Introducing G2.ai, the future of software buying.Try now
Compare Cordial and Listrak 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Text-Em-All
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Saleswings
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
TextUs
Visit Website
At a Glance
Market Segments
Small-Business (43.4% of reviews)
Mid-Market (58.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Cordial
Star Rating
(56)4.6 out of 5
Market Segments
Small-Business (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CordialListrak
Star Rating
(291)4.6 out of 5
Market Segments
Mid-Market (58.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Listrak excels in email marketing with a strong score of 9.2 for email campaigns, while Cordial shines even brighter with a score of 9.5, indicating that Cordial offers more robust features for creating and managing email campaigns.
- Reviewers mention that Listrak's ease of setup is rated at 8.2, which is higher than Cordial's 7.7, suggesting that users find Listrak easier to implement initially, making it a favorable choice for businesses looking for a quick start.
- G2 users highlight that Cordial has superior automated email responses, scoring 9.2 compared to Listrak's 8.8, indicating that Cordial provides more effective automation features that can enhance user engagement.
- Users on G2 report that Listrak's quality of support is rated at 9.5, slightly lower than Cordial's 9.7, suggesting that Cordial may offer a more responsive and helpful support experience for users needing assistance.
- Reviewers mention that while both platforms offer good audience segmentation, Cordial scores higher at 9.3 compared to Listrak's 8.9, indicating that Cordial may provide more advanced tools for targeting specific customer segments effectively.
- Users say that Listrak's performance and reliability score is 8.8, which is lower than Cordial's impressive 9.3, suggesting that Cordial may provide a more stable and dependable platform for critical marketing operations.
Pricing
Entry-Level Pricing
Cordial
No pricing availableListrak
No pricing availableFree Trial
Cordial
No trial information availableListrak
No trial information availableRatings
Meets Requirements
9.0
48
8.9
258
Ease of Use
8.5
48
8.4
259
Ease of Setup
8.0
28
8.2
134
Ease of Admin
8.9
22
8.7
122
Quality of Support
9.5
48
9.5
256
Has the product been a good partner in doing business?
9.8
22
9.4
120
Product Direction (% positive)
9.5
47
9.3
251
Features by Category
Email Marketing
9.4
31
|
Verified
9.0
175
|
Verified
9.6
31
|
Verified
9.3
177
|
Verified
9.0
31
|
Verified
9.0
178
|
Verified
9.2
27
|
Verified
8.9
159
|
Verified
Online Marketing
7.6
17
|
Verified
7.8
108
|
Verified
9.1
27
|
Verified
8.4
144
|
Verified
8.7
28
|
Verified
8.6
158
|
Verified
8.9
25
|
Verified
8.6
155
|
Verified
7.9
16
8.1
100
|
Verified
Lead Management
8.2
18
|
Verified
8.3
94
|
Verified
8.9
19
|
Verified
8.3
109
|
Verified
9.3
28
|
Verified
8.8
164
|
Verified
8.0
14
|
Verified
8.0
76
|
Verified
8.3
22
|
Verified
8.0
91
|
Verified
8.0
20
|
Verified
8.2
109
|
Verified
8.5
13
|
Verified
8.6
102
|
Verified
8.6
18
|
Verified
8.3
81
|
Verified
Campaign Management
8.6
17
|
Verified
8.6
118
|
Verified
Feature Not Available
7.6
74
Feature Not Available
7.8
82
|
Verified
Feature Not Available
7.5
70
Social
7.2
10
6.4
57
|
Verified
8.0
11
|
Verified
6.5
59
|
Verified
6.5
8
6.6
58
|
Verified
6.5
9
6.6
55
|
Verified
6.7
9
6.9
61
|
Verified
Reporting & Analytics
7.9
30
|
Verified
8.6
169
|
Verified
7.9
19
|
Verified
8.3
127
|
Verified
7.8
16
|
Verified
8.3
126
|
Verified
8.0
16
|
Verified
8.4
144
|
Verified
6.7
10
7.3
75
|
Verified
Platform
9.1
18
|
