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At a Glance
Market Segments
Small-Business (51.6% of reviews)
Small-Business (91.4% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Marketing Hub
Star Rating
(14,281)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansKit
Star Rating
(217)4.4 out of 5
Market Segments
Small-Business (91.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about KitHubSpot Marketing Hub vs Kit
When assessing the two solutions, reviewers found Kit easier to use, set up, and administer. Reviewers also preferred doing business with Kit overall.
- Reviewers felt that Kit meets the needs of their business better than HubSpot Marketing Hub.
- When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of HubSpot Marketing Hub over Kit.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Kit
No pricing availableFree Trial
HubSpot Marketing Hub
Free Trial is available
Kit
Free Trial is available
Ratings
Meets Requirements
8.5
9,595
8.7
160
Ease of Use
8.6
11,274
8.7
161
Ease of Setup
8.1
6,996
9.0
65
Ease of Admin
8.5
4,953
9.0
57
Quality of Support
8.7
9,078
8.6
145
Has the product been a good partner in doing business?
8.7
4,871
9.0
52
Product Direction (% positive)
8.8
9,232
8.4
156
Features by Category
Email Marketing
Not enough data
8.6
64
Not enough data
8.5
66
Not enough data
8.8
60
Not enough data
8.4
64
Not enough data
8.7
62
Not enough data
8.5
61
Not enough data
8.6
57
Not enough data
8.3
40
Not enough data
8.4
37
Reporting & Analytics
Not enough data
8.2
50
Not enough data
8.1
63
Generative AI
Not enough data
4.8
11
Not enough data
5.2
11
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
7.9
38
Not enough data
8.1
34
Not enough data
7.6
33
Not enough data
7.7
31
Not enough data
7.7
32
Not enough data
8.0
30
Email Marketing
8.8
5524
|
Verified
Not enough data
8.9
5390
|
Verified
Not enough data
8.6
5384
|
Verified
Not enough data
8.8
5089
|
Verified
Not enough data
Online Marketing
8.5
5231
|
Verified
Not enough data
8.2
4558
|
Verified
Not enough data
8.1
4283
|
Verified
Not enough data
8.1
4804
|
Verified
Not enough data
8.1
4446
|
Verified
Not enough data
Lead Management
8.5
4994
|
Verified
Not enough data
8.1
4727
|
Verified
Not enough data
8.4
4838
|
Verified
Not enough data
8.0
4340
|
Verified
Not enough data
8.4
4777
|
Verified
Not enough data
8.2
4511
|
Verified
Not enough data
8.4
4485
|
Verified
Not enough data
8.4
4493
|
Verified
Not enough data
Campaign Management
8.2
4083
|
Verified
Not enough data
7.9
3671
|
Verified
Not enough data
7.9
3621
|
Verified
Not enough data
7.2
2767
|
Verified
Not enough data
Social
7.7
3725
|
Verified
Not enough data
8.1
4130
|
Verified
Not enough data
8.1
4096
|
Verified
Not enough data
8.0
3977
|
Verified
Not enough data
7.7
3199
|
Verified
Not enough data
Reporting & Analytics
8.3
5144
|
Verified
Not enough data
8.0
4809
|
Verified
Not enough data
7.6
3960
|
Verified
Not enough data
7.5
3644
|
Verified
Not enough data
7.7
4062
|
Verified
Not enough data
Platform
8.0
3496
|
Verified
Not enough data
8.5
3525
|
Verified
Not enough data
8.7
3484
|
Verified
Not enough data
8.0
2464
|
Verified
Not enough data
7.4
2363
|
Verified
Not enough data
8.6
3314
|
Verified
Not enough data
7.9
2536
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.8
288
Not enough data
6.8
287
Not enough data
6.8
286
Not enough data
6.6
288
Not enough data
6.6
286
Not enough data
6.7
288
Not enough data
Integration
8.4
3508
|
Verified
Not enough data
8.0
3193
|
Verified
Not enough data
8.1
2979
|
Verified
Not enough data
Lead Intelligence
7.8
1155
|
Verified
Not enough data
7.9
1188
Not enough data
8.1
1236
Not enough data
Lead Management
8.3
1326
Not enough data
7.5
1154
Not enough data
8.0
1210
Not enough data
Marketing Campaigns
7.9
1174
Not enough data
7.3
1062
Not enough data
7.5
1119
Not enough data
7.8
1103
|
Verified
Not enough data
8.1
1265
Not enough data
Campaign Execution
7.8
1154
Not enough data
7.8
1087
Not enough data
7.7
1032
Not enough data
8.7
1403
Not enough data
Agentic AI - Account Data Management
6.4
91
Not enough data
6.7
91
Not enough data
6.6
90
Not enough data
6.8
92
Not enough data
6.5
91
Not enough data
Messenger
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Not enough data
Channels
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Not enough data
Customers
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Not enough data
Design and Customization
6.8
85
Not enough data
7.5
82
Not enough data
7.7
84
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Not enough data
Integrations
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
281
Not enough data
7.7
274
Not enough data
7.2
254
Not enough data
7.3
248
Not enough data
6.9
245
Not enough data
7.4
258
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.7
252
Not enough data
7.2
235
Not enough data
8.2
279
Not enough data
8.3
283
Not enough data
Reporting
8.4
307
Not enough data
8.3
293
Not enough data
8.1
296
Not enough data
Platform Basics
8.5
240
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
235
Not enough data
7.9
230
Not enough data
