# Countly, Matomo (Formerly Piwik) vs Piwik PRO Comparison | | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Star Rating** | 4.1 out of 5 | 4.2 out of 5 | 4.5 out of 5 | | **Total Reviews** | 20 | 96 | 49 | | **Largest Market Segment** | Small-Business (55.0% of reviews) | Small-Business (55.3% of reviews) | Small-Business (55.3% of reviews) | | **Entry Level Price** | Free forever | FREE download | Free Trial | --- ## Top Pros & Cons ### Countly Pros: - Ease of Use (1 reviews) Cons: - Lack of Recommendations (1 reviews) - Limitations (1 reviews) ### Matomo (Formerly Piwik) Pros: - Customization (1 reviews) - Data Collection (1 reviews) ### Piwik PRO Pros: - Analytics (7 reviews) - Analytics Expertise (6 reviews) Cons: - Integration Issues (3 reviews) - Limited Features (2 reviews) --- ## Ratings Comparison | Rating | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Meets Requirements** | 8.2 (19 reviews) | 8.5 (80 reviews) | 8.5 (42 reviews) | | **Ease of Use** | 8.4 (19 reviews) | 8.0 (82 reviews) | 8.2 (43 reviews) | | **Ease of Setup** | 8.6 (13 reviews) | 7.7 (53 reviews) | 8.2 (34 reviews) | | **Ease of Admin** | 8.3 (12 reviews) | 7.9 (48 reviews) | 8.4 (29 reviews) | | **Quality of Support** | 8.0 (18 reviews) | 7.7 (49 reviews) | 7.6 (32 reviews) | | **Has the product been a good partner in doing business?** | 7.5 (12 reviews) | 8.4 (31 reviews) | 8.8 (21 reviews) | | **Product Direction (% positive)** | 9.4 (18 reviews) | 8.1 (80 reviews) | 8.6 (42 reviews) | --- ## Pricing ### Countly #### Entry-Level Pricing Plan: Community Edition Price: Free forever Description: Your own analytics server. Power of open source meets analytics. Key Features: - Selection of Countly features - Self-hosted - Non-commercial use [Browse all 2 editions](https://www.g2.com/products/countly/pricing) #### Free Trial Yes ### Matomo (Formerly Piwik) #### Entry-Level Pricing Plan: On-Premise (Self-Hosted) Price: FREE download Description: GPL v3+ licensed. Premium Features & Support options available. Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/ Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data. [Browse all 3 editions](https://www.g2.com/products/matomo-formerly-piwik/pricing) #### Free Trial Yes ### Piwik PRO #### Entry-Level Pricing Plan: Business Plan Price: Free Trial Description: Privacy-compliant analytics and data activation platform with built-in consent & tag management starting at €35/month . Collect accurate data, get valuable insights into user behavior and act on them in real-time. Key Features: - 4 modules: Analytics, Tag Manager, Consent Manager & Customer Data Platform - Custom reports and dashboards generated in seconds - Safe EU cloud hosting [Browse all 2 editions](https://www.g2.com/products/piwik-pro/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Countly** | N/A | N/A | | **Matomo (Formerly Piwik)** | 8.2/10 | 69 | | **Piwik PRO** | 8.4/10 | 37 | #### Metrics | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Sessions - Digital Analytics** | Not enough data | 8.5 (63 reviews) | 8.9 (33 reviews) | | **Engagement** | Not enough data | 8.5 (57 reviews) | 8.9 (32 reviews) | | **Entry and Exit Pages** | Not enough data | 8.8 (58 reviews) | 8.9 (33 reviews) | | **Standard Event Tracking** | Not enough data | 8.5 (60 reviews) | 8.8 (33 reviews) | | **Custom Event Tracking** | Not enough data | 8.2 (58 reviews) | 8.6 (29 reviews) | | **Retention** | Not enough data | 8.1 (49 reviews) | 8.9 (32 reviews) | | **Return** | Not enough data | 8.1 (51 reviews) | 8.5 (31 reviews) | | **Conversions** | Not enough data | 7.9 (47 reviews) | 8.5 (28 reviews) | | **Funnels** | Not enough data | 7.5 (38 reviews) | 8.6 (26 reviews) | #### Reporting | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Real-Time Reporting** | Not enough data | 8.3 (58 reviews) | 8.1 (34 reviews) | | **Trending** | Not enough data | 8.1 (40 reviews) | 8.4 (27 reviews) | | **Retroactive Reporting** | Not enough data | 8.3 (43 reviews) | 8.4 (29 reviews) | | **Segmentation** | Not enough data | 7.9 (49 reviews) | 8.3 (29 reviews) | | **Mobile Reporting** | Not enough data | 8.1 (37 reviews) | 7.9 (24 reviews) | | **Unification Across Devices** | Not enough data | 8.0 (42 reviews) | 7.8 (23 reviews) | | **Custom Reports and Dashboards** | Not enough data | 8.3 (55 reviews) | 8.8 (29 reviews) | #### Other | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **User Data** | Not enough data | 8.4 (55 reviews) | 8.4 (33 reviews) | | **Site Search Reporting** | Not