# Copper vs InStream Group Comparison | | Copper | InStream Group | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | | **Total Reviews** | 1,157 | 124 | | **Largest Market Segment** | Small-Business (79.2% of reviews) | Small-Business (43.1% of reviews) | | **Entry Level Price** | Starting at $9.00 Per Month | $0 per user | --- ## Top Pros & Cons ### Copper Pros: - Ease of Use (25 reviews) - Gmail Integration (16 reviews) Cons: - Limited Features (10 reviews) - Expensive (9 reviews) ### InStream Group Pros: - Ease of Use (2 reviews) - Easy Setup (1 reviews) Cons: - Integration Issues (2 reviews) - Performance Issues (1 reviews) --- ## Ratings Comparison | Rating | Copper | InStream Group | |---|---|---| | **Meets Requirements** | 8.7 (927 reviews) | 8.7 (107 reviews) | | **Ease of Use** | 9.1 (938 reviews) | 8.8 (108 reviews) | | **Ease of Setup** | 8.7 (442 reviews) | 8.4 (44 reviews) | | **Ease of Admin** | 8.9 (417 reviews) | 8.5 (43 reviews) | | **Quality of Support** | 8.6 (859 reviews) | 8.9 (106 reviews) | | **Has the product been a good partner in doing business?** | 9.0 (412 reviews) | 8.9 (42 reviews) | | **Product Direction (% positive)** | 9.0 (869 reviews) | 9.1 (105 reviews) | --- ## Pricing ### Copper #### Entry-Level Pricing Plan: Copper Starter Edition - Annual Price: Starting at $9.00 Per Month Description: Get started on the Google Workspace CRM with essential relationship management tools + Zapier. Key Features: - 1,000 contact limit - Google Workspace integration - Activity feed [Browse all 4 editions](https://www.g2.com/products/copper/pricing) #### Free Trial Yes ### InStream Group #### Entry-Level Pricing Plan: Free Price: $0 per user Key Features: - 1 User - 0 Mailboxes - 100 contacts [Browse all 5 editions](https://www.g2.com/products/instream-group/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### CRM | Product | Score | Reviews | |---|---|---| | **Copper** | 8.1/10 | 756 | | **InStream Group** | 8.2/10 | 99 | #### Sales Force Automation | Feature | Copper | InStream Group | |---|---|---| | **Contact & Account Management** | 8.9 (655 reviews) ✓ Verified | 8.8 (87 reviews) ✓ Verified | | **Opportunity & Pipeline Mgmt.** | 8.8 (658 reviews) ✓ Verified | 8.3 (81 reviews) ✓ Verified | | **Task / Activity Management** | 8.4 (656 reviews) ✓ Verified | 8.5 (82 reviews) ✓ Verified | | **Territory & Quota Management** | 7.6 (353 reviews) ✓ Verified | 8.3 (78 reviews) ✓ Verified | | **Desktop Integration** | 8.8 (534 reviews) ✓ Verified | 8.3 (80 reviews) ✓ Verified | | **Product & Price List Management** | 7.9 (337 reviews) | 8.3 (81 reviews) ✓ Verified | | **Quote & Order Management** | 7.6 (310 reviews) | 8.3 (79 reviews) ✓ Verified | | **Customer Contract Management** | 8.3 (403 reviews) | 8.5 (82 reviews) ✓ Verified | #### Marketing Automation | Feature | Copper | InStream Group | |---|---|---| | **Email Marketing** | 7.9 (435 reviews) ✓ Verified | 8.6 (78 reviews) ✓ Verified | | **Lead Management** | 8.6 (592 reviews) ✓ Verified | 8.5 (81 reviews) ✓ Verified | #### Customer Support | Feature | Copper | InStream Group | |---|---|---| | **Case Management** | 8.2 (388 reviews) | 8.4 (80 reviews) ✓ Verified | | **Customer Support Portal** | 8.0 (397 reviews) | 8.2 (80 reviews) ✓ Verified | | **Knowledge Base** | 8.2 (452 reviews) | 8.4 (79 reviews) ✓ Verified | | **Call Center Features** | 7.8 (315 reviews) | 8.1 (78 reviews) ✓ Verified | | **Support Analytics** | 8.0 (351 reviews) | 8.4 (80 reviews) ✓ Verified | #### Reporting & Analytics | Feature | Copper | InStream Group | |---|---|---| | **Reporting** | 8.0 (561 reviews) ✓ Verified | 8.3 (81 reviews) ✓ Verified | | **Dashboards** | 8.3 (636 reviews) ✓ Verified | 8.5 (82 reviews) ✓ Verified | | **Forecasting** | 8.1 (472 reviews) ✓ Verified | 8.4 (77 reviews) ✓ Verified | #### Mobile & Social | Feature | Copper | InStream Group | |---|---|---| | **Social Collaboration Features** | 8.1 (348 reviews) ✓ Verified | 8.3 (78 reviews) ✓ Verified | | **Social Network Integration** | 8.1 (334 reviews) ✓ Verified | 8.4 (79 reviews) ✓ Verified | | **Mobile User Support** | 8.4 (470 reviews) ✓ Verified | 8.2 (75 reviews) ✓ Verified | #### Platform | Feature | Copper | InStream Group | |---|---|---| | **Customization** | 8.3 (321 reviews) ✓ Verified | 7.7 (33 reviews) ✓ Verified | | **Workflow Capability** | 8.4 (316 reviews) ✓ Verified | 7.8 (33 reviews) ✓ Verified | | **User, Role, and Access Management** | 8.6 (329 reviews) ✓ Verified | 7.9 (34 reviews) ✓ Verified | | **Internationalization** | 8.0 (196 reviews) ✓ Verified | 8.5 (33 reviews) ✓ Verified | | **Sandbox / Test Environments** | 7.7 (156 reviews) | 7.9 (29 reviews) ✓ Verified | | **Document & Content Mgmt.