# Copper vs Thryv Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Copper excels in **ease of use** , with many users appreciating its seamless integration with Google Workspace. This allows them to manage contacts and view activity directly within Gmail, making it a user-friendly choice for those already familiar with Google's ecosystem.
- **Users say** that Thryv shines in **marketing automation** , highlighting its robust features for lead capture and email marketing. Reviewers have noted that it significantly streamlines their marketing efforts, saving them hours each week by organizing invoices, appointments, and client messages in one place.
- **According to verified reviews** , Copper's implementation process is notably quick and intuitive, with users praising the onboarding experience that helps them get started without a steep learning curve. This contrasts with Thryv, where some users felt the initial setup could be more challenging.
- **Reviewers mention** that while Copper has a higher satisfaction score overall, Thryv's customer support is commendable, with users appreciating the assistance provided during the setup of their accounts and websites, indicating a strong commitment to customer care.
- **Users highlight** that Copper's performance and reliability are strong points, with many noting its ability to handle tasks efficiently. In comparison, Thryv users have expressed some concerns about performance, particularly in areas like reporting and analytics.
- **G2 reviewers indicate** that while both products cater primarily to small businesses, Copper's lower entry-level price makes it a more accessible option for startups and smaller teams, whereas Thryv's higher starting price may be a barrier for some potential users.



| | Copper | Thryv | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 1,157 | 1,995 | 
| **Largest Market Segment** | Small-Business (79.2% of reviews) | Small-Business (90.4% of reviews) | 
| **Entry Level Price** | Starting at $9.00 Per Month | Starting at $255.00 Per Month | 

---
## Top Pros & Cons

### Copper

Pros:
- Ease of Use (27 reviews)
- Gmail Integration (17 reviews)

Cons:
- Expensive (10 reviews)
- Limited Features (10 reviews)

### Thryv

Pros:
- Ease of Use (109 reviews)
- Automation (95 reviews)

Cons:
- Missing Features (60 reviews)
- Learning Curve (53 reviews)

---
## Ratings Comparison
| Rating | Copper | Thryv | 
|---|---|---|
  | **Meets Requirements** | 8.7 (927 reviews) | 8.4 (1556 reviews) | 
  | **Ease of Use** | 9.1 (938 reviews) | 7.5 (1579 reviews) | 
  | **Ease of Setup** | 8.7 (442 reviews) | 7.2 (931 reviews) | 
  | **Ease of Admin** | 8.9 (417 reviews) | 7.9 (901 reviews) | 
  | **Quality of Support** | 8.6 (859 reviews) | 8.5 (1538 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (412 reviews) | 8.5 (896 reviews) | 
  | **Product Direction (% positive)** | 9.0 (869 reviews) | 7.9 (1521 reviews) | 

---
## Pricing

### Copper

#### Entry-Level Pricing

Plan: Copper Starter Edition - Annual

Price: Starting at $9.00 Per Month

Description: Get started on the Google Workspace CRM with essential relationship management tools + Zapier.

Key Features:
- 1,000 contact limit
- Google Workspace integration
- Activity feed

[Browse all 4 editions](https://www.g2.com/products/copper/pricing)

#### Free Trial

Yes

### Thryv

#### Entry-Level Pricing

Plan: Thryv Marketing Center

Price: Starting at $255.00 Per Month

Description: For local marketing and ads.