enough data | 8.5 (52 reviews) | 8.6 (30 reviews) | | **Load Time Monitoring** | Not enough data | 7.8 (41 reviews) | 8.2 (29 reviews) | | **Campaign Tracking** | Not enough data | 8.3 (45 reviews) | 8.2 (25 reviews) | | **E-Commerce** | Not enough data | 7.9 (30 reviews) | 8.6 (22 reviews) | | **Promotional Messages** | Not enough data | 7.4 (22 reviews) | 7.9 (20 reviews) | | **Administration Alerts** | Not enough data | 8.3 (40 reviews) | 8.2 (22 reviews) | #### Agentic AI - Digital Analytics | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Administration | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **API / Integrations** | Not enough data | 8.4 (39 reviews) | 8.2 (31 reviews) | | **QA Testing** | Not enough data | 7.8 (34 reviews) | 7.8 (23 reviews) | | **Performance and Reliability** | Not enough data | 8.6 (50 reviews) | 8.4 (31 reviews) | | **User, Role, and Access Management** | Not enough data | 8.9 (54 reviews) | 8.5 (32 reviews) | ### Content Marketing | Product | Score | Reviews | |---|---|---| | **Countly** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Piwik PRO** | N/A | N/A | #### Content Creation | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | Not enough data | #### Optimization | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **SEO** | Not enough data | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | Not enough data | #### Logistics | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **Countly** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Piwik PRO** | N/A | N/A | #### User Identification | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Demographics** | Not enough data | Not enough data | Not enough data | | **User Segmentation** | Not enough data | Not enough data | Not enough data | | **Geolocation** | Not enough data | Not enough data | Not enough data | #### Tracking & Reporting | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Custom Event Tracking** | Not enough data | Not enough data | Not enough data | | **Real-Time Insights** | Not enough data | Not enough data | Not enough data | | **Attribution** | Not enough data | Not enough data | Not enough data | | **Dashboard** | Not enough data | Not enough data | Not enough data | | **User Path Tracking** | Not enough data | Not enough data | Not enough data | | **User Activity History** | Not enough data | Not enough data | Not enough data | #### Metrics | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Engagement** | Not enough data | Not enough data | Not enough data | | **Exit Tracking** | Not enough data | Not enough data | Not enough data | | **Retention** | Not enough data | Not enough data | Not enough data | | **Return** | Not enough data | Not enough data | Not enough data | | **Conversions** | Not enough data | Not enough data | Not enough data | ### Push Notification | Product | Score | Reviews | |---|---|---| | **Countly** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Piwik PRO** | N/A | N/A | #### Campaigns | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Customize** | Not enough data | Not enough data | Not enough data | | **Scheduling** | Not enough data | Not enough data | Not enough data | | **Retarget** | Not enough data | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | Not enough data | | **Triggered Notifications** | Not enough data | Not enough data | Not enough data | #### Analytics | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Campaign Performance** | Not enough data | Not enough data | Not enough data | | **Audience Insights** | Not enough data | Not enough data | Not enough data | #### Optimization | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **A/B Testing** | Feature Not Available | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | Not enough data | | **Rich Notifications** | Not enough data | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Push Notification | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | ### Product Analytics | Product | Score | Reviews | |---|---|---| | **Countly** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Piwik PRO** | N/A | N/A | #### Product Analytics | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Account-Level Analytics** | Not enough data | Not enough data | Not enough data | | **User-Level Analytics** | Not enough data | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | Not enough data | | **Funnels** | Not enough data | Not enough data | Not enough data | | **Alerts** | Not enough data | Not enough data | Not enough data | | **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | | **User Scoring** | Not enough data | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Product Analytics | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | #### Behavioral Analytics - Product Analytics | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | | **User level Analytics** | Not enough data | Not enough data | Not enough data | | **Account level Analytics** | Not enough data | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | Not enough data | | **Funnels** | Not enough data | Not enough data | Not enough data | #### Platform Infrastructure - Product Analytics | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Cross System integrations** | Not enough data | Not enough data | Not enough data | | **Alerts** | Not enough data | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | Not enough data | #### AI driven optimization - Product Analytics | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **User scoring** | Not enough data | Not enough data | Not enough data | | **Adaptive learning** | Not enough data | Not enough data | Not enough data | | **Automated insights** | Not enough data | Not enough data | Not enough data | | **Autonomous task execution** | Not enough data | Not enough data | Not enough data | ### E-Commerce Analytics | Product | Score | Reviews | |---|---|---| | **Countly** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Piwik PRO** | N/A | N/A | #### Analytics | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Reports** | Not enough data | Not enough data | Not enough data | | **Dashboard** | Not enough data | Not enough data | Not enough data | | **Web Analytics** | Not enough data | Not enough data | Not enough data | | **Campaign Tracking** | Not enough data | Not enough data | Not enough data | | **Customer Demographics** | Not enough data | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | Not enough data | #### Administration | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Data Storage** | Not enough data | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | Not enough data | #### Generative AI | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | #### Agentic AI - E-Commerce Analytics | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Countly** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Piwik PRO** | N/A | N/A | #### Data Sourcing | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Data Enrichment** | Not enough data | Not enough data | Not enough data | | **Expandability** | Not enough data | Not enough data | Not enough data | | **Content Marketing** | Not enough data | Not enough data | Feature Not Available | | **Multiple Devices** | Not enough data | Not enough data | Not enough data | #### Intelligence | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Marketing Metrics** | Not enough data | Not enough data | Not enough data | | **Predictive Modeling** | Not enough data | Not enough data | Not enough data | | **Recommendation Engine** | Not enough data | Not enough data | Feature Not Available | ### Mobile Crash Reporting | Product | Score | Reviews | |---|---|---| | **Countly** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Piwik PRO** | N/A | N/A | #### Crash Monitoring | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Constant Monitoring** | Not enough data | Not enough data | Not enough data | | **Timely Alerts** | Not enough data | Not enough data | Not enough data | | **User Reports and Feedback** | Not enough data | Not enough data | Not enough data | #### Crash Data | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Report Generation** | Not enough data | Not enough data | Not enough data | | **Crash Solutions** | Not enough data | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | Not enough data | #### Metrics | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Engagement** | Not enough data | Not enough data | Not enough data | | **Exit Tracking** | Not enough data | Not enough data | Not enough data | | **Retention** | Not enough data | Not enough data | Not enough data | | **Return** | Not enough data | Not enough data | Not enough data | | **Conversions** | Not enough data | Not enough data | Not enough data | ### Consent Management Platform (CMP) | Product | Score | Reviews | |---|---|---| | **Countly** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Piwik PRO** | N/A | N/A | #### Functionality | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Dashboard** | Not