** | 7.7 (226 reviews) | 7.6 (30 reviews) | | **Performance and Reliability** | 8.7 (328 reviews) ✓ Verified | 8.2 (31 reviews) ✓ Verified | | **Output Document Generation** | 7.8 (192 reviews) | 7.5 (30 reviews) ✓ Verified | #### Integration | Feature | Copper | InStream Group | |---|---|---| | **Data Import & Export Tools** | 8.6 (302 reviews) ✓ Verified | 7.4 (32 reviews) ✓ Verified | | **Integration APIs** | 8.2 (251 reviews) ✓ Verified | 7.6 (31 reviews) ✓ Verified | | **Breadth of Partner Applications** | 7.8 (238 reviews) ✓ Verified | 7.5 (31 reviews) ✓ Verified | #### Generative AI | Feature | Copper | InStream Group | |---|---|---| | **AI Text Generation** | 6.3 (31 reviews) | Not enough data | #### Agentic AI - CRM | Feature | Copper | InStream Group | |---|---|---| | **Autonomous Task Execution** | 8.3 (9 reviews) | Not enough data | | **Multi-step Planning** | 8.3 (9 reviews) | Not enough data | | **Cross-system Integration** | 8.3 (9 reviews) | Not enough data | | **Adaptive Learning** | 7.8 (9 reviews) | Not enough data | | **Natural Language Interaction** | 7.8 (9 reviews) | Not enough data | | **Proactive Assistance** | 8.3 (9 reviews) | Not enough data | | **Decision Making** | 8.5 (9 reviews) | Not enough data | ### Online Form Builder | Product | Score | Reviews | |---|---|---| | **Copper** | N/A | N/A | | **InStream Group** | N/A | N/A | #### Customization | Feature | Copper | InStream Group | |---|---|---| | **Custom Fields** | Not enough data | Not enough data | | **Conditional Logic** | Feature Not Available | Not enough data | | **Multi-page Forms** | Feature Not Available | Not enough data | | **Design** | Not enough data | Not enough data | #### Additional Functionality | Feature | Copper | InStream Group | |---|---|---| | **Embedded Forms** | Not enough data | Not enough data | | **Offline Capability** | Feature Not Available | Not enough data | | **Notifications** | Not enough data | Not enough data | | **Payments** | Feature Not Available | Not enough data | | **Mobile Forms** | Feature Not Available | Not enough data | ### Google Workspace for Sales | Product | Score | Reviews | |---|---|---| | **Copper** | N/A | N/A | | **InStream Group** | N/A | N/A | #### Agentic AI - Google Workspace for Sales | Feature | Copper | InStream Group | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Sales Performance Management | Product | Score | Reviews | |---|---|---| | **Copper** | 8.3/10 | 5 | | **InStream Group** | N/A | N/A | #### Agentic AI - Sales Performance Management | Feature | Copper | InStream Group | |---|---|---| | **Autonomous Task Execution** | 8.0 (5 reviews) | Not enough data | | **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | | **Proactive Assistance** | 9.3 (5 reviews) | Not enough data | #### Incentives | Feature | Copper | InStream Group | |---|---|---| | **Badges** | Feature Not Available | Not enough data | | **Triggers** | 8.3 (5 reviews) | Not enough data | | **Commission Calculator** | 8.7 (5 reviews) | Not enough data | | **Leaderboards** | 8.3 (5 reviews) | Not enough data | #### Personalization | Feature | Copper | InStream Group | |---|---|---| | **Profiles** | Feature Not Available | Not enough data | | **Custom Reports** | 8.3 (5 reviews) | Not enough data | | **Dashboards** | 8.3 (5 reviews) | Not enough data | | **Goal Setting** | Feature Not Available | Not enough data | #### Administrative | Feature | Copper | InStream Group | |---|---|---| | **Integration** | 8.0 (5 reviews) | Not enough data | | **Employee Structure** | Feature Not Available | Not enough data | | **Behavior Monitoring** | 8.3 (5 reviews) | Not enough data | ### Email Tracking | Product | Score | Reviews | |---|---|---| | **Copper** | N/A | N/A | | **InStream Group** | N/A | N/A | #### Agentic AI - Email Tracking | Feature | Copper | InStream Group | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Analytics | Feature | Copper | InStream Group | |---|---|---| | **Open Rates** | Not enough data | Not enough data | | **Link Activity** | Not enough data | Not enough data | | **Attachment Activity** | Feature Not Available | Not enough data | #### Customizations | Feature | Copper | InStream Group | |---|---|---| | **Email Platform Integration** | Not enough data | Not enough data | | **Email Scheduling** | Not enough data | Not enough data | | **Notifications** | Not enough data | Not enough data | | **Email Categorization** | Not enough data | Not enough data | | **Templates** | Not enough data | Not enough data | #### Generative AI | Feature | Copper | InStream Group | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | ### Sales Analytics | Product | Score | Reviews | |---|---|---| | **Copper** | N/A | N/A | | **InStream Group** | N/A | N/A | #### Agentic AI - Sales Analytics | Feature | Copper | InStream Group | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Data Sourcing | Feature | Copper | InStream Group | |---|---|---| | **Data Sourcing** | Not enough data | Not enough data | | **Exporting & Sharing Data** | Not enough data | Not enough data | | **Multi-Device Data Visualization** | Not enough data | Not enough data | | **Interactive Dashboards** | Not enough data | Not enough data | | **Data Segmentation** | Not enough data | Not enough data | #### Predictive Analytics | Feature | Copper | InStream Group | |---|---|---| | **Lead Scoring** | Not enough data | Not enough data | | **Opportunity Scoring** | Not enough data | Not enough data | | **Risk Analysis** | Feature Not Available | Not enough data | | **Live Forecasting** | Not enough data | Not enough data | #### Sales Management | Feature | Copper | InStream Group | |---|---|---| | **Live Pipeline Management** | Not enough data | Not enough data | | **Sales Gamification** | Not enough data | Not enough data | | **Account-Based Analytics** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm) **Unique to Copper (5):** [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Google Workspace for Sales Software](https://www.g2.com/categories/google-workspace-for-sales) --- ## Reviewer Demographics ### By Company Size | Segment | Copper | InStream Group | |---|---|---| | **Small-Business** | 79.2% | 43.1% | | **Mid-Market** | 17.2% | 25.9% | | **Enterprise** | 3.6% | 31.0% | ### By Industry #### Copper - **Marketing and Advertising:** 11.7% - **Information Technology and Services:** 8.3% - **Computer Software:** 7.8% - **Real Estate:** 6.9% - **Financial Services:** 4.5% - **Construction:** 3.2% - **Internet:** 2.9% - **Management Consulting:** 2.9% - **Education Management:** 2.0% - **Non-Profit Organization Management:** 1.7% - **Other:** 48.2% #### InStream Group - **Information Technology and Services:** 11.4% - **Retail:** 9.6% - **Telecommunications:** 7.0% - **Hospital & Health Care:** 5.3% - **Marketing and Advertising:** 5.3% - **Accounting:** 4.4% - **Insurance:** 2.6% - **Staffing and Recruiting:** 2.6% - **Education Management:** 2.6% - **Food & Beverages:** 2.6% - **Other:** 46.5% --- ## Alternatives ### Alternatives to Copper - [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1429 reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3049 reviews) - [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25797 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13815 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2929 reviews) - [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews) - [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (952 reviews) - [Coevera](https://www.g2.com/products/coevera/reviews) — 4.6/5 stars (478 reviews) - [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (298 reviews) ### Alternatives to InStream Group - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25797 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2929 reviews) - [Sugar Sell](https://www.g2.com/products/sugar-sell/reviews) — 3.8/5 stars (776 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13815 reviews) - [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3049 reviews) - [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews) - [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews) — 4.2/5 stars (942 reviews) - [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (952 reviews) - [Capsule CRM](https://www.g2.com/products/capsule-crm/reviews) — 4.7/5 stars (492 reviews) --- ## Top Discussions ### Copper - Title: [What is copper CRM?](https://www.g2.com/discussions/what-is-copper-crm) — 2 comments > **Top comment:** "Contact relationship management" - Title: [How seamless is the Gmail/Google Apps integration?](https://www.g2.com/discussions/how-seamless-is-the-gmail-google-apps-integration) — 2 comments, 1 upvote > **Top comment:** "ProsperWorks is built in and around Google Apps. It tightly integrates with Gmail, Calendar and Google Drive, minimizing the amount of data entry and..." - Title: [What is copper app?](https://www.g2.com/discussions/what-is-copper-app) — 1 comment > **Top comment:** "It is a CRM that works with Google Workspaces. It tracks sales, leads in your pipeline, tasks with your clients/projects, and you can email/set up..." - Title: [How is copper used in CRM?](https://www.g2.com/discussions/how-is-copper-used-in-crm) — 1 comment > **Top comment:** "Yea " - Title: [Whats the easiest way to save my notes](https://www.g2.com/discussions/whats-the-easiest-way-to-save-my-notes) — 1 comment, 1 upvote > **Top comment:** "Don't bother using Copper. Their customer support is horrible!" ### InStream Group - Title: [What is InStream used for?](https://www.g2.com/discussions/what-is-instream-used-for) — 1 comment > **Top comment:** "Some common uses include: Tracking sales leads and opportunities Managing customer contacts and communication Monitoring emails, calls, and..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/copper-vs-instream-group)