# Criteo Commerce Growth vs Roku OneView (formerly Dataxu) Comparison

| | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Star Rating** | 3.8 out of 5 | 3.8 out of 5 | 
| **Total Reviews** | 242 | 86 | 
| **Largest Market Segment** | Mid-Market (47.9% of reviews) | Mid-Market (40.5% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 


---
## Ratings Comparison
| Rating | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
  | **Meets Requirements** | 8.1 (195 reviews) | 7.6 (79 reviews) | 
  | **Ease of Use** | 8.1 (194 reviews) | 7.1 (77 reviews) | 
  | **Ease of Setup** | 7.7 (108 reviews) | 7.0 (46 reviews) | 
  | **Ease of Admin** | 7.8 (110 reviews) | 7.3 (45 reviews) | 
  | **Quality of Support** | 7.7 (195 reviews) | 8.3 (77 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (112 reviews) | 8.1 (50 reviews) | 
  | **Product Direction (% positive)** | 6.2 (184 reviews) | 7.4 (80 reviews) | 

---
## Pricing

### Criteo Commerce Growth

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Roku OneView (formerly Dataxu)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Criteo Commerce Growth** | 7.3/10 | 152 |
| **Roku OneView (formerly Dataxu)** | 7.5/10 | 74 |

#### Channel Functionality

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Display Functionality** | 8.2 (126 reviews) | 8.0 (67 reviews) | 

#### Platform Interoperability

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (130 reviews) ✓ Verified | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.2 (126 reviews) ✓ Verified | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.0 (127 reviews) ✓ Verified | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 6.8 (82 reviews) ✓ Verified | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 6.9 (75 reviews) ✓ Verified | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 7.3 (85 reviews) ✓ Verified | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 7.0 (70 reviews) ✓ Verified | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 5.9 (18 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 6.8 (102 reviews) ✓ Verified | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 6.6 (116 reviews) ✓ Verified | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.1 (77 reviews) ✓ Verified | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.7 (35 reviews) ✓ Verified | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.4 (29 reviews) ✓ Verified | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 6.4 (29 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (123 reviews) ✓ Verified | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 6.7 (22 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.3 (79 reviews) ✓ Verified | 7.6 (60 reviews) ✓ Verified | 

#### Platform

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 7.4 (79 reviews) ✓ Verified | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 6.9 (100 reviews) ✓ Verified | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.9 (116 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 7.9 (124 reviews) ✓ Verified | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.8 (99 reviews) ✓ Verified | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 6.4 (104 reviews) ✓ Verified | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 6.8 (22 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 7.4 (63 reviews) ✓ Verified | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 7.9 (109 reviews) ✓ Verified | 6.6 (45 reviews) ✓ Verified | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Criteo Commerce Growth** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | 8.3/10 | 10 |

#### Data Integration

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 8.8 (8 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 9.0 (5 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 7.4 (7 reviews) | 
| **Offline Data Integration** | Not enough data | Not enough data | 
| **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | 
| **Data Export Tools** | Not enough data | 9.4 (6 reviews) | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 7.2 (10 reviews) | 
| **Recommendations** | Not enough data | 7.7 (10 reviews) | 
| **Standard Dashboards** | Not enough data | 7.2 (10 reviews) | 
| **Custom Reports** | Not enough data | 9.0 (10 reviews) | 

#### Platform

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Data Permissions** | Not enough data | 8.1 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (10 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (10 reviews) | 
| **Enterprise Scalability** | Not enough data | 7.9 (8 reviews) | 
| **Internationalization** | Not enough data | 7.9 (8 reviews) | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **Criteo Commerce Growth** | 7.0/10 | 48 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Retargeting

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **A/B Testing** | 6.1 (22 reviews) | Not enough data | 
| **Audience Segmentation** | 7.1 (29 reviews) | Not enough data | 
| **Behavioral Targeting** | 7.3 (25 reviews) | Not enough data | 
| **Reporting & Analytics** | 7.0 (44 reviews) | Not enough data | 
| **Geo Targeting** | 7.4 (26 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 7.0 (28 reviews) | Not enough data | 
| **Personalization** | 7.2 (31 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Criteo Commerce Growth** | 7.5/10 | 152 |
| **Roku OneView (formerly Dataxu)** | 7.6/10 | 74 |

