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Compare CreatorIQ and Meltwater 
At a Glance
Market Segments
Mid-Market (42.9% of reviews)
Small-Business (41.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
CreatorIQ
Star Rating
(566)4.6 out of 5
Market Segments
Mid-Market (42.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CreatorIQMeltwater
Star Rating
(2,495)4.0 out of 5
Market Segments
Small-Business (41.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MeltwaterSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Meltwater excels in providing a comprehensive media intelligence system, with features like social media listening and robust media monitoring. Users appreciate its global coverage, which helps in gaining a broad perspective of brand performance.
- Users say CreatorIQ stands out for its AI-driven capabilities, making influencer discovery and campaign management seamless. Reviewers highlight the platform's easy integration with CRM systems, which enhances overall campaign effectiveness and tracking.
- According to verified reviews, Meltwater's user interface is noted for being intuitive once set up, with a customizable dashboard that offers automated analytics and daily reports. This ease of use is a significant advantage for small businesses looking to streamline their media monitoring.
- Reviewers mention that CreatorIQ provides clear insights into influencer performance and campaign results, making it easier for users to measure impact. This focus on analytics is particularly appreciated by mid-market companies aiming to optimize their influencer marketing strategies.
- Users highlight Meltwater's responsive customer service, which is crucial for businesses that may need assistance during implementation. This level of support contributes to a smoother onboarding experience, especially for those new to media intelligence tools.
- G2 reviewers note that while both platforms have their strengths, CreatorIQ receives higher marks for overall support quality and product direction, indicating a strong commitment to continuous improvement and user satisfaction, which is vital for long-term partnerships.
Pricing
Entry-Level Pricing
CreatorIQ
No pricing availableMeltwater
No pricing availableFree Trial
CreatorIQ
No trial information availableMeltwater
No trial information availableRatings
Meets Requirements
8.5
450
7.9
2,137
Ease of Use
8.6
455
7.8
2,171
Ease of Setup
8.4
187
7.8
1,151
Ease of Admin
8.7
167
8.1
929
Quality of Support
9.5
446
8.5
2,062
Has the product been a good partner in doing business?
9.5
172
8.4
935
Product Direction (% positive)
9.5
437
8.0
2,120
Features by Category
Social Analytics
Not enough data
7.8(won by default)
525
Not enough data
7.7(won by default)
513
Not enough data
8.0(won by default)
518
Not enough data
6.8(won by default)
376
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
394
Not enough data
7.1(won by default)
425
Reports & Dashboards
Not enough data
7.7(won by default)
544
Not enough data
8.0(won by default)
564
Not enough data
7.9(won by default)
481
Not enough data
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content & Collaboration
Not enough data
8.1
238
Not enough data
7.4
211
Not enough data
7.3
202
Not enough data
7.5
203
Not enough data
8.0
228
Not enough data
7.6
212
Social Management
Not enough data
8.3
280
Not enough data
7.8
267
Not enough data
7.4
237
Not enough data
7.9
275
Not enough data
6.5
208
Not enough data
7.1
208
Not enough data
7.3
100
Agentic AI - Social Media Management
Not enough data
5.8
24
Not enough data
6.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.2
23
Media Channels
Not enough data
7.3
635
Not enough data
7.2
657
Not enough data
8.5
730
Geographic Coverage
Not enough data
7.8
703
Not enough data
8.2
711
Not enough data
7.6
636
Reporting
Not enough data
8.2
709
Not enough data
8.1
696
Not enough data
7.9
690
Not enough data
7.9
713
Agentic AI - Media Monitoring
Not enough data
6.3
83
Not enough data
6.3
81
Not enough data
6.2
80
Not enough data
6.3
81
Not enough data
Feature Not Available
Generative AI
Not enough data
6.5
288
Not enough data
6.6
283
Audiences
Not enough data
8.0
46
Not enough data
7.3
44
Not enough data
7.0
42
Not enough data
7.4
42
Data Analysis
Not enough data
7.5
42
Not enough data
8.1
45
Not enough data
8.1
43
Not enough data
7.9
43
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
43
Agentic AI - Audience Intelligence Platforms
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Monitoring & Listening
Not enough data
8.1
802
Not enough data
7.3
703
Not enough data
8.2
516
Not enough data
8.3
522
Not enough data
7.8
487
Not enough data
7.8
477
Agentic AI - Social Media Listening Tools
Not enough data
6.5
83
Not enough data
6.4
84
Not enough data
6.2
82
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Management & Analysis
Not enough data
6.9
779
Not enough data
7.9
787
Not enough data
8.0
481
Not enough data
7.8
464
Influencer Marketing
7.8
356
|
Verified
7.8
203
8.1
340
7.8
205
8.4
326
|
Verified
8.0
209
8.1
346
|
Verified
7.7
199
7.8
309
|
Verified
7.4
196
7.3
186
6.9
162
7.7
232
|
Verified
7.4
170
8.7
373
|
Verified
8.0
199
8.8
377
|
Verified
7.9
200
8.5
361
|
Verified
7.7
185
6.9
113
|
Verified
Feature Not Available
6.6
120
|
Verified
6.7
148
6.4
109
|
Verified
6.7
134
6.2
101
|
Verified
6.3
115
Agentic AI - Influencer Marketing Platforms
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.5
7
Not enough data
Feature Not Available
Not enough data
6.0
7
Not enough data
Feature Not Available
Generative AI
Not enough data
6.6
155
Not enough data
6.7
152
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
7.9
480
Not enough data
7.9
412
Not enough data
8.0
388
Outreach
Not enough data
8.1
426
Not enough data
7.5
146
Not enough data
7.7
349
Reporting
Not enough data
8.5
474
Not enough data
8.3
361
Not enough data
8.1
407
Agentic AI - Media and Influencer Targeting
Not enough data
5.8
20
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
User Rights/Roles
Not enough data
7.7
305
Not enough data
8.0
326
Categories
Categories
Shared Categories
CreatorIQ and Meltwater are categorized as Influencer Marketing Platforms
Unique Categories
CreatorIQ has no unique categories
Reviews
Reviewers' Company Size
CreatorIQ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Meltwater
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.5%
Cosmetics
15.9%
Consumer Goods
9.7%
Public Relations and Communications
8.6%
Apparel & Fashion
5.5%
Other
29.8%
Marketing and Advertising
15.7%
Public Relations and Communications
14.7%
Non-Profit Organization Management
6.6%
Higher Education
5.5%
Information Technology and Services
3.1%
Other
54.5%
Discussions
what is the formula for calculating earned media value EMV?
1 Comment
MP
Hey Dan, great question! EMV is calculated based on 2 variables:
1. The type of post. Each piece of content starts off at a baseline EMV value based on...Read more
CreatorIQ has no more discussions with answers
How do I make Meltwater work for our organization?
3 Comments
AS
I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach.Read more
How soon will sysomos and meltwater fully be integrated?
2 Comments
FA
Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater...Read more
How much does meltwater cost?
2 Comments
GS
Basic modules, with 4 users and a maximum of 20 searches (imagine it as no more than 20 quieres saved at the same time), 12K a year. Twitter data, unlimited....Read more
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