# Criteo Commerce Growth vs Viant Technology Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Viant Technology excels in user experience, with many users praising its intuitive interface and easy navigation. One user highlighted the platform's optimization options that significantly enhance campaign performance, making it a strong choice for those prioritizing usability.
- **Users say** that Criteo Commerce Growth is particularly effective for campaign building, especially for long-tail clients. Reviewers appreciate its scalability and speed, noting that the dynamic catalog and audience cohorts are valuable tools for targeting and acquiring new customers.
- **According to verified reviews** , Viant Technology stands out for its robust support and onboarding process. Users have mentioned that the initial setup is straightforward, which is a significant advantage for teams looking to get started quickly without extensive training.
- **Reviewers mention** that while Criteo Commerce Growth offers solid features for click-attributed sales, it sometimes struggles with meeting specific workflow needs. This has led to configuration challenges for some users, indicating a potential area for improvement.
- **G2 reviewers highlight** that Viant Technology provides excellent reporting capabilities, particularly with its publisher performance tracking. This feature allows advertisers to identify the most efficient channels, which is crucial for optimizing ROI across campaigns.
- **Users report** that Criteo Commerce Growth has a strong focus on audience targeting, with features like similar audience targeting being beneficial for new customer acquisition. However, some users feel that it could improve in areas like budget pacing and frequency capping compared to Viant Technology's more comprehensive offerings.



| | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Star Rating** | 3.8 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 242 | 311 | 
| **Largest Market Segment** | Mid-Market (47.9% of reviews) | Mid-Market (40.6% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Criteo Commerce Growth

**Not enough data**

### Viant Technology

Pros:
- Customer Support (17 reviews)
- Ease of Use (17 reviews)

Cons:
- Limited Reporting (5 reviews)
- Reporting Limitations (5 reviews)

---
## Ratings Comparison
| Rating | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
  | **Meets Requirements** | 8.1 (195 reviews) | 8.2 (256 reviews) | 
  | **Ease of Use** | 8.1 (194 reviews) | 8.0 (262 reviews) | 
  | **Ease of Setup** | 7.7 (108 reviews) | 8.0 (154 reviews) | 
  | **Ease of Admin** | 7.8 (110 reviews) | 8.1 (129 reviews) | 
  | **Quality of Support** | 7.7 (195 reviews) | 9.0 (249 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (112 reviews) | 9.0 (137 reviews) | 
  | **Product Direction (% positive)** | 6.2 (184 reviews) | 8.4 (249 reviews) | 

---
## Pricing

### Criteo Commerce Growth

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Viant Technology

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Criteo Commerce Growth** | 7.3/10 | 152 |
| **Viant Technology** | 7.9/10 | 212 |

#### Channel Functionality

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Display Functionality** | 8.2 (126 reviews) | 8.3 (161 reviews) | 

#### Platform Interoperability

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.5 (86 reviews) | 

#### Agentic AI - Display Advertising

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (130 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 7.2 (126 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 8.0 (127 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 6.8 (82 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 6.9 (75 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 7.3 (85 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 7.0 (70 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 5.9 (18 reviews) | 8.3 (144 reviews) | 
| **Budget Pacing** | 6.8 (102 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 6.6 (116 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 7.1 (77 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 7.7 (35 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.4 (29 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Targeting** | 6.4 (29 reviews) | 8.5 (151 reviews) | 
| **Retargeting** | 8.7 (123 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 6.7 (22 reviews) | 8.4 (145 reviews) | 
| **Contextual Targeting** | 7.3 (79 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Platform

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.4 (79 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 6.9 (100 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 7.9 (116 reviews) ✓ Verified | 8.2 (142 reviews) | 
| **Performance and Reliability** | 7.9 (124 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 7.8 (99 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 6.4 (104 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 6.8 (22 reviews) | 7.8 (128 reviews) | 
| **Internationalization** | 7.4 (63 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 7.9 (109 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **Criteo Commerce Growth** | 7.0/10 | 48 |
| **Viant Technology** | N/A | N/A |

