Compare Creatio and Zoho CRM 
At a Glance
Market Segments
Small-Business (43.8% of reviews)
Small-Business (61.6% of reviews)
Entry-Level Pricing
Starting at $25.00 1 user Per Month
Free
Creatio
Star Rating
(312)4.7 out of 5
Market Segments
Small-Business (43.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $25.00 1 user Per Month
Browse all 3 pricing plansZoho CRM
Star Rating
(2,892)4.1 out of 5
Market Segments
Small-Business (61.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zoho CRM excels in providing a comprehensive suite of features at a competitive price, making it a popular choice for small businesses. Users appreciate its ability to integrate sales automation, analytics, and multichannel engagement, which helps streamline operations and drive growth.
- Users say that Creatio stands out for its user-friendly interface and adaptability. Reviewers highlight its flexibility in meeting specific requirements, such as lead routing and campaign tracking, without needing complex workarounds, which can be a significant advantage for teams with unique workflows.
- According to verified reviews, Zoho CRM's implementation process is praised for its intuitive onboarding, allowing users to quickly get up to speed. This ease of setup is a key factor for businesses looking to minimize downtime during transitions.
- Reviewers mention that while Creatio offers a robust support system, Zoho CRM's support quality is perceived as less favorable. Users have noted that Zoho's support can be hit or miss, which may be a consideration for businesses that prioritize reliable customer service.
- G2 reviewers highlight that Zoho CRM's recent updates and features have kept it relevant and competitive, with users noting its scalability and flexibility. This adaptability is crucial for businesses that anticipate growth and need a CRM that can evolve with their needs.
- Users report that while both platforms have strong capabilities, Zoho CRM's overall satisfaction ratings are higher, indicating a more favorable user experience. This is particularly evident in areas like sales analytics and lead management, where Zoho has received commendations for its effectiveness and ease of use.
Pricing
Entry-Level Pricing
Creatio
Growth
Starting at $25.00
1 user Per Month
Provide automation to SMB clients
- No-code user interface designer
- Customization via scripts
- Unlimited number of records
Zoho CRM
Free Edition
Free
With three free users and essentials like leads, documents and mobile apps, it’s a perfect fit
for your home business.
- Leads, Contacts, Accounts
- Tasks, Events, Call log, and Notes
- Opportunities
Free Trial
Creatio
No trial information availableZoho CRM
Free Trial is available
Ratings
Meets Requirements
9.1
223
8.4
2,460
Ease of Use
9.1
250
8.3
2,479
Ease of Setup
8.4
151
8.0
1,250
Ease of Admin
8.6
120
8.0
1,019
Quality of Support
9.1
221
7.6
2,253
Has the product been a good partner in doing business?
9.2
119
8.0
995
Product Direction (% positive)
9.2
208
8.0
2,395
Features by Category
Sales Force Automation
9.0
152
|
Verified
8.5
1647
|
Verified
9.0
91
8.3
876
|
Verified
8.9
144
|
Verified
8.2
1566
|
Verified
8.8
148
|
Verified
8.2
1632
|
Verified
8.7
117
|
Verified
7.8
1186
|
Verified
8.7
132
|
Verified
8.4
671
|
Verified
8.6
129
|
Verified
7.9
1217
|
Verified
8.8
125
|
Verified
8.0
1209
|
Verified
8.9
121
|
Verified
8.2
1323
|
Verified
Marketing Automation
8.8
132
|
Verified
8.0
1343
|
Verified
8.9
123
|
Verified
7.9
1304
|
Verified
9.1
141
|
Verified
8.4
1538
|
Verified
8.9
109
|
Verified
7.9
1126
|
Verified
Customer Support
9.1
122
|
Verified
8.0
1201
|
Verified
8.8
113
|
Verified
7.9
1204
|
Verified
8.9
128
|
Verified
7.9
1236
|
Verified
8.8
110
|
Verified
7.8
