# Craft CMS, HubSpot Content Hub vs Strapi Comparison

| | Craft CMS | HubSpot Content Hub | Strapi | 
|---|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 48 | 2,011 | 204 | 
| **Largest Market Segment** | Small-Business (53.3% of reviews) | Small-Business (52.4% of reviews) | Small-Business (79.6% of reviews) | 
| **Entry Level Price** | $199 per site | $20.00 1 Core Seat Per Month | Free With One-Time Purchase | 

---
## Top Pros & Cons

### Craft CMS

**Not enough data**

### HubSpot Content Hub

Pros:
- Ease of Use (135 reviews)
- Content Management (90 reviews)

Cons:
- Limited Customization (35 reviews)
- Learning Curve (30 reviews)

### Strapi

Pros:
- Ease of Use (14 reviews)
- Flexibility (10 reviews)

Cons:
- Developer Challenges (5 reviews)
- Learning Curve (5 reviews)

---
## Ratings Comparison
| Rating | Craft CMS | HubSpot Content Hub | Strapi | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (38 reviews) | 8.7 (1223 reviews) | 8.7 (125 reviews) | 
  | **Ease of Use** | 8.2 (39 reviews) | 8.7 (1560 reviews) | 8.9 (129 reviews) | 
  | **Ease of Setup** | 7.2 (16 reviews) | 8.3 (990 reviews) | 8.7 (105 reviews) | 
  | **Ease of Admin** | 8.3 (16 reviews) | 8.7 (662 reviews) | 8.8 (95 reviews) | 
  | **Quality of Support** | 8.2 (25 reviews) | 8.8 (1167 reviews) | 8.4 (86 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (12 reviews) | 8.9 (641 reviews) | 8.6 (66 reviews) | 
  | **Product Direction (% positive)** | 7.2 (37 reviews) | 8.7 (1158 reviews) | 8.5 (99 reviews) | 

---
## Pricing

### Craft CMS

#### Entry-Level Pricing

Plan: Client

Price: $199 per site


[Browse all 3 editions](https://www.g2.com/products/craft-cms/pricing)

#### Free Trial

No

### HubSpot Content Hub

#### Entry-Level Pricing

Plan: Content Hub Starter

Price: $20.00 1 Core Seat Per Month

Description: A simple web content management system  for growing businesses who want to leverage the CRM Platform to generate business through their website.

Key Features:
- Full CRM platform
- Responsive drag-and-drop editor
- Website themes

[Browse all 3 editions](https://www.g2.com/products/hubspot-content-hub/pricing)

#### Free Trial

Yes

### Strapi

#### Entry-Level Pricing

Plan: Community

Price: Free With One-Time Purchase

Key Features:
- Open-Source under MIT License
- REST & GraphQL API
- Up to 3 default roles

[Browse all 5 editions](https://www.g2.com/products/strapi/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **Craft CMS** | 7.8/10 | 31 |
| **HubSpot Content Hub** | 8.3/10 | 893 |
| **Strapi** | 8.0/10 | 64 |

#### Content

| Feature | Craft CMS | HubSpot Content Hub | Strapi | 
|---|---|---|---|
| **Content Authoring** | 8.7 (28 reviews) ✓ Verified | 8.8 (747 reviews) | 8.7 (61 reviews) | 
| **Rich Text Editor** | 8.5 (26 reviews) ✓ Verified | 8.4 (741 reviews) | 8.3 (58 reviews) | 
| **Versioning** | 8.3 (23 reviews) ✓ Verified | 8.2 (595 reviews) | 7.9 (49 reviews) | 
| **Plug-ins/Widgets/Apps** | 6.9 (23 reviews) ✓ Verified | 8.0 (559 reviews) | 7.9 (53 reviews) | 
| **Approval Process** | 7.2 (23 reviews) ✓ Verified | Feature Not Available | 8.1 (44 reviews) | 
| **Content Scheduling** | 8.4 (23 reviews) | 8.7 (598 reviews) | 7.4 (39 reviews) | 
| **Asset Management** | 8.2 (28 reviews) ✓ Verified | 8.3 (650 reviews) | 8.3 (55 reviews) | 
| **Internal Search** | 7.9 (24 reviews) ✓ Verified | 8.2 (666 reviews) | 7.7 (52 reviews) | 
| **Content Repository** | 8.0 (23 reviews) ✓ Verified | 8.5 (667 reviews) | 8.2 (51 reviews) | 