#### Platform Interoperability

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Mobile Functionality

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Mobile Functionality** | 8.0 (58 reviews) | 7.7 (52 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (130 reviews) ✓ Verified | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.2 (126 reviews) ✓ Verified | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.0 (127 reviews) ✓ Verified | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 6.8 (82 reviews) ✓ Verified | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 6.9 (75 reviews) ✓ Verified | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 7.3 (85 reviews) ✓ Verified | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 7.0 (70 reviews) ✓ Verified | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 5.9 (18 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 6.8 (102 reviews) ✓ Verified | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 6.6 (116 reviews) ✓ Verified | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.1 (77 reviews) ✓ Verified | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.7 (35 reviews) ✓ Verified | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.4 (29 reviews) ✓ Verified | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 6.4 (29 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (123 reviews) ✓ Verified | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 6.7 (22 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.3 (79 reviews) ✓ Verified | 7.6 (60 reviews) ✓ Verified | 

#### Mobile

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Mobile Tracking** | 7.8 (51 reviews) | 7.1 (42 reviews) | 
| **In-App Ads** | 7.7 (35 reviews) ✓ Verified | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.4 (29 reviews) ✓ Verified | 7.5 (30 reviews) ✓ Verified | 

#### Platform

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 7.4 (79 reviews) ✓ Verified | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 6.9 (100 reviews) ✓ Verified | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.9 (116 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 7.9 (124 reviews) ✓ Verified | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.8 (99 reviews) ✓ Verified | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 6.4 (104 reviews) ✓ Verified | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 6.8 (22 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 7.4 (63 reviews) ✓ Verified | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 7.9 (109 reviews) ✓ Verified | 6.6 (45 reviews) ✓ Verified | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Criteo Commerce Growth** | 7.9/10 | 152 |
| **Roku OneView (formerly Dataxu)** | 7.7/10 | 74 |

#### Platform Interoperability

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Video Functionality

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Video Functionality** | Not enough data | 8.0 (47 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (130 reviews) ✓ Verified | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.2 (126 reviews) ✓ Verified | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.0 (127 reviews) ✓ Verified | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 6.8 (82 reviews) ✓ Verified | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 6.9 (75 reviews) ✓ Verified | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 7.3 (85 reviews) ✓ Verified | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 7.0 (70 reviews) ✓ Verified | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 5.9 (18 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 6.8 (102 reviews) ✓ Verified | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 6.6 (116 reviews) ✓ Verified | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.1 (77 reviews) ✓ Verified | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.7 (35 reviews) ✓ Verified | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.4 (29 reviews) ✓ Verified | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 6.4 (29 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (123 reviews) ✓ Verified | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 6.7 (22 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.3 (79 reviews) ✓ Verified | 7.6 (60 reviews) ✓ Verified | 

#### Platform

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 7.4 (79 reviews) ✓ Verified | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 6.9 (100 reviews) ✓ Verified | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.9 (116 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 7.9 (124 reviews) ✓ Verified | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.8 (99 reviews) ✓ Verified | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 6.4 (104 reviews) ✓ Verified | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 6.8 (22 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 7.4 (63 reviews) ✓ Verified | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 7.9 (109 reviews) ✓ Verified | 6.6 (45 reviews) ✓ Verified | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Criteo Commerce Growth** | 7.4/10 | 152 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Platform Interoperability

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Social Functionality** | 7.2 (42 reviews) | Not enough data | 

#### Campaign Management

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (130 reviews) ✓ Verified | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.2 (126 reviews) ✓ Verified | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.0 (127 reviews) ✓ Verified | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 6.8 (82 reviews) ✓ Verified | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 6.9 (75 reviews) ✓ Verified | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 7.3 (85 reviews) ✓ Verified | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 7.0 (70 reviews) ✓ Verified | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 5.9 (18 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 6.8 (102 reviews) ✓ Verified | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 6.6 (116 reviews) ✓ Verified | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.1 (77 reviews) ✓ Verified | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.7 (35 reviews) ✓ Verified | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.4 (29 reviews) ✓ Verified | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 6.4 (29 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (123 reviews) ✓ Verified | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 6.7 (22 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.3 (79 reviews) ✓ Verified | 7.6 (60 reviews) ✓ Verified | 

#### Platform

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 7.4 (79 reviews) ✓ Verified | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 6.9 (100 reviews) ✓ Verified | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.9 (116 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 7.9 (124 reviews) ✓ Verified | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.8 (99 reviews) ✓ Verified | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 6.4 (104 reviews) ✓ Verified | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 6.8 (22 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 7.4 (63 reviews) ✓ Verified | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 7.9 (109 reviews) ✓ Verified | 6.6 (45 reviews) ✓ Verified | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Criteo Commerce Growth** | 7.4/10 | 152 |
| **Roku OneView (formerly Dataxu)** | 7.6/10 | 74 |