1068
|
Verified
9.1
115
|
Verified
8.0
1113
|
Verified
Reporting & Analytics
8.8
147
|
Verified
8.2
1510
|
Verified
9.0
155
|
Verified
8.2
1559
|
Verified
8.7
120
|
Verified
8.1
1055
|
Verified
Mobile & Social
8.6
115
|
Verified
8.1
1082
|
Verified
8.5
110
|
Verified
8.0
1091
|
Verified
8.5
122
|
Verified
8.0
1201
|
Verified
Platform
8.8
96
|
Verified
8.1
865
|
Verified
9.0
97
|
Verified
8.1
838
|
Verified
8.8
97
|
Verified
8.4
857
|
Verified
8.7
70
8.1
647
|
Verified
8.9
79
|
Verified
7.8
547
|
Verified
8.7
82
|
Verified
8.1
718
|
Verified
8.8
91
|
Verified
8.4
845
|
Verified
8.6
76
|
Verified
8.1
661
|
Verified
Integration
8.8
98
|
Verified
8.3
651
|
Verified
8.7
81
|
Verified
8.1
640
|
Verified
8.5
75
8.0
600
|
Verified
Generative AI
9.0
28
8.2
180
Agentic AI - CRM
Not enough data
8.0
65
Not enough data
8.3
63
Not enough data
8.1
66
Not enough data
8.0
65
Not enough data
8.3
64
Not enough data
8.3
64
Not enough data
8.3
64
Ticket and Case Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Help Desk
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication Channels
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Configuration - cpq
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
60
Not enough data
8.3
56
Not enough data
8.4
61
Pricing
Not enough data
8.1
63
Not enough data
7.5
58
Not enough data
8.1
57
Not enough data
8.4
59
Not enough data
8.6
59
Not enough data
8.5
57
Quoting
Not enough data
8.4
59
Not enough data
8.3
53
Not enough data
8.4
54
Not enough data
8.4
56
Not enough data
8.6
53
Admin
Not enough data
8.2
90
Not enough data
7.7
84
Not enough data
8.3
87
Not enough data
8.3
84
Channels
Not enough data
8.1
58
Not enough data
7.7
53
Not enough data
8.0
50
Platform
Not enough data
8.4
90
Not enough data
8.2
86
Not enough data
8.0
78
Not enough data
8.5
89
Not enough data
8.4
91
Not enough data
8.6
20
Generative AI - cpq
Not enough data
7.4
15
Not enough data
7.5
16
Not enough data
7.7
16
Competition
Not enough data
8.7
58
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.5
53
|
Verified
Not enough data
8.5
55
|
Verified
Not enough data
7.9
18
Agentic AI - Sales Gamification
Not enough data
Not enough data
Integrations
Not enough data
8.9
61
|
Verified
Not enough data
8.8
59
Not enough data
8.7
45
Platform
Not enough data
8.8
65
|
Verified
Not enough data
8.9
64
|
Verified
Not enough data
8.8
58
|
Verified
Not enough data
8.8
63
|
Verified
Not enough data
8.8
63
|
Verified
Employee Features
Not enough data
8.9
66
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
8.8
68
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.4
72
Not enough data
8.8
73
Not enough data
8.8
73
Not enough data
8.8
73
Organization
Not enough data
8.6
74
Not enough data
8.4
73
Not enough data
8.6
73
Performance Analysis
Not enough data
Feature Not Available
Not enough data
8.6
75
Sales Analysis
Not enough data
8.4
69
Not enough data
8.4
73
Generative AI
Not enough data
8.3
27
Not enough data
8.1
27
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
8.7
161
Not enough data
8.8
157
Not enough data
8.3
146
Not enough data
8.2
142
Not enough data
8.9
155
Not enough data
8.8
153
Not enough data
8.5
148
Repeatability and Reportability
Not enough data
8.4
145
Not enough data
8.6
150
Not enough data
8.6
143
Not enough data
8.2
139
Not enough data
7.9
121
AI and Automation
Not enough data
8.3
147
Not enough data
8.5
146
Not enough data
8.3
140
Not enough data
8.1
134
Not enough data
7.8
126
Generative AI
Not enough data
7.5
69
Agentic AI - Sales Engagement
Not enough data
7.9
28
Not enough data
7.8
26
Not enough data
8.0
27
Not enough data
7.9
26
Not enough data
7.7
27
Not enough data
8.0
27
Not enough data
8.1
26
Retail Distributed Order Management SystemsHide 8 FeaturesShow 8 Features