#### Design

| Feature | Craft CMS | HubSpot Content Hub | Strapi | 
|---|---|---|---|
| **Breadth of Pre-Built Templates** | 6.6 (16 reviews) ✓ Verified | 7.6 (657 reviews) | 7.0 (41 reviews) | 
| **Mobile** | 7.0 (18 reviews) | 7.9 (647 reviews) | 6.8 (41 reviews) | 
| **Branding/Themes** | 7.8 (18 reviews) | 8.2 (693 reviews) | 7.1 (39 reviews) | 
| **Customization** | 8.5 (24 reviews) ✓ Verified | 8.0 (727 reviews) | 7.7 (48 reviews) | 

#### Platform

| Feature | Craft CMS | HubSpot Content Hub | Strapi | 
|---|---|---|---|
| **User Community** | 7.8 (21 reviews) | 8.5 (606 reviews) | 8.0 (49 reviews) | 
| **SEO** | 7.7 (23 reviews) ✓ Verified | 8.2 (658 reviews) | 8.5 (43 reviews) | 
| **Flexible Navigation Structures** | 7.7 (25 reviews) ✓ Verified | 8.2 (628 reviews) | 8.3 (46 reviews) | 
| **User, Role, and Access Management** | 7.6 (24 reviews) ✓ Verified | 8.6 (692 reviews) | 8.6 (55 reviews) | 
| **Enterprise Scalability** | 7.8 (22 reviews) ✓ Verified | 8.4 (568 reviews) | 8.5 (43 reviews) | 
| **Internationalization** | 7.8 (15 reviews) ✓ Verified | 8.3 (464 reviews) | 8.2 (40 reviews) | 
| **Dashboards and Reports** | 7.8 (18 reviews) ✓ Verified | 8.3 (723 reviews) | 7.4 (39 reviews) | 
| **API / Integrations** | 7.5 (19 reviews) ✓ Verified | 8.3 (586 reviews) | 8.6 (54 reviews) | 

#### Agentic AI - Web Content Management

| Feature | Craft CMS | HubSpot Content Hub | Strapi | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | Not enough data | 

### WebOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Craft CMS** | N/A | N/A |
| **HubSpot Content Hub** | 8.3/10 | 103 |
| **Strapi** | N/A | N/A |

#### Functionality

| Feature | Craft CMS | HubSpot Content Hub | Strapi | 
|---|---|---|---|
| **Developer Tools** | Not enough data | 7.8 (75 reviews) | Not enough data | 
| **Automation** | Not enough data | Feature Not Available | Not enough data | 
| **Website Staging** | Not enough data | 8.3 (79 reviews) | Not enough data | 

#### Management

| Feature | Craft CMS | HubSpot Content Hub | Strapi | 
|---|---|---|---|
| **Web Content Dedication** | Not enough data | 8.1 (81 reviews) | Not enough data | 
| **Website Hosting** | Not enough data | 8.4 (81 reviews) | Not enough data | 
| **Role-Based Permissions** | Not enough data | 8.7 (92 reviews) | Not enough data | 

#### Support

| Feature | Craft CMS | HubSpot Content Hub | Strapi | 
|---|---|---|---|
| **CMS Variety** | Not enough data | Feature Not Available | Not enough data | 
| **Multi-CMS Support** | Not enough data | 8.4 (73 reviews) | Not enough data | 
| **Compliance** | Not enough data | 8.5 (78 reviews) | Not enough data | 

### Headless CMS

| Product | Score | Reviews |
|---|---|---|
| **Craft CMS** | 8.4/10 | 6 |
| **HubSpot Content Hub** | N/A | N/A |
| **Strapi** | 7.4/10 | 68 |

#### Publishing

| Feature | Craft CMS | HubSpot Content Hub | Strapi | 
|---|---|---|---|
| **Automated Publishing** | 7.3 (5 reviews) ✓ Verified | Not enough data | 7.7 (49 reviews) | 
| **Multi-language** | 8.7 (5 reviews) ✓ Verified | Not enough data | 7.9 (49 reviews) | 
| **AR/VR Capability** | Not enough data | Not enough data | 4.3 (31 reviews) | 

#### Development

| Feature | Craft CMS | HubSpot Content Hub | Strapi | 
|---|---|---|---|
| **Image Management** | 8.3 (5 reviews) ✓ Verified | Not enough data | 7.8 (49 reviews) | 
| **Reuseable Content** | Not enough data | Not enough data | 8.5 (47 reviews) | 
| **Unlimited Environments** | 8.3 (5 reviews) | Not enough data | 7.4 (48 reviews) | 
| **Form Builder** | 8.6 (6 reviews) ✓ Verified | Not enough data | 7.4 (47 reviews) | 

#### Analytics

| Feature | Craft CMS | HubSpot Content Hub | Strapi | 
|---|---|---|---|
| **Personalization** | 9.2 (6 reviews) | Not enough data | 7.4 (44 reviews) | 
| **Content Performance** | 8.7 (5 reviews) ✓ Verified | Not enough data | 7.9 (43 reviews) | 

