Link copied to clipboard # Copper vs Insightly CRM Comparison - What are their main differences? Share [ Export ](/compare/copper/insightly-crm/export.csv) CopperInsightly CRM[+ Add Product](#) Pricing **Copper** Free Trial **Starting at $9.00** Per Month · Copper Starter Edition - Annual **Starting at $23.00** Per Month · Copper Basic Edition - Annual **Starting at $59.00** Per Month · Copper Professional Edition - Annual **Starting at $99.00** Per Month · Copper Business Edition - Annual Show more **Insightly CRM** Free Trial **$29** / user, per month (billed annually) · Plus **$49** / user, per month (billed annually) · Professional **$99** / user, per month (billed annually) · Enterprise **Pricing Insights** from reviews Perceived Cost **Copper** $$$$$ **Insightly CRM** $$$$$ Average Discount **Copper** 11%2% more **Insightly CRM** 9% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Copper** 6 months Based on 100 responses **Insightly CRM** 6 months Based on 100 responses Return on Investment **Copper** 6 months Based on 100 responses **Insightly CRM** 6 months Based on 100 responses ![Copper](https://images.g2crowd.com/uploads/product/hd_favicon/a43c4e9fd5e0c3b3012653a35d0d7c2a/copper.svg "Copper") ![Insightly CRM](https://images.g2crowd.com/uploads/product/hd_favicon/1544545315/insightly-crm.jpg "Insightly CRM") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Copper** [ Ease of Use (27) ](https://www.g2.com/products/copper/reviews?filters%5Bsentiment_snippet%5D=1253796&qs=pros-and-cons#reviews)[ Gmail Integration (17) ](https://www.g2.com/products/copper/reviews?filters%5Bsentiment_snippet%5D=1252960&qs=pros-and-cons#reviews)[ Expensive (10) ](https://www.g2.com/products/copper/reviews?filters%5Bsentiment_snippet%5D=1254379&qs=pros-and-cons#reviews)[ Limited Features (10) ](https://www.g2.com/products/copper/reviews?filters%5Bsentiment_snippet%5D=1993678&qs=pros-and-cons#reviews) **Insightly CRM** [ Ease of Use (28) ](https://www.g2.com/products/insightly-crm/reviews?filters%5Bsentiment_snippet%5D=1564738&qs=pros-and-cons#reviews)[ Easy Customization (11) ](https://www.g2.com/products/insightly-crm/reviews?filters%5Bsentiment_snippet%5D=1564723&qs=pros-and-cons#reviews)[ Learning Curve (9) ](https://www.g2.com/products/insightly-crm/reviews?filters%5Bsentiment_snippet%5D=1564351&qs=pros-and-cons#reviews)[ Limited Customization (7) ](https://www.g2.com/products/insightly-crm/reviews?filters%5Bsentiment_snippet%5D=1564006&qs=pros-and-cons#reviews) Integrations **Copper** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e97d385f0f6cff964a89a845ca72c522/500apps.png "Product Avatar Image") 500apps ](https://www.g2.com/products/500apps/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ac65b4173fbd7b3c5588e2889b81b968/activepipe.png "Product Avatar Image") ActivePipe ](https://www.g2.com/products/activepipe/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ View all ](https://www.g2.com/products/copper/integrations) **Insightly CRM** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_03f4c2e785b8fc7c8fb27969776e8cfc/engage-by-cloudresearch.png "Product Avatar Image") Engage by CloudResearch ](https://www.g2.com/products/engage-by-cloudresearch/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ff23ee4a65ad0830fdb8183706325213/harvest.png "Product Avatar Image") Harvest ](https://www.g2.com/products/harvest/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_69054bc7d40597b06fc3905720ccc914/microsoft-outlook.png "Product Avatar Image") Outlook ](https://www.g2.com/products/microsoft-outlook/reviews)[ View all ](https://www.g2.com/products/insightly-crm/integrations) Screenshots **Copper** ![Copper screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1435456/Copper-1.jpg) **Insightly CRM** ![Insightly CRM screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/100041/Insightly-dashboard-2020.png) **Ratings** from reviews Meets Requirements **Copper** **8.7** /10 Based on 927 responses **Insightly CRM** **8.2** /10 Based on 807 responses Ease of Use **Copper** **9.1** /10 Based on 938 responses **Insightly CRM** **8.4** /10 Based on 812 responses Ease of Setup **Copper** **8.7** /10 Based on 442 responses **Insightly CRM** **8.3** /10 Based on 368 responses Ease of Admin **Copper** **8.9** /10 Based on 416 responses **Insightly CRM** **8.5** /10 Based on 340 responses Quality of Support **Copper** **8.6** /10 Based on 859 responses **Insightly CRM** **8.0** /10 Based on 690 responses Has the product been a good partner in doing business? **Copper** **9.0** /10 Based on 411 responses **Insightly CRM** **8.5** /10 Based on 324 responses Product Direction (% positive) **Copper** **9.0** /10 Based on 869 responses **Insightly CRM** **8.0** /10 Based on 778 responses **Features** ratings from reviews CRM **8.2** /10 Based on 756 responses **7.8** /10 Based on 741 responses Sales Performance Management **8.4** /10 Based on 5 responses Not enough data Sales Analytics Not enough data **8.3** /10 Based on 47 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 79.2% Mid-Market(51-1000 emp.) 17.3% Enterprise(\> 1000 emp.) 3.6% Small-Business(50 or fewer emp.) 79.2% Mid-Market(51-1000 emp.) 17.3% Enterprise(\> 1000 emp.) 3.6% Small-Business(50 or fewer emp.) 73.2% Mid-Market(51-1000 emp.) 20.3% Enterprise(\> 1000 emp.) 6.5% Small-Business(50 or fewer emp.) 73.2% Mid-Market(51-1000 emp.) 20.3% Enterprise(\> 1000 emp.) 6.5% **Reviewers' Industry** [![Copper](https://images.g2crowd.com/uploads/product/hd_favicon/a43c4e9fd5e0c3b3012653a35d0d7c2a/copper.svg "Copper")](https://www.g2.com/products/copper/reviews) Copper Marketing and Advertising 11.7% Information Technology and Services 8.3% Computer Software 7.7% Real Estate 7.0% Financial Services 4.5% Other 60.9% [![Insightly CRM](https://images.g2crowd.com/uploads/product/hd_favicon/1544545315/insightly-crm.jpg "Insightly CRM")](https://www.g2.com/products/insightly-crm/reviews) Insightly CRM Marketing and Advertising 10.1% Information Technology and Services 6.2% Construction 4.7% Computer Software 4.0% Financial Services 3.9% Other 71.0% Alternatives **Copper Alternatives** ![Nutshell](https://images.g2crowd.com/uploads/product/hd_favicon/38cd2eb3a561ea666543f91c17b2079c/nutshell.svg "Nutshell") [ Nutshell ](/products/nutshell/reviews) ![Pipedrive](https://images.g2crowd.com/uploads/product/hd_favicon/4012f2359ca0b1f88b2455f83adaa4ef/pipedrive.svg "Pipedrive") [ Pipedrive ](/products/pipedrive/reviews) ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") [ Freshsales ](/products/freshsales/reviews) ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) **Insightly CRM Alternatives** ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub") [ HubSpot Sales Hub ](/products/hubspot-sales-hub/reviews) ![Pipedrive](https://images.g2crowd.com/uploads/product/hd_favicon/4012f2359ca0b1f88b2455f83adaa4ef/pipedrive.svg "Pipedrive") [ Pipedrive ](/products/pipedrive/reviews) ![Zoho CRM](https://images.g2crowd.com/uploads/product/hd_favicon/27ab543b51f7ec2623c5b2613dcf73e2/zoho-crm.svg "Zoho CRM") [ Zoho ](/products/zoho-crm/reviews) ## Copper vs Insightly CRM FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Insightly CRM vs Copper? Copper stands out from Insightly CRM with higher reviewer ratings, stronger Google Workspace integration, and higher satisfaction scores across key dimensions. | [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews) | [Copper](https://www.g2.com/products/copper/reviews) | | --- | --- | | 4.2/5 (945 reviews) | 4.5/5 (1158 reviews) | | Small-Business | Small-Business | | 8.3 | 8.7 | | 8.0 | 8.6 | | Ease of Use (28 all-time mentions) | Gmail Integration (16 all-time mentions) | ### How do the pricing models of Insightly CRM and Copper compare? Copper is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost-to-value ratio. - **Insightly CRM:** Reviewers describe Insightly CRM as cost-effective and note its value for small teams, but some mention that advanced features are locked behind higher-priced tiers and that the platform can feel expensive for smaller organizations. - **Copper:** Reviewers consistently highlight Copper's value, especially for teams using Google Workspace, but some mention that pricing can feel high for small businesses or when additional features are needed. - **Switching reasons:** Several reviewers mention switching to Copper for its superior Google Workspace integration and ease of use, while some Insightly CRM users cite limited feature updates and higher costs for advanced capabilities as reasons for switching away. ### What are the best alternatives to Insightly CRM and Copper? The top three alternatives to Insightly CRM and Copper are Nutshell, Agentforce Sales (formerly Salesforce Sales Cloud), and HubSpot Sales Hub. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews) | 4.2/5 (945 reviews) | Small-Business | Reviewers describe as cost-effective for small teams | Ease of Use (28 all-time mentions) | | [Copper](https://www.g2.com/products/copper/reviews) | 4.5/5 (1158 reviews) | Small-Business | Reviewers highlight strong value for Google Workspace users | Gmail Integration (16 all-time mentions) | | [Nutshell](https://www.g2.com/products/nutshell/reviews) | 4.3/5 (1443 reviews) | Small-Business | — | Ease of Use | | [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25875 reviews) | Mid-Market | — | Feature Richness | | [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) | 4.4/5 (13909 reviews) | Small-Business | — | Integrations | ### Which CRM features should I prioritize when comparing Insightly CRM and Copper? Buyers comparing Insightly CRM and Copper should prioritize integrations, reporting, customization, ease of use, and automation. - **Integrations:** Insightly CRM (9 all-time mentions), Copper (14 all-time mentions); Copper is especially noted for Google Workspace and Slack integration. - **Reporting:** Insightly CRM (6 all-time mentions), Copper (recent reviews cite reporting as a limitation); Insightly CRM offers more advanced reporting and Marketing ROI Analytics. - **Customization:** Insightly CRM (11 all-time mentions for easy customization), Copper (5 all-time mentions); both products are praised, but Insightly CRM receives more frequent mentions. - **Ease of Use:** Insightly CRM (28 all-time mentions), Copper (25 all-time mentions); both products are highly rated, with Copper scoring higher on Ease of Use (9.1 vs 8.4). - **Automation:** Copper (6 all-time mentions), Insightly CRM (automation is less frequently cited); Copper is noted for automating data entry and workflow tasks. ### What are the pros and cons of Insightly CRM vs Copper? Copper's headline strength is its deep Google Workspace integration, while Insightly CRM is most recognized for its ease of use and customization. - **Insightly CRM strengths:** Ease of Use (28 all-time mentions), Easy Customization (11), Feature Richness (9), Integrations (9), Customer Support (8), Reporting (6). - **Insightly CRM trade-offs:** Learning Curve (9), Limited Customization (7), Limited Features (7), Time-Consuming (6), Contact Management complexity (5). - **Copper strengths:** Gmail Integration (16), Integration (16), Seamless Integration (13), Organization (10), Pipeline Management (9), Automation (6), Task Management (7), Easy Customization (5). - **Copper trade-offs:** Limited Features (10), Expensive (9), Missing Features (9), Integration Issues (8), Limited Customization (7). ### Is Insightly CRM or Copper better for small businesses? Copper is the better fit for small businesses, with higher reviewer satisfaction and a strong focus on Google Workspace integration. - **Insightly CRM:** Small-Business is the largest segment, with reviewers highlighting ease of use, customization, and project management as key benefits for small teams. - **Copper:** Small-Business is the largest segment, with reviewers consistently praising its intuitive interface, Google Workspace integration, and fast onboarding for small business workflows. ### Which CRM platform has better integrations? Copper is favored for integrations, especially with Google Workspace and Slack, and has higher all-time integration mention counts. - **Insightly CRM:** Integrations are cited in 9 all-time reviews, with recent mentions of QuickBooks, Slack, and Mailchimp. - **Copper:** Google Workspace integration is cited in 39 all-time reviews, and Slack in 12 all-time reviews, making it the most frequently praised for integrations among reviewers. ### How do Insightly CRM and Copper compare on customer support? Copper scores higher on Quality of Support by 0.6 points, a material difference favoring Copper. - **Insightly CRM:** Reviewers mention responsive support and dedicated customer success managers, but also note occasional delays and challenges with automated help resources. - **Copper:** Reviewers consistently praise Copper's support, highlighting fast responses, helpful onboarding, and effective troubleshooting, with a Quality of Support score of 8.6. ### Which is easier to implement, Insightly CRM or Copper? Copper is rated higher for Ease of Setup by 0.4 points, indicating a smoother implementation experience. - **Insightly CRM:** Reviewers describe setup as straightforward and easy for everyday use, but note a learning curve for advanced features and automation. - **Copper:** Reviewers highlight fast onboarding, minimal training required, and quick adoption, especially for teams already using Google Workspace. ### Which product has better Reporting? Insightly CRM is favored for Reporting, with more advanced features and higher reviewer-cited mention counts. - **Insightly CRM:** Reporting is cited in 6 all-time reviews, with reviewers highlighting detailed reports, dashboard customization, and Marketing ROI Analytics as differentiators. - **Copper:** Recent reviews note limitations in custom reporting and analytics, with basic pipeline data viewing and the need to export data for deeper analysis.