# Crayon vs GTM Workspace - Powered by ZoomInfo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ZoomInfo Sales excels in providing accurate and real-time data, which is crucial for sales processes. Users appreciate its ability to generate precise lists of potential customers using various filters, making lead generation more efficient.
- **Users say** that Crayon stands out for its user-friendly interface, which integrates seamlessly with tools like Outreach.io. This ease of access allows sales teams to work more effectively, as they can retrieve information directly from their primary workflow without disruption.
- **Reviewers mention** that while ZoomInfo Sales has a robust feature set for B2B analysis, some users find it less intuitive during the initial setup compared to Crayon, which benefits from a more straightforward onboarding experience.
- **According to verified reviews** , Crayon's strong support and community engagement are highlighted, with users noting that it has transformed their competitive intelligence efforts into a comprehensive program across large organizations, showcasing its adaptability.
- **G2 reviewers highlight** that ZoomInfo Sales, despite its higher overall satisfaction ratings, faces challenges in user support quality compared to Crayon, which has received praise for its responsive and helpful customer service.
- **Users report** that both platforms offer valuable insights, but Crayon's ability to automate research and monitor competitive developments through features like Insights and Sparks gives it an edge for teams focused on competitive intelligence.



| | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 385 | 9,105 | 
| **Largest Market Segment** | Mid-Market (61.6% of reviews) | Mid-Market (48.3% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us 1 Seat | 

---
## Top Pros & Cons

### Crayon

Pros:
- Competitor Analysis (3 reviews)
- Communication (2 reviews)

Cons:
- Poor Integration (1 reviews)

### GTM Workspace - Powered by ZoomInfo

Pros:
- Contact Information (353 reviews)
- Ease of Use (349 reviews)

Cons:
- Inaccurate Data (205 reviews)
- Outdated Data (203 reviews)

---
## Ratings Comparison
| Rating | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
  | **Meets Requirements** | 8.8 (262 reviews) | 8.7 (7430 reviews) | 
  | **Ease of Use** | 9.0 (265 reviews) | 8.8 (7512 reviews) | 
  | **Ease of Setup** | 9.1 (139 reviews) | 8.9 (2257 reviews) | 
  | **Ease of Admin** | 9.2 (145 reviews) | 8.7 (1487 reviews) | 
  | **Quality of Support** | 9.6 (231 reviews) | 8.7 (6639 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.7 (144 reviews) | 8.6 (1503 reviews) | 
  | **Product Direction (% positive)** | 8.8 (242 reviews) | 8.7 (7187 reviews) | 

---
## Pricing

### Crayon

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### GTM Workspace - Powered by ZoomInfo

#### Entry-Level Pricing

Plan: ZoomInfo Professional

Price: Contact Us 1 Seat

Description: Take prospecting to the next level with best in class contact & company data.

Key Features:
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email

[Browse all 3 editions](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Crayon** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 4708 |

#### Data Availability

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.3 (4360 reviews) ✓ Verified | 
| **Company Data Availability** | Not enough data | 8.5 (4291 reviews) ✓ Verified | 
| **Industry Research Availability** | Not enough data | 8.2 (2915 reviews) ✓ Verified | 
| **Technographic Data Availability** | Not enough data | 7.9 (418 reviews) | 

#### Data Accuracy

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Contact Data Accuracy** | Not enough data | 7.7 (4351 reviews) ✓ Verified | 
| **Company Data Accuracy** | Not enough data | 8.2 (4249 reviews) ✓ Verified | 
| **Technographic Data Accuracy** | Not enough data | 7.9 (404 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (132 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (131 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (132 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (134 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (131 reviews) | 
| **Decision Making** | Not enough data | 7.5 (132 reviews) | 

#### Platform

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Internationalization** | Not enough data | 7.8 (427 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.6 (1320 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.6 (1628 reviews) ✓ Verified | 
| **Reporting/Dashboards** | Not enough data | 8.2 (1365 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.7 (1055 reviews) ✓ Verified | 
| **APIs** | Not enough data | 8.2 (1238 reviews) ✓ Verified | 

#### Features

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Builder** | Not enough data | 8.4 (3443 reviews) ✓ Verified | 
| **Integration to CRM/Marketing Automation** | Not enough data | 8.4 (3451 reviews) ✓ Verified | 
| **Data Cleaning/Enrichment** | Not enough data | 8.0 (3176 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | Not enough data | 8.3 (3477 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.6 (4207 reviews) ✓ Verified | 
| **News/People Alerts** | Not enough data | 8.1 (3345 reviews) ✓ Verified | 
| **Connections** | Not enough data | Feature Not Available | 
| **Reporting** | Not enough data | 8.0 (2705 reviews) ✓ Verified | 
| **Messaging** | Not enough data | 7.8 (1247 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Crayon** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1536 |