#### Demand Side Platforms

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (130 reviews) ✓ Verified | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 7.2 (126 reviews) ✓ Verified | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.0 (127 reviews) ✓ Verified | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 6.8 (82 reviews) ✓ Verified | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 6.9 (75 reviews) ✓ Verified | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 7.3 (85 reviews) ✓ Verified | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 7.0 (70 reviews) ✓ Verified | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | 5.9 (18 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 6.8 (102 reviews) ✓ Verified | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 6.6 (116 reviews) ✓ Verified | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.1 (77 reviews) ✓ Verified | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.7 (35 reviews) ✓ Verified | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.4 (29 reviews) ✓ Verified | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 6.4 (29 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (123 reviews) ✓ Verified | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 6.7 (22 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.3 (79 reviews) ✓ Verified | 7.6 (60 reviews) ✓ Verified | 

#### Demand Side Platforms

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Machine Learning Optimization** | 8.3 (18 reviews) ✓ Verified | 7.9 (39 reviews) ✓ Verified | 
| **Estimate and Projections** | 6.0 (5 reviews) | 6.8 (39 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | 7.8 (18 reviews) ✓ Verified | 8.0 (34 reviews) ✓ Verified | 

#### Platform

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 7.4 (79 reviews) ✓ Verified | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 6.9 (100 reviews) ✓ Verified | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.9 (116 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 7.9 (124 reviews) ✓ Verified | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.8 (99 reviews) ✓ Verified | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 6.4 (104 reviews) ✓ Verified | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 6.8 (22 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 7.4 (63 reviews) ✓ Verified | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 7.9 (109 reviews) ✓ Verified | 6.6 (45 reviews) ✓ Verified | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Criteo Commerce Growth** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | Not enough data | 
| **Ad Serving ** | Not enough data | Not enough data | 
| **Streaming Capabilites** | Not enough data | Not enough data | 
| **Performance Analytics** | Not enough data | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Creative Assets** | Not enough data | Not enough data | 
| **Campaign Dashboard** | Not enough data | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Criteo Commerce Growth** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Criteo Commerce Growth** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising)

**Unique to Criteo Commerce Growth (4):** [Retargeting Software](https://www.g2.com/categories/retargeting), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Native Advertising Software](https://www.g2.com/categories/native-advertising)

**Unique to Roku OneView (formerly Dataxu) (1):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp)


---
## Reviewer Demographics

### By Company Size

| Segment | Criteo Commerce Growth | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Small-Business** | 40.1% | 32.1% | 
| **Mid-Market** | 47.9% | 40.5% | 
| **Enterprise** | 12.0% | 27.4% | 

### By Industry

#### Criteo Commerce Growth

- **Retail:** 24.2%
- **Marketing and Advertising:** 19.1%
- **Apparel & Fashion:** 7.9%
- **Consumer Goods:** 7.0%
- **Health, Wellness and Fitness:** 2.8%
- **Internet:** 2.8%
- **Automotive:** 2.8%
- **Leisure, Travel & Tourism:** 2.3%
- **Consumer Electronics:** 2.3%
- **Telecommunications:** 1.9%
- **Other:** 27.0%

#### Roku OneView (formerly Dataxu)

- **Marketing and Advertising:** 63.1%
- **Hospital & Health Care:** 7.1%
- **Broadcast Media:** 6.0%
- **Automotive:** 2.4%
- **Computer Software:** 2.4%
- **Gambling & Casinos:** 2.4%
- **Information Technology and Services:** 2.4%
- **Sports:** 2.4%
- **Industrial Automation:** 1.2%
- **Higher Education:** 1.2%
- **Other:** 9.5%

---
## Alternatives

### Alternatives to Criteo Commerce Growth

- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (176 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (190 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (409 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)

### Alternatives to Roku OneView (formerly Dataxu)

- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (176 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)

---
## Top Discussions

### Criteo Commerce Growth

- Title: [whats the best analytics software](https://www.g2.com/discussions/whats-the-best-analytics-software) — 1 comment, 1 upvote
  > **Top comment:** "Google Analytics is the best free analytics software I've used. It's actually a good way to track Criteo performance, since it's possible to the traffic..."

### Roku OneView (formerly Dataxu)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/criteo-commerce-growth-vs-roku-oneview-formerly-dataxu)