# Crayon vs Owler Comparison - What are their main differences?

At a Glance

Star Rating

**Crayon** [

4.4/5(11)

](https://www.g2.com/products/crayon/reviews#reviews)

**Owler** [

4.3/5(484)

](https://www.g2.com/products/owler/reviews#reviews)

Market Segments

**Crayon**
Mid-Market (45.5% of reviews)

**Owler**
Small-Business (38.0% of reviews)

Pros & Cons

**Crayon**
Not enough data

**Owler**
[
Automation (2)
](https://www.g2.com/products/owler/reviews?filters%5Bsentiment_snippet%5D=2414538&qs=pros-and-cons#reviews)[
Ease of Use (2)
](https://www.g2.com/products/owler/reviews?filters%5Bsentiment_snippet%5D=1333672&qs=pros-and-cons#reviews)[
Data Inaccuracy (1)
](https://www.g2.com/products/owler/reviews?filters%5Bsentiment_snippet%5D=2471627&qs=pros-and-cons#reviews)[
Inaccuracy (1)
](https://www.g2.com/products/owler/reviews?filters%5Bsentiment_snippet%5D=2471621&qs=pros-and-cons#reviews)

Entry-Level Pricing

**Crayon**
No pricing available

**Owler**
 **$0.00**

Pricing

Entry-Level Pricing

**Crayon**

Crayon
No pricing available

**Owler**

Owler

Owler Community

$0.00

Research a few companies you are interested in, and follow up to 5 companies to receive ongoing real-time news alerts about them.

- Track up to 5 Companies

[Browse all 4 pricing plans](/products/owler/pricing)

Free Trial

**Crayon**

Crayon
No trial information available

**Owler**

Owler
No trial information available

Ratings

Meets Requirements

Not enough data

8.4

358

Ease of Use

Not enough data

8.9

370

Ease of Setup

Not enough data

9.3

80

Ease of Admin

Not enough data

9.1

74

Quality of Support

Not enough data

8.5

208

Quality of Work

9.0

8

Not enough data

Responsiveness

9.4

8

Not enough data

Expertise of Team

8.8

8

Not enough data

Execution Ability

9.2

8

Not enough data

Communication Skills

9.2

8

Not enough data

Professionalism

9.4

8

Not enough data

Has the product been a good partner in doing business?

9.1

9

8.9

69

Product Direction (% positive)

Not enough data

7.7

361

Features by Category

Sales Intelligence[Hide 70 FeaturesShow 70 Features](javascript:void(0);)

Not enough data

7.9

240

Additional Functionality

Calendar Sync

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Conversation Intelligence

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Strategic Planning

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Lead Scoring

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Data Cleansing

Not enough data

Not enough data

Prospecting Tools

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Data Availability

Contact Data Availability

Not enough data

7.8(won by default)

109

Company Data Availability

Not enough data

8.3(won by default)

201

Industry Research Availability

Not enough data

8.2(won by default)

215

|

Verified

Technographic Data Availability

Not enough data

Not enough data

Data Accuracy

Contact Data Accuracy

Not enough data

7.7(won by default)

151

Company Data Accuracy

Not enough data

7.9(won by default)

192

Technographic Data Accuracy

Not enough data

Not enough data

Agentic AI - Sales Intelligence

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Calendar/Reminder System

Not enough data

Not enough data

Platform

Internationalization

Not enough data

8.0(won by default)

102

User, Role, and Access Management

Not enough data

7.8(won by default)

105

|

Verified

Performance and Reliability

Not enough data

8.6(won by default)

126

Reporting/Dashboards

Not enough data

8.0(won by default)

115

|

Verified

Mobile User Support

Not enough data

7.3(won by default)

90

|

Verified

APIs

Not enough data

7.2(won by default)

76

Deal Management

Not enough data

Not enough data

Sales Pipeline Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Territory Management

Not enough data

Not enough data

Sales Activity Management

Not enough data

Not enough data

Features

Lead Builder

Not enough data

7.4(won by default)

