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Compare Copper and Ortto 
At a Glance
Market Segments
Small-Business (79.2% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
Starting at $9.00 Per Month
Starting at $199.00 5000 Contacts
Copper
Star Rating
(1,152)4.5 out of 5
Market Segments
Small-Business (79.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $9.00 Per Month
Free Trial is available
Browse all 4 pricing plansOrtto
Star Rating
(622)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ortto excels in providing a user-friendly interface, making it easy to manage customer data and run campaigns all in one place. Users appreciate the clean design and intuitive journey-building features, which help streamline their marketing efforts.
- Users say that Copper's integration with Google Workspace is a standout feature, allowing for seamless management of contacts and tasks. Reviewers highlight how this integration simplifies their workflow, making it easier to manage pipelines and deals directly from familiar tools like Gmail and Google Calendar.
- According to verified reviews, Ortto is praised for its all-in-one capabilities, combining customer data, marketing automation, and analytics. Users find it particularly beneficial for tracking user behavior and delivering personalized messaging, which enhances their marketing strategies.
- Reviewers mention that while Copper has a unique design that simplifies usage, it can sometimes feel less robust in terms of marketing automation compared to Ortto. Users looking for comprehensive marketing tools may find Ortto's features more aligned with their needs.
- G2 reviewers highlight that Ortto's support quality is commendable, with users noting that the platform is easy to learn and integrates well with existing CRM systems. This support can be crucial for small businesses looking to implement new software without extensive training.
- Users express that while Copper automates repetitive tasks effectively, which boosts productivity, some feel that it lacks the depth of marketing features that Ortto offers. This could be a deciding factor for teams that prioritize marketing automation alongside CRM functionalities.
Pricing
Entry-Level Pricing
Copper
Copper Starter Edition - Annual
Starting at $9.00
Per Month
Get started on the Google Workspace CRM with essential relationship management tools + Zapier.
- 1,000 contact limit
- Google Workspace integration
- Activity feed
Ortto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Free Trial
Copper
Free Trial is available
Ortto
Free Trial is available
Ratings
Meets Requirements
8.7
924
8.5
561
Ease of Use
9.1
935
8.7
566
Ease of Setup
8.7
439
8.6
314
Ease of Admin
8.9
416
8.8
296
Quality of Support
8.6
856
8.9
528
Has the product been a good partner in doing business?
9.0
411
8.9
287
Product Direction (% positive)
9.0
866
8.9
558
Features by Category
Sales Force Automation
8.9
653
|
Verified
Not enough data
Feature Not Available
Not enough data
8.8
657
|
Verified
Not enough data
8.4
655
|
Verified
Not enough data
7.6
353
|
Verified
Not enough data
8.8
532
|
Verified
Not enough data
7.9
337
Not enough data
7.6
310
Not enough data
8.3
403
Not enough data
Marketing Automation
7.9
433
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
592
|
Verified
Not enough data
Feature Not Available
Not enough data
Customer Support
8.2
388
Not enough data
8.0
397
Not enough data
8.2
452
Not enough data
7.8
315
Not enough data
8.0
351
Not enough data
Reporting & Analytics
8.0
561
|
Verified
Not enough data
8.3
636
|
Verified
Not enough data
8.1
472
|
Verified
Not enough data
Mobile & Social
8.1
348
|
Verified
Not enough data
8.1
334
|
Verified
Not enough data
8.4
470
|
Verified
Not enough data
Platform
8.3
319
|
Verified
Not enough data
8.4
314
|
Verified
Not enough data
8.6
329
|
Verified
Not enough data
8.0
196
|
Verified
Not enough data
7.7
156
Not enough data
7.7
226
Not enough data
8.7
327
|
Verified
Not enough data
7.8
192
Not enough data
Integration
8.6
302
|
Verified
Not enough data
8.2
251
|
Verified
Not enough data
7.8
237
|
Verified
Not enough data
Generative AI
6.3
31
Not enough data
Agentic AI - CRM
8.3
9
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
8.5
9
Not enough data
Email Marketing
Not enough data
8.4
398
|
Verified
Not enough data
8.9
383
|
Verified
Not enough data
8.3
377
|
Verified
Not enough data
9.1
344
|
Verified
Online Marketing
Not enough data
7.0
197
|
Verified
Not enough data
7.9
202
|
Verified
Not enough data
8.2
210
|
Verified
Not enough data
8.3
266
|
Verified
Not enough data
7.6
166
|
Verified
Lead Management
Not enough data
8.2
298
|
Verified
Not enough data
7.8
270
|
Verified
Not enough data
8.5
324
|
Verified
Not enough data
7.8
238
|
Verified
Not enough data
8.8
322
|
Verified
Not enough data
8.5
288
|
Verified
Not enough data
8.7
277
|
Verified
Not enough data
8.3
260
|
Verified
Campaign Management
Not enough data
7.9
217
|
Verified
Not enough data
7.6
142
Not enough data
7.5
62
|
Verified
Not enough data
7.1
51
Social
Not enough data
6.6
115
Not enough data
7.3
96
|
Verified
Not enough data
7.7
62
Not enough data
7.5
55
Not enough data
