# CreatorIQ, Meltwater vs Influential powered by Captiv8 Comparison

| | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.1 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 568 | 2,645 | 505 | 
| **Largest Market Segment** | Mid-Market (42.7% of reviews) | Small-Business (41.2% of reviews) | Enterprise (50.6% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | No pricing available | 

---
## Top Pros & Cons

### CreatorIQ

Pros:
- Detailed Information (5 reviews)
- Analytics (4 reviews)

Cons:
- Complexity (3 reviews)
- Content Management (3 reviews)

### Meltwater

Pros:
- Ease of Use (168 reviews)
- Features (137 reviews)

Cons:
- Improvement Needed (78 reviews)
- Learning Curve (56 reviews)

### Influential powered by Captiv8

Pros:
- Campaign Management (23 reviews)
- Influencer Management (16 reviews)

Cons:
- Inefficient Search System (3 reviews)
- Influencer Management (3 reviews)

---
## Ratings Comparison
| Rating | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (452 reviews) | 7.9 (2164 reviews) | 9.2 (423 reviews) | 
  | **Ease of Use** | 8.6 (457 reviews) | 7.9 (2267 reviews) | 9.1 (428 reviews) | 
  | **Ease of Setup** | 8.4 (189 reviews) | 7.9 (1233 reviews) | 9.1 (267 reviews) | 
  | **Ease of Admin** | 8.7 (167 reviews) | 8.1 (933 reviews) | 9.1 (179 reviews) | 
  | **Quality of Support** | 9.5 (448 reviews) | 8.6 (2089 reviews) | 9.6 (421 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (172 reviews) | 8.4 (939 reviews) | 9.5 (187 reviews) | 
  | **Product Direction (% positive)** | 9.5 (439 reviews) | 8.0 (2142 reviews) | 9.4 (405 reviews) | 

---
## Pricing

### CreatorIQ

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Meltwater

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Influential powered by Captiv8

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **CreatorIQ** | N/A | N/A |
| **Meltwater** | 7.6/10 | 656 |
| **Influential powered by Captiv8** | N/A | N/A |

#### Social Analytics

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Competitor Analysis** | Not enough data | 7.8 (528 reviews) | Not enough data | 
| **Follower Analysis** | Not enough data | 7.7 (513 reviews) | Not enough data | 
| **Post Performance** | Not enough data | 8.0 (519 reviews) | Not enough data | 
| **Paid Campaign Tracking** | Not enough data | 6.8 (377 reviews) | Not enough data | 
| **Attribution** | Not enough data | Feature Not Available | Not enough data | 
| **Hashtag Analytics** | Not enough data | 7.5 (394 reviews) | Not enough data | 
| **Sentiment Analysis** | Not enough data | 7.1 (428 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Report Customizability** | Not enough data | 7.7 (549 reviews) | Not enough data | 
| **Report Exporting** | Not enough data | 8.0 (567 reviews) | Not enough data | 
| **Scalability** | Not enough data | 7.9 (483 reviews) | Not enough data | 
| **White Label** | Not enough data | Feature Not Available | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Not enough data | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Feature Not Available | Not enough data | 

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **CreatorIQ** | N/A | N/A |
| **Meltwater** | N/A | N/A |
| **Influential powered by Captiv8** | 9.8/10 | 64 |

#### Link Options

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Custom Links** | Not enough data | Not enough data | 9.8 (62 reviews) | 
| **Referral Link Generator** | Not enough data | Not enough data | 9.9 (62 reviews) | 
| **Smart Link** | Not enough data | Not enough data | 9.7 (60 reviews) | 

#### Agentic AI - Affiliate Marketing

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 10.0 (5 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 9.7 (6 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 9.7 (6 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 10.0 (6 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 10.0 (6 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 10.0 (6 reviews) | 

#### Tracking Options

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Email Updates** | Not enough data | Not enough data | 9.7 (62 reviews) | 
| **Affiliate Tracking** | Not enough data | Not enough data | 9.8 (63 reviews) | 
| **Cookieless Tracking** | Not enough data | Not enough data | 9.9 (59 reviews) | 

#### Affiliate Management

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Affiliate Network** | Not enough data | Not enough data | 9.8 (63 reviews) | 
| **Commissions and Payouts** | Not enough data | Not enough data | 9.7 (62 reviews) | 
| **Customization** | Not enough data | Not enough data | 9.7 (62 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **CreatorIQ** | N/A | N/A |
| **Meltwater** | 7.3/10 | 311 |
| **Influential powered by Captiv8** | N/A | N/A |