Verified
8.0
118
|
Verified
9.1
16
|
Verified
8.3
107
|
Verified
8.5
19
|
Verified
8.8
122
|
Verified
7.8
9
|
Verified
7.3
71
|
Verified
9.0
17
|
Verified
7.7
78
|
Verified
9.5
19
|
Verified
8.8
124
|
Verified
8.3
13
|
Verified
8.2
84
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.3
8
Not enough data
7.1
7
Not enough data
6.5
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.9
8
Integration
9.3
19
|
Verified
8.7
123
|
Verified
9.1
19
|
Verified
8.3
117
|
Verified
8.3
17
|
Verified
7.9
98
|
Verified
Campaigns
8.1
7
Not enough data
10.0
7
Not enough data
9.7
6
Not enough data
9.3
7
Not enough data
9.8
7
Not enough data
Analytics
9.4
6
Not enough data
8.6
6
Not enough data
Optimization
8.9
6
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
6.9
7
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.2
8
Not enough data
8.1
8
Not enough data
Targeting
8.5
9
Not enough data
8.3
8
Not enough data
Triggered Content
8.0
5
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Personalized Content
Not enough data
Not enough data
7.6
7
Not enough data
7.8
6
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.0
78
Not enough data
7.7
43
Not enough data
9.2
71
Not enough data
9.0
59
Not enough data
8.9
70
Not enough data
8.7
72
Not enough data
8.3
75
Not enough data
8.3
59
SMS Platform
Not enough data
8.4
82
Not enough data
8.5
77
Not enough data
7.6
38
Not enough data
6.7
31
Not enough data
8.9
76
Not enough data
8.6
60
Agentic AI - SMS Marketing
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Data Sourcing
Not enough data
7.7
33
|
Verified
Not enough data
7.9
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
34
|
Verified
Intelligence
Not enough data
8.3
37
|
Verified
Not enough data
7.1
37
|
Verified
Not enough data
7.9
36
|
Verified
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.2
46
|
Verified
8.7
5
|
Verified
8.6
69
Not enough data
7.6
31
|
Verified
7.5
6
7.7
46
|
Verified
Campaigns
Not enough data
7.6
37
Not enough data
8.4
40
Not enough data
8.4
59
Not enough data
7.4
31
|
Verified
9.6
9
9.2
71
|
Verified
9.3
9
8.9
69
|
Verified
Engagement
Not enough data
8.7
58
|
Verified
Platform
9.0
8
8.7
63
|
Verified
Not enough data
8.5
53
Not enough data
7.9
39
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Cordial and Listrak are categorized as Mobile Marketing and Marketing Automation
Unique Categories
Cordial is categorized as Personalization Engines and Push Notification
Listrak is categorized as SMS Marketing, Personalization, Identity Resolution, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Cordial
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
32.1%
Marketing and Advertising
11.3%
Apparel & Fashion
9.4%
Cosmetics
5.7%
Telecommunications
3.8%
Other
37.7%
Retail
37.5%
Consumer Goods
12.6%
Apparel & Fashion
8.4%
Marketing and Advertising
5.6%
Food & Beverages
5.3%
Other
30.5%
Discussions
Do you support mobile?
1 Comment
Official Response from Cordial
Yes. With our mobile push channel, you can send push notifications to a contact's home screen, or send in-app notifications that display within your app on...Read more
Can I send emails and sequences based on actions a user performs in my application?
1 Comment
Official Response from Cordial
Yes, emails and sequences can easily be triggered based on your contacts real-time behavior. This includes actions a user performs in an application, or any...Read more
What does Cordial actually do?
1 Comment
Official Response from Cordial
Cordial enables you to use real-time data from anywhere in your technology stack to create true 1:1 customer experiences that adapt to changing customer...Read more
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
