce and personalization capabilities into one platform. It uses data and..." - Title: [Is Episerver open source?](https://www.g2.com/discussions/is-episerver-open-source) — 1 comment > **Top comment:** "The main product itself is closed source; however, there are open-source first and third-party addons." - Title: [Is Episerver a CMS?](https://www.g2.com/discussions/is-episerver-a-cms) — 1 comment > **Top comment:** "YES - an old-style CMS built on MS .Net. Not headless " ### Umbraco - Title: [Can I get some swag? I haven't seen anybody with Umbraco swag in more than 4 years since working with it!](https://www.g2.com/discussions/26900-can-i-get-some-swag-i-haven-t-seen-anybody-with-umbraco-swag-in-more-than-4-years-since-working-with-it) — 3 comments > **Top comment:** "I have not seen Umbraco HQ selling their "swag" outside of the conferences, if you've never been to their annual CodeGarden conference in Denmark, once we..." - Title: [How much does umbraco cost?](https://www.g2.com/discussions/how-much-does-umbraco-cost) — 2 comments > **Top comment:** "Free" - Title: [Is umbraco better than WordPress?](https://www.g2.com/discussions/is-umbraco-better-than-wordpress) — 2 comments > **Top comment:** "Yes, by far. Better UI/UX, better security, better extensibility, better stability. Doesn't limit the site build in any way." - Title: [Is umbraco any good?](https://www.g2.com/discussions/is-umbraco-any-good) — 2 comments > **Top comment:** "No, there are platforms that are MUCH easier to learn in a fraction of the time that allow even a novice to provide a professional looking product. " - Title: [What is Umbraco used for?](https://www.g2.com/discussions/umbraco-what-is-umbraco-used-for) — 1 comment > **Top comment:** "Content Management for Websites and Web Applications. Has default content delivery API to easily consume content from external sources." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/crownpeak-dxm-vs-optimizely-content-management-system-vs-umbraco)