#### Content & Collaboration

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Content Calendar** | Not enough data | 8.1 (239 reviews) | Not enough data | 
| **Content Library** | Not enough data | 7.4 (212 reviews) | Not enough data | 
| **Shared Inbox** | Not enough data | 7.3 (202 reviews) | Not enough data | 
| **Approval Workflows** | Not enough data | 7.5 (204 reviews) | Not enough data | 
| **Users and Permissions** | Not enough data | 8.0 (229 reviews) | Not enough data | 
| **Content Creation** | Not enough data | 7.6 (212 reviews) | Not enough data | 

#### Social Management

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Social Analytics** | Not enough data | 8.3 (286 reviews) | Not enough data | 
| **Social Publishing** | Not enough data | 7.9 (273 reviews) | Not enough data | 
| **Campaign Optimization** | Not enough data | 7.4 (238 reviews) | Not enough data | 
| **Social Engagement** | Not enough data | 7.9 (277 reviews) | Not enough data | 
| **Social Ads** | Not enough data | 6.5 (209 reviews) | Not enough data | 
| **Campaign Planning** | Not enough data | 7.1 (209 reviews) | Not enough data | 
| **Hashtag Capabilites** | Not enough data | 7.3 (100 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (24 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 6.0 (24 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Not enough data | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | 6.2 (23 reviews) | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **CreatorIQ** | N/A | N/A |
| **Meltwater** | 7.3/10 | 816 |
| **Influential powered by Captiv8** | N/A | N/A |

#### Media Channels

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Broadcast Media** | Not enough data | 7.3 (643 reviews) | Not enough data | 
| **Print Media** | Not enough data | 7.2 (664 reviews) | Not enough data | 
| **Online Media** | Not enough data | 8.5 (744 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Local Media** | Not enough data | 7.8 (709 reviews) | Not enough data | 
| **National Media** | Not enough data | 8.3 (718 reviews) | Not enough data | 
| **International Media** | Not enough data | 7.6 (642 reviews) | Not enough data | 

#### Reporting

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Keyword Targeting** | Not enough data | 8.2 (721 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | Not enough data | 8.1 (703 reviews) | Not enough data | 
| **Custom Reports** | Not enough data | 7.9 (709 reviews) | Not enough data | 
| **Dashboards** | Not enough data | 8.0 (737 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (83 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.3 (82 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.2 (80 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 6.3 (81 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 6.6 (290 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 6.6 (283 reviews) | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **CreatorIQ** | N/A | N/A |
| **Meltwater** | 7.7/10 | 52 |
| **Influential powered by Captiv8** | N/A | N/A |

#### Audiences

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Audience Insights** | Not enough data | 8.0 (46 reviews) | Not enough data | 
| **Influencer Identification** | Not enough data | 7.3 (44 reviews) | Not enough data | 
| **Buyer Personas** | Not enough data | 7.0 (42 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 7.4 (42 reviews) | Not enough data | 

#### Data Analysis

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Network Analysis** | Not enough data | 7.5 (42 reviews) | Not enough data | 
| **Dashboards** | Not enough data | 8.2 (47 reviews) | Not enough data | 
| **Visualizations** | Not enough data | 8.1 (43 reviews) | Not enough data | 
| **Advanced Filtering** | Not enough data | 7.9 (44 reviews) | Not enough data | 

#### Administration

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Marketing Integrations** | Not enough data | Feature Not Available | Not enough data | 
| **Ad Integrations** | Not enough data | Feature Not Available | Not enough data | 
| **Data Exporting** | Not enough data | 7.9 (44 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Not enough data | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Feature Not Available | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **CreatorIQ** | N/A | N/A |
| **Meltwater** | 7.5/10 | 966 |
| **Influential powered by Captiv8** | N/A | N/A |

#### Monitoring & Listening

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Social Measurement** | Not enough data | 8.1 (815 reviews) | Not enough data | 
| **Influencer Identification** | Not enough data | 7.3 (707 reviews) | Not enough data | 
| **Brand Monitoring** | Not enough data | 8.2 (542 reviews) | Not enough data | 
| **Keyword Tracking** | Not enough data | 8.3 (531 reviews) | Not enough data | 
| **Trend Analysis** | Not enough data | 7.8 (498 reviews) | Not enough data | 
| **Competitor Analysis** | Not enough data | 7.9 (484 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (85 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.6 (88 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.2 (82 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Feature Not Available | Not enough data | 