#### Lead Intelligence

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.6 (1265 reviews) ✓ Verified | 
| **Account-level Insights ** | Not enough data | 8.7 (1293 reviews) | 
| **Lead Analysis ** | Not enough data | 8.6 (1276 reviews) | 

#### Lead Management

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.6 (1252 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.2 (1215 reviews) | 
| **Account Identification ** | Not enough data | 8.8 (1306 reviews) | 

#### Marketing Campaigns

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.0 (1100 reviews) | 
| **Revenue Planning ** | Not enough data | 7.8 (1092 reviews) | 
| **Media Attribution ** | Not enough data | 7.8 (1047 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.0 (1093 reviews) | 
| **Customization ** | Not enough data | 8.3 (1144 reviews) | 

#### Campaign Execution

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Website Personalization ** | Not enough data | 8.0 (1063 reviews) | 
| **Prioritized Accounts ** | Not enough data | 8.6 (1203 reviews) | 
| **Trending Accounts ** | Not enough data | 8.5 (1187 reviews) | 
| **Email Campaigns ** | Not enough data | 8.3 (1144 reviews) | 

#### Agentic AI - Account Data Management

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (31 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (31 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (31 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (30 reviews) | 
| **Decision Making** | Not enough data | 7.2 (30 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Crayon** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Lead Generation

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Crayon** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.1/10 | 586 |

#### Lead Facilitation

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.0 (333 reviews) | 
| **Lead Qualification** | Not enough data | 8.6 (466 reviews) ✓ Verified | 
| **Lead Follow-up** | Not enough data | 8.5 (462 reviews) | 
| **Meeting Scheduling ** | Not enough data | 8.0 (435 reviews) ✓ Verified | 

#### Organization

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 8.3 (450 reviews) | 
| **Data Entry** | Not enough data | 8.5 (471 reviews) | 
| **Integrations / APIs** | Not enough data | 8.5 (460 reviews) ✓ Verified | 

#### Performance Analysis

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Coaching ** | Not enough data | 8.3 (454 reviews) | 
| **Peformance Tracking** | Not enough data | 8.3 (449 reviews) ✓ Verified | 

#### Sales Analysis

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 8.0 (440 reviews) | 
| **Sales Forecasting ** | Not enough data | 8.3 (450 reviews) | 

#### Generative AI

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.9 (262 reviews) | 
| **AI Text Summarization** | Not enough data | 7.9 (262 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (29 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (29 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (29 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (28 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (28 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (28 reviews) | 
| **Decision Making** | Not enough data | 8.1 (28 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Crayon** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1021 |

#### Integrated Workflows

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Task Management** | Not enough data | 8.1 (913 reviews) ✓ Verified | 
| **Email Tracking/Automation** | Not enough data | 8.2 (920 reviews) ✓ Verified | 
| **Calls and Voice** | Not enough data | 7.7 (885 reviews) ✓ Verified | 
| **Other Outreach Options ** | Not enough data | 8.0 (862 reviews) | 
| **CRM Integration** | Not enough data | 8.6 (931 reviews) ✓ Verified | 
| **Calendar** | Not enough data | 7.8 (860 reviews) ✓ Verified | 
| **Shared Records** | Not enough data | 8.1 (878 reviews) | 

#### Repeatability and Reportability

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Content Management** | Not enough data | 8.3 (889 reviews) ✓ Verified | 
| **Workflow Management** | Not enough data | 8.3 (889 reviews) ✓ Verified | 
| **Workflow Performance** | Not enough data | 8.3 (872 reviews) ✓ Verified | 
| **Sales Coaching and Insights** | Not enough data | 8.1 (868 reviews) | 
| **Gamification** | Not enough data | 7.4 (819 reviews) | 

#### AI and Automation

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 8.3 (867 reviews) | 
| **Lead Scoring** | Not enough data | 8.3 (877 reviews) ✓ Verified | 
| **Best Time of Day Scheduling** | Not enough data | 7.9 (826 reviews) | 
| **Buyer Intelligence** | Not enough data | 8.5 (876 reviews) | 
| **Machine Learning** | Not enough data | 7.9 (818 reviews) | 