enough data | Not enough data | Not enough data | | **Reporting** | Not enough data | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | Not enough data | | **End-user management** | Not enough data | Not enough data | Not enough data | | **Audit trails** | Not enough data | Not enough data | Not enough data | | **APIs** | Not enough data | Not enough data | Not enough data | | **Mobile SDK** | Not enough data | Not enough data | Feature Not Available | | **Customizable design** | Not enough data | Not enough data | Not enough data | | **Server-side storage** | Not enough data | Not enough data | Not enough data | ### Customer Journey Analytics | Product | Score | Reviews | |---|---|---| | **Countly** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Piwik PRO** | 7.3/10 | 11 | #### Platform Basics | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Dynamic Segmentation** | Not enough data | Not enough data | 7.0 (9 reviews) ✓ Verified | | **Journey Optimization** | Not enough data | Not enough data | 6.7 (9 reviews) ✓ Verified | #### Platform Data | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Journey Reporting** | Not enough data | Not enough data | 7.6 (9 reviews) ✓ Verified | | **Trends Reporting** | Not enough data | Not enough data | 7.2 (9 reviews) ✓ Verified | | **Dashboards** | Not enough data | Not enough data | 7.8 (10 reviews) ✓ Verified | | **Advanced Data Filtering** | Not enough data | Not enough data | 7.0 (10 reviews) ✓ Verified | #### Platform Additional Functionality | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Journey Mapping** | Not enough data | Not enough data | 7.6 (9 reviews) ✓ Verified | | **Integrations** | Not enough data | Not enough data | 7.6 (9 reviews) ✓ Verified | | **Automated Alerts** | Not enough data | Not enough data | Feature Not Available | #### Agentic AI - Customer Journey Analytics | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | ### Content Analytics | Product | Score | Reviews | |---|---|---| | **Countly** | N/A | N/A | | **Matomo (Formerly Piwik)** | 8.9/10 | 23 | | **Piwik PRO** | N/A | N/A | #### Tools | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Contact Collection** | Not enough data | 8.2 (13 reviews) | Not enough data | | **Audience Insights** | Not enough data | 9.3 (20 reviews) | Not enough data | | **Social Sharing** | Not enough data | 8.7 (15 reviews) | Not enough data | #### Metrics | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Entry and Exit Pages** | Not enough data | 9.1 (18 reviews) | Not enough data | | **Sessions** | Not enough data | 8.9 (20 reviews) | Not enough data | | **Engagement** | Not enough data | 9.2 (19 reviews) | Not enough data | | **Return** | Not enough data | 9.0 (19 reviews) | Not enough data | | **Conversions** | Not enough data | 9.0 (17 reviews) | Not enough data | | **Search Rank** | Not enough data | 8.6 (14 reviews) | Not enough data | #### Agentic AI - Content Analytics | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **Countly** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Piwik PRO** | N/A | N/A | #### Metrics | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Engagement** | Not enough data | Not enough data | Not enough data | | **Exit Tracking** | Not enough data | Not enough data | Not enough data | | **Retention** | Not enough data | Not enough data | Not enough data | | **Return** | Not enough data | Not enough data | Not enough data | | **Conversions** | Not enough data | Not enough data | Not enough data | ### Mobile App Optimization | Product | Score | Reviews | |---|---|---| | **Countly** | 8.2/10 | 17 | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Piwik PRO** | N/A | N/A | #### Variation Testing | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **A/B Testing** | Not enough data | Not enough data | Not enough data | | **WYSIWYG Editor** | Not enough data | Not enough data | Not enough data | | **Conversion Goal** | Not enough data | Not enough data | Not enough data | | **Percentage of Traffic** | Not enough data | Not enough data | Not enough data | | **Confidence Level** | Not enough data | Not enough data | Not enough data | | **Multivariant Testing** | Not enough data | Not enough data | Not enough data | #### Reporting | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Segmentation** | Not enough data | Not enough data | Not enough data | | **Reports and Dashboards** | Not enough data | Not enough data | Not enough data | #### Personalization | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Standard Targeting** | Not enough data | Not enough data | Not enough data | | **Custom Targeting** | Not enough data | Not enough data | Not enough data | | **Data Segmentation** | Not enough data | Not enough data | Not enough data | #### Administration | Feature | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **API / Integrations** | 8.3 (12 reviews) | Not enough data | Not enough data | | **QA Testing** | 8.3 (8 reviews) | Not enough data | Not enough data | | **Performance and Reliability** | 8.6 (11 reviews) | Not enough data | Not enough data | | **User, Role, and Access Management** | 8.5 (10 reviews) | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to Countly (6):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Crash Reporting Software](https://www.g2.com/categories/mobile-crash-reporting), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization) **Unique to Matomo (Formerly Piwik) (1):** [Content Analytics Software](https://www.g2.com/categories/content-analytics) **Unique to Piwik PRO (4):** [Tag Management Systems](https://www.g2.com/categories/tag-management-systems), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp) --- ## Reviewer Demographics ### By Company Size | Segment | Countly | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Small-Business** | 55.0% | 55.3% | 55.3% | | **Mid-Market** | 20.0% | 30.6% | 27.7% | | **Enterprise** | 25.0% | 14.1% | 17.0% | ### By Industry #### Countly - **Information Technology and Services:** 30.0% - **Computer Software:** 15.0% - **Internet:** 10.0% - **Utilities:** 5.0% - **Telecommunications:** 5.0% - **Retail:** 5.0% - **Online Media:** 5.0% - **Hospital & Health Care:** 5.0% - **Higher Education:** 5.0% - **Computer Games:** 5.0% - **Other:** 10.0% #### Matomo (Formerly Piwik) - **Marketing and Advertising:** 14.4% - **Computer Software:** 11.1% - **Information Technology and Services:** 8.9% - **Internet:** 8.9% - **Retail:** 5.6% - **Publishing:** 4.4% - **Airlines/Aviation:** 3.3% - **Automotive:** 3.3% - **Government Administration:** 2.2% - **Health, Wellness and Fitness:** 2.2% - **Other:** 35.6% #### Piwik PRO - **Information Technology and Services:** 14.9% - **Marketing and Advertising:** 12.8% - **Computer Software:** 10.6% - **Consulting:** 6.4% - **Computer & Network Security:** 6.4% - **Construction:** 4.3% - **Education Management:** 4.3% - **Insurance:** 4.3% - **Accounting:** 2.1% - **Arts and Crafts:** 2.1% - **Other:** 31.9% --- ## Alternatives ### Alternatives to Countly - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1358 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6832 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2894 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (654 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews) - [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews) ### Alternatives to Matomo (Formerly Piwik) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6832 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2894 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1358 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews) - [Clicky](https://www.g2.com/products/clicky/reviews) — 4.5/5 stars (33 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews) - [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (437 reviews) ### Alternatives to Piwik PRO - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (437 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1358 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6832 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2894 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews) --- ## Top Discussions ### Countly No discussions available for this product. ### Matomo (Formerly Piwik) - Title: [Is the data your own?](https://www.g2.com/discussions/is-the-data-your-own) — 3 comments, 1 upvote > **Top comment:** "What happens with the data you collect ? It's yours, it's hosted on your server, in your database, and yours to use or do with for whatever reason you need..." - Title: [Deleted](https://www.g2.com/discussions/37573-deleted) — 2 comments, 1 upvote > **Top comment:** "I no delete it" - Title: [How do I? What is the best way?](https://www.g2.com/discussions/34180-how-do-i-what-is-the-best-way) — 1 comment, 1 upvote > **Top comment:** "Because your platform is very helpful" ### Piwik PRO No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/countly-vs-matomo-formerly-piwik-vs-piwik-pro)