Key Features:
- Social Media Management
- Enhanced Local Listings
- Online Review Management

[Browse all 2 editions](https://www.g2.com/products/thryv/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Copper** | 8.1/10 | 756 |
| **Thryv** | 7.8/10 | 578 |

#### Sales Force Automation

| Feature | Copper | Thryv | 
|---|---|---|
| **Contact & Account Management** | 8.9 (655 reviews) ✓ Verified | 8.5 (457 reviews) ✓ Verified | 
| **Opportunity & Pipeline Mgmt.** | 8.8 (658 reviews) ✓ Verified | 7.9 (406 reviews) ✓ Verified | 
| **Task / Activity Management** | 8.4 (656 reviews) ✓ Verified | 8.1 (433 reviews) ✓ Verified | 
| **Territory & Quota Management** | 7.6 (353 reviews) ✓ Verified | 7.2 (257 reviews) | 
| **Desktop Integration** | 8.8 (534 reviews) ✓ Verified | 8.1 (391 reviews) ✓ Verified | 
| **Product & Price List Management** | 7.9 (337 reviews) | 7.8 (335 reviews) ✓ Verified | 
| **Quote & Order Management** | 7.6 (310 reviews) | 7.7 (317 reviews) ✓ Verified | 
| **Customer Contract Management** | 8.3 (403 reviews) | 7.7 (342 reviews) | 

#### Marketing Automation

| Feature | Copper | Thryv | 
|---|---|---|
| **Email Marketing** | 7.9 (435 reviews) ✓ Verified | 8.7 (461 reviews) ✓ Verified | 
| **Campaign Management** | Feature Not Available | 8.7 (448 reviews) ✓ Verified | 
| **Lead Management** | 8.6 (592 reviews) ✓ Verified | 8.4 (442 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Feature Not Available | 7.7 (357 reviews) ✓ Verified | 

#### Customer Support

| Feature | Copper | Thryv | 
|---|---|---|
| **Case Management** | 8.2 (388 reviews) | 7.7 (350 reviews) | 
| **Customer Support Portal** | 8.0 (397 reviews) | 8.0 (386 reviews) ✓ Verified | 
| **Knowledge Base** | 8.2 (452 reviews) | 8.0 (396 reviews) ✓ Verified | 
| **Call Center Features** | 7.8 (315 reviews) | 7.5 (340 reviews) | 
| **Support Analytics** | 8.0 (351 reviews) | 7.8 (343 reviews) | 

#### Reporting & Analytics

| Feature | Copper | Thryv | 
|---|---|---|
| **Reporting** | 8.0 (561 reviews) ✓ Verified | 7.9 (412 reviews) ✓ Verified | 
| **Dashboards** | 8.3 (636 reviews) ✓ Verified | 8.2 (457 reviews) ✓ Verified | 
| **Forecasting** | 8.1 (472 reviews) ✓ Verified | 7.2 (324 reviews) | 

#### Mobile & Social

| Feature | Copper | Thryv | 
|---|---|---|
| **Social Collaboration Features** | 8.1 (348 reviews) ✓ Verified | 7.8 (181 reviews) ✓ Verified | 
| **Social Network Integration** | 8.1 (334 reviews) ✓ Verified | 8.0 (199 reviews) ✓ Verified | 
| **Mobile User Support** | 8.4 (470 reviews) ✓ Verified | 7.6 (340 reviews) ✓ Verified | 

#### Platform

| Feature | Copper | Thryv | 
|---|---|---|
| **Customization** | 8.3 (321 reviews) ✓ Verified | 8.1 (320 reviews) ✓ Verified | 
| **Workflow Capability** | 8.4 (316 reviews) ✓ Verified | 8.3 (306 reviews) | 
| **User, Role, and Access Management** | 8.6 (329 reviews) ✓ Verified | 8.5 (334 reviews) ✓ Verified | 
| **Internationalization** | 8.0 (196 reviews) ✓ Verified | 7.5 (231 reviews) | 
| **Sandbox / Test Environments** | 7.7 (156 reviews) | 7.6 (247 reviews) | 
| **Document & Content Mgmt.** | 7.7 (226 reviews) | 7.7 (278 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.7 (328 reviews) ✓ Verified | 8.4 (343 reviews) ✓ Verified | 
| **Output Document Generation** | 7.8 (192 reviews) | 7.6 (269 reviews) | 

