Introducing G2.ai, the future of software buying.Try now
Compare Critical Mention and Hootsuite 
Featured Products
At a Glance
Market Segments
Small-Business (47.5% of reviews)
Small-Business (59.4% of reviews)
Entry-Level Pricing
No pricing available
$99.00 1 user Per Month
Critical Mention
Star Rating
(220)4.3 out of 5
Market Segments
Small-Business (47.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Critical MentionHootsuite
Star Rating
(6,670)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in user experience, particularly for newcomers to social media management. Users appreciate the intuitive interface that allows for easy scheduling of posts across multiple platforms, making it a breeze to manage social media accounts effectively.
- Users say that Critical Mention stands out for its comprehensive analytics and reporting capabilities. Reviewers highlight the detailed breakdown of media coverage and the ability to generate insightful reports, which are invaluable for public relations efforts and stakeholder accountability.
- According to verified reviews, Hootsuite's ease of setup is a significant advantage, with many users noting how quickly they could get started. Features like the link shortener and image library contribute to a smooth onboarding experience, allowing users to focus on content rather than configuration.
- Reviewers mention that while Critical Mention offers robust media monitoring features, it may not be as user-friendly as Hootsuite. Some users have expressed that the learning curve can be steeper, despite the tool's powerful capabilities in tracking media mentions and updating journalist contacts.
- Users highlight Hootsuite's strong support for small businesses, with a significant portion of its user base coming from this segment. The platform's features are tailored to help smaller teams manage their social media presence effectively, which is reflected in the positive feedback about its time-saving scheduling tools.
- G2 reviewers note that Critical Mention's strength lies in its brand monitoring and sentiment analysis features, which receive high praise. Users appreciate the ability to track brand mentions and analyze public sentiment, making it a valuable tool for those focused on reputation management.
Pricing
Entry-Level Pricing
Critical Mention
No pricing availableHootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Free Trial
Critical Mention
No trial information availableHootsuite
Free Trial is available
Ratings
Meets Requirements
8.4
180
8.4
6,015
Ease of Use
8.0
180
8.6
6,092
Ease of Setup
8.5
62
8.7
3,881
Ease of Admin
8.6
61
8.6
2,544
Quality of Support
8.5
161
8.2
4,506
Has the product been a good partner in doing business?
8.9
63
8.6
2,316
Product Direction (% positive)
8.1
170
8.0
5,932
Features by Category
Social Analytics
Not enough data
7.5(won by default)
2146
Not enough data
7.9(won by default)
2353
Not enough data
8.6(won by default)
2479
Not enough data
7.4(won by default)
1813
Not enough data
7.4(won by default)
2037
Not enough data
7.6(won by default)
1487
Not enough data
7.5(won by default)
1448
Reports & Dashboards
Not enough data
8.1(won by default)
2387
Not enough data
8.3(won by default)
2362
Not enough data
8.4(won by default)
2325
Not enough data
7.1(won by default)
1388
Agentic AI - Social Media Analytics
Not enough data
6.7(won by default)
147
Not enough data
6.7(won by default)
146
Not enough data
6.6(won by default)
145
Not enough data
6.6(won by default)
147
Not enough data
6.7(won by default)
147
Content & Collaboration
Not enough data
9.0
2747
Not enough data
8.0
2572
Not enough data
8.0
2513
Not enough data
7.8
2395
Not enough data
8.2
2527
Not enough data
8.1
2518
Social Management
Not enough data
8.1
4465
Not enough data
8.9
4949
Not enough data
8.2
4470
Not enough data
8.4
4783
Not enough data
7.1
3468
Not enough data
8.0
2527
Not enough data
7.9
2145
Agentic AI - Social Media Management
Not enough data
6.8
279
Not enough data
7.1
278
Not enough data
7.1
277
Not enough data
7.1
276
Not enough data
7.1
272
Not enough data
7.0
272
Not enough data
7.1
268
Media Channels
9.0
59
Not enough data
8.8
51
Not enough data
8.6
57
Not enough data
Geographic Coverage
9.1
60
Not enough data
9.1
54
Not enough data
8.1
33
Not enough data
Reporting
8.8
58
Not enough data
9.0
53
Not enough data
9.3
56
Not enough data
9.0
53
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.0
5
Not enough data
6.7
5
Not enough data
Platform Interoperability
Not enough data
7.7
563
Agentic AI - Social Media Advertising
Not enough data
7.4
59
Not enough data
7.2
58
Not enough data
7.4
59
Not enough data
7.4
60
Not enough data
7.6
59
Not enough data
7.7
60
Social Functionality
Not enough data
8.4
667
Campaign Management
Not enough data
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Targeting
Not enough data
8.1
627
Not enough data
7.8
616
Not enough data
7.9
615
Not enough data
7.8
609
Platform
Not enough data
7.7
598
Not enough data
8.3
615
Not enough data
8.5
612
Not enough data
8.6
608
Not enough data
8.3
601
Not enough data
8.2
598
Not enough data
8.3
600
Not enough data
8.0
588
Not enough data
8.1
592
Monitoring & Listening
7.9
21
8.1
1910
7.0
14
7.2
1508
9.0
15
8.2
701
9.0
16
8.0
676
7.5
12
7.9
669
8.0
11
7.7
648
Agentic AI - Social Media Listening Tools
Not enough data
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Data Management & Analysis
8.5
21
7.5
1356
8.1
19
8.1
1860
9.3
15
8.2
718
9.3
12
7.8
646
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Database
8.5
10
Not enough data
8.8
10
Not enough data
Feature Not Available
Not enough data
Outreach
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
9.6
13
Not enough data
Feature Not Available
Not enough data
9.4
12
Not enough data
Agentic AI - Media and Influencer Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Rights/Roles
Feature Not Available
Not enough data
9.8
8
Not enough data
Categories
Categories
Shared Categories
Critical Mention and Hootsuite are categorized as Social Media Listening Tools
Unique Categories
Critical Mention is categorized as Media Monitoring, PR Analytics, and Media and Influencer Targeting
Hootsuite is categorized as Social Media Suites, Social Media Management, Social Media Analytics, and Social Media Advertising
Reviews
Reviewers' Company Size
Critical Mention
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Public Relations and Communications
50.2%
Marketing and Advertising
5.5%
Non-Profit Organization Management
5.1%
Government Administration
4.1%
Hospital & Health Care
2.8%
Other
32.3%
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Alternatives
Discussions
Can the bandwidth insights be captured for real time motion?
1 Comment
DR
Hi Anuj - Yes, Critical Mention captures content and users receive alerts for their searches in real-time.Read more
How well does Critical Mention work in monitoring podcasts and Youtube channels?
1 Comment
EL
Thanks for your question! We have extremely sophisticated speech to text for both YouTube and podcasts. Our accuracy rates are on par with the best in the...Read more
Critical Mention has no more discussions with answers
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
