# Cordial vs Listrak Comparison --- ## AI Generated Summary - **G2 reviewers report** that Listrak excels in providing a comprehensive marketing solution, particularly for email campaigns. Users appreciate the **AI features** that offer insights based on user behavior, allowing for personalized recommendations that enhance customer engagement. - **Users say** that Cordial stands out for its **intuitive interface** and ease of use. Many find the platform user-friendly, making it simple to navigate through campaigns and data, which is a significant advantage for teams looking to streamline their marketing efforts. - **According to verified reviews** , Listrak's support is highly praised, with users highlighting the **one-on-one onboarding** and dedicated account management. This personalized approach helps businesses effectively utilize the platform's features from the start. - **Reviewers mention** that Cordial's strength lies in its ability to centralize various messaging platforms, including email and SMS. This integration of **real-time data** allows brands to stay updated on customer interactions, which is crucial for timely and relevant marketing. - **G2 reviewers indicate** that while both platforms offer strong support, Cordial's team is often described as an **extension of the brand** , providing professional and knowledgeable assistance that users feel genuinely contributes to their success. - **Users report** that Listrak's ability to manage multiple marketing channels in one place is a significant advantage, as it reduces the need to switch between different platforms. This feature is particularly beneficial for teams looking to optimize their workflow and campaign management. | | Cordial | Listrak | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | | **Total Reviews** | 58 | 305 | | **Largest Market Segment** | Small-Business (44.4% of reviews) | Mid-Market (57.3% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Cordial Pros: - Ease of Use (5 reviews) - Automation (3 reviews) Cons: - Learning Curve (3 reviews) - Steep Learning Curve (3 reviews) ### Listrak Pros: - Customer Support (30 reviews) - Ease of Use (21 reviews) Cons: - Learning Curve (16 reviews) - Not Intuitive (11 reviews) --- ## Ratings Comparison | Rating | Cordial | Listrak | |---|---|---| | **Meets Requirements** | 8.9 (49 reviews) | 8.8 (263 reviews) | | **Ease of Use** | 8.5 (49 reviews) | 8.3 (264 reviews) | | **Ease of Setup** | 7.9 (29 reviews) | 8.1 (139 reviews) | | **Ease of Admin** | 8.9 (22 reviews) | 8.7 (122 reviews) | | **Quality of Support** | 9.5 (49 reviews) | 9.4 (261 reviews) | | **Has the product been a good partner in doing business?** | 9.8 (22 reviews) | 9.4 (120 reviews) | | **Product Direction (% positive)** | 9.5 (48 reviews) | 9.2 (256 reviews) | --- ## Pricing ### Cordial #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Listrak #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Cordial** | 8.3/10 | 35 | | **Listrak** | 7.8/10 | 198 | #### Email Marketing | Feature | Cordial | Listrak | |---|---|---| | **Building and Personalizing Emails** | 9.4 (31 reviews) ✓ Verified | 8.9 (179 reviews) ✓ Verified | | **Sending Outbound Emails** | 9.6 (31 reviews) ✓ Verified | 9.2 (179 reviews) ✓ Verified | | **Manage Email Deliverability** | 9.0 (31 reviews) ✓ Verified | 9.0 (178 reviews) ✓ Verified | | **Automated Email Responses** | 9.2 (27 reviews) ✓ Verified | 8.9 (160 reviews) ✓ Verified | #### Online Marketing | Feature | Cordial | Listrak | |---|---|---| | **Landing Pages and Forms** | 7.6 (17 reviews) ✓ Verified | 7.8 (109 reviews) ✓ Verified | | **Dynamic Content** | 9.1 (27 reviews) ✓ Verified | 8.4 (144 reviews) ✓ Verified | | **A/B Testing** | 8.7 (28 reviews) ✓ Verified | 8.6 (159 reviews) ✓ Verified | | **Mobile