# Cooleaf by ITA Group, Guusto vs Motivosity Comparison

| | Cooleaf by ITA Group | Guusto | Motivosity | 
|---|---|---|---|
| **Star Rating** | 4.9 out of 5 | 4.9 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 909 | 5,366 | 3,449 | 
| **Largest Market Segment** | Mid-Market (69.8% of reviews) | Mid-Market (49.3% of reviews) | Mid-Market (56.3% of reviews) | 
| **Entry Level Price** | No pricing available | Free Per Month | No pricing available | 

---
## Top Pros & Cons

### Cooleaf by ITA Group

Pros:
- Ease of Use (19 reviews)
- Rewards (16 reviews)

Cons:
- Insufficient Points (3 reviews)
- Limited Options (3 reviews)

### Guusto

Pros:
- Ease of Use (759 reviews)
- Gift Cards (399 reviews)

Cons:
- Card Limitations (91 reviews)
- Limited Options (89 reviews)

### Motivosity

Pros:
- Appreciation (491 reviews)
- Peer Recognition (345 reviews)

Cons:
- Limited Options (69 reviews)
- Reward Limitations (59 reviews)

---
## Ratings Comparison
| Rating | Cooleaf by ITA Group | Guusto | Motivosity | 
|---|---|---|---|
  | **Meets Requirements** | 9.8 (573 reviews) | 9.7 (4084 reviews) | 9.4 (1155 reviews) | 
  | **Ease of Use** | 9.7 (583 reviews) | 9.7 (4561 reviews) | 9.4 (3028 reviews) | 
  | **Ease of Setup** | 9.7 (76 reviews) | 9.6 (2036 reviews) | 9.4 (1023 reviews) | 
  | **Ease of Admin** | 9.1 (21 reviews) | 9.6 (382 reviews) | 8.9 (210 reviews) | 
  | **Quality of Support** | 9.8 (512 reviews) | 9.7 (3575 reviews) | 9.3 (837 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.8 (22 reviews) | 9.7 (375 reviews) | 9.4 (206 reviews) | 
  | **Product Direction (% positive)** | 9.5 (552 reviews) | 9.4 (3913 reviews) | 9.1 (1127 reviews) | 

---
## Pricing

### Cooleaf by ITA Group

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Guusto

#### Entry-Level Pricing

Plan: Free

Price: Free Per Month

Description: Single user account

Key Features:
- Send rewards 
- 100+ merchant options
- Web redemption

[Browse all 4 editions](https://www.g2.com/products/guusto/pricing)

#### Free Trial

Yes

### Motivosity

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Team Collaboration

| Product | Score | Reviews |
|---|---|---|
| **Cooleaf by ITA Group** | N/A | N/A |
| **Guusto** | N/A | N/A |
| **Motivosity** | N/A | N/A |

#### Communication

| Feature | Cooleaf by ITA Group | Guusto | Motivosity | 
|---|---|---|---|
| **Status Updates** | Not enough data | Not enough data | Not enough data | 
| **Instant Messaging** | Not enough data | Not enough data | Not enough data | 
| **Activity Feed** | Not enough data | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | Not enough data | 
| **Comments and Voting** | Not enough data | Not enough data | Not enough data | 
| **Discussions** | Not enough data | Not enough data | Not enough data | 
| **User Directory** | Not enough data | Not enough data | Not enough data | 
| **Online Status of Coworkers** | Not enough data | Not enough data | Not enough data | 

#### Content Management

| Feature | Cooleaf by ITA Group | Guusto | Motivosity | 
|---|---|---|---|
| **File Sharing** | Not enough data | Not enough data | Not enough data | 
| **Document Collaboration** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | Not enough data | 
| **Knowledge Base** | Not enough data | Not enough data | Not enough data | 
| **Surveys** | Not enough data | Not enough data | Not enough data | 

#### Productivity Tools

| Feature | Cooleaf by ITA Group | Guusto | Motivosity | 
|---|---|---|---|
| **Task Management** | Not enough data | Not enough data | Not enough data | 
| **Calendar** | Not enough data | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | Not enough data | 
| **Mobile** | Not enough data | Not enough data | Not enough data | 
| **Multi-Language Support** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Cooleaf by ITA Group | Guusto | Motivosity | 
|---|---|---|---|
| **Moderation** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 

### Employee Recognition

| Product | Score | Reviews |
|---|---|---|
| **Cooleaf by ITA Group** | 9.5/10 | 502 |
| **Guusto** | 9.3/10 | 2953 |
| **Motivosity** | 8.5/10 | 780 |