#### Data Management & Analysis

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Sentiment Analysis** | Not enough data | 6.9 (787 reviews) | Not enough data | 
| **Social Reporting** | Not enough data | 8.0 (807 reviews) | Not enough data | 
| **Alerts and Notifications** | Not enough data | 8.1 (489 reviews) | Not enough data | 
| **Advanced Data Filtering** | Not enough data | 7.8 (479 reviews) | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **CreatorIQ** | 7.7/10 | 406 |
| **Meltwater** | 7.2/10 | 222 |
| **Influential powered by Captiv8** | 9.0/10 | 330 |

#### Influencer Marketing

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Influencer Recruitment** | 7.8 (358 reviews) ✓ Verified | 7.8 (206 reviews) | 8.9 (311 reviews) ✓ Verified | 
| **Influencer Scoring** | 8.1 (340 reviews) | 7.8 (206 reviews) | 8.9 (305 reviews) ✓ Verified | 
| **Audience Analysis** | 8.4 (328 reviews) ✓ Verified | 8.0 (211 reviews) | 9.1 (312 reviews) ✓ Verified | 
| **Influencer Segmentation** | 8.1 (346 reviews) ✓ Verified | 7.7 (199 reviews) | 9.0 (305 reviews) ✓ Verified | 
| **Influencer Collaboration** | 7.8 (310 reviews) ✓ Verified | 7.4 (197 reviews) | 9.0 (303 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | 7.3 (186 reviews) | 6.9 (162 reviews) | 8.8 (266 reviews) ✓ Verified | 
| **Content Approval** | 7.7 (232 reviews) ✓ Verified | 7.4 (170 reviews) | 9.2 (293 reviews) ✓ Verified | 
| **Campaign Analytics** | 8.7 (375 reviews) ✓ Verified | 8.0 (199 reviews) | 9.1 (301 reviews) ✓ Verified | 
| **Reporting and Dashboards** | 8.8 (378 reviews) ✓ Verified | 7.9 (200 reviews) | 9.1 (309 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | 8.5 (361 reviews) ✓ Verified | 7.7 (185 reviews) | 9.0 (283 reviews) ✓ Verified | 
| **Influencer Whitelisting** | 6.9 (113 reviews) ✓ Verified | Feature Not Available | 8.9 (250 reviews) | 
| **Influencer Compensation** | 6.6 (120 reviews) ✓ Verified | 6.7 (148 reviews) | 8.9 (265 reviews) ✓ Verified | 
| **Social Commerce** | 6.4 (109 reviews) ✓ Verified | 6.7 (135 reviews) | 8.9 (230 reviews) | 
| **E-Commerce Integration** | 6.2 (101 reviews) ✓ Verified | 6.3 (115 reviews) | 8.8 (223 reviews) | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 9.0 (8 reviews) | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 9.2 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 5.5 (7 reviews) | 9.2 (8 reviews) | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 9.2 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 6.0 (7 reviews) | 9.2 (8 reviews) | 
| **Decision Making** | Not enough data | Feature Not Available | 9.0 (8 reviews) | 

### PR Analytics

| Product | Score | Reviews |
|---|---|---|
| **CreatorIQ** | N/A | N/A |
| **Meltwater** | 6.7/10 | 159 |
| **Influential powered by Captiv8** | N/A | N/A |

#### Generative AI

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 6.6 (155 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 6.7 (154 reviews) | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **CreatorIQ** | N/A | N/A |
| **Meltwater** | N/A | N/A |
| **Influential powered by Captiv8** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **CreatorIQ** | N/A | N/A |
| **Meltwater** | 7.4/10 | 529 |
| **Influential powered by Captiv8** | N/A | N/A |

#### Database

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Media Database** | Not enough data | 7.9 (490 reviews) | Not enough data | 
| **Contact/Campaign Management** | Not enough data | 7.9 (415 reviews) | Not enough data | 
| **Newsroom** | Not enough data | 8.0 (389 reviews) | Not enough data | 

#### Outreach

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Media Distribution** | Not enough data | 8.1 (433 reviews) | Not enough data | 
| **PR Planner** | Not enough data | 7.5 (146 reviews) | Not enough data | 
| **Social Media Services** | Not enough data | 7.7 (349 reviews) | Not enough data | 

