Reduce your software costs by 18% overnight

Compare Cordial and Sailthru

See this
side-by-side comparison of Cordial vs. Sailthru
based on preference data from user reviews. Cordial rates 4.6/5 stars with 35 reviews. By contrast, Sailthru rates 4.2/5 stars with 132 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
Add Product
Cordial
Cordial
(35)
4.6 out of 5
Cordial
Optimized for quick response
Sailthru
Sailthru
(132)
4.2 out of 5
Sailthru
Optimized for quick response
Star Rating
Cordial
Cordial
Sailthru
Sailthru
Market Segments
Cordial
Cordial
Small-Business (48.5% of reviews)
Sailthru
Sailthru
Mid-Market (62.6% of reviews)
Entry Level Price
Cordial
Cordial
No pricing information available
Sailthru
Sailthru
No pricing information available

Cordial vs Sailthru

When assessing the two solutions, reviewers found Cordial easier to use and do business with overall. However, reviewers preferred the ease of set up with Sailthru, along with administration.

  • Reviewers felt that Cordial meets the needs of their business better than Sailthru.
  • When comparing quality of ongoing product support, reviewers felt that Cordial is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Cordial over Sailthru.
Categories
Shared Categories
Cordial
Cordial
Sailthru
Sailthru
Cordial and Sailthru are categorized as Marketing Automation and Mobile Marketing
Unique Categories
Cordial
Cordial is categorized as Push Notification and Personalization Engines
Sailthru
Sailthru is categorized as Personalization
Pricing
Cordial
Cordial Pricing
Free Trial Unavailable
Sailthru
Sailthru Pricing
Free Trial Unavailable
Ask a Question

Have questions for Cordial and Sailthru?