#### Platform Basics

| Feature | Cooleaf by ITA Group | Guusto | Motivosity | 
|---|---|---|---|
| **Reporting** | 9.4 (318 reviews) | 9.1 (1967 reviews) | 8.4 (521 reviews) | 
| **Dashboard** | 9.6 (451 reviews) | 9.4 (2306 reviews) | 9.0 (686 reviews) | 
| **Performance** | 9.7 (444 reviews) | 9.5 (2325 reviews) | 9.2 (636 reviews) | 

#### Platform Content

| Feature | Cooleaf by ITA Group | Guusto | Motivosity | 
|---|---|---|---|
| **Automation** | 9.4 (358 reviews) | 9.3 (2077 reviews) | 8.6 (537 reviews) | 
| **File Sharing** | 9.3 (310 reviews) | 9.0 (1836 reviews) | 7.3 (191 reviews) | 
| **Content Library** | 9.4 (320 reviews) | 9.1 (1915 reviews) | 7.5 (200 reviews) | 

#### Platform Additional Functionality

| Feature | Cooleaf by ITA Group | Guusto | Motivosity | 
|---|---|---|---|
| **Integrations** | 9.4 (309 reviews) | 9.1 (1833 reviews) | 8.3 (460 reviews) | 
| **Mobility** | 9.3 (395 reviews) | 9.3 (2116 reviews) | 8.9 (562 reviews) | 
| **Corporate Discounts** | Feature Not Available | Feature Not Available | 7.6 (422 reviews) | 
| **Employee Engagement** | 9.7 (403 reviews) | 9.4 (2146 reviews) | 9.4 (685 reviews) | 
| **Rewards** | 9.8 (470 reviews) | 9.6 (2588 reviews) | 9.4 (706 reviews) | 

### Rewards and Incentives

| Product | Score | Reviews |
|---|---|---|
| **Cooleaf by ITA Group** | N/A | N/A |
| **Guusto** | 9.0/10 | 2004 |
| **Motivosity** | N/A | N/A |

#### Rewards & Incentives

| Feature | Cooleaf by ITA Group | Guusto | Motivosity | 
|---|---|---|---|
| **Reward Catalog** | Not enough data | 9.5 (1845 reviews) | Not enough data | 
| **Customization** | Not enough data | 9.4 (1701 reviews) | Not enough data | 
| **Bulk Ordering** | Not enough data | 9.2 (1519 reviews) | Not enough data | 
| **Budget Management** | Not enough data | 9.2 (1509 reviews) | Not enough data | 
| **Dashboard** | Not enough data | 9.5 (1746 reviews) | Not enough data | 
| **Analytics & Reporting** | Not enough data | 9.2 (1526 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 9.3 (1565 reviews) | Not enough data | 
| **Integrations** | Not enough data | 9.1 (1463 reviews) | Not enough data | 
| **Reward API** | Not enough data | 9.1 (1483 reviews) | Not enough data | 

#### Agentic AI - Rewards and Incentives

| Feature | Cooleaf by ITA Group | Guusto | Motivosity | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | 7.9 (72 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.0 (72 reviews) | Not enough data | 

### Talent Management

| Product | Score | Reviews |
|---|---|---|
| **Cooleaf by ITA Group** | N/A | N/A |
| **Guusto** | N/A | N/A |
| **Motivosity** | N/A | N/A |

#### Generative AI

| Feature | Cooleaf by ITA Group | Guusto | Motivosity | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### Employee Experience

| Product | Score | Reviews |
|---|---|---|
| **Cooleaf by ITA Group** | 9.4/10 | 35 |
| **Guusto** | N/A | N/A |
| **Motivosity** | 7.6/10 | 54 |

#### Core Features - Employee Experience Software

| Feature | Cooleaf by ITA Group | Guusto | Motivosity | 
|---|---|---|---|
| **Employee Lifecycle Management** | 9.2 (31 reviews) | Not enough data | 7.4 (51 reviews) | 
| **Communication** | 9.6 (34 reviews) | Not enough data | 8.0 (51 reviews) | 

#### People Analytics - Employee Experience Software

| Feature | Cooleaf by ITA Group | Guusto | Motivosity | 
|---|---|---|---|
| **Action Plan** | 9.1 (31 reviews) | Not enough data | 7.5 (50 reviews) | 
| **Productivity** | 9.2 (32 reviews) | Not enough data | 7.3 (50 reviews) | 

#### Advanced Features - Employee Experience Software

| Feature | Cooleaf by ITA Group | Guusto | Motivosity | 
|---|---|---|---|
| **Digital Experience Management** | 9.2 (30 reviews) | Not enough data | 7.4 (48 reviews) | 
| **Benchmarking** | 9.1 (31 reviews) | Not enough data | 7.2 (48 reviews) | 
| **Employee Listening** | 9.6 (30 reviews) | Not enough data | 7.7 (48 reviews) | 

