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Compare Countly and Matomo (Formerly Piwik) 
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At a Glance
Market Segments
Small-Business (55.0% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
Free forever
FREE download
Countly
Star Rating
(20)4.1 out of 5
Market Segments
Small-Business (55.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free forever
Browse all 2 pricing plansMatomo (Formerly Piwik)
Star Rating
(91)4.2 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Matomo excels in custom event tracking, with a score of 8.2, allowing for detailed insights into user interactions. In contrast, Countly's custom event tracking is rated slightly lower, which may limit the depth of analytics for some users.
- Reviewers mention that Countly offers superior ease of setup with a score of 8.5 compared to Matomo's 7.6, making it a more user-friendly option for those looking to get started quickly without extensive technical knowledge.
- G2 users highlight Matomo's robust entry and exit page tracking capabilities, scoring 9.1, which provides valuable insights into user behavior on specific pages. Countly, while strong in other areas, does not match this level of detail.
- Users on G2 appreciate Countly's real-time reporting features, scoring 8.3, which allows businesses to make immediate data-driven decisions. Matomo's real-time capabilities are also good but do not stand out as much in user feedback.
- Reviewers say that Matomo's user identification features are highly praised, enabling businesses to segment their audience effectively. Countly's user segmentation is solid but does not receive the same level of acclaim.
- Users report that Countly shines in audience insights with a score of 9.3, providing detailed analytics that help businesses understand their users better. Matomo, while effective, does not reach the same level of depth in this area according to user reviews.
Pricing
Entry-Level Pricing
Countly
Community Edition
Free forever
Your own analytics server.
Power of open source meets analytics.
- Selection of Countly features
- Self-hosted
- Non-commercial use
Matomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Free Trial
Countly
Free Trial is available
Matomo (Formerly Piwik)
Free Trial is available
Ratings
Meets Requirements
8.2
19
8.5
76
Ease of Use
8.4
19
8.0
78
Ease of Setup
8.6
13
7.6
49
Ease of Admin
8.3
12
7.9
47
Quality of Support
8.0
18
7.7
48
Has the product been a good partner in doing business?
7.5
12
8.4
30
Product Direction (% positive)
9.4
18
8.2
76
Features by Category
Metrics
Not enough data
8.5
61
Not enough data
8.4
56
Not enough data
8.7
57
Not enough data
8.5
60
Not enough data
8.2
55
Not enough data
8.1
49
Not enough data
8.1
51
Not enough data
7.9
46
Not enough data
7.4
37
Reporting
Not enough data
8.3
57
Not enough data
8.1
40
Not enough data
8.2
42
Not enough data
7.8
48
Not enough data
8.1
37
Not enough data
8.0
42
Not enough data
8.3
54
Other
Not enough data
8.4
55
Not enough data
8.5
52
Not enough data
7.8
41
Not enough data
8.2
44
Not enough data
7.9
30
Not enough data
7.4
22
Not enough data
8.3
40
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
38
Not enough data
7.8
34
Not enough data
8.5
49
Not enough data
8.9
54
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking & Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Crash Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Crash Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.2
13
Not enough data
9.3
20
Not enough data
8.7
15
Metrics
Not enough data
9.1
18
Not enough data
8.9
20
Not enough data
9.2
19
Not enough data
9.0
19
Not enough data
9.0
17
Not enough data
8.6
14
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.3
12
Not enough data
8.3
8
Not enough data
8.6
11
Not enough data
8.5
10
Not enough data
Categories
Categories
Shared Categories
Countly and Matomo (Formerly Piwik) are categorized as Digital Analytics
Unique Categories
Countly is categorized as Push Notification, Mobile Crash Reporting, E-Commerce Analytics, Product Analytics, Mobile App Analytics, and Mobile App Optimization
Matomo (Formerly Piwik) is categorized as Content Analytics
Reviews
Reviewers' Company Size
Countly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
30.0%
Computer Software
15.0%
Internet
10.0%
Utilities
5.0%
Telecommunications
5.0%
Other
35.0%
Marketing and Advertising
15.1%
Computer Software
10.5%
Internet
9.3%
Information Technology and Services
9.3%
Retail
4.7%
Other
51.2%
Discussions
Countly has no discussions with answers
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
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