109

Integration to CRM/Marketing Automation

Not enough data

7.5(won by default)

101

Data Cleaning/Enrichment

Not enough data

7.5(won by default)

111

|

Verified

Data Segmentation/Filtering

Not enough data

7.9(won by default)

113

Search

Not enough data

8.6(won by default)

186

|

Verified

News/People Alerts

Not enough data

8.8(won by default)

195

|

Verified

Reporting

Not enough data

7.8(won by default)

132

Messaging

Not enough data

6.9(won by default)

81

Real-Time Data

Not enough data

Not enough data

Intent Data

Not enough data

Not enough data

Sales Automation

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Connections

Not enough data

Feature Not Available

Account Data Management[Hide 20 FeaturesShow 20 Features](javascript:void(0);)

Not enough data

8.0

64

Lead Intelligence

Market Insights 

Not enough data

8.3(won by default)

54

|

Verified

Account-level Insights 

Not enough data

8.3(won by default)

47

Lead Analysis 

Not enough data

7.9(won by default)

47

Lead Management

Segmentation 

Not enough data

7.9(won by default)

47

Account Identification 

Not enough data

7.9(won by default)

47

Predictive Scoring 

Not enough data

Feature Not Available

Marketing Campaigns

Omni-Channel Tracking 

Not enough data

7.5(won by default)

41

Revenue Planning 

Not enough data

Feature Not Available

Media Attribution 

Not enough data

Feature Not Available

Opportunity Timeline 

Not enough data

Feature Not Available

Customization 

Not enough data

Feature Not Available

Campaign Execution

Prioritized Accounts 

Not enough data

8.3(won by default)

45

Trending Accounts 

Not enough data

8.2(won by default)

44

Website Personalization 

Not enough data

Feature Not Available

Email Campaigns 

Not enough data

Feature Not Available

Agentic AI - Account Data Management

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Marketing Account Intelligence[Hide 17 FeaturesShow 17 Features](javascript:void(0);)

Not enough data

7.8

154

Agentic AI - Marketing Account Intelligence

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Lead Intelligence

Market Insights 

Not enough data

8.4(won by default)

142

Account-level Insights 

Not enough data

7.9(won by default)

123

Lead Analysis 

Not enough data

7.4(won by default)

100

Lead Management

Segmentation 

Not enough data

7.7(won by default)

91

Account Identification 

Not enough data

7.8(won by default)

93

Predictive Scoring 

Not enough data

Feature Not Available

Marketing Campaigns

Customization 

Not enough data

7.5(won by default)

87

Omni-Channel Tracking 

Not enough data

Feature Not Available

Revenue Planning 

Not enough data

Feature Not Available

Media Attribution 

Not enough data

Feature Not Available

Opportunity Timeline 

Not enough data

Feature Not Available

Data Availability - Marketing Account Intelligence 

Technographic Data Availability

Not enough data

Not enough data

Data Accuracy - Marketing Account Intelligence 

Technographic Data Accuracy

Not enough data

Not enough data

Show 3 feature categories with incomplete data

Value-Added Resellers (VARs)[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

Not enough data

Not enough data

Planning

Needs Assessment

Not enough data

Not enough data

Resource Allocation

Not enough data

Not enough data

Stayed within Budget

Not enough data

Not enough data

Statement of Work

Not enough data

Not enough data

Best Practices

Not enough data

Not enough data

Delivery

Technical Expertise

Not enough data

Not enough data

Met Deadlines

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Project Updates

Not enough data

Not enough data

Scope Management

Not enough data

Not enough data

Roll-out

Not enough data

Not enough data

Ecosystem Service Providers[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

Not enough data

Not enough data

Planning

Needs Assessment

Not enough data

Not enough data

Resource Allocation

Not enough data

Not enough data

Stayed within Budget

Not enough data

Not enough data

Statement of Work

Not enough data

Not enough data

Best Practices

Not enough data

Not enough data

Delivery

Technical Expertise

Not enough data

Not enough data

Met Deadlines

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Project Updates

Not enough data

Not enough data

Scope Management

Not enough data

Not enough data

Roll-out

Not enough data

Not enough data

Support

Go Live Support

Not enough data

Not enough data

Documentation

Not enough data

Not enough data

Training 

Not enough data

Not enough data

Metrics

Not enough data

Not enough data

Admin Services

Not enough data

Not enough data

B2B Services[Hide 4 FeaturesShow 4 Features](javascript:void(0);)