#### Employee Improvement - Employee Experience Software

| Feature | Cooleaf by ITA Group | Guusto | Motivosity | 
|---|---|---|---|
| **Performance Management** | 9.6 (30 reviews) | Not enough data | 7.5 (47 reviews) | 
| **Learning** | 9.6 (32 reviews) | Not enough data | 7.0 (48 reviews) | 
| **Team Building** | 9.8 (34 reviews) | Not enough data | 8.6 (49 reviews) | 

### Employee Intranet

| Product | Score | Reviews |
|---|---|---|
| **Cooleaf by ITA Group** | N/A | N/A |
| **Guusto** | N/A | N/A |
| **Motivosity** | N/A | N/A |

#### Agentic AI - Employee Intranet

| Feature | Cooleaf by ITA Group | Guusto | Motivosity | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 

### Employee Engagement

| Product | Score | Reviews |
|---|---|---|
| **Cooleaf by ITA Group** | 9.5/10 | 346 |
| **Guusto** | N/A | N/A |
| **Motivosity** | 8.5/10 | 735 |

#### Platform Basics

| Feature | Cooleaf by ITA Group | Guusto | Motivosity | 
|---|---|---|---|
| **Performance Benchmarking** | 9.4 (221 reviews) | Not enough data | 8.5 (409 reviews) | 
| **Reporting & Dashboards** | 9.3 (232 reviews) | Not enough data | 8.6 (467 reviews) | 
| **Interoperability** | 9.3 (219 reviews) | Not enough data | 8.2 (342 reviews) | 

#### Platform Content

| Feature | Cooleaf by ITA Group | Guusto | Motivosity | 
|---|---|---|---|
| **Employee Pulse Surveys** | 9.3 (232 reviews) | Not enough data | 8.5 (425 reviews) | 
| **Survey Customization** | 9.4 (221 reviews) | Not enough data | 8.4 (386 reviews) | 
| **Goal and Challenge Creation** | 9.6 (276 reviews) | Not enough data | 8.5 (396 reviews) | 
| **Science-based templates** | 9.2 (192 reviews) | Not enough data | 7.7 (263 reviews) | 

#### Platform Additional Functionality

| Feature | Cooleaf by ITA Group | Guusto | Motivosity | 
|---|---|---|---|
| **Employee Segmenting** | 9.5 (226 reviews) | Not enough data | 8.6 (424 reviews) | 
| **Goal and Challenge Creation** | 9.6 (276 reviews) | Not enough data | 8.5 (396 reviews) | 
| **Peer Recognition** | 9.8 (326 reviews) | Not enough data | 9.6 (651 reviews) | 
| **Social Feedback Portal** | 9.6 (263 reviews) | Not enough data | 9.0 (476 reviews) | 

#### Platform

| Feature | Cooleaf by ITA Group | Guusto | Motivosity | 
|---|---|---|---|
| **Customization ** | 9.3 (182 reviews) | Not enough data | 8.3 (306 reviews) | 
| **Integration APIs** | 9.3 (166 reviews) | Not enough data | 7.9 (261 reviews) | 
| **Internationalization** | 9.4 (170 reviews) | Not enough data | 8.1 (268 reviews) | 
| **User, Role, and Access Management** | 9.5 (190 reviews) | Not enough data | 8.7 (305 reviews) | 
| **Performance** | 9.7 (208 reviews) | Not enough data | 9.2 (322 reviews) | 
| **Mobility** | 9.6 (193 reviews) | Not enough data | 8.9 (299 reviews) | 
| **Reporting** | 9.3 (174 reviews) | Not enough data | 8.3 (292 reviews) | 
| **Dashboards** | 9.6 (203 reviews) | Not enough data | 8.8 (320 reviews) | 

---
## Categories
**Shared Categories (1):** [Employee Recognition Software](https://www.g2.com/categories/employee-recognition)

**Unique to Cooleaf by ITA Group (2):** [Employee Engagement Software](https://www.g2.com/categories/employee-engagement), [Employee Experience Software](https://www.g2.com/categories/employee-experience)

**Unique to Guusto (1):** [Rewards and Incentives Software](https://www.g2.com/categories/rewards-and-incentives)

**Unique to Motivosity (4):** [Employee Engagement Software](https://www.g2.com/categories/employee-engagement), [Employee Experience Software](https://www.g2.com/categories/employee-experience), [Rewards and Incentives Software](https://www.g2.com/categories/rewards-and-incentives), [Employee Intranet Software](https://www.g2.com/categories/employee-intranet)