#### Generative AI

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (661 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (59 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (59 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (58 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (59 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (58 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (57 reviews) | 
| **Decision Making** | Not enough data | 8.0 (59 reviews) | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **Crayon** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 133 |

#### Dialing Options

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Preview Dialing** | Not enough data | 8.9 (118 reviews) ✓ Verified | 
| **Progressive Dialing** | Not enough data | 8.7 (118 reviews) ✓ Verified | 
| **Predictive Dialing** | Not enough data | Not enough data | 

#### Agent Tools

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Whisper Coaching ** | Not enough data | Feature Not Available | 
| **Callback Scheduling ** | Not enough data | 8.5 (113 reviews) ✓ Verified | 
| **Call Recording ** | Not enough data | 8.4 (109 reviews) ✓ Verified | 

#### Automation

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Voice Activity Detection** | Not enough data | 8.3 (100 reviews) | 
| **Interactive Voice Response (IVR)** | Not enough data | Feature Not Available | 
| **Call Scrubbing** | Not enough data | 8.5 (103 reviews) | 

#### Agentic AI - Auto Dialer

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Call Prioritization and List Optimization** | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Crayon** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 1165 |

#### Data Availability

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.4 (1049 reviews) | 
| **Account Data Availability** | Not enough data | 8.6 (1048 reviews) | 
| **Offline Data** | Not enough data | 7.7 (706 reviews) | 

#### Platform Additional Functionality

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Integrations** | Not enough data | 8.7 (1013 reviews) | 
| **Topic Customization** | Not enough data | 8.4 (756 reviews) | 
| **Natural Language Processing (NLP)** | Not enough data | 8.0 (701 reviews) | 
| **Alerts** | Not enough data | 8.5 (783 reviews) | 
| **Real-time Intent** | Not enough data | 8.3 (793 reviews) | 

### Competitive Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Crayon** | 8.6/10 | 189 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Platform Basics

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Centralized Platform** | 9.1 (179 reviews) | Not enough data | 
| **Web Tracking** | 9.2 (168 reviews) | Not enough data | 

#### Agentic AI - Competitive Intelligence

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Product Details** | 8.7 (167 reviews) | Not enough data | 
| **Customer Feedback & Reviews** | 8.8 (154 reviews) | Not enough data | 
| **Channel Acquisition** | 7.5 (111 reviews) | Not enough data | 

#### Platform Content 

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Battlecards** | 9.1 (173 reviews) | Not enough data | 

#### Platform Reporting

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Customizable Dashboard** | 8.6 (158 reviews) | Not enough data | 
| **Benchmark Reporting** | 7.8 (117 reviews) | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Crayon** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1423 |

#### Lead Intelligence

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Validation** | Not enough data | 8.6 (1292 reviews) | 
| **Lead Enrichment** | Not enough data | 8.6 (1277 reviews) ✓ Verified | 
| **Lead Quality** | Not enough data | 8.5 (1319 reviews) ✓ Verified | 
| **Lead Analysis** | Not enough data | 8.5 (1243 reviews) | 
| **Browser Extension** | Not enough data | 8.7 (1267 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.7 (83 reviews) | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Crayon** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1641 |

#### Lead Monitoring

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Features** | Not enough data | 8.8 (1418 reviews) ✓ Verified | 
| **Performance** | Not enough data | 8.7 (1346 reviews) ✓ Verified | 
| **Identification** | Not enough data | 8.5 (1317 reviews) ✓ Verified | 

#### Agentic AI - Lead Capture

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.8 (55 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (55 reviews) | 

#### Data Capture

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Mobile** | Not enough data | 8.0 (902 reviews) | 
| **Websites** | Not enough data | 8.6 (1281 reviews) ✓ Verified | 
| **Social Media** | Not enough data | 8.1 (1206 reviews) ✓ Verified | 
| **Data** | Not enough data | 8.6 (1338 reviews) ✓ Verified | 

#### Analytics

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Export/Import** | Not enough data | 8.8 (1434 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 8.5 (1316 reviews) ✓ Verified | 

#### Customization

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Forms** | Not enough data | 8.2 (1159 reviews) ✓ Verified | 
| **Personalization** | Not enough data | 8.2 (1209 reviews) ✓ Verified | 
| **Templates** | Not enough data | 8.1 (1179 reviews) ✓ Verified | 
| **Integration** | Not enough data | 8.7 (1361 reviews) ✓ Verified | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Crayon** | 8.6/10 | 93 |
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 918 |