#### Integration

| Feature | Copper | Thryv | 
|---|---|---|
| **Data Import & Export Tools** | 8.6 (302 reviews) ✓ Verified | 7.9 (318 reviews) ✓ Verified | 
| **Integration APIs** | 8.2 (251 reviews) ✓ Verified | 8.0 (305 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.8 (238 reviews) ✓ Verified | 7.9 (277 reviews) ✓ Verified | 

#### Generative AI

| Feature | Copper | Thryv | 
|---|---|---|
| **AI Text Generation** | 6.3 (31 reviews) | 6.6 (111 reviews) | 

#### Agentic AI - CRM

| Feature | Copper | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 7.8 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (9 reviews) | Not enough data | 
| **Decision Making** | 8.5 (9 reviews) | 6.3 (5 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Copper** | N/A | N/A |
| **Thryv** | 7.8/10 | 678 |

#### Email Marketing

| Feature | Copper | Thryv | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.4 (574 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 8.5 (560 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.2 (548 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.6 (548 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Copper | Thryv | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 7.9 (516 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 7.9 (463 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 7.2 (365 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 7.6 (481 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | 7.6 (379 reviews) | 

#### Lead Management

| Feature | Copper | Thryv | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 8.3 (492 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 8.1 (471 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | 8.4 (478 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 7.9 (403 reviews) ✓ Verified | 
| **Lead Nurturing** | Not enough data | 8.4 (479 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 7.7 (411 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | 8.3 (477 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | 8.3 (480 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Copper | Thryv | 
|---|---|---|
| **Program Management** | Not enough data | 8.2 (456 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | 8.1 (409 reviews) | 
| **Calendaring** | Not enough data | 7.9 (374 reviews) ✓ Verified | 
| **Budgeting** | Not enough data | 7.2 (324 reviews) | 

#### Social

| Feature | Copper | Thryv | 
|---|---|---|
| **Social Listening** | Not enough data | 7.1 (309 reviews) ✓ Verified | 
| **Social Sharing** | Not enough data | 7.6 (346 reviews) ✓ Verified | 
| **Social Campaigns** | Not enough data | 7.6 (338 reviews) ✓ Verified | 
| **Social Media Engagement** | Not enough data | 7.4 (332 reviews) ✓ Verified | 
| **Social Media Advertising** | Not enough data | 7.3 (319 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Copper | Thryv | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.0 (518 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 7.5 (404 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 7.3 (372 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 7.5 (363 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 6.9 (330 reviews) | 

#### Platform

| Feature | Copper | Thryv | 
|---|---|---|
| **Customization ** | Not enough data | 7.9 (390 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.0 (355 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.2 (382 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.3 (264 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 7.5 (269 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.2 (379 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 7.4 (298 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Copper | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Copper | Thryv | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 7.9 (373 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.8 (346 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.8 (341 reviews) ✓ Verified | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Copper** | N/A | N/A |
| **Thryv** | N/A | N/A |

#### Lead Generation

| Feature | Copper | Thryv | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Copper** | N/A | N/A |
| **Thryv** | 7.1/10 | 116 |

#### Templates

| Feature | Copper | Thryv | 
|---|---|---|
| **Text and Themes** | Not enough data | 7.6 (104 reviews) | 
| **Stock Images** | Not enough data | 6.4 (87 reviews) | 
| **Proofing** | Not enough data | 6.8 (87 reviews) | 
| **Mobile Responsive** | Not enough data | 7.4 (95 reviews) | 

#### Edit

| Feature | Copper | Thryv | 
|---|---|---|
| **Pre-Made** | Not enough data | 7.4 (93 reviews) | 
| **Build** | Not enough data | 7.9 (102 reviews) | 
| **HTML** | Not enough data | 7.5 (88 reviews) | 