---
## Reviewer Demographics

### By Company Size

| Segment | Cooleaf by ITA Group | Guusto | Motivosity | 
|---|---|---|---|
| **Small-Business** | 8.4% | 27.3% | 18.7% | 
| **Mid-Market** | 69.8% | 49.3% | 56.3% | 
| **Enterprise** | 21.8% | 23.4% | 25.0% | 

### By Industry

#### Cooleaf by ITA Group

- **Accounting:** 11.0%
- **Information Technology and Services:** 9.3%
- **Hospital & Health Care:** 9.1%
- **Banking:** 7.4%
- **Computer Software:** 6.3%
- **Consumer Services:** 4.5%
- **Staffing and Recruiting:** 3.8%
- **Automotive:** 3.7%
- **Logistics and Supply Chain:** 3.1%
- **Primary/Secondary Education:** 2.5%
- **Other:** 39.5%

#### Guusto

- **Insurance:** 12.3%
- **Financial Services:** 9.6%
- **Hospital & Health Care:** 5.2%
- **Information Technology and Services:** 4.1%
- **Retail:** 3.3%
- **Health, Wellness and Fitness:** 3.2%
- **Real Estate:** 3.0%
- **Computer Software:** 2.7%
- **Hospitality:** 2.6%
- **Accounting:** 2.6%
- **Other:** 51.4%

#### Motivosity

- **Computer Software:** 8.7%
- **Hospital & Health Care:** 7.7%
- **Information Technology and Services:** 7.1%
- **Higher Education:** 5.4%
- **Financial Services:** 5.1%
- **Banking:** 4.4%
- **Insurance:** 4.0%
- **Education Management:** 3.9%
- **Health, Wellness and Fitness:** 3.9%
- **Marketing and Advertising:** 3.5%
- **Other:** 46.4%

---
## Alternatives

### Alternatives to Cooleaf by ITA Group

- [Bonusly](https://www.g2.com/products/bonusly-bonusly/reviews) — 4.7/5 stars (6879 reviews)
- [Kudos](https://www.g2.com/products/kudos/reviews) — 4.8/5 stars (2853 reviews)
- [Nectar](https://www.g2.com/products/nectar/reviews) — 4.7/5 stars (8525 reviews)
- [Awardco](https://www.g2.com/products/awardco/reviews) — 4.9/5 stars (6006 reviews)
- [Workhuman Social Recognition](https://www.g2.com/products/workhuman-social-recognition/reviews) — 4.7/5 stars (2423 reviews)
- [WorkTango](https://www.g2.com/products/worktango/reviews) — 4.7/5 stars (1327 reviews)
- [Bucketlist Rewards](https://www.g2.com/products/bucketlist-rewards/reviews) — 4.8/5 stars (815 reviews)
- [Quantum Workplace](https://www.g2.com/products/quantum-workplace/reviews) — 4.3/5 stars (833 reviews)
- [Achievers](https://www.g2.com/products/achievers/reviews) — 4.6/5 stars (9370 reviews)
- [Vantage Circle](https://www.g2.com/products/vantage-circle/reviews) — 4.7/5 stars (10887 reviews)

### Alternatives to Guusto

- [Nectar](https://www.g2.com/products/nectar/reviews) — 4.7/5 stars (8525 reviews)
- [Awardco](https://www.g2.com/products/awardco/reviews) — 4.9/5 stars (6006 reviews)
- [Kudos](https://www.g2.com/products/kudos/reviews) — 4.8/5 stars (2853 reviews)
- [Bonusly](https://www.g2.com/products/bonusly-bonusly/reviews) — 4.7/5 stars (6879 reviews)
- [Kudoboard](https://www.g2.com/products/kudoboard/reviews) — 4.8/5 stars (1011 reviews)
- [Tremendous](https://www.g2.com/products/tremendous/reviews) — 4.8/5 stars (1227 reviews)
- [Bucketlist Rewards](https://www.g2.com/products/bucketlist-rewards/reviews) — 4.8/5 stars (815 reviews)
- [Achievers](https://www.g2.com/products/achievers/reviews) — 4.6/5 stars (9370 reviews)
- [Giftogram](https://www.g2.com/products/giftogram/reviews) — 4.8/5 stars (1826 reviews)
- [Workhuman Social Recognition](https://www.g2.com/products/workhuman-social-recognition/reviews) — 4.7/5 stars (2423 reviews)