#### Data collection

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Natural Language Processing (NLP)** | 8.1 (45 reviews) ✓ Verified | 8.1 (642 reviews) | 
| **Data Sources** | 8.7 (65 reviews) ✓ Verified | 8.5 (767 reviews) ✓ Verified | 
| **Custom Research Sources** | 8.8 (61 reviews) ✓ Verified | 8.5 (755 reviews) ✓ Verified | 
| **Lead Enrichment** | 8.1 (38 reviews) ✓ Verified | 8.7 (792 reviews) ✓ Verified | 
| **Advanced Data Collection** | 8.4 (49 reviews) ✓ Verified | 8.7 (773 reviews) ✓ Verified | 

#### Segment Trending

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Web** | 9.3 (69 reviews) ✓ Verified | 8.3 (702 reviews) ✓ Verified | 
| **Social** | 9.0 (69 reviews) ✓ Verified | 8.1 (669 reviews) | 
| **Benchmarks** | 8.0 (54 reviews) ✓ Verified | 8.1 (654 reviews) ✓ Verified | 
| **Finance ** | 7.8 (38 reviews) | 8.0 (676 reviews) | 

#### Analysis

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Custom Dashboards** | 8.4 (58 reviews) ✓ Verified | 8.2 (700 reviews) | 
| **Reports** | 8.5 (57 reviews) ✓ Verified | 8.5 (737 reviews) ✓ Verified | 
| **Integrations** | 8.7 (56 reviews) ✓ Verified | 8.6 (759 reviews) ✓ Verified | 

#### Platform

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Search** | 8.9 (71 reviews) ✓ Verified | 8.8 (828 reviews) ✓ Verified | 
| **User, Role, And Access Management** | 9.1 (67 reviews) ✓ Verified | 8.7 (775 reviews) ✓ Verified | 
| **Mobile User Support** | 8.1 (29 reviews) ✓ Verified | 7.9 (670 reviews) ✓ Verified | 
| **Alerts** | 9.1 (73 reviews) ✓ Verified | 8.4 (748 reviews) ✓ Verified | 
| **Collaboration** | 8.9 (71 reviews) ✓ Verified | 8.3 (703 reviews) ✓ Verified | 
| **Compliance** | 9.0 (43 reviews) | 8.4 (696 reviews) ✓ Verified | 

#### Agentic AI - Market Intelligence

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.5 (35 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (36 reviews) | 

### Email Verification

| Product | Score | Reviews |
|---|---|---|
| **Crayon** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 7.7/10 | 632 |

#### Generative AI

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.7 (614 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.4 (612 reviews) | 

#### Agentic AI - Email Verification

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Decision Making** | Not enough data | 8.1 (63 reviews) | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **Crayon** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 7.1/10 | 67 |

#### Agentic AI - Lead Mining

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.1 (63 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (64 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Crayon** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 26 |

#### Agentic AI - Visitor Identification

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.1 (24 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **Crayon** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 7.9/10 | 13 |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (11 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (11 reviews) | 
| **Decision Making** | Not enough data | 7.1 (11 reviews) | 

### Website Change Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Crayon** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Agentic AI - Website Change Monitoring

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Crayon** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 567 |

#### Agentic AI - Email Tracking

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (23 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (24 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (24 reviews) | 
| **Adaptive Learning** | Not enough data | 8.2 (24 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.5 (23 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (22 reviews) | 
| **Decision Making** | Not enough data | 8.7 (22 reviews) | 

#### Analytics

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Open Rates** | Not enough data | 8.5 (508 reviews) | 
| **Link Activity** | Not enough data | 8.6 (501 reviews) | 
| **Attachment Activity** | Not enough data | 8.6 (463 reviews) | 

#### Customizations

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.8 (510 reviews) | 
| **Email Scheduling** | Not enough data | 8.9 (498 reviews) | 
| **Notifications** | Not enough data | 8.7 (515 reviews) | 
| **Email Categorization** | Not enough data | 8.6 (498 reviews) | 
| **Templates** | Not enough data | 8.6 (505 reviews) | 

#### Generative AI

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.2 (296 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Crayon** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 335 |

#### Agentic AI - Outbound Call Tracking

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (14 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.9 (14 reviews) | 

#### Calling

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Record Calls** | Not enough data | 8.1 (284 reviews) ✓ Verified | 
| **Generate Location** | Not enough data | 8.6 (267 reviews) ✓ Verified | 
| **Call Types** | Not enough data | 8.5 (286 reviews) ✓ Verified | 
| **Click-to-Call** | Not enough data | 8.5 (297 reviews) ✓ Verified | 
| **Auto Dialer** | Not enough data | 8.2 (12 reviews) | 