#### Logistics

| Feature | Copper | Thryv | 
|---|---|---|
| **Analytics** | Not enough data | 7.3 (96 reviews) | 
| **Issues** | Not enough data | 7.1 (92 reviews) | 
| **Integrations** | Not enough data | 7.6 (93 reviews) | 
| **Shareable Link** | Not enough data | 7.7 (90 reviews) | 

#### Generative AI

| Feature | Copper | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | 5.5 (48 reviews) | 
| **AI Text Summarization** | Not enough data | 5.5 (48 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Copper | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Local Listing Management

| Product | Score | Reviews |
|---|---|---|
| **Copper** | N/A | N/A |
| **Thryv** | 8.6/10 | 139 |

#### Listing Management

| Feature | Copper | Thryv | 
|---|---|---|
| **Network Directory** | Not enough data | 8.7 (111 reviews) ✓ Verified | 
| **Data Aggregators** | Not enough data | 8.5 (98 reviews) ✓ Verified | 
| **Duplicate Monitoring** | Not enough data | 8.4 (99 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 8.7 (109 reviews) ✓ Verified | 

#### Performance

| Feature | Copper | Thryv | 
|---|---|---|
| **Real-Time Updates** | Not enough data | 8.7 (117 reviews) ✓ Verified | 
| **Analytics** | Not enough data | 8.7 (120 reviews) ✓ Verified | 

### Payment Processing

| Product | Score | Reviews |
|---|---|---|
| **Copper** | N/A | N/A |
| **Thryv** | 8.8/10 | 80 |

#### Payment Processing

| Feature | Copper | Thryv | 
|---|---|---|
| **Encryption** | Not enough data | 8.9 (55 reviews) | 
| **Credit Card Processing** | Not enough data | 9.2 (64 reviews) | 
| **Mobile Payments** | Not enough data | 9.3 (60 reviews) | 
| **Digital Wallet Integration** | Not enough data | 8.8 (53 reviews) | 

#### Administration

| Feature | Copper | Thryv | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.9 (55 reviews) | 
| **E-commerce Integration** | Not enough data | 8.8 (46 reviews) | 
| **Processing Fees** | Not enough data | 8.1 (61 reviews) | 
| **POS Integration** | Not enough data | Feature Not Available | 
| **Omnichannel** | Not enough data | 8.5 (50 reviews) | 
| **Levels 1 & 2** | Not enough data | Feature Not Available | 
| **Level 3** | Not enough data | Feature Not Available | 

#### Payment Options

| Feature | Copper | Thryv | 
|---|---|---|
| **Multi-Currency** | Not enough data | 8.5 (45 reviews) | 
| **Online payment portal** | Not enough data | 9.4 (63 reviews) | 

#### Security

| Feature | Copper | Thryv | 
|---|---|---|
| **POS Verification** | Not enough data | Feature Not Available | 

#### Platform

| Feature | Copper | Thryv | 
|---|---|---|
| **Accounting integration** | Not enough data | 8.5 (50 reviews) | 
| **E-commerce Integration** | Not enough data | 8.6 (44 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Copper** | N/A | N/A |
| **Thryv** | 8.6/10 | 201 |

#### Content & Collaboration

| Feature | Copper | Thryv | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.9 (141 reviews) | 
| **Content Library** | Not enough data | 8.3 (140 reviews) | 
| **Shared Inbox** | Not enough data | 8.3 (124 reviews) | 
| **Approval Workflows** | Not enough data | 8.0 (116 reviews) | 
| **Users and Permissions** | Not enough data | 8.4 (127 reviews) | 
| **Content Creation** | Not enough data | 8.7 (110 reviews) | 

#### Social Management

| Feature | Copper | Thryv | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.8 (160 reviews) | 
| **Social Publishing** | Not enough data | 9.0 (172 reviews) | 
| **Campaign Optimization** | Not enough data | 8.8 (166 reviews) | 
| **Social Engagement** | Not enough data | 8.9 (164 reviews) | 
| **Social Ads** | Not enough data | Feature Not Available | 
| **Campaign Planning** | Not enough data | 8.5 (110 reviews) | 
| **Hashtag Capabilites** | Not enough data | 8.6 (52 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Copper | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Copper** | N/A | N/A |
| **Thryv** | 7.3/10 | 72 |