#### Retargeting

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **A/B Testing** | 6.1 (22 reviews) | Not enough data | 
| **Audience Segmentation** | 7.1 (29 reviews) | Not enough data | 
| **Behavioral Targeting** | 7.3 (25 reviews) | Not enough data | 
| **Reporting & Analytics** | 7.0 (44 reviews) | Not enough data | 
| **Geo Targeting** | 7.4 (26 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 7.0 (28 reviews) | Not enough data | 
| **Personalization** | 7.2 (31 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Criteo Commerce Growth** | 7.5/10 | 152 |
| **Viant Technology** | 7.9/10 | 200 |

#### Platform Interoperability

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.3 (53 reviews) | 

#### Mobile Functionality

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Mobile Functionality** | 8.0 (58 reviews) | 8.3 (101 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (130 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 7.2 (126 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 8.0 (127 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 6.8 (82 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 6.9 (75 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 7.3 (85 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 7.0 (70 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 5.9 (18 reviews) | 8.3 (144 reviews) | 
| **Budget Pacing** | 6.8 (102 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 6.6 (116 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 7.1 (77 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 7.7 (35 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.4 (29 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Targeting** | 6.4 (29 reviews) | 8.5 (151 reviews) | 
| **Retargeting** | 8.7 (123 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 6.7 (22 reviews) | 8.4 (145 reviews) | 
| **Contextual Targeting** | 7.3 (79 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Mobile

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Mobile Tracking** | 7.8 (51 reviews) | 7.9 (89 reviews) | 
| **In-App Ads** | 7.7 (35 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.4 (29 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Platform

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.4 (79 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 6.9 (100 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 7.9 (116 reviews) ✓ Verified | 8.2 (142 reviews) | 
| **Performance and Reliability** | 7.9 (124 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 7.8 (99 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 6.4 (104 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 6.8 (22 reviews) | 7.8 (128 reviews) | 
| **Internationalization** | 7.4 (63 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 7.9 (109 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Criteo Commerce Growth** | 7.9/10 | 152 |
| **Viant Technology** | 8.0/10 | 207 |

#### Platform Interoperability

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.5 (72 reviews) | 

#### Video Functionality

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Video Functionality** | Not enough data | 8.4 (131 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (130 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 7.2 (126 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 8.0 (127 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 6.8 (82 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 6.9 (75 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 7.3 (85 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 7.0 (70 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 5.9 (18 reviews) | 8.3 (144 reviews) | 
| **Budget Pacing** | 6.8 (102 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 6.6 (116 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 7.1 (77 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 7.7 (35 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.4 (29 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Targeting** | 6.4 (29 reviews) | 8.5 (151 reviews) | 
| **Retargeting** | 8.7 (123 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 6.7 (22 reviews) | 8.4 (145 reviews) | 
| **Contextual Targeting** | 7.3 (79 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Platform

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.4 (79 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 6.9 (100 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 7.9 (116 reviews) ✓ Verified | 8.2 (142 reviews) | 
| **Performance and Reliability** | 7.9 (124 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 7.8 (99 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 6.4 (104 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 6.8 (22 reviews) | 7.8 (128 reviews) | 
| **Internationalization** | 7.4 (63 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 7.9 (109 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Criteo Commerce Growth** | 7.4/10 | 152 |
| **Viant Technology** | N/A | N/A |

#### Platform Interoperability

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Social Functionality** | 7.2 (42 reviews) | Not enough data | 

#### Campaign Management

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (130 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 7.2 (126 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 8.0 (127 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 6.8 (82 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 6.9 (75 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 7.3 (85 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 7.0 (70 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 5.9 (18 reviews) | 8.3 (144 reviews) | 
| **Budget Pacing** | 6.8 (102 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 6.6 (116 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 7.1 (77 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 7.7 (35 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.4 (29 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Targeting** | 6.4 (29 reviews) | 8.5 (151 reviews) | 
| **Retargeting** | 8.7 (123 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 6.7 (22 reviews) | 8.4 (145 reviews) | 
| **Contextual Targeting** | 7.3 (79 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Platform

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.4 (79 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 6.9 (100 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 7.9 (116 reviews) ✓ Verified | 8.2 (142 reviews) | 
| **Performance and Reliability** | 7.9 (124 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 7.8 (99 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 6.4 (104 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 6.8 (22 reviews) | 7.8 (128 reviews) | 
| **Internationalization** | 7.4 (63 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 7.9 (109 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Criteo Commerce Growth** | 7.4/10 | 152 |
| **Viant Technology** | 7.9/10 | 220 |

