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Compare Coupler.io and Looker 
Featured Products
At a Glance
Market Segments
Small-Business (66.3% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
Free
No pricing available
Coupler.io
Star Rating
(92)4.8 out of 5
Market Segments
Small-Business (66.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansLooker
Star Rating
(1,587)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in creating interactive and visually appealing reports, with users highlighting its customizable interface that allows for easy integration of various charts and graphs. This makes it a preferred choice for those needing detailed visual analytics.
- Users say Coupler.io stands out for its seamless data synchronization capabilities, allowing users to automatically pull data from platforms like QuickBooks and Salesforce into spreadsheets without needing coding skills. This feature is particularly appreciated for its efficiency in managing data.
- According to verified reviews, Looker has a higher overall satisfaction score, indicating that users find it to be a more robust tool for comprehensive analytics, especially in mid-market environments where detailed insights are crucial for decision-making.
- Reviewers mention that Coupler.io's ease of setup is a significant advantage, with many users noting the straightforward onboarding process that requires no technical expertise. This makes it an attractive option for small businesses looking to quickly implement data reporting solutions.
- Users highlight that while Looker provides strong reporting capabilities, it may require more time to configure to meet specific business needs, which can be a drawback for teams looking for quick deployment and immediate results.
- G2 reviewers note that Coupler.io's automated data refresh feature enhances reporting speed and accuracy, making it a valuable tool for teams that need timely insights without the hassle of manual updates.
Pricing
Entry-Level Pricing
Coupler.io
Free
Free
For newcomers and personal projects that only require one active no-code data connection.
- 1 account
- 1 user
- 1 data source
Looker
No pricing availableFree Trial
Coupler.io
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
9.5
78
8.7
1,087
Ease of Use
9.4
81
8.2
1,092
Ease of Setup
9.1
59
8.2
571
Ease of Admin
9.2
48
8.3
430
Quality of Support
9.6
71
8.6
925
Has the product been a good partner in doing business?
9.4
44
8.9
408
Product Direction (% positive)
9.6
79
8.8
1,019
Features by Category
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
656
|
Verified
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Advanced Analytics
Not enough data
7.6
428
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
509
|
Verified
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
328
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
656
|
Verified
Reports
Not enough data
8.5
109
Not enough data
8.5
108
Not enough data
8.0
102
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
112
Not enough data
8.4
111
Not enough data
8.7
112
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
107
Collaboration
Not enough data
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.1
142
Not enough data
8.5
145
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
656
|
Verified
Data Preparation
Not enough data
8.4
281
|
Verified
Not enough data
8.2
258
|
Verified
Data Modeling and Blending
Not enough data
8.5
308
|
Verified
Not enough data
8.7
326
|
Verified
Not enough data
8.4
309
|
Verified
Generative AI
Not enough data
7.1
88
Not enough data
7.1
86
Agentic AI - Analytics Platforms
Not enough data
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
37
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
35
Advanced Analytics
Not enough data
7.6
428
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
509
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.1
38
Not enough data
7.9
34
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
7.8
34
Not enough data
7.2
34
Not enough data
7.3
34
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Personalized Intelligence - Analytics Platforms
Not enough data
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
328
|
Verified
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
656
|
Verified
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
328
|
Verified
Metrics
Not enough data
8.8
238
Not enough data
8.7
239
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Reporting
Not enough data
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
204
Not enough data
9.0
254
Other
Not enough data
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
216
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
191
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
240
Functionality
Feature Not Available
Not enough data
9.1
55
Not enough data
9.5
53
Not enough data
8.7
20
Not enough data
Feature Not Available
Not enough data
8.8
53
Not enough data
Diverse Extraction Points
Feature Not Available
Not enough data
Management
Feature Not Available
Not enough data
8.3
8
Not enough data
Functionality
9.4
8
Not enough data
8.5
8
Not enough data
9.6
9
Not enough data
9.6
9
Not enough data
8.9
9
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
224
Not enough data
8.7
208
Predictive Analytics
Not enough data
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Marketing Operations
7.3
13
8.6
222
|
Verified
9.5
13
8.7
242
|
Verified
7.7
13
8.5
228
|
Verified
8.7
13
8.9
245
|
Verified
7.3
13
8.4
130
6.8
13
Feature Not Available
Campaign Activity
9.0
13
8.6
231
|
Verified
9.6
13
8.8
261
|
Verified
7.7
13
8.5
212
|
Verified
8.6
13
8.5
213
|
Verified
7.6
13
8.4
199
|
Verified
6.9
13
7.9
119
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
Coupler.io and Looker are categorized as Marketing Analytics
Unique Categories
Coupler.io is categorized as ETL Tools and Data Extraction
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Coupler.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
13.5%
Marketing and Advertising
13.5%
Accounting
6.7%
Information Technology and Services
5.6%
Education Management
4.5%
Other
56.2%
Computer Software
11.8%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.2%
Discussions
Coupler.io has no discussions with answers
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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