Optimized** | 8.9 (25 reviews) ✓ Verified | 8.6 (155 reviews) ✓ Verified | | **Search Tracking and Optimization** | 7.9 (16 reviews) | 8.0 (100 reviews) ✓ Verified | #### Lead Management | Feature | Cordial | Listrak | |---|---|---| | **Marketing Lead Database** | 8.2 (18 reviews) ✓ Verified | 8.3 (96 reviews) ✓ Verified | | **Data Quality Management** | 8.9 (19 reviews) ✓ Verified | 8.3 (109 reviews) ✓ Verified | | **Segmentation** | 9.3 (28 reviews) ✓ Verified | 8.8 (166 reviews) ✓ Verified | | **Lead Scoring and Grading** | 8.0 (14 reviews) ✓ Verified | 7.9 (76 reviews) ✓ Verified | | **Lead Nurturing** | 8.3 (22 reviews) ✓ Verified | 8.0 (91 reviews) ✓ Verified | | **Online Behavior Tracking** | 8.0 (20 reviews) ✓ Verified | 8.2 (109 reviews) ✓ Verified | | **Automated Alerts and Tasks** | 8.5 (13 reviews) ✓ Verified | 8.6 (102 reviews) ✓ Verified | | **CRM Lead Integration** | 8.6 (18 reviews) ✓ Verified | 8.2 (81 reviews) ✓ Verified | #### Campaign Management | Feature | Cordial | Listrak | |---|---|---| | **Program Management** | 8.6 (17 reviews) ✓ Verified | 8.6 (118 reviews) ✓ Verified | | **Event / Webinar Marketing** | Feature Not Available | 7.5 (74 reviews) | | **Calendaring** | Feature Not Available | 7.7 (82 reviews) ✓ Verified | | **Budgeting** | Feature Not Available | 7.5 (70 reviews) | #### Social | Feature | Cordial | Listrak | |---|---|---| | **Social Listening** | 7.2 (10 reviews) | 6.3 (56 reviews) ✓ Verified | | **Social Sharing** | 8.0 (11 reviews) ✓ Verified | 6.4 (58 reviews) ✓ Verified | | **Social Campaigns** | 6.5 (8 reviews) | 6.6 (57 reviews) ✓ Verified | | **Social Media Engagement** | 6.5 (9 reviews) | 6.5 (54 reviews) ✓ Verified | | **Social Media Advertising** | 6.7 (9 reviews) | 6.8 (60 reviews) ✓ Verified | #### Reporting & Analytics | Feature | Cordial | Listrak | |---|---|---| | **Basic Reporting** | 7.9 (30 reviews) ✓ Verified | 8.6 (169 reviews) ✓ Verified | | **Web Analytics** | 7.9 (19 reviews) ✓ Verified | 8.3 (126 reviews) ✓ Verified | | **ROI Analytics** | 7.8 (16 reviews) ✓ Verified | 8.3 (125 reviews) ✓ Verified | | **Revenue Analytics** | 8.0 (16 reviews) ✓ Verified | 8.3 (144 reviews) ✓ Verified | | **SEO / Keyword Analytics** | 6.7 (10 reviews) | 7.3 (74 reviews) ✓ Verified | #### Platform | Feature | Cordial | Listrak | |---|---|---| | **Customization ** | 9.1 (18 reviews) ✓ Verified | 8.0 (117 reviews) ✓ Verified | | **Workflow Capability** | 9.0 (17 reviews) ✓ Verified | 8.3 (106 reviews) ✓ Verified | | **User, Role, and Access Management** | 8.5 (19 reviews) ✓ Verified | 8.8 (121 reviews) ✓ Verified | | **Internationalization** | 7.8 (9 reviews) ✓ Verified | 7.3 (70 reviews) ✓ Verified | | **Sandbox / Test Environments** | 9.0 (17 reviews) ✓ Verified | 7.6 (77 reviews) ✓ Verified | | **Performance and Reliability** | 9.5 (19 reviews) ✓ Verified | 8.8 (124 reviews) ✓ Verified | | **Output Document Generation** | 8.3 (13 reviews) ✓ Verified | 8.2 (83 reviews) ✓ Verified | #### Agentic AI - Marketing Automation | Feature | Cordial | Listrak | |---|---|---| | **Autonomous Task Execution** | Not enough data | 5.7 (7 reviews) | | **Multi-step Planning** | Not enough data | 6.7 (6 reviews) | | **Cross-system Integration** | Not enough data | 6.0 (7 reviews) | | **Adaptive Learning** | Not enough data | 6.0 (7 reviews) | | **Proactive Assistance** | Not enough data | 6.2 (7 reviews) | | **Decision Making** | Not enough data | 6.4 (7 reviews) | #### Integration | Feature | Cordial | Listrak | |---|---|---| | **Data Import & Export Tools** | 9.3 (19 reviews) ✓ Verified | 8.7 (122 reviews) ✓ Verified | | **Integration APIs** | 9.1 (19 reviews) ✓ Verified | 8.3 (116 reviews) ✓ Verified | | **Breadth of Partner Applications** | 8.3 (17 reviews) ✓ Verified | 7.9 (98 reviews) ✓ Verified | ### Push Notification | Product | Score | Reviews | |---|---|---| | **Cordial** | 8.9/10 | 7 | | **Listrak** | N/A | N/A | #### Campaigns | Feature | Cordial | Listrak | |---|---|---| | **Customize** | 8.1 (7 reviews) | Not enough data | | **Scheduling** | 10.0 (7 reviews) | Not enough data | | **Retarget** | 9.7 (6 reviews) | Not enough data | | **Segmentation** | 9.3 (7 reviews) | Not enough data | | **Triggered Notifications** | 9.8 (7 reviews) | Not enough data | #### Analytics | Feature | Cordial | Listrak | |---|---|---| | **Campaign Performance** | 9.4 (6 reviews) | Not enough data | | **Audience Insights** | 8.6 (6 reviews) | Not enough data | #### Optimization | Feature | Cordial | Listrak | |---|---|---| | **A/B Testing** | 8.9 (6 reviews) | Not enough data | | **Personalization** | 8.6 (7 reviews) | Not enough data | | **Rich Notifications** | 8.3 (7 reviews) | Not enough data | | **Integrations** | 6.9 (7 reviews) | Not enough data | #### Agentic AI - Push Notification | Feature | Cordial | Listrak | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Personalization Engines | Product | Score | Reviews | |---|---|---| | **Cordial** | 8.5/10 | 10 | | **Listrak** | N/A | N/A | #### Segmentation | Feature | Cordial | Listrak | |---|---|---| | **A/B Testing** | 9.2 (8 reviews) | Not enough data | | **Customer Profiles** | 8.1 (8 reviews) | Not enough data | #### Targeting | Feature | Cordial | Listrak | |---|---|---| | **Behavioral Targeting** | 8.5 (9 reviews) | Not enough data | | **Contextual Targeting** | 8.3 (8 reviews) | Not enough data | #### Triggered Content | Feature | Cordial | Listrak | |---|---|---| | **Geofencing** | 8.0 (5 reviews) | Not enough data | | **Triggered Emails** | 9.4 (9 reviews) | Not enough data | | **Triggered Messages** | 9.3 (9 reviews) | Not enough data | #### Personalized Content | Feature | Cordial | Listrak | |---|---|---| | **Recommendation Engine** | Not enough data | Not enough data | | **Personalized Discounts** | 7.6 (7 reviews) | Not enough data | | **Website Personalization** | 7.8 (6 reviews) | Not enough data | #### Agentic AI - Personalization Engines | Feature | Cordial | Listrak | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### SMS Marketing | Product | Score | Reviews | |---|---|---| | **Cordial** | N/A | N/A | | **Listrak** | 8.4/10 | 88 | #### Text Messaging | Feature | Cordial | Listrak | |---|---|---| | **Bulk SMS** | Not enough data | 9.0 (77 reviews) | | **Two-Way Text Messaging** | Not enough data | 7.7 (42 reviews) | | **Text Scheduler** | Not enough data | 9.2 (70 reviews) | | **Automatic Replies** | Not enough data | 9.0 (58 reviews) | | **Automatic URL Shortening** | Not enough data | 8.8 (69 reviews) | | **MMS Marketing** | Not enough data | 8.7 (71 reviews) | | **Personalization** | Not enough data | 8.3 (74 reviews) | | **Transactional SMS** | Not enough data | 8.2 (58 reviews) | #### SMS Platform | Feature | Cordial | Listrak | |---|---|---| | **Reporting** | Not enough data | 8.4 (81 reviews) | | **Automation** | Not enough data | 8.5 (76 reviews) | | **White Label** | Not enough data | 7.5 (37 reviews) | | **Text-to-Landline** | Not enough data | 6.6 (30 reviews) | | **Short Codes** | Not enough data | 8.9 (75 reviews) | | **API Integration** | Not enough data | 8.5 (59 reviews) | #### Agentic AI - SMS Marketing | Feature | Cordial | Listrak | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Cordial** | N/A | N/A | | **Listrak** | 7.8/10 | 53 | #### Data Sourcing | Feature | Cordial | Listrak | |---|---|---| | **Data Enrichment** | Not enough data | 7.7 (33 reviews) ✓ Verified | | **Expandability** | Not enough data | 7.9 (31 reviews) ✓ Verified | | **Content Marketing** | Not enough data | Feature Not Available | | **Multiple Devices** | Not enough