#### Contacts

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Personalization** | Not enough data | 8.6 (256 reviews) ✓ Verified | 
| **Information Locater** | Not enough data | 8.7 (287 reviews) ✓ Verified | 
| **Record Prospect Data** | Not enough data | 8.8 (290 reviews) ✓ Verified | 

#### Insights

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Notes** | Not enough data | 8.4 (286 reviews) ✓ Verified | 
| **Daily Summary** | Not enough data | 8.6 (291 reviews) ✓ Verified | 
| **Automated Voicemails** | Not enough data | 8.2 (283 reviews) ✓ Verified | 
| **Automated Emails** | Not enough data | 8.5 (293 reviews) ✓ Verified | 
| **Sorts Prospects** | Not enough data | 8.6 (287 reviews) | 
| **Automated Note Taking** | Not enough data | 8.1 (12 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Crayon** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.2/10 | 1214 |

#### Agentic AI - Marketing Account Intelligence

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (17 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (17 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (16 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.7 (17 reviews) | 

#### Lead Intelligence

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.4 (979 reviews) | 
| **Account-level Insights ** | Not enough data | 8.5 (998 reviews) | 
| **Lead Analysis ** | Not enough data | 8.4 (971 reviews) | 

#### Lead Management

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.4 (912 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.2 (651 reviews) | 
| **Account Identification ** | Not enough data | 8.5 (925 reviews) | 

#### Marketing Campaigns

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.2 (129 reviews) | 
| **Revenue Planning ** | Not enough data | Feature Not Available | 
| **Media Attribution ** | Not enough data | Feature Not Available | 
| **Opportunity Timeline ** | Not enough data | 8.3 (131 reviews) | 
| **Customization ** | Not enough data | 8.0 (336 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | 8.5 (72 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | 8.4 (72 reviews) | 

---
## Categories
**Shared Categories (1):** [Market Intelligence Software](https://www.g2.com/categories/market-intelligence)

**Unique to Crayon (2):** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Website Change Monitoring Software](https://www.g2.com/categories/website-change-monitoring)

**Unique to GTM Workspace - Powered by ZoomInfo (15):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Email Verification Software](https://www.g2.com/categories/email-verification), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)


---
## Reviewer Demographics

### By Company Size

| Segment | Crayon | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Small-Business** | 8.4% | 25.9% | 
| **Mid-Market** | 61.6% | 48.3% | 
| **Enterprise** | 30.0% | 25.9% | 

### By Industry

#### Crayon

- **Computer Software:** 43.2%
- **Information Technology and Services:** 15.7%
- **Marketing and Advertising:** 6.5%
- **Computer & Network Security:** 5.0%
- **Financial Services:** 4.5%
- **E-Learning:** 3.7%
- **Hospital & Health Care:** 2.9%
- **Internet:** 1.3%
- **Telecommunications:** 0.8%
- **Information Services:** 0.8%
- **Other:** 15.7%

#### GTM Workspace - Powered by ZoomInfo

- **Computer Software:** 24.2%
- **Information Technology and Services:** 22.1%
- **Marketing and Advertising:** 4.9%
- **Staffing and Recruiting:** 4.7%
- **Telecommunications:** 3.5%
- **Financial Services:** 2.9%
- **Computer & Network Security:** 2.6%
- **Internet:** 2.2%
- **E-Learning:** 2.0%
- **Logistics and Supply Chain:** 1.5%
- **Other:** 29.3%

---
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---
## Top Discussions

### Crayon

No discussions available for this product.

### GTM Workspace - Powered by ZoomInfo

- Title: [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) — 6 comments, 1 upvote
  > **Top comment:** "yes, zoominfo is legal."
- Title: [What is ZoomInfo used for?](https://www.g2.com/discussions/what-is-zoominfo-used-for) — 6 comments
  > **Top comment:** "Sales"
- Title: [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) — 4 comments, 2 upvotes
  > **Top comment:** "LinkedIn, Dun & Bradstreet, Clearbit"
- Title: [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) — 3 comments, 1 upvote
  > **Top comment:** "THrough intent it gives a hint the customer might be looking at some topic which might be a conversation starter."
- Title: [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) — 3 comments, 1 upvote
  > **Top comment:** "To put it in a line - It helps businesses connect with their ideal customers "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/crayon-crayon-vs-gtm-workspace-powered-by-zoominfo)