Not enough data

Not enough data

Team Quality

Change Management Skills

Not enough data

Not enough data

Executive Presence

Not enough data

Not enough data

Vertical Expertise

Not enough data

Not enough data

Technology Partnerships

Not enough data

Not enough data

Reviews

Reviewers' Company Size

[![Crayon](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_fdbe03eb1ac8b85469df2fc9ac7497f0/crayon.png "Crayon")](https://www.g2.com/products/crayon/reviews)

Crayon

Small-Business(50 or fewer emp.)

36.4%

Mid-Market(51-1000 emp.)

45.5%

Enterprise(\> 1000 emp.)

18.2%

[![Owler](https://images.g2crowd.com/uploads/product/hd_favicon/92389df4fae026d51c6133e72d9487b8/owler.svg "Owler")](https://www.g2.com/products/owler/reviews)

Owler

Small-Business(50 or fewer emp.)

38.0%

Mid-Market(51-1000 emp.)

35.2%

Enterprise(\> 1000 emp.)

26.8%

Small-Business

(50 or fewer emp.)

36.4%

38.0%

Mid-Market

(51-1000 emp.)

45.5%

35.2%

Enterprise

(\> 1000 emp.)

18.2%

26.8%

Reviewers' Industry

[![Crayon](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_fdbe03eb1ac8b85469df2fc9ac7497f0/crayon.png "Crayon")](https://www.g2.com/products/crayon/reviews)
Crayon

Information Technology and Services

36.4%

Computer Software

36.4%

Human Resources

9.1%

Education Management

9.1%

Accounting

9.1%

Other

0.0%

[![Owler](https://images.g2crowd.com/uploads/product/hd_favicon/92389df4fae026d51c6133e72d9487b8/owler.svg "Owler")](https://www.g2.com/products/owler/reviews)
Owler

Computer Software

22.4%

Information Technology and Services

14.8%

Marketing and Advertising

6.8%

Financial Services

4.2%

Telecommunications

3.2%

Other

48.6%

Alternatives

**Crayon Alternatives**

 ![Accenture](https://images.g2crowd.com/uploads/product/hd_favicon/1487565548/accenture.svg "Accenture")

[
Accenture
](/products/accenture/reviews)

 ![SHI](https://images.g2crowd.com/uploads/product/hd_favicon/5939a52779fcc33b55baf8d0b73c7f75/shi.svg "SHI")

[
SHI
](/products/shi/reviews)

 ![CDW Hardware](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_e9b1b2756c66f7a3fca43e5a56dae17b/cdw-hardware.jpg "CDW Hardware")

[
CDW Hardware
](/products/cdw-hardware/reviews)

 ![Deloitte Consulting](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9199c34a6e2c3022144bd9c90bbbf2c2/deloitte-consulting.jpg "Deloitte Consulting")

[
Deloitte Consulting
](/products/deloitte-consulting/reviews)

**Owler Alternatives**

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

[
GTM Workspace - Powered by ZoomInfo
](/products/gtm-workspace-powered-by-zoominfo/reviews)

 ![Crunchbase](https://images.g2crowd.com/uploads/product/hd_favicon/4e063c5c462fd4949132bd47e8f0a2f3/crunchbase.svg "Crunchbase")

[
Crunchbase
](/products/crunchbase/reviews)

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

[
Apollo.io
](/products/apollo-io/reviews)

 ![D&B Hoovers](https://images.g2crowd.com/uploads/product/hd_favicon/1513352418/dun-bradstreet-d-b-hoovers.svg "D&B Hoovers")

[
D&B Hoovers
](/products/dun-bradstreet-d-b-hoovers/reviews)