Platform Additional Functionality
8.3
256
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.8
23
Not enough data
7.2
23
Not enough data
Platform Basics
8.2
556
Not enough data
8.5
638
Not enough data
Platform Reporting
8.4
654
Not enough data
8.6
697
Not enough data
Content & Collaboration
8.3(won by default)
1273
Not enough data
8.3(won by default)
1327
Not enough data
8.1(won by default)
1018
Not enough data
8.3(won by default)
1093
Not enough data
8.7(won by default)
1404
Not enough data
8.3(won by default)
965
Not enough data
Social Management
8.2(won by default)
2191
Not enough data
8.6(won by default)
2366
Not enough data
8.4(won by default)
2103
Not enough data
8.3(won by default)
2249
Not enough data
8.0(won by default)
1670
Not enough data
8.2(won by default)
950
Not enough data
7.3(won by default)
325
Not enough data
Agentic AI - Social Media Management
6.8(won by default)
72
Not enough data
7.0(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
6.8(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
7.0(won by default)
71
Not enough data
7.0(won by default)
73
Not enough data
Platform Basics
8.1
427
Not enough data
8.0
436
Not enough data
Platform Data
8.0
432
Not enough data
7.9
430
Not enough data
8.5
481
Not enough data
8.2
435
Not enough data
Platform Additional Functionality
8.0
420
Not enough data
8.2
441
Not enough data
8.2
436
Not enough data
Agentic AI - Customer Journey Analytics
6.6
84
Not enough data
6.7
83
Not enough data
6.7
84
Not enough data
6.8
84
Not enough data
Platform Interoperability
8.0
593
Not enough data
Agentic AI - Social Media Advertising
7.2
62
Not enough data
7.2
61
Not enough data
7.1
58
Not enough data
7.1
61
Not enough data
7.1
62
Not enough data
7.5
67
Not enough data
Social Functionality
8.2
1311
Not enough data
Campaign Management
8.3
1327
Not enough data
8.2
1264
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1192
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Not enough data
Platform
8.3
1162
Not enough data
8.2
1309
Not enough data
8.8
1335
Not enough data
8.8
1359
Not enough data
8.6
1183
Not enough data
8.3
1309
Not enough data
8.6
1348
Not enough data
8.4
1054
Not enough data
8.4
1248
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1357
|
Verified
Not enough data
7.9
1395
|
Verified
Not enough data
7.9
1279
|
Verified
Not enough data
8.1
1317
|
Verified
Not enough data
Page Optimization
8.1
1182
|
Verified
Not enough data
8.0
1291
|
Verified
Not enough data
8.1
1330
|
Verified
Not enough data
7.8
1219
|
Verified
Not enough data
Integrations
7.4
754
|
Verified
Not enough data
8.7
1245
|
Verified
Not enough data
8.5
1243
|
Verified
Not enough data
Generative AI
7.1
347
Not enough data
Agentic AI - Landing Page Builders
6.5
84
Not enough data
Agentic AI - Account-Based Analytics
7.0
78
Not enough data
7.2
77
Not enough data
7.0
79
Not enough data
7.2
80
Not enough data
7.1
78
Not enough data
Lead Intelligence
8.0
792
Not enough data
8.3
825
Not enough data
8.3
842
Not enough data
Lead Management
8.4
909
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
813
Not enough data
7.6
719
Not enough data
7.8
780
Not enough data
8.0
775
Not enough data
8.2
886
Not enough data
8.1
830
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2232
|
Verified
Not enough data
8.3
2671
|
Verified
Not enough data
8.0
2441
|
Verified
Not enough data
8.5
2472
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2870
|
Verified
Not enough data
8.3
3110
|
Verified
Not enough data
7.8
2371
|
Verified
Not enough data
8.1
2557
|
Verified
Not enough data
8.0
2389
|
Verified
Not enough data
7.5
533
Not enough data
Agentic AI - Marketing Analytics
6.7
169
Not enough data
6.9
162
Not enough data
6.6
164
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Kit share no categories
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Kit is categorized as Email Marketing
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kit
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Marketing and Advertising
25.5%
Health, Wellness and Fitness
7.2%
Management Consulting
4.8%
Professional Training & Coaching
3.8%
Writing and Editing
3.4%
Other
55.3%
Alternatives
Discussions
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JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
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VR
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What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Is ConvertKit better than MailChimp?
4 Comments
ME
Yes, extremely. There are so many things you can do with Convertkit that you can't with MailChimp. Some highlights: Advanced tagging to really organize your...Read more
What is ConvertKit used for?
2 Comments
JL
Email marketing, landing pages, marketing automations, and recently they added the ability to sell digital products and email subscriptions. The core is...Read more
Does ConvertKit have a free plan?
1 Comment
DS
No- They have a trial period and then you will be asked to convert to a paid subscription. Read more
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