# Craft CMS, Sanity vs Strapi Comparison

| | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.7 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 48 | 915 | 204 | 
| **Largest Market Segment** | Small-Business (53.3% of reviews) | Small-Business (72.9% of reviews) | Small-Business (79.6% of reviews) | 
| **Entry Level Price** | $199 per site | Free | Free With One-Time Purchase | 

---
## Top Pros & Cons

### Craft CMS

**Not enough data**

### Sanity

Pros:
- Customizability (93 reviews)
- Features (85 reviews)

Cons:
- Learning Curve (66 reviews)
- Learning Difficulty (32 reviews)

### Strapi

Pros:
- Ease of Use (14 reviews)
- Flexibility (10 reviews)

Cons:
- Developer Challenges (5 reviews)
- Learning Curve (5 reviews)

---
## Ratings Comparison
| Rating | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (38 reviews) | 9.0 (708 reviews) | 8.7 (125 reviews) | 
  | **Ease of Use** | 8.2 (39 reviews) | 8.6 (721 reviews) | 8.9 (129 reviews) | 
  | **Ease of Setup** | 7.2 (16 reviews) | 8.7 (574 reviews) | 8.7 (105 reviews) | 
  | **Ease of Admin** | 8.3 (16 reviews) | 9.0 (549 reviews) | 8.8 (95 reviews) | 
  | **Quality of Support** | 8.2 (25 reviews) | 8.9 (565 reviews) | 8.4 (86 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (12 reviews) | 9.2 (487 reviews) | 8.6 (66 reviews) | 
  | **Product Direction (% positive)** | 7.2 (37 reviews) | 9.3 (635 reviews) | 8.5 (99 reviews) | 

---
## Pricing

### Craft CMS

#### Entry-Level Pricing

Plan: Client

Price: $199 per site


[Browse all 3 editions](https://www.g2.com/products/craft-cms/pricing)

#### Free Trial

No

### Sanity

#### Entry-Level Pricing

Plan: Free forever

Price: Free

Description: For individuals experimenting or shipping smaller projects.

Key Features:
- 20 user seats included
- 2 datasets (public)
- Unlimited content types and locales

[Browse all 3 editions](https://www.g2.com/products/sanity/pricing)

#### Free Trial

Yes

### Strapi

#### Entry-Level Pricing

Plan: Community

Price: Free With One-Time Purchase

Key Features:
- Open-Source under MIT License
- REST & GraphQL API
- Up to 3 default roles

[Browse all 5 editions](https://www.g2.com/products/strapi/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **Craft CMS** | 7.8/10 | 31 |
| **Sanity** | 8.4/10 | 323 |
| **Strapi** | 8.0/10 | 64 |

#### Content

| Feature | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
| **Content Authoring** | 8.7 (28 reviews) ✓ Verified | 9.1 (314 reviews) | 8.7 (61 reviews) | 
| **Rich Text Editor** | 8.5 (26 reviews) ✓ Verified | 8.8 (309 reviews) | 8.3 (58 reviews) | 
| **Versioning** | 8.3 (23 reviews) ✓ Verified | 8.7 (292 reviews) | 7.9 (49 reviews) | 
| **Plug-ins/Widgets/Apps** | 6.9 (23 reviews) ✓ Verified | 7.9 (277 reviews) | 7.9 (53 reviews) | 
| **Approval Process** | 7.2 (23 reviews) ✓ Verified | 8.2 (263 reviews) | 8.1 (44 reviews) | 
| **Content Scheduling** | 8.4 (23 reviews) | 8.3 (254 reviews) | 7.4 (39 reviews) | 
| **Asset Management** | 8.2 (28 reviews) ✓ Verified | 8.3 (287 reviews) | 8.3 (55 reviews) | 
| **Internal Search** | 7.9 (24 reviews) ✓ Verified | 8.2 (277 reviews) | 7.7 (52 reviews) | 
| **Content Repository** | 8.0 (23 reviews) ✓ Verified | 8.7 (288 reviews) | 8.2 (51 reviews) | 