#### Agentic AI - Headless CMS

| Feature | Craft CMS | HubSpot Content Hub | Strapi | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 7.2 (6 reviews) | 

### AWS Marketplace

| Product | Score | Reviews |
|---|---|---|
| **Craft CMS** | N/A | N/A |
| **HubSpot Content Hub** | N/A | N/A |
| **Strapi** | N/A | N/A |

#### Agentic AI - AWS Marketplace

| Feature | Craft CMS | HubSpot Content Hub | Strapi | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Craft CMS** | N/A | N/A |
| **HubSpot Content Hub** | 8.4/10 | 707 |
| **Strapi** | N/A | N/A |

#### Customizations

| Feature | Craft CMS | HubSpot Content Hub | Strapi | 
|---|---|---|---|
| **Templates** | Not enough data | 8.0 (582 reviews) | Not enough data | 
| **Drag and Drop** | Not enough data | 8.4 (599 reviews) | Not enough data | 
| **HTML Input** | Not enough data | 8.1 (523 reviews) | Not enough data | 
| **Domain Name** | Not enough data | 8.7 (474 reviews) | Not enough data | 

#### Growth

| Feature | Craft CMS | HubSpot Content Hub | Strapi | 
|---|---|---|---|
| **SEO** | Not enough data | 8.1 (537 reviews) | Not enough data | 
| **Site Analytics** | Not enough data | 8.3 (549 reviews) | Not enough data | 
| **Marketing Tools** | Not enough data | 8.8 (589 reviews) | Not enough data | 
| **E-Commerce** | Not enough data | 7.7 (228 reviews) | Not enough data | 
| **Hosting** | Not enough data | 8.6 (430 reviews) | Not enough data | 

#### Content

| Feature | Craft CMS | HubSpot Content Hub | Strapi | 
|---|---|---|---|
| **Email Integrations** | Not enough data | 8.8 (534 reviews) | Not enough data | 
| **Content Management** | Not enough data | 8.9 (606 reviews) | Not enough data | 
| **Permissions** | Not enough data | 8.7 (537 reviews) | Not enough data | 
| **WordPress Tool** | Not enough data | 7.5 (84 reviews) | Not enough data | 

#### Support

| Feature | Craft CMS | HubSpot Content Hub | Strapi | 
|---|---|---|---|
| **Customer Support** | Not enough data | 8.7 (174 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Web Content Management Software](https://www.g2.com/categories/web-content-management)

**Unique to Craft CMS (1):** [Headless CMS Software](https://www.g2.com/categories/headless-cms)

**Unique to HubSpot Content Hub (2):** [WebOps Platforms](https://www.g2.com/categories/webops-platforms), [Website Builder Software](https://www.g2.com/categories/website-builder)

**Unique to Strapi (2):** [Headless CMS Software](https://www.g2.com/categories/headless-cms), [AWS Marketplace Software](https://www.g2.com/categories/aws-marketplace)


---
## Reviewer Demographics

### By Company Size

| Segment | Craft CMS | HubSpot Content Hub | Strapi | 
|---|---|---|---|
| **Small-Business** | 53.3% | 52.4% | 79.6% | 
| **Mid-Market** | 37.8% | 41.1% | 16.8% | 
| **Enterprise** | 8.9% | 6.5% | 3.6% | 

### By Industry

#### Craft CMS

- **Marketing and Advertising:** 17.8%
- **Internet:** 15.6%
- **Non-Profit Organization Management:** 8.9%
- **Computer Software:** 4.4%
- **Education Management:** 4.4%
- **Real Estate:** 4.4%
- **Events Services:** 4.4%
- **Leisure, Travel & Tourism:** 4.4%
- **Information Technology and Services:** 4.4%
- **Civic & Social Organization:** 2.2%
- **Other:** 28.9%

#### HubSpot Content Hub

- **Computer Software:** 14.2%
- **Marketing and Advertising:** 13.9%
- **Information Technology and Services:** 11.5%
- **Financial Services:** 4.5%
- **Education Management:** 2.7%
- **Hospital & Health Care:** 2.4%
- **Higher Education:** 2.0%
- **Insurance:** 1.9%
- **Consulting:** 1.7%
- **Non-Profit Organization Management:** 1.6%
- **Other:** 43.6%

#### Strapi

- **Non-Profit Organization Management:** 19.5%
- **Computer Software:** 14.9%
- **Information Technology and Services:** 9.7%
- **Education Management:** 7.7%
- **Higher Education:** 5.6%
- **Financial Services:** 3.6%
- **Entertainment:** 2.6%
- **Primary/Secondary Education:** 2.6%
- **Program Development:** 2.6%
- **E-Learning:** 2.1%
- **Other:** 29.2%