#### Page Customization

| Feature | Copper | Thryv | 
|---|---|---|
| **Drag and Drop** | Not enough data | 8.0 (63 reviews) | 
| **Templates** | Not enough data | 7.7 (67 reviews) | 
| **Advanced Customization** | Not enough data | 7.3 (61 reviews) | 
| **Content Library** | Not enough data | 7.4 (61 reviews) | 

#### Page Optimization

| Feature | Copper | Thryv | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.1 (45 reviews) | 
| **Mobile Responsive** | Not enough data | 7.4 (58 reviews) | 
| **Web Analytics** | Not enough data | 6.8 (47 reviews) | 
| **SEO** | Not enough data | 6.1 (43 reviews) | 

#### Integrations

| Feature | Copper | Thryv | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 7.2 (55 reviews) | 
| **Email Marketing Integration** | Not enough data | 8.4 (61 reviews) | 
| **Domain Integration** | Not enough data | 7.6 (54 reviews) | 

#### Generative AI

| Feature | Copper | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.6 (18 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Copper | Thryv | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Copper** | N/A | N/A |
| **Thryv** | 7.7/10 | 111 |

#### Lead Monitoring

| Feature | Copper | Thryv | 
|---|---|---|
| **Features** | Not enough data | 8.2 (98 reviews) | 
| **Performance** | Not enough data | 8.0 (93 reviews) | 
| **Identification** | Not enough data | 7.1 (81 reviews) | 

#### Agentic AI - Lead Capture

| Feature | Copper | Thryv | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Copper | Thryv | 
|---|---|---|
| **Mobile** | Not enough data | 7.4 (84 reviews) | 
| **Websites** | Not enough data | 7.9 (90 reviews) | 
| **Social Media** | Not enough data | 6.4 (70 reviews) | 
| **Data** | Not enough data | 7.4 (85 reviews) | 

#### Analytics

| Feature | Copper | Thryv | 
|---|---|---|
| **Export/Import** | Not enough data | 8.2 (90 reviews) | 
| **Reporting** | Not enough data | 7.7 (93 reviews) | 

#### Customization

| Feature | Copper | Thryv | 
|---|---|---|
| **Forms** | Not enough data | 7.7 (97 reviews) | 
| **Personalization** | Not enough data | 8.1 (94 reviews) | 
| **Templates** | Not enough data | 7.9 (94 reviews) | 
| **Integration** | Not enough data | 7.8 (88 reviews) | 

### Online Appointment Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Copper** | N/A | N/A |
| **Thryv** | 8.4/10 | 86 |

#### Notifications

| Feature | Copper | Thryv | 
|---|---|---|
| **Confirmations & Reminders** | Not enough data | 8.9 (79 reviews) | 
| **Appointment Follow-Up** | Not enough data | 8.9 (79 reviews) | 
| **Scheduling Notifications** | Not enough data | 9.0 (77 reviews) | 

#### Settings

| Feature | Copper | Thryv | 
|---|---|---|
| **Time Zone Detection** | Not enough data | 8.6 (71 reviews) | 
| **Availability Settings** | Not enough data | 8.9 (78 reviews) | 
| **Blocked Time Settings** | Not enough data | 8.9 (79 reviews) | 

#### Personalization

| Feature | Copper | Thryv | 
|---|---|---|
| **Branding** | Not enough data | 8.9 (75 reviews) | 
| **Links** | Not enough data | 8.9 (74 reviews) | 