#### Design

| Feature | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
| **Breadth of Pre-Built Templates** | 6.6 (16 reviews) ✓ Verified | 7.1 (242 reviews) | 7.0 (41 reviews) | 
| **Mobile** | 7.0 (18 reviews) | 7.7 (236 reviews) | 6.8 (41 reviews) | 
| **Branding/Themes** | 7.8 (18 reviews) | 7.9 (240 reviews) | 7.1 (39 reviews) | 
| **Customization** | 8.5 (24 reviews) ✓ Verified | 9.1 (283 reviews) | 7.7 (48 reviews) | 

#### Platform

| Feature | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
| **User Community** | 7.8 (21 reviews) | 8.5 (274 reviews) | 8.0 (49 reviews) | 
| **SEO** | 7.7 (23 reviews) ✓ Verified | 8.5 (258 reviews) | 8.5 (43 reviews) | 
| **Flexible Navigation Structures** | 7.7 (25 reviews) ✓ Verified | 8.8 (276 reviews) | 8.3 (46 reviews) | 
| **User, Role, and Access Management** | 7.6 (24 reviews) ✓ Verified | 8.5 (279 reviews) | 8.6 (55 reviews) | 
| **Enterprise Scalability** | 7.8 (22 reviews) ✓ Verified | 8.6 (252 reviews) | 8.5 (43 reviews) | 
| **Internationalization** | 7.8 (15 reviews) ✓ Verified | 8.0 (236 reviews) | 8.2 (40 reviews) | 
| **Dashboards and Reports** | 7.8 (18 reviews) ✓ Verified | 7.6 (240 reviews) | 7.4 (39 reviews) | 
| **API / Integrations** | 7.5 (19 reviews) ✓ Verified | 8.9 (280 reviews) | 8.6 (54 reviews) | 

#### Agentic AI - Web Content Management

| Feature | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Craft CMS** | N/A | N/A |
| **Sanity** | 7.7/10 | 63 |
| **Strapi** | N/A | N/A |

#### Analytics

| Feature | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
| **Web Analytics** | Not enough data | 7.0 (35 reviews) | Not enough data | 
| **Campaign Tracking** | Not enough data | 6.3 (33 reviews) | Not enough data | 
| **Audience Insights** | Not enough data | 6.1 (30 reviews) | Not enough data | 
| **Reports & Dashboards** | Not enough data | 6.4 (37 reviews) | Not enough data | 
| **Personalization** | Not enough data | 8.9 (40 reviews) | Not enough data | 
| **Marketing Automation** | Not enough data | 7.4 (31 reviews) | Not enough data | 

#### Content Management

| Feature | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | 8.7 (46 reviews) | Not enough data | 
| **Asset Management** | Not enough data | 8.4 (54 reviews) | Not enough data | 
| **Portals and Sites** | Not enough data | 8.6 (43 reviews) | Not enough data | 

#### Design & Development

| Feature | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
| **No-Code App Development** | Not enough data | Feature Not Available | Not enough data | 
| **Low-Code App Development** | Not enough data | Feature Not Available | Not enough data | 
| **Self-Service Capabilities** | Not enough data | 8.8 (48 reviews) | Not enough data | 

#### Agentic AI - Digital Experience Platforms

| Feature | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### WebOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Craft CMS** | N/A | N/A |
| **Sanity** | 8.7/10 | 38 |
| **Strapi** | N/A | N/A |

#### Functionality

| Feature | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
| **Developer Tools** | Not enough data | 9.5 (36 reviews) | Not enough data | 
| **Automation** | Not enough data | 8.8 (33 reviews) | Not enough data | 
| **Website Staging** | Not enough data | 9.1 (35 reviews) | Not enough data | 

#### Management

| Feature | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
| **Web Content Dedication** | Not enough data | 9.2 (34 reviews) | Not enough data | 
| **Website Hosting** | Not enough data | 7.7 (30 reviews) | Not enough data | 
| **Role-Based Permissions** | Not enough data | 8.9 (34 reviews) | Not enough data | 