#### Reporting

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Monitoring** | Not enough data | 8.5 (485 reviews) | Not enough data | 
| **Response Desk** | Not enough data | 8.3 (361 reviews) | Not enough data | 
| **Impact Measurement** | Not enough data | 8.1 (413 reviews) | Not enough data | 

#### Agentic AI - Media and Influencer Targeting

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (20 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.0 (19 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.0 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 6.0 (19 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.0 (19 reviews) | Not enough data | 

#### User Rights/Roles

| Feature | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Version Control** | Not enough data | 7.7 (305 reviews) | Not enough data | 
| **Team Collaboration** | Not enough data | 8.0 (326 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)


**Unique to Meltwater (9):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics)

**Unique to Influential powered by Captiv8 (1):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | CreatorIQ | Meltwater | Influential powered by Captiv8 | 
|---|---|---|---|
| **Small-Business** | 41.1% | 41.2% | 24.3% | 
| **Mid-Market** | 42.7% | 38.0% | 25.1% | 
| **Enterprise** | 16.2% | 20.8% | 50.6% | 

### By Industry

#### CreatorIQ

- **Marketing and Advertising:** 30.4%
- **Cosmetics:** 15.8%
- **Consumer Goods:** 9.7%
- **Public Relations and Communications:** 8.6%
- **Apparel & Fashion:** 5.5%
- **Retail:** 4.6%
- **Entertainment:** 4.2%
- **Health, Wellness and Fitness:** 3.8%
- **Food & Beverages:** 2.9%
- **Online Media:** 2.4%
- **Other:** 12.2%

#### Meltwater

- **Marketing and Advertising:** 15.3%
- **Public Relations and Communications:** 14.6%
- **Non-Profit Organization Management:** 6.9%
- **Higher Education:** 5.5%
- **Information Technology and Services:** 3.1%
- **Financial Services:** 2.4%
- **Hospital & Health Care:** 2.3%
- **Consumer Goods:** 2.2%
- **Computer Software:** 2.0%
- **Education Management:** 1.7%
- **Other:** 44.2%

#### Influential powered by Captiv8

- **Marketing and Advertising:** 31.7%
- **Consumer Goods:** 6.8%
- **Hospital & Health Care:** 5.0%
- **Food & Beverages:** 4.6%
- **Health, Wellness and Fitness:** 4.2%
- **Education Management:** 3.8%
- **Apparel & Fashion:** 3.0%
- **Financial Services:** 2.6%
- **Public Relations and Communications:** 2.6%
- **Entertainment:** 2.2%
- **Other:** 33.5%

---
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- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)

### Alternatives to Influential powered by Captiv8

- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews)
- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.2/5 stars (403 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (425 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews)
- [inBeat](https://www.g2.com/products/inbeat/reviews) — 4.9/5 stars (585 reviews)
- [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (737 reviews)

---
## Top Discussions

### CreatorIQ

- Title: [what is the formula for calculating earned media value EMV?](https://www.g2.com/discussions/27439-what-is-the-formula-for-calculating-earned-media-value-emv) — 1 comment
  > **Top comment:** "Hey Dan, great question! EMV is calculated based on 2 variables:

 1. The type of post. Each piece of content starts off at a baseline EMV value based on..."

### Meltwater

- Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote
  > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach."
- Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments
  > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization.  We are a very small marketing team of a public library, so our cost..."
- Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote
  > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..."
- Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) — 1 comment
  > **Top comment:** "Those who have anything to do with social media. "

### Influential powered by Captiv8

- Title: [What is Captiv8 io?](https://www.g2.com/discussions/what-is-captiv8-io) — 4 comments, 4 upvotes
  > **Top comment:** "It allows users to build, manage, and execute influencer marketing programs all in one single platform. Truly superior technology across the board. "
- Title: [How do you use Captiv8?](https://www.g2.com/discussions/how-do-you-use-captiv8) — 2 comments
  > **Top comment:** "Captiv8 is a full service tool, you can build influencer campaigns in the platform, find the creators you want to activate and then manage their content in..."
- Title: [What does Captiv8 do?](https://www.g2.com/discussions/what-does-captiv8-do) — 1 comment, 2 upvotes
  > **Top comment:** "influencer marketing"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/creatoriq-vs-meltwater-vs-influential-powered-by-captiv8)