#### Integrations

| Feature | Copper | Thryv | 
|---|---|---|
| **Multi- Calendar Integration** | Not enough data | 8.6 (68 reviews) | 
| **Website Integration** | Not enough data | 9.1 (74 reviews) | 
| **Payment Acceptance** | Not enough data | 8.7 (74 reviews) | 
| **Video Conferencing** | Not enough data | 8.1 (61 reviews) | 
| **Communication** | Not enough data | 8.6 (74 reviews) | 

#### Generative AI

| Feature | Copper | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (36 reviews) | 
| **AI Text Summarization** | Not enough data | 7.3 (31 reviews) | 
| **AI Text-to-Image** | Not enough data | 7.4 (30 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.4 (30 reviews) | 
| **AI Image-to-Text** | Not enough data | 7.3 (30 reviews) | 

#### Agentic AI - Online Appointment Scheduling

| Feature | Copper | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Copper** | N/A | N/A |
| **Thryv** | N/A | N/A |

#### Customization

| Feature | Copper | Thryv | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | Feature Not Available | Not enough data | 
| **Multi-page Forms** | Feature Not Available | Not enough data | 
| **Design** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Copper | Thryv | 
|---|---|---|
| **Embedded Forms** | Not enough data | Not enough data | 
| **Offline Capability** | Feature Not Available | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Feature Not Available | Not enough data | 
| **Mobile Forms** | Feature Not Available | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Copper** | N/A | N/A |
| **Thryv** | 7.2/10 | 29 |

#### Agentic AI - Lead Scoring

| Feature | Copper | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Copper | Thryv | 
|---|---|---|
| **Lead Opportunity** | Not enough data | 7.5 (27 reviews) | 
| **Lead Assignment** | Not enough data | 7.5 (26 reviews) | 
| **Pipeline Acceleration** | Not enough data | 7.2 (26 reviews) | 

#### Discovery

| Feature | Copper | Thryv | 
|---|---|---|
| **Lead Management** | Not enough data | 7.6 (27 reviews) | 
| **Scoring/Ranking** | Not enough data | 7.1 (26 reviews) | 
| **Lead Context** | Not enough data | 6.9 (21 reviews) | 

#### Management

| Feature | Copper | Thryv | 
|---|---|---|
| **Conversion Viability** | Not enough data | 6.8 (21 reviews) | 
| **Workflow** | Not enough data | 7.6 (22 reviews) | 

#### Platform

| Feature | Copper | Thryv | 
|---|---|---|
| **Data Synchronization** | Not enough data | 6.9 (22 reviews) | 
| **Analysis** | Not enough data | 6.9 (25 reviews) | 

### Google Workspace for Sales

| Product | Score | Reviews |
|---|---|---|
| **Copper** | N/A | N/A |
| **Thryv** | N/A | N/A |

#### Agentic AI - Google Workspace for Sales

| Feature | Copper | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Copper** | 8.4/10 | 5 |
| **Thryv** | N/A | N/A |

#### Agentic AI - Sales Performance Management

| Feature | Copper | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 9.3 (5 reviews) | Not enough data | 

#### Incentives

| Feature | Copper | Thryv | 
|---|---|---|
| **Badges** | Feature Not Available | Not enough data | 
| **Triggers** | 8.3 (5 reviews) | Not enough data | 
| **Commission Calculator** | 8.7 (5 reviews) | Not enough data | 
| **Leaderboards** | 8.3 (5 reviews) | Not enough data | 

#### Personalization

| Feature | Copper | Thryv | 
|---|---|---|
| **Profiles** | Feature Not Available | Not enough data | 
| **Custom Reports** | 8.3 (5 reviews) | Not enough data | 
| **Dashboards** | 8.3 (5 reviews) | Not enough data | 
| **Goal Setting** | Feature Not Available | Not enough data | 