#### Support

| Feature | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
| **CMS Variety** | Not enough data | 7.8 (37 reviews) | Not enough data | 
| **Multi-CMS Support** | Not enough data | 8.2 (34 reviews) | Not enough data | 
| **Compliance** | Not enough data | 8.7 (29 reviews) | Not enough data | 

### Headless CMS

| Product | Score | Reviews |
|---|---|---|
| **Craft CMS** | 8.4/10 | 6 |
| **Sanity** | 8.0/10 | 483 |
| **Strapi** | 7.4/10 | 68 |

#### Publishing

| Feature | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
| **Automated Publishing** | 7.3 (5 reviews) ✓ Verified | 8.6 (355 reviews) | 7.7 (49 reviews) | 
| **Multi-language** | 8.7 (5 reviews) ✓ Verified | 8.1 (316 reviews) | 7.9 (49 reviews) | 
| **AR/VR Capability** | Not enough data | 5.7 (218 reviews) | 4.3 (31 reviews) | 

#### Development

| Feature | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
| **Image Management** | 8.3 (5 reviews) ✓ Verified | 8.4 (433 reviews) | 7.8 (49 reviews) | 
| **Reuseable Content** | Not enough data | 8.7 (405 reviews) | 8.5 (47 reviews) | 
| **Unlimited Environments** | 8.3 (5 reviews) | 8.0 (360 reviews) | 7.4 (48 reviews) | 
| **Form Builder** | 8.6 (6 reviews) ✓ Verified | 7.3 (320 reviews) | 7.4 (47 reviews) | 

#### Analytics

| Feature | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
| **Personalization** | 9.2 (6 reviews) | 8.1 (344 reviews) | 7.4 (44 reviews) | 
| **Content Performance** | 8.7 (5 reviews) ✓ Verified | 8.2 (365 reviews) | 7.9 (43 reviews) | 

#### Agentic AI - Headless CMS

| Feature | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | 8.7 (5 reviews) | 7.2 (6 reviews) | 

### Enterprise Content Management (ECM)

| Product | Score | Reviews |
|---|---|---|
| **Craft CMS** | N/A | N/A |
| **Sanity** | 8.0/10 | 52 |
| **Strapi** | N/A | N/A |

#### Agentic AI - Enterprise Content Management (ECM)

| Feature | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### File Management

| Feature | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
| **File Type Support** | Not enough data | 8.5 (47 reviews) | Not enough data | 
| **Metadata** | Not enough data | 8.4 (47 reviews) | Not enough data | 
| **OCR Scanning** | Not enough data | 6.1 (35 reviews) | Not enough data | 
| **Versioning** | Not enough data | 8.6 (44 reviews) | Not enough data | 
| **Collaboration** | Not enough data | 9.0 (48 reviews) | Not enough data | 
| **Document Assembly** | Not enough data | 8.2 (43 reviews) | Not enough data | 
| **Form Creation** | Not enough data | 7.7 (42 reviews) | Not enough data | 
| **Portals and Sites** | Not enough data | 7.7 (40 reviews) | Not enough data | 
| **Disposition** | Not enough data | 7.0 (39 reviews) | Not enough data | 
| **Search** | Not enough data | 7.9 (46 reviews) | Not enough data | 
| **Web Interface** | Not enough data | 9.0 (46 reviews) | Not enough data | 
| **Mobile Apps** | Not enough data | 6.6 (40 reviews) | Not enough data | 

#### Workflow

| Feature | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
| **Process Automation** | Not enough data | 7.9 (43 reviews) | Not enough data | 
| **Conditions** | Not enough data | 8.0 (43 reviews) | Not enough data | 
| **Activities** | Not enough data | 7.9 (38 reviews) | Not enough data | 
| **Records Management** | Not enough data | 8.0 (39 reviews) | Not enough data | 
| **Case Management** | Not enough data | 7.9 (36 reviews) | Not enough data | 