data | 7.7 (34 reviews) ✓ Verified | #### Intelligence | Feature | Cordial | Listrak | |---|---|---| | **Marketing Metrics** | Not enough data | 8.3 (37 reviews) ✓ Verified | | **Predictive Modeling** | Not enough data | 7.1 (37 reviews) ✓ Verified | | **Recommendation Engine** | Not enough data | 7.9 (36 reviews) ✓ Verified | ### Identity Resolution | Product | Score | Reviews | |---|---|---| | **Cordial** | N/A | N/A | | **Listrak** | N/A | N/A | #### Agentic AI - Firewall Software | Feature | Cordial | Listrak | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | ### Personalization | Product | Score | Reviews | |---|---|---| | **Cordial** | N/A | N/A | | **Listrak** | N/A | N/A | #### Agentic AI - Personalization | Feature | Cordial | Listrak | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Mobile Marketing | Product | Score | Reviews | |---|---|---| | **Cordial** | 8.9/10 | 10 | | **Listrak** | 8.3/10 | 81 | #### Analysis | Feature | Cordial | Listrak | |---|---|---| | **Application Attribution** | Not enough data | 8.2 (46 reviews) ✓ Verified | | **Campaign Analysis** | 8.7 (5 reviews) ✓ Verified | 8.6 (69 reviews) | | **Uninstall Tracking** | Not enough data | 7.6 (31 reviews) ✓ Verified | | **Custom Dashboards** | 7.5 (6 reviews) | 7.7 (46 reviews) ✓ Verified | #### Campaigns | Feature | Cordial | Listrak | |---|---|---| | **Proximity Marketing** | Not enough data | 7.6 (37 reviews) | | **Push Notifications** | Not enough data | 8.4 (40 reviews) | | **Bulk SMS** | Not enough data | 8.4 (59 reviews) | | **Two-Way Text Messaging** | Not enough data | 7.4 (31 reviews) ✓ Verified | | **Email Campaigns** | 9.6 (9 reviews) | 9.2 (71 reviews) ✓ Verified | | **Audience Segmentation** | 9.3 (9 reviews) | 8.9 (69 reviews) ✓ Verified | #### Engagement | Feature | Cordial | Listrak | |---|---|---| | **Coupons and Promotions** | Not enough data | 8.7 (58 reviews) ✓ Verified | #### Platform | Feature | Cordial | Listrak | |---|---|---| | **Optimization** | 9.0 (8 reviews) | 8.7 (63 reviews) ✓ Verified | | **Integrations - Mobile Marketing** | Not enough data | 8.5 (53 reviews) | | **Internationalization** | Not enough data | 7.9 (39 reviews) ✓ Verified | #### Agentic AI - Mobile Marketing | Feature | Cordial | Listrak | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (2):** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Unique to Cordial (2):** [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification) **Unique to Listrak (4):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) --- ## Reviewer Demographics ### By Company Size | Segment | Cordial | Listrak | |---|---|---| | **Small-Business** | 44.4% | 32.4% | | **Mid-Market** | 35.2% | 57.3% | | **Enterprise** | 20.4% | 10.2% | ### By Industry #### Cordial - **Retail:** 31.5% - **Marketing and Advertising:** 11.1% - **Apparel & Fashion:** 9.3% - **Cosmetics:** 5.6% - **Consumer Goods:** 3.7% - **Food & Beverages:** 3.7% - **Furniture:** 3.7% - **Health, Wellness and Fitness:** 3.7% - **Publishing:** 3.7% - **Telecommunications:** 3.7% - **Other:** 20.4% #### Listrak - **Retail:** 36.9% - **Consumer Goods:** 13.1% - **Apparel & Fashion:** 9.0% - **Marketing and Advertising:** 5.9% - **Food & Beverages:** 5.2% - **Sporting Goods:** 4.5% - **Automotive:** 2.8% - **Health, Wellness and Fitness:** 2.4% - **Cosmetics:** 2.1% - **Furniture:** 1.7% - **Other:** 16.6% --- ## Alternatives ### Alternatives to Cordial - [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews) - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (625 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews) - [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (831 reviews) - [Attentive](https://www.g2.com/products/attentive/reviews) — 4.5/5 stars (1382 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14774 