#### Administrative

| Feature | Copper | Thryv | 
|---|---|---|
| **Integration** | 8.0 (5 reviews) | Not enough data | 
| **Employee Structure** | Feature Not Available | Not enough data | 
| **Behavior Monitoring** | 8.3 (5 reviews) | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Copper** | N/A | N/A |
| **Thryv** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Copper | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | Copper | Thryv | 
|---|---|---|
| **Open Rates** | Not enough data | Not enough data | 
| **Link Activity** | Not enough data | Not enough data | 
| **Attachment Activity** | Feature Not Available | Not enough data | 

#### Customizations

| Feature | Copper | Thryv | 
|---|---|---|
| **Email Platform Integration** | Not enough data | Not enough data | 
| **Email Scheduling** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Email Categorization** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Copper | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Copper** | N/A | N/A |
| **Thryv** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Copper | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Copper | Thryv | 
|---|---|---|
| **Data Sourcing** | Not enough data | Not enough data | 
| **Exporting & Sharing Data** | Not enough data | Not enough data | 
| **Multi-Device Data Visualization** | Not enough data | Not enough data | 
| **Interactive Dashboards** | Not enough data | Not enough data | 
| **Data Segmentation** | Not enough data | Not enough data | 

#### Predictive Analytics

| Feature | Copper | Thryv | 
|---|---|---|
| **Lead Scoring** | Not enough data | Not enough data | 
| **Opportunity Scoring** | Not enough data | Not enough data | 
| **Risk Analysis** | Feature Not Available | Not enough data | 
| **Live Forecasting** | Not enough data | Not enough data | 

#### Sales Management

| Feature | Copper | Thryv | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | Not enough data | 
| **Sales Gamification** | Not enough data | Not enough data | 
| **Account-Based Analytics** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Copper** | N/A | N/A |
| **Thryv** | 8.4/10 | 175 |

#### Consumer Intelligence

| Feature | Copper | Thryv | 
|---|---|---|
| **Customer Feedback** | Not enough data | 8.6 (136 reviews) ✓ Verified | 
| **Competitive Intelligence** | Not enough data | 8.4 (136 reviews) ✓ Verified | 
| **Sentiment Analysis** | Not enough data | 8.2 (132 reviews) ✓ Verified | 

#### Reporting

| Feature | Copper | Thryv | 
|---|---|---|
| **Revenue Reporting** | Not enough data | Feature Not Available | 
| **Corporate Reporting** | Not enough data | 7.8 (110 reviews) ✓ Verified | 
| **Dashboard** | Not enough data | 8.8 (147 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | Copper | Thryv | 
|---|---|---|
| **Social Networks Monitoring** | Not enough data | 8.9 (152 reviews) ✓ Verified | 
| **Social Media Management** | Not enough data | 8.8 (153 reviews) ✓ Verified | 
| **Digital Media Monitoring** | Not enough data | 8.6 (142 reviews) | 

#### In-House Management

| Feature | Copper | Thryv | 
|---|---|---|
| **Employee Performance** | Not enough data | Feature Not Available | 
| **Team Workflow** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Copper | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.2 (41 reviews) | 

#### Agentic AI - Online Reputation Management

| Feature | Copper | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Copper** | N/A | N/A |
| **Thryv** | N/A | N/A |

#### Platform

| Feature | Copper | Thryv | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)

**Unique to Copper (5):** [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Google Workspace for Sales Software](https://www.g2.com/categories/google-workspace-for-sales)

**Unique to Thryv (10):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Payment Processing Software](https://www.g2.com/categories/payment-processing), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Online Appointment Scheduling Software](https://www.g2.com/categories/online-appointment-scheduling), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)


---
## Reviewer Demographics

### By Company Size

| Segment | Copper | Thryv | 
|---|---|---|
| **Small-Business** | 79.2% | 90.4% | 
| **Mid-Market** | 17.2% | 8.2% | 
| **Enterprise** | 3.6% | 1.3% | 