#### Platform

| Feature | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
| **Internationalization** | Not enough data | 8.1 (40 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 8.7 (45 reviews) | Not enough data | 
| **Reporting and Auditing** | Not enough data | 7.8 (39 reviews) | Not enough data | 
| **System of Record Integration** | Not enough data | 7.3 (38 reviews) | Not enough data | 
| **APIs** | Not enough data | 8.9 (45 reviews) | Not enough data | 

### AWS Marketplace

| Product | Score | Reviews |
|---|---|---|
| **Craft CMS** | N/A | N/A |
| **Sanity** | N/A | N/A |
| **Strapi** | N/A | N/A |

#### Agentic AI - AWS Marketplace

| Feature | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Web Content Management Software](https://www.g2.com/categories/web-content-management), [Headless CMS Software](https://www.g2.com/categories/headless-cms)


**Unique to Sanity (3):** [WebOps Platforms](https://www.g2.com/categories/webops-platforms), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Enterprise Content Management (ECM) Systems](https://www.g2.com/categories/enterprise-content-management-ecm)

**Unique to Strapi (1):** [AWS Marketplace Software](https://www.g2.com/categories/aws-marketplace)


---
## Reviewer Demographics

### By Company Size

| Segment | Craft CMS | Sanity | Strapi | 
|---|---|---|---|
| **Small-Business** | 53.3% | 72.9% | 79.6% | 
| **Mid-Market** | 37.8% | 18.0% | 16.8% | 
| **Enterprise** | 8.9% | 9.2% | 3.6% | 

### By Industry

#### Craft CMS

- **Marketing and Advertising:** 17.8%
- **Internet:** 15.6%
- **Non-Profit Organization Management:** 8.9%
- **Computer Software:** 4.4%
- **Education Management:** 4.4%
- **Real Estate:** 4.4%
- **Events Services:** 4.4%
- **Leisure, Travel & Tourism:** 4.4%
- **Information Technology and Services:** 4.4%
- **Civic & Social Organization:** 2.2%
- **Other:** 28.9%

#### Sanity

- **Computer Software:** 19.9%
- **Information Technology and Services:** 12.2%
- **Marketing and Advertising:** 6.9%
- **Design:** 4.6%
- **Retail:** 3.1%
- **Health, Wellness and Fitness:** 2.8%
- **Internet:** 2.7%
- **Financial Services:** 2.2%
- **Online Media:** 2.0%
- **Program Development:** 2.0%
- **Other:** 41.5%

#### Strapi

- **Non-Profit Organization Management:** 19.5%
- **Computer Software:** 14.9%
- **Information Technology and Services:** 9.7%
- **Education Management:** 7.7%
- **Higher Education:** 5.6%
- **Financial Services:** 3.6%
- **Entertainment:** 2.6%
- **Primary/Secondary Education:** 2.6%
- **Program Development:** 2.6%
- **E-Learning:** 2.1%
- **Other:** 29.2%

---
## Alternatives

### Alternatives to Craft CMS

- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (969 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [Butter CMS](https://www.g2.com/products/butter-cms/reviews) — 4.6/5 stars (206 reviews)
- [CrafterCMS](https://www.g2.com/products/craftercms/reviews) — 4.5/5 stars (18 reviews)
- [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9518 reviews)
- [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (992 reviews)
- [Drupal](https://www.g2.com/products/drupal/reviews) — 3.9/5 stars (424 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (585 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews)
- [Kentico](https://www.g2.com/products/kentico/reviews) — 4.4/5 stars (365 reviews)

### Alternatives to Sanity

- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews)
- [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.4/5 stars (303 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (969 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [Kontent.ai](https://www.g2.com/products/kontent-ai/reviews) — 4.3/5 stars (194 reviews)
- [Hygraph](https://www.g2.com/products/hygraph/reviews) — 4.4/5 stars (716 reviews)
- [WordPress VIP](https://www.g2.com/products/wordpress-vip/reviews) — 4.5/5 stars (55 reviews)
- [Butter CMS](https://www.g2.com/products/butter-cms/reviews) — 4.6/5 stars (206 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (585 reviews)