#### Demand Side Platforms

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | 8.4 (141 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (130 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 7.2 (126 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 8.0 (127 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 6.8 (82 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 6.9 (75 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 7.3 (85 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 7.0 (70 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 5.9 (18 reviews) | 8.3 (144 reviews) | 
| **Budget Pacing** | 6.8 (102 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 6.6 (116 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 7.1 (77 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 7.7 (35 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.4 (29 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Targeting** | 6.4 (29 reviews) | 8.5 (151 reviews) | 
| **Retargeting** | 8.7 (123 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 6.7 (22 reviews) | 8.4 (145 reviews) | 
| **Contextual Targeting** | 7.3 (79 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Demand Side Platforms

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Machine Learning Optimization** | 8.3 (18 reviews) ✓ Verified | 7.7 (155 reviews) | 
| **Estimate and Projections** | 6.0 (5 reviews) | 7.3 (160 reviews) | 
| **Cross-Device Capabilities** | 7.8 (18 reviews) ✓ Verified | 8.1 (163 reviews) | 

#### Platform

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.4 (79 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 6.9 (100 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 7.9 (116 reviews) ✓ Verified | 8.2 (142 reviews) | 
| **Performance and Reliability** | 7.9 (124 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 7.8 (99 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 6.4 (104 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 6.8 (22 reviews) | 7.8 (128 reviews) | 
| **Internationalization** | 7.4 (63 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 7.9 (109 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Criteo Commerce Growth** | N/A | N/A |
| **Viant Technology** | 8.4/10 | 19 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | 8.6 (18 reviews) | 
| **Ad Serving ** | Not enough data | 8.6 (18 reviews) | 
| **Streaming Capabilites** | Not enough data | 8.2 (18 reviews) | 
| **Performance Analytics** | Not enough data | 8.2 (19 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Creative Assets** | Not enough data | 8.4 (19 reviews) | 
| **Campaign Dashboard** | Not enough data | 8.3 (18 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Criteo Commerce Growth** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Criteo Commerce Growth** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (7):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising)

**Unique to Criteo Commerce Growth (2):** [Retargeting Software](https://www.g2.com/categories/retargeting), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)



---
## Reviewer Demographics

### By Company Size

| Segment | Criteo Commerce Growth | Viant Technology | 
|---|---|---|
| **Small-Business** | 40.1% | 39.0% | 
| **Mid-Market** | 47.9% | 40.6% | 
| **Enterprise** | 12.0% | 20.3% | 

### By Industry

#### Criteo Commerce Growth

- **Retail:** 24.2%
- **Marketing and Advertising:** 19.1%
- **Apparel & Fashion:** 7.9%
- **Consumer Goods:** 7.0%
- **Health, Wellness and Fitness:** 2.8%
- **Internet:** 2.8%
- **Automotive:** 2.8%
- **Leisure, Travel & Tourism:** 2.3%
- **Consumer Electronics:** 2.3%
- **Telecommunications:** 1.9%
- **Other:** 27.0%

#### Viant Technology

- **Marketing and Advertising:** 61.6%
- **Online Media:** 4.3%
- **Consumer Goods:** 3.0%
- **Health, Wellness and Fitness:** 2.6%
- **Leisure, Travel & Tourism:** 2.6%
- **Automotive:** 2.3%
- **Food & Beverages:** 2.3%
- **Pharmaceuticals:** 2.0%
- **Entertainment:** 1.6%
- **Retail:** 1.6%
- **Other:** 16.1%

---
## Alternatives

### Alternatives to Criteo Commerce Growth

- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (785 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (874 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (188 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (191 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (409 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)

### Alternatives to Viant Technology

- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (188 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (874 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (785 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (654 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)

---
## Top Discussions

### Criteo Commerce Growth

- Title: [whats the best analytics software](https://www.g2.com/discussions/whats-the-best-analytics-software) — 1 comment, 1 upvote
  > **Top comment:** "Google Analytics is the best free analytics software I've used. It's actually a good way to track Criteo performance, since it's possible to the traffic..."

### Viant Technology

- Title: [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) — 2 comments
  > **Top comment:** "Yes it is xd."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/criteo-commerce-growth-vs-viant-technology-llc-viant-technology)