7.8
102
|
Verified
Reporting & Analytics
Not enough data
8.2
347
|
Verified
Not enough data
7.5
246
|
Verified
Not enough data
7.1
188
|
Verified
Not enough data
6.8
159
|
Verified
Not enough data
6.1
122
Platform
Not enough data
8.1
200
|
Verified
Not enough data
8.6
150
|
Verified
Not enough data
8.3
209
|
Verified
Not enough data
7.6
42
Not enough data
6.8
112
|
Verified
Not enough data
8.6
220
|
Verified
Not enough data
7.4
93
|
Verified
Agentic AI - Marketing Automation
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
8.2
14
Integration
Not enough data
8.5
214
|
Verified
Not enough data
8.4
210
|
Verified
Not enough data
7.9
169
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.0
81
|
Verified
Not enough data
6.9
52
|
Verified
Not enough data
7.7
57
|
Verified
Not enough data
8.6
59
Edit
Not enough data
8.4
63
|
Verified
Not enough data
8.5
82
|
Verified
Not enough data
Feature Not Available
Logistics
Not enough data
8.1
82
|
Verified
Not enough data
7.2
66
|
Verified
Not enough data
7.8
80
|
Verified
Not enough data
7.7
45
Generative AI
Not enough data
6.7
6
Not enough data
8.1
6
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.7
27
Not enough data
8.1
31
Not enough data
8.6
36
Not enough data
8.3
28
Intelligence
Not enough data
8.2
36
Not enough data
6.6
20
Not enough data
6.7
22
Platform Basics
Not enough data
7.8
72
Not enough data
7.9
61
Not enough data
8.4
63
Not enough data
7.9
47
Not enough data
7.8
51
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Campaigns
Not enough data
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Integrations
Not enough data
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Analytics
Not enough data
8.1
27
Not enough data
7.9
32
Customization
Not enough data
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
Development
Not enough data
6.7
21
Not enough data
7.1
17
Management
Not enough data
8.6
21
Not enough data
7.9
19
Integration Options
Not enough data
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Customization
Not enough data
8.7
9
Feature Not Available
8.9
9
Feature Not Available
8.3
6
Not enough data
8.8
8
Additional Functionality
Not enough data
9.3
9
Feature Not Available
Feature Not Available
Not enough data
8.6
7
Feature Not Available
Not enough data
Feature Not Available
Feature Not Available
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.6
13
Not enough data
7.4
12
Not enough data
7.4
11
Discovery
Not enough data
7.7
13
Not enough data
8.6
15
Not enough data
8.6
12
Management
Not enough data
7.9
11
Not enough data
8.6
14
Platform
Not enough data
8.6
16
Not enough data
8.3
15
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
8.0
5
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
Incentives
Feature Not Available
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Feature Not Available
Not enough data
Administrative
8.0
5
Not enough data
Feature Not Available
Not enough data
8.3
5
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Predictive Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Sales Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.4
18
|
Verified
Not enough data
9.3
22
|
Verified
Not enough data
8.3
17
|
Verified
Not enough data
7.9
21
|
Verified
Campaigns
Not enough data
7.5
21
Not enough data
8.9
17
Not enough data
8.2
19
Not enough data
8.8
16
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
8.9
23
|
Verified
Engagement
Not enough data
8.4
18
|
Verified
Platform
Not enough data
8.7
23
|
Verified
Not enough data
8.3
22
|
Verified
Not enough data
8.1
20
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.9
32
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.4
42
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
53
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.1
41
|
Verified
Not enough data
8.3
41
|
Verified
Not enough data
8.1
43
|
Verified
Not enough data
8.5
18
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Copper and Ortto are categorized as Online Form Builder
Unique Categories
Copper is categorized as CRM, Email Tracking, Sales Analytics, Sales Performance Management, and Google Workspace for Sales
Reviews
Reviewers' Company Size
Copper
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.6%
Information Technology and Services
8.3%
Computer Software
7.8%
Real Estate
6.9%
Financial Services
4.5%
Other
60.8%
Marketing and Advertising
13.5%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.9%
Discussions
How seamless is the Gmail/Google Apps integration?
2 Comments
RZ
It will require heavily coding to be able to break a crack in this process while violating the agreement of the software. I have a friend who does this for a...Read more
What is copper CRM?
2 Comments
KG
Gmail-integrated customer relationship management system including pipelines, contact organization, and task management.Read more
What does the Chrome Extension do?
1 Comment
RZ
It will allow you to organize your plug-ins much more easier than ever and you will start loving plug-ins (healthy ones of course) while browsing. They will...Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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