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Inventory Control
Not enough data
Not enough data
Not enough data
Not enough data
Omni-Channel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Setup
9.2
22
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
9.1
24
Not enough data
Management
8.9
19
Not enough data
8.9
18
Not enough data
8.8
20
Not enough data
Generative AI
9.0
10
Not enough data
Agentic AI - Workflow Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Requirements
Not enough data
8.5
52
Not enough data
8.5
51
Not enough data
8.5
53
Contracts
Not enough data
8.5
51
Not enough data
8.2
48
Not enough data
8.4
51
Revenue
Not enough data
8.5
53
Not enough data
8.5
51
Not enough data
8.4
48
Channels
8.8
17
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.8
19
Not enough data
Generative AI
9.3
5
Not enough data
Functions
8.5
19
Not enough data
8.6
18
Not enough data
8.9
19
|
Verified
Not enough data
8.5
14
Not enough data
7.9
15
Not enough data
8.4
16
Not enough data
8.1
16
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
Agentic AI - Contact Center
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administrative
8.3
19
|
Verified
Not enough data
9.3
22
|
Verified
Not enough data
9.0
23
|
Verified
Not enough data
7.7
15
Not enough data
9.2
18
Not enough data
Platform Basics
Not enough data
8.4
98
Not enough data
8.6
93
Not enough data
8.6
97
Not enough data
8.4
89
Not enough data
8.9
57
Agentic AI - Customer Journey Mapping
Not enough data
7.1
12
Content
Not enough data
8.9
79
Not enough data
8.6
76
Not enough data
8.5
76
Not enough data
8.7
77
Not enough data
8.6
74
Collaboration
Not enough data
8.8
76
Not enough data
8.5
78
Not enough data
9.0
80
Not enough data
9.0
83
Not enough data
8.7
78
Not enough data
8.7
75
Digital Workflows
9.0
10
Not enough data
9.5
13
Not enough data
9.1
13
Not enough data
Forms
9.2
12
Not enough data
9.2
12
Not enough data
8.5
12
Not enough data
Automation
9.4
13
Not enough data
9.4
12
Not enough data
8.8
11
Not enough data
8.2
11
Not enough data
Agentic AI - Digital Process Automation (DPA)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
9.2
8
9.0
42
9.3
10
8.9
42
8.8
7
8.7
42
Agentic AI - Lead Capture
Not enough data
7.2
27
Not enough data
7.2
27
Data Capture
8.3
8
8.3
42
8.8
8
8.5
42
7.9
7
8.1
42
8.6
7
8.3
42
Analytics
8.7
9
9.1
42
8.8
10
8.8
42
Customization
8.5
8
8.7
41
8.6
7
8.6
41
9.0
7
8.7
42
9.0
8
8.7
42
Revenue Operations & Intelligence (RO&I)Hide 23 FeaturesShow 23 Features
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
CRM Data Enrichment
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Account Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
6.4
12
Not enough data
6.7
13
Not enough data
6.7
12
Not enough data
6.8
12
Attribution
Not enough data
8.5
21
Not enough data
8.6
22
Not enough data
8.0
21
Discovery
Not enough data
8.6
22
Not enough data
8.3
21
Not enough data
8.3
22
Management
Not enough data
8.4
22
Not enough data
8.4
22
Platform
Not enough data
8.4
22
Not enough data
8.3
21
Agentic AI - Sales Performance Management
Not enough data
7.9
21
Not enough data
8.1
20
Not enough data
7.9
21
Incentives
Not enough data
8.2
154
|
Verified
Not enough data
8.4
161
|
Verified
Not enough data
8.0
153
|
Verified
Not enough data
8.4
162
|
Verified
Personalization
Not enough data
8.5
178
|
Verified
Not enough data
8.6
179
|
Verified
Not enough data
8.6
185
|
Verified
Not enough data
8.4
172
|
Verified
Administrative
Not enough data
8.5
170
|
Verified
Not enough data
8.5
174
|
Verified
Not enough data
8.4
162
Agentic AI - Email Tracking
Not enough data
7.7
30
Not enough data
7.5
29
Not enough data
7.6
30
Not enough data
7.0
29
Not enough data
7.0
30