---
## Alternatives

### Alternatives to Craft CMS

- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (969 reviews)
- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [Butter CMS](https://www.g2.com/products/butter-cms/reviews) — 4.6/5 stars (206 reviews)
- [CrafterCMS](https://www.g2.com/products/craftercms/reviews) — 4.5/5 stars (18 reviews)
- [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9526 reviews)
- [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (993 reviews)
- [Drupal](https://www.g2.com/products/drupal/reviews) — 3.9/5 stars (424 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (585 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews)

### Alternatives to HubSpot Content Hub

- [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (993 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (969 reviews)
- [Duda](https://www.g2.com/products/duda/reviews) — 4.7/5 stars (806 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (585 reviews)
- [Elementor](https://www.g2.com/products/elementor/reviews) — 4.4/5 stars (415 reviews)
- [Pantheon](https://www.g2.com/products/pantheon/reviews) — 4.4/5 stars (723 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9526 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1875 reviews)

### Alternatives to Strapi

- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (969 reviews)
- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)
- [Hygraph](https://www.g2.com/products/hygraph/reviews) — 4.4/5 stars (716 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.4/5 stars (303 reviews)
- [Butter CMS](https://www.g2.com/products/butter-cms/reviews) — 4.6/5 stars (206 reviews)
- [Kontent.ai](https://www.g2.com/products/kontent-ai/reviews) — 4.3/5 stars (195 reviews)
- [Payload CMS](https://www.g2.com/products/payload-cms/reviews) — 4.9/5 stars (59 reviews)
- [Directus](https://www.g2.com/products/directus/reviews) — 4.9/5 stars (51 reviews)

---
## Top Discussions

### Craft CMS

- Title: [What is Craft CMS used for?](https://www.g2.com/discussions/what-is-craft-cms-used-for) — 1 comment
  > **Top comment:** "Craft CMS is a content management system (CMS) used to create and manage digital experiences, primarily websites an platforms.

Usecases are: Custom..."
- Title: [Is CMS Open Source craft?](https://www.g2.com/discussions/is-cms-open-source-craft) — 1 comment
  > **Top comment:** "Craft CMS is not fully open source, but it is based on open-source technologies and is distributed under its own license. This means:

The source code is..."
- Title: [Is Craft CMS any good?](https://www.g2.com/discussions/is-craft-cms-any-good) — 1 comment
  > **Top comment:** "Whether Craft CMS is "good" depends largely on your specific needs and priorities. Here's a breakdown of its strengths and..."

### HubSpot Content Hub

- Title: [Is HubSpot a CRM or CMS?](https://www.g2.com/discussions/is-hubspot-a-crm-or-cms) — 1 comment, 1 upvote
  > **Top comment:** "Hubspot has both a CRM and CMS functionality, which are sold as separate products.  "
- Title: [What is HubSpot CMS Hub?](https://www.g2.com/discussions/what-is-hubspot-cms-hub) — 1 comment
  > **Top comment:** "HubSpot CMS is a website builder that's powerful and easy to use."
- Title: [How can you improve page speed](https://www.g2.com/discussions/how-can-you-improve-page-speed) — 1 comment, 1 upvote
  > **Top comment:** "Depend on how your templating system has been developed it may require a lot of effort from your devs to optimize the JS and CSS.
Something that will work..."
- Title: [How can I make the page  pop into the other screen when I right click and open it instead of dragging it to other screen](https://www.g2.com/discussions/52148-how-can-i-make-the-page-pop-into-the-other-screen-when-i-right-click-and-open-it-instead-of-dragging-it-to-other-screen) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for sharing such beautiful information with us.
Here  you can find Free cms software. You can make your website according to your requirements...."
- Title: [What is the best free integration app with HubSpot CRM?](https://www.g2.com/discussions/52132-what-is-the-best-free-integration-app-with-hubspot-crm) — 1 comment, 1 upvote
  > **Top comment:** "Wordpress"

### Strapi

- Title: [What is Strapi used for?](https://www.g2.com/discussions/what-is-strapi-used-for) — 1 comment
  > **Top comment:** "It is a CMS that gives you more problems than it solves"
- Title: [What is the best way to deploy Strapi v4 on Azure Web App/Azure Services?](https://www.g2.com/discussions/what-is-the-best-way-to-deploy-strapi-v4-on-azure-web-app-azure-services) — 1 comment, 1 upvote
  > **Top comment:** "Using an Azure Resource Manager template. Follow the guide here:..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/craft-cms-vs-hubspot-content-hub-vs-strapi)