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1207 reviews) ### Alternatives to Listrak - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1207 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4617 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (625 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1365 reviews) - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14774 reviews) - [Attentive](https://www.g2.com/products/attentive/reviews) — 4.5/5 stars (1382 reviews) --- ## Top Discussions ### Cordial - Title: [Does Cordial replace typical email service providers or work alongside them?](https://www.g2.com/discussions/does-cordial-replace-typical-email-service-providers-or-work-alongside-them) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Cordial is a next-generation platform that enables you to consolidate your old ESP, channel point solutions (e.g., SMS or Mobile Push), user acquisition and..." - Title: [What's the setup process like?](https://www.g2.com/discussions/what-s-the-setup-process-like) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "We've changed the setup and implementation process that's historically taken legacy ESPs between 4-12 months to migrate, and consolidated it to 30-90 days...." - Title: [What does Cordial actually do?](https://www.g2.com/discussions/what-does-cordial-actually-do) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Cordial enables you to use real-time data from anywhere in your technology stack to create true 1:1 customer experiences that adapt to changing customer..." - Title: [Can I send emails and sequences based on actions a user performs in my application?](https://www.g2.com/discussions/can-i-send-emails-and-sequences-based-on-actions-a-user-performs-in-my-application) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Yes, emails and sequences can easily be triggered based on your contacts real-time behavior. This includes actions a user performs in an application, or any..." - Title: [Do you support mobile?](https://www.g2.com/discussions/do-you-support-mobile) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Yes. With our mobile push channel, you can send push notifications to a contact's home screen, or send in-app notifications that display within your app on..." ### Listrak - Title: [Have you ever been acquired?](https://www.g2.com/discussions/more-about-listrak-23a7543f-e33c-468d-8db8-0e8f264891f6) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "No; we have not participated in any mergers or acquisition activities." - Title: [Are you privately-owned?](https://www.g2.com/discussions/more-about-listrak) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Yes; since 1999 we’ve been privately-owned by the same team." - Title: [How often do you release new features?](https://www.g2.com/discussions/product-innovation-51a00d47-ec7b-4ac9-a650-09f2a0a37543) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "New features and functionalities are released daily by our in-house development team. As a privately-owned company, we enjoy the ability to innovate quickly..." - Title: [What dictates your product roadmap?](https://www.g2.com/discussions/product-innovation) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Our roadmap is driven by our clients' needs and requests, as well as emerging technologies and market trends. " - Title: [Do you offer technical support?](https://www.g2.com/discussions/support-234dd96b-dd48-4b1f-a044-374c0922e1e2) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Yes; our in-house Client Success & Support Team is available 24/7/365 via phone, email, and live-chat. Response times are generally fewer than 5-minutes, and..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cordial-vs-listrak)