### Alternatives to Strapi

- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (969 reviews)
- [Hygraph](https://www.g2.com/products/hygraph/reviews) — 4.4/5 stars (716 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.4/5 stars (303 reviews)
- [Butter CMS](https://www.g2.com/products/butter-cms/reviews) — 4.6/5 stars (206 reviews)
- [Kontent.ai](https://www.g2.com/products/kontent-ai/reviews) — 4.3/5 stars (194 reviews)
- [Payload CMS](https://www.g2.com/products/payload-cms/reviews) — 4.9/5 stars (59 reviews)
- [Directus](https://www.g2.com/products/directus/reviews) — 4.9/5 stars (51 reviews)
- [Wagtail CMS](https://www.g2.com/products/wagtail-cms/reviews) — 4.3/5 stars (29 reviews)

---
## Top Discussions

### Craft CMS

- Title: [What is Craft CMS used for?](https://www.g2.com/discussions/what-is-craft-cms-used-for) — 1 comment
  > **Top comment:** "Craft CMS is a content management system (CMS) used to create and manage digital experiences, primarily websites an platforms.

Usecases are: Custom..."
- Title: [Is CMS Open Source craft?](https://www.g2.com/discussions/is-cms-open-source-craft) — 1 comment
  > **Top comment:** "Craft CMS is not fully open source, but it is based on open-source technologies and is distributed under its own license. This means:

The source code is..."
- Title: [Is Craft CMS any good?](https://www.g2.com/discussions/is-craft-cms-any-good) — 1 comment
  > **Top comment:** "Whether Craft CMS is "good" depends largely on your specific needs and priorities. Here's a breakdown of its strengths and..."

### Sanity

- Title: [What is sanity IO used for?](https://www.g2.com/discussions/what-is-sanity-io-used-for) — 4 comments
  > **Top comment:** "CMS for NextJS application"
- Title: [What is sanity software?](https://www.g2.com/discussions/what-is-sanity-software) — 3 comments
  > **Top comment:** "Sanity is a flexible, highly customizable content platform used to organize your content into categories, create logical relationships between content types,..."
- Title: [Would it be possible to add to ability to create "Singles" and "Global variables"?](https://www.g2.com/discussions/would-it-be-possible-to-add-to-ability-to-create-singles-and-global-variables) — 1 comment, 1 upvote
  > **Top comment:** "Hi! This is actually possible today using the Structure Builder API. You can follow this tutorial to set it up:..."
- Title: [What’s the best to create localized content using sanity and gatsby?](https://www.g2.com/discussions/what-s-the-best-to-create-localized-content-using-sanity-and-gatsby) — 1 comment, 1 upvote
  > **Top comment:** "Hi! 

There are many ways of localizing content, regardless of where you plan to present it. I would start by reading up on the documentation to figure out..."
- Title: [Can I expect some changes to the HTTP api to be inegrated to the Sanity JS sdk?](https://www.g2.com/discussions/can-i-expect-some-changes-to-the-http-api-to-be-inegrated-to-the-sanity-js-sdk) — 1 comment, 1 upvote
  > **Top comment:** "Hi! Our JavaScript client has always supported full CRUD operations against our APIs. You can check out the documentation here:..."

### Strapi

- Title: [What is Strapi used for?](https://www.g2.com/discussions/what-is-strapi-used-for) — 1 comment
  > **Top comment:** "It is a CMS that gives you more problems than it solves"
- Title: [What is the best way to deploy Strapi v4 on Azure Web App/Azure Services?](https://www.g2.com/discussions/what-is-the-best-way-to-deploy-strapi-v4-on-azure-web-app-azure-services) — 1 comment, 1 upvote
  > **Top comment:** "Using an Azure Resource Manager template. Follow the guide here:..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/craft-cms-vs-sanity-vs-strapi)