### By Industry

#### Copper

- **Marketing and Advertising:** 11.7%
- **Information Technology and Services:** 8.3%
- **Computer Software:** 7.8%
- **Real Estate:** 6.9%
- **Financial Services:** 4.5%
- **Construction:** 3.2%
- **Internet:** 2.9%
- **Management Consulting:** 2.9%
- **Education Management:** 2.0%
- **Non-Profit Organization Management:** 1.7%
- **Other:** 48.2%

#### Thryv

- **Marketing and Advertising:** 13.8%
- **Health, Wellness and Fitness:** 6.9%
- **Professional Training & Coaching:** 5.7%
- **Real Estate:** 5.1%
- **Construction:** 4.9%
- **Consumer Services:** 3.9%
- **Information Technology and Services:** 3.7%
- **Financial Services:** 3.6%
- **Management Consulting:** 3.4%
- **Computer Software:** 2.8%
- **Other:** 46.3%

---
## Alternatives

### Alternatives to Copper

- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1426 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3044 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25791 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13799 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1113 reviews)
- [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (951 reviews)
- [Coevera](https://www.g2.com/products/coevera/reviews) — 4.6/5 stars (477 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (302 reviews)

### Alternatives to Thryv

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4060 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (505 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1121 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14745 reviews)
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (638 reviews)
- [Synup](https://www.g2.com/products/synup/reviews) — 4.5/5 stars (315 reviews)
- [vcita](https://www.g2.com/products/vcita/reviews) — 4.5/5 stars (81 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25791 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews)

---
## Top Discussions

### Copper

- Title: [What is copper CRM?](https://www.g2.com/discussions/what-is-copper-crm) — 2 comments
  > **Top comment:** "Contact relationship management"
- Title: [How seamless is the Gmail/Google Apps integration?](https://www.g2.com/discussions/how-seamless-is-the-gmail-google-apps-integration) — 2 comments, 1 upvote
  > **Top comment:** "ProsperWorks is built in and around Google Apps. It tightly integrates with Gmail, Calendar and Google Drive, minimizing the amount of data entry and..."
- Title: [What is copper app?](https://www.g2.com/discussions/what-is-copper-app) — 1 comment
  > **Top comment:** "It is a CRM that works with Google Workspaces. It tracks sales, leads in your pipeline, tasks with your clients/projects, and you can email/set up..."
- Title: [How is copper used in CRM?](https://www.g2.com/discussions/how-is-copper-used-in-crm) — 1 comment
  > **Top comment:** "Yea "
- Title: [Whats the easiest way to save my notes](https://www.g2.com/discussions/whats-the-easiest-way-to-save-my-notes) — 1 comment, 1 upvote
  > **Top comment:** "Don't bother using Copper. Their customer support is horrible!"

### Thryv

- Title: [Is KEAP an Infusionsoft?](https://www.g2.com/discussions/is-keap-an-infusionsoft) — 4 comments
  > **Top comment:** "Keap is an Infusionsoft product."
- Title: [What is infusionsoft used for?](https://www.g2.com/discussions/what-is-infusionsoft-used-for) — 3 comments
  > **Top comment:** "We use it to manage our contacts, collect leads, send email broadcasts, and automate marketing processes and connect disparate systems like ClickFunnels and..."
- Title: [What is Thryv software?](https://www.g2.com/discussions/what-is-thryv-software) — 3 comments
  > **Top comment:** "A software solution to help you run your ENTIRE business! Get your life back from the chaos that is un-organization!"
- Title: [What else should I be using to fully benefit from the platform?](https://www.g2.com/discussions/24182-what-else-should-i-be-using-to-fully-benefit-from-the-platform) — 3 comments, 1 upvote
  > **Top comment:** "Try the pipeline feature! That can help you see where your leads are in their buying process, and you can attach automation to each stage. They also just..."
- Title: [How much does Thryv software cost?](https://www.g2.com/discussions/how-much-does-thryv-software-cost) — 2 comments
  > **Top comment:** "$2400/year is the cheapest"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/copper-vs-thryv)