Start a private conversation.
Ratings
Meets Requirements
Cordial
Cordial
8.9
Responses: 32
Sailthru
Sailthru
8.7
Responses: 121
Ease of Use
Cordial
Cordial
8.3
Responses: 32
Sailthru
Sailthru
8.2
Responses: 121
Ease of Setup
Cordial
Cordial
7.5
Responses: 17
Sailthru
Sailthru
8.0
Responses: 45
Ease of Admin
Cordial
Cordial
8.6
Responses: 18
Sailthru
Sailthru
8.5
Responses: 48
Quality of Support
Cordial
Cordial
9.6
Responses: 32
Sailthru
Sailthru
8.4
Responses: 113
Ease of Doing Business With
Cordial
Cordial
9.7
Responses: 18
Sailthru
Sailthru
8.7
Responses: 45
Product Direction (% positive)
Cordial
Cordial
9.6
Responses: 32
Sailthru
Sailthru
7.4
Responses: 119
Features
Email Marketing
Building and Personalizing Emails
Cordial
Cordial
9.4
Responses: 19
Verified Feature
Sailthru
Sailthru
8.6
Responses: 87
Verified Feature
Sending Outbound Emails
Cordial
Cordial
9.1
Responses: 19
Verified Feature
Sailthru
Sailthru
9.0
Responses: 87
Verified Feature
Manage Email Deliverability
Cordial
Cordial
8.9
Responses: 19
Verified Feature
Sailthru
Sailthru
8.6
Responses: 88
Verified Feature
Automated Email Responses
Cordial
Cordial
9.0
Responses: 15
Verified Feature
Sailthru
Sailthru
8.6
Responses: 70
Verified Feature
Online Marketing
Landing Pages and Forms
Cordial
Cordial
8.3
Responses: 8
Verified Feature
Sailthru
Sailthru
7.8
Responses: 51
Verified Feature
Dynamic Content
Cordial
Cordial
8.7
Responses: 15
Verified Feature
Sailthru
Sailthru
8.3
Responses: 65
Verified Feature
A/B Testing
Cordial
Cordial
8.1
Responses: 16
Verified Feature
Sailthru
Sailthru
8.6
Responses: 76
Verified Feature
Mobile Optimized
Cordial
Cordial
9.1
Responses: 15
Verified Feature
Sailthru
Sailthru
8.8
Responses: 67
Verified Feature
Search Tracking and Optimization
Cordial
Cordial
8.1
Responses: 7
Sailthru
Sailthru
7.9
Responses: 7
Lead Management
Marketing Lead Database
Cordial
Cordial
8.9
Responses: 9
Verified Feature
Sailthru
Sailthru
7.5
Responses: 16
Verified Feature
Data Quality Management
Cordial
Cordial
8.8
Responses: 10
Verified Feature
Sailthru
Sailthru
7.5
Responses: 31
Verified Feature
Segmentation
Cordial
Cordial
9.1
Responses: 16
Verified Feature
Sailthru
Sailthru
8.0
Responses: 34
Verified Feature
Lead Scoring and Grading
Cordial
Cordial
6.3
Responses: 5
Verified Feature
Sailthru
Sailthru
7.3
Responses: 19
Verified Feature
Lead Nurturing
Cordial
Cordial
8.6
Responses: 13
Verified Feature
Sailthru
Sailthru
7.6
Responses: 24
Verified Feature
Online Behavior Tracking
Cordial
Cordial
8.5
Responses: 11
Verified Feature
Sailthru
Sailthru
7.5
Responses: 28
Verified Feature
Automated Alerts and Tasks
Cordial
Cordial
Not enough data available
Sailthru
Sailthru
8.0
Responses: 20
Verified Feature
CRM Lead Integration
Cordial
Cordial
8.8
Responses: 7
Verified Feature
Sailthru
Sailthru
7.2
Responses: 21
Verified Feature
Analysis
Application Attribution
Cordial
Cordial
Not enough data available
Sailthru
Sailthru
8.5
Responses: 8
Verified Feature
Campaign Analysis
Cordial
Cordial
Not enough data available
Sailthru
Sailthru
8.8
Responses: 12
Uninstall Tracking
Cordial
Cordial
Not enough data available
Sailthru
Sailthru
8.3
Responses: 5
Verified Feature
Custom Dashboards
Cordial
Cordial
Not enough data available
Sailthru
Sailthru
9.2
Responses: 6
Verified Feature
Campaign Management
Program Management
Cordial
Cordial
8.1
Responses: 6
Verified Feature
Sailthru
Sailthru
8.5
Responses: 61
Verified Feature
Event / Webinar Marketing
Cordial
Cordial
Not enough data available
Sailthru
Sailthru
7.3
Responses: 5
Calendaring
Cordial
Cordial
Not enough data available
Sailthru
Sailthru
9.3
Responses: 5
Budgeting
Cordial
Cordial
Not enough data available
Sailthru
Sailthru
Not enough data available
Campaigns
Proximity Marketing
Cordial
Cordial
Not enough data available
Sailthru
Sailthru
8.3
Responses: 8
Push Notifications
Cordial
Cordial
Not enough data available
Sailthru
Sailthru
8.5
Responses: 8
Verified Feature
Bulk SMS
Cordial
Cordial
Not enough data available
Sailthru
Sailthru
9.3
Responses: 5
Verified Feature
Two-Way Text Messaging
Cordial
Cordial
Not enough data available
Sailthru
Sailthru
Not enough data available
Email Campaigns
Cordial
Cordial
9.4
Responses: 8
Sailthru
Sailthru
9.4
Responses: 11
Verified Feature
Audience Segmentation
Cordial
Cordial
8.5
Responses: 8
Sailthru
Sailthru
8.3
Responses: 9
Verified Feature
Social
Social Listening
Cordial
Cordial
Not enough data available
Sailthru
Sailthru
8.0
Responses: 5
Social Sharing
Cordial
Cordial
8.7
Responses: 5
Verified Feature
Sailthru
Sailthru
8.2
Responses: 41
Verified Feature
Social Campaigns
Cordial
Cordial
Not enough data available
Sailthru
Sailthru
6.4
Responses: 6
Social Engagement
Cordial
Cordial
Not enough data available
Sailthru
Sailthru
7.7
Responses: 5
Social Ads
Cordial
Cordial
Not enough data available
Sailthru
Sailthru
6.7
Responses: 7
Engagement
Coupons and Promotions
Cordial
Cordial
Not enough data available
Sailthru
Sailthru
8.7
Responses: 10
Verified Feature
Reporting & Analytics
Basic Reporting
Cordial
Cordial
7.1
Responses: 17
Verified Feature
Sailthru
Sailthru
7.9
Responses: 88
Verified Feature
Web Analytics
Cordial
Cordial
7.6
Responses: 11
Verified Feature
Sailthru
Sailthru
7.7
Responses: 69
Verified Feature
ROI Analytics
Cordial
Cordial
7.3
Responses: 8
Verified Feature
Sailthru
Sailthru
7.8
Responses: 52
Verified Feature
Revenue Analytics
Cordial
Cordial
7.9
Responses: 7
Verified Feature
Sailthru
Sailthru
7.6
Responses: 57
Verified Feature
SEO / Keyword Analytics
Cordial
Cordial
Not enough data available
Sailthru
Sailthru
7.1
Responses: 8
Platform
Optimization
Cordial
Cordial
8.8
Responses: 7
Sailthru
Sailthru
8.3
Responses: 12
Verified Feature
Integrations - Mobile Marketing
Cordial
Cordial
Not enough data available
Sailthru
Sailthru
8.0
Responses: 11
Verified Feature
Internationalization
Cordial
Cordial
Feature Not Available
Sailthru
Sailthru
9.2
Responses: 11
Verified Feature
Platform
Customization
Cordial
Cordial
9.0
Responses: 7
Verified Feature
Sailthru
Sailthru
8.0
Responses: 30
Verified Feature
Workflow Capability
Cordial
Cordial
8.7
Responses: 5
Verified Feature
Sailthru
Sailthru
7.8
Responses: 26
Verified Feature
User, Role, and Access Management
Cordial
Cordial
7.1
Responses: 8
Verified Feature
Sailthru
Sailthru
8.7
Responses: 29
Verified Feature
Internationalization
Cordial
Cordial
Not enough data available
Sailthru
Sailthru
Not enough data available
Sandbox / Test Environments
Cordial
Cordial
9.3
Responses: 7
Verified Feature
Sailthru
Sailthru
Not enough data available
Performance and Reliability
Cordial
Cordial
9.6
Responses: 8
Verified Feature
Sailthru
Sailthru
8.7
Responses: 29
Verified Feature
Output Document Generation
Cordial
Cordial
Not enough data available
Sailthru
Sailthru
8.3
Responses: 20
Verified Feature
Integration
Data Import & Export Tools
Cordial
Cordial
9.2
Responses: 8
Verified Feature
Sailthru
Sailthru
8.5
Responses: 27
Verified Feature
Integration APIs
Cordial
Cordial
9.4
Responses: 8
Verified Feature
Sailthru
Sailthru
8.6
Responses: 27
Verified Feature
Breadth of Partner Applications
Cordial
Cordial
8.1
Responses: 7
Verified Feature
Sailthru
Sailthru
7.9
Responses: 21
Verified Feature
Reviewers' Company Size
Reviewers of Cordial were most often representing companies in the Small-Business segment, while reviewers for Sailthru were more commonly in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Cordial
Cordial
48.5%
Sailthru
Sailthru
20.6%
Mid-Market
(51-1000 emp.)
Cordial
Cordial
36.4%
Sailthru
Sailthru
62.6%
Enterprise
(> 1000 emp.)
Cordial
Cordial
15.2%
Sailthru
Sailthru
16.8%
Reviewers' Industry
Cordial
Cordial Industry
Retail
21.2%
Apparel & Fashion
15.2%
Cosmetics
9.1%
Health, Wellness and Fitness
6.1%
Furniture
6.1%
Other
42.4%
Sailthru
Sailthru Industry
Publishing
14.5%
Retail
12.2%
Media Production
9.2%
Marketing and Advertising
8.4%
Internet
7.6%
Other
48.1%
Reviews
Most Helpful Favorable Review
Cordial
Hannah M.
User in Cosmetics