### Alternatives to Motivosity

- [Nectar](https://www.g2.com/products/nectar/reviews) — 4.7/5 stars (8525 reviews)
- [Kudos](https://www.g2.com/products/kudos/reviews) — 4.8/5 stars (2853 reviews)
- [Bonusly](https://www.g2.com/products/bonusly-bonusly/reviews) — 4.7/5 stars (6879 reviews)
- [Awardco](https://www.g2.com/products/awardco/reviews) — 4.9/5 stars (6006 reviews)
- [15Five](https://www.g2.com/products/15five/reviews) — 4.6/5 stars (1904 reviews)
- [Achievers](https://www.g2.com/products/achievers/reviews) — 4.6/5 stars (9370 reviews)
- [Reward Gateway Employee Experience Platform](https://www.g2.com/products/reward-gateway-employee-experience-platform/reviews) — 4.6/5 stars (2882 reviews)
- [Workleap](https://www.g2.com/products/workleap/reviews) — 4.3/5 stars (1075 reviews)
- [Workhuman Social Recognition](https://www.g2.com/products/workhuman-social-recognition/reviews) — 4.7/5 stars (2423 reviews)
- [Xoxoday](https://www.g2.com/products/xoxoday-xoxoday/reviews) — 4.6/5 stars (1580 reviews)

---
## Top Discussions

### Cooleaf by ITA Group

- Title: [What is Cooleaf used for?](https://www.g2.com/discussions/what-is-cooleaf-used-for) — 1 comment
  > **Top comment:** "employee rewards and employee engagement "
- Title: [Would we be able to auto generate Birthday gift certificates from our Leaders from Cooleaf?](https://www.g2.com/discussions/would-we-be-able-to-auto-generate-birthday-gift-certificates-from-our-leaders-from-cooleaf) — 1 comment, 1 upvote
  > **Top comment:** "Hi Lisa! Yes, you can create custom messages from Leaders to automatically send to employees on birthdays, work anniversaries, new hire onboarding, and other..."

### Guusto

- Title: [What role does Guusto play in enhancing employee recognition and rewards programs?](https://www.g2.com/discussions/what-role-does-guusto-play-in-enhancing-employee-recognition-and-rewards-programs) — 2 comments
  > **Top comment:** "It is a great way to share about and celebrate great employee work"
- Title: [What is Guusto used for?](https://www.g2.com/discussions/what-is-guusto-used-for) — 2 comments
  > **Top comment:** "It is used for rewards and incentive for employees. It allows the employee to select what type of reward (giftcard) and from what vendor. Employees also get..."
- Title: [App use for personal gifts](https://www.g2.com/discussions/app-use-for-personal-gifts) — 2 comments, 1 upvote
  > **Top comment:** "Yes!"
- Title: [Do points expire? Can you save them for a large reward?](https://www.g2.com/discussions/do-points-expire-can-you-save-them-for-a-large-reward) — 2 comments, 1 upvote
  > **Top comment:** "Points(gift amount) doesn't expire, you can club them into getting a larger reward."
- Title: [Does Guusto change its vendor partners?](https://www.g2.com/discussions/37073-does-guusto-change-its-vendor-partners) — 2 comments, 1 upvote
  > **Top comment:** "Hi Soph!

Our partnership is always on the lookout for new vendors to add to our current list! We've got a few vendors we're looking to add in the near..."

### Motivosity

- Title: [What is Motivosity used for?](https://www.g2.com/discussions/what-is-motivosity-used-for) — 1 comment
  > **Top comment:** "My company primarily uses Motivosity as a way of providing in-the-moment feedback and rewards for living up to our values. It lets us recognize our..."
- Title: [what's the way to prevent my giving motivosity bucks expiry](https://www.g2.com/discussions/what-s-the-way-to-prevent-my-giving-motivosity-bucks-expiry) — 1 comment
  > **Top comment:** "Give them the day you get them. Why are you so busy you can't take a minute to say thanks to a co-worker. Make it a priority. You may make someone's day by..."
- Title: [n/a](https://www.g2.com/discussions/47451-n-a) — 1 comment, 1 upvote
  > **Top comment:** "How do I create reports in Motivosity?"
- Title: [Rethink questions prompted at survey](https://www.g2.com/discussions/43611-rethink-questions-prompted-at-survey) — 1 comment, 1 upvote
  > **Top comment:** "So a very delayed response, but Brian if I'm being honest.. I wouldn't leave my job for 10% more money. But also, these questions come from Gallup and SHRM,..."
- Title: [How do I create reports in Motivosity?](https://www.g2.com/discussions/42611-how-do-i-create-reports-in-motivosity) — 1 comment, 1 upvote
  > **Top comment:** "How do I create reports in Motivosity?"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cooleaf-by-ita-group-vs-guusto-vs-motivosity)