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At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (44.9% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
Starting at $199.00 1 user/per month (billed annually)
Hootsuite
Star Rating
(6,642)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSprout Social
Star Rating
(5,754)4.4 out of 5
Market Segments
Small-Business (44.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Sprout Social excels in its Content Calendar feature, scoring 8.9, which allows for seamless scheduling and planning of posts. In contrast, Hootsuite's Content Calendar, while still strong at 9.0, is noted to be less intuitive by some users.
- Reviewers mention that Sprout Social's Quality of Support is rated at 8.6, highlighting responsive customer service and helpful resources. Hootsuite, with a score of 8.2, has received feedback indicating longer wait times for support.
- G2 users say that Sprout Social's Social Measurement capabilities are robust, scoring 8.5, which helps businesses track their performance effectively. Hootsuite, while still competent at 8.1, is perceived as lacking some advanced analytics features.
- Users on G2 report that Sprout Social's Post Performance analysis, rated at 8.7, provides detailed insights into engagement metrics, whereas Hootsuite's score of 8.6 suggests it may not offer the same depth of analysis.
- Reviewers mention that Hootsuite shines in its Campaign Optimization features, scoring 8.2, which some users find more user-friendly compared to Sprout Social's 8.1. This makes Hootsuite a preferred choice for those focused on optimizing their campaigns.
- Users say that both platforms have similar Social Publishing scores of 8.9, but Sprout Social is often praised for its user-friendly interface, making it easier for teams to collaborate on content creation.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Hootsuite
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.4
5,994
8.5
5,015
Ease of Use
8.6
6,071
8.8
5,068
Ease of Setup
8.7
3,864
8.7
3,454
Ease of Admin
8.6
2,539
8.8
2,160
Quality of Support
8.2
4,488
8.6
4,486
Has the product been a good partner in doing business?
8.6
2,312
8.7
2,127
Product Direction (% positive)
8.0
5,911
8.9
4,940
Features by Category
Social Analytics
7.5
2144
7.7(won by 0.2)
2944
7.9(won by 0.1)
2351
7.8
3128
8.6
2477
8.7(won by 0.1)
3292
7.4(won by 0.2)
1811
7.2
2584
7.4(won by 0.4)
2035
7.0
2591
7.6(won by 0.4)
1485
7.2
2350
7.5(won by 0.4)
1446
7.1
2287
Reports & Dashboards
8.1(tied score)
2385
8.1(tied score)
3166
8.3
2360
8.5(won by 0.2)
3231
8.4
2323
8.5(won by 0.1)
3071
7.1(won by default)
1386
Feature Not Available
Agentic AI - Social Media Analytics
6.7(won by 0.5)
145
6.2
883
6.6(won by 0.4)
144
6.2
876
6.6(won by 0.4)
143
6.2
868
6.6(won by 0.4)
145
6.2
874
6.7(won by 0.5)
145
6.2
874
Content & Collaboration
9.0
2738
8.9
3111
8.0
2568
7.9
2901
8.0
2508
8.2
2954
7.8
2391
8.0
2849
8.2
2523
8.3
2962
8.1
2512
Feature Not Available
Social Management
8.1
4454
8.6
4134
8.9
4933
8.9
4125
8.2
4466
8.1
3772
8.4
4775
8.5
4075
7.1
3465
Feature Not Available
8.0
2524
7.9
2863
7.9
2140
7.5
2461
Agentic AI - Social Media Management
6.8
277
6.2
1050
7.0
275
6.4
1041
7.1
274
6.5
1037
7.1
274
6.5
1033
7.1
270
6.4
1025
6.9
270
6.4
1026
7.1
266
6.4
1022
Platform Interoperability
7.7
563
Not enough data
Agentic AI - Social Media Advertising
7.4
59
Not enough data
7.2
58
Not enough data
7.4
59
Not enough data
7.4
60
Not enough data
7.6
59
Not enough data
7.7
60
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
615
Not enough data
7.8
609
Not enough data
Platform
7.7
598
Not enough data
8.3
615
Not enough data
8.5
612
Not enough data
8.6
608
Not enough data
8.3
601
Not enough data
8.2
598
Not enough data
8.3
600
Not enough data
8.0
588
Not enough data
8.1
592
Not enough data
Monitoring & Listening
8.1
1909
8.5
1887
7.2
1508
7.0
1426
8.2
701
8.0
1190
8.0
676
7.9
1177
7.9
669
7.7
1148
7.7
648
7.8
1176
Agentic AI - Social Media Listening Tools
7.3
59
6.4
382
7.2
59
6.4
380
7.4
58
6.4
383
7.3
59
6.4
381
7.4
59
6.4
381
Data Management & Analysis
7.5
1356
7.5
1193
8.1
1860
8.6
1946
8.2
718
8.0
1212
7.8
646
7.8
1117
Generative AI
Not enough data
7.1
856
Not enough data
6.9
845
Process
Not enough data
8.4
1446
Not enough data
7.9
1233
Not enough data
7.7
999
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1494
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1121
Not enough data
8.4
1417
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Hootsuite and Sprout Social are categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Advertising
Sprout Social is categorized as Social Customer Service
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
20.8%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.8%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
Is Sprout Social legit?
3 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
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