Cordial’s team of experts makes email marketing a breeze. Melanie & Evan are available at a moment’s notice to help our brand strategize a flash sale or automation campaign, with the kind of white glove treatment you don’t expect from tech vendors nowadays....

Sailthru
Morgan G.
User in Sports

The customer service is second to none. I feel as if my CSM is truly looking out for the best interest of our company and not just looking to onboard us for the money. I love the Sailthru Academy days and plan to attend everyone that I am given the chance...

Most Helpful Critical Review
Cordial
Gregory C.
Executive Sponsor in Retail

Nothing yet! We have been pleased with everything from implementation to our current efforts of improving email inbox placement.

Sailthru
G
User in Publishing

My biggest complaint is how slow each page is to load. Sometimes it will take up to 30 seconds (or longer!) for drop-down menus to appear, images to reload, previews to load, etc. It's almost frustrating enough to not use Saithru at all.

Discussions
Cordial
Cordial Discussions
Is Cordial only for email marketing?
1 comment
Offical Response from Cordial
No, in addition to email we power SMS, mobile push, social, and have an open channel that can activate other systems you use, such as a call center or a...Read more
How long is a standard implementation?
1 comment
Offical Response from Cordial
Our average complete integration and full IP ramp-up is 6-8 weeks. Some clients begin sending within days, but most clients are fully integrated within 30-45...Read more
How will Cordial help my marketing team build marketing campaigns?
1 comment
Offical Response from Cordial
We have a full design studio that acts both as a complete drag-and-drop self-service, or switches to full custom HMTL coding depending on your level of...Read more
Sailthru
Sailthru Discussions
Monty the Mongoose crying
Sailthru has no discussions with answers
Screenshots
Sailthru
Sailthru Screenshots
No screenshots provided
Videos
Cordial
Cordial Videos
Video Preview

Cordial Overview

Sailthru
Sailthru Videos
No videos provided
Ask Cordial a QuestionContact CordialAsk Sailthru a QuestionContact Sailthru
Need help?
I can help.
Kate
Learning about Business Software?
Ask the community
Cordial
Cordial
Optimized for quick response
Sailthru
Sailthru
Optimized for quick response