Not enough data
7.4
30
Not enough data
7.6
29
Analytics
Not enough data
8.3
139
Not enough data
8.3
144
Not enough data
8.4
145
Customizations
Not enough data
8.7
149
Not enough data
8.8
146
Not enough data
8.8
147
Not enough data
8.7
143
Not enough data
8.6
148
Generative AI
Not enough data
7.6
59
Agentic AI - Sales Analytics
Not enough data
7.5
29
Not enough data
7.5
29
Not enough data
7.1
29
Not enough data
7.4
29
Not enough data
7.5
29
Data Sourcing
8.9
23
8.3
145
8.9
24
8.4
149
8.5
20
8.3
142
8.6
25
8.6
156
9.0
21
8.5
147
Predictive Analytics
9.2
22
8.5
147
8.8
23
8.3
139
8.4
20
8.0
124
8.8
23
8.2
130
Sales Management
8.7
26
8.5
154
8.5
21
8.3
131
9.2
24
8.5
145
8.6
27
8.8
152
Agentic AI - Sales Enablement
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
6.1
6
Content Management
Not enough data
8.2
10
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.8
10
Not enough data
8.2
10
Analytics
Not enough data
9.0
10
Not enough data
8.3
10
Not enough data
8.3
10
Not enough data
8.3
10
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
User Interface Design
9.5
22
Not enough data
9.0
23
Not enough data
9.0
24
Not enough data
9.5
29
Not enough data
Data Control
9.0
25
Not enough data
9.0
25
Not enough data
9.4
25
Not enough data
Publishing
9.3
25
Not enough data
9.2
23
Not enough data
9.3
23
Not enough data
Agentic AI - No-Code Development Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Interaction Automation - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Creatio and Zoho CRM are categorized as Sales Analytics, Lead Capture, and CRM
Unique Categories
Creatio is categorized as Retail Analytics, AI Agents For Business Operations, Workflow Management, Digital Process Automation (DPA), Retail Distributed Order Management Systems, No-Code Development Platforms, Help Desk, Contact Center, AI Customer Support Agents, and Revenue Operations & Intelligence (RO&I)
Zoho CRM is categorized as Client Portal, Customer Journey Mapping, Quote-to-Cash, Sales Engagement, AI Sales Assistant, Email Tracking, Sales Gamification, Sales Performance Management, CPQ, Lead Scoring, Sales Enablement, and Insurance CRM
Reviews
Reviewers' Company Size
Creatio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
18.3%
Computer Software
10.8%
Financial Services
6.0%
Banking
4.9%
Pharmaceuticals
2.6%
Other
57.5%
Information Technology and Services
16.0%
Computer Software
9.9%
Marketing and Advertising
8.8%
Financial Services
3.6%
Real Estate
3.5%
Other
58.2%
Alternatives
Discussions
what makes bpm'online better than other CRM systems
2 Comments
CZ
It's easier to organize customer data, better plan activities and analyze them. Campaigns are now better and information can be used in more effective ways.Read more
What is Creatio used for?
1 Comment
Official Response from Creatio
Creatio is used to automate business processes and manage customer relationships using AI-powered CRM and no-code tools. The platform helps organizations...Read more
Creatio has no more discussions with answers
What have you found better than ZOHO
5 Comments
PC
Zoho One, with over 45 business applications, all centrally managed and synchronized, is the leader in breadth of application and breadth of security versus...Read more
Is Zoho CRM really free?
4 Comments
AP
Zoho CRM offers a free version, but it also provides various paid plans with additional features and capabilities. The free version typically has...Read more
can we create segmentation in this
3 Comments
Official Response from Zoho CRM
Yes Lavanya,
Zoho CRM supports segmentation. Segment your prospects/customers into buckets based on a pre-defined criteria, to identify cross-sell/up-sell...Read more
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