# Kit, Viral Loops vs Retention.com Comparison | | Kit | Viral Loops | Retention.com | |---|---|---|---| | **Star Rating** | 4.4 out of 5 | 4.0 out of 5 | 4.5 out of 5 | | **Total Reviews** | 233 | 41 | 123 | | **Largest Market Segment** | Small-Business (92.0% of reviews) | Small-Business (92.5% of reviews) | Small-Business (87.5% of reviews) | | **Entry Level Price** | No pricing available | Starting at $35.00 Per Month | $0.10 1 lead | --- ## Top Pros & Cons ### Kit Pros: - Ease of Use (7 reviews) - Automation AI (4 reviews) Cons: - Expensive (3 reviews) - Lead Management (2 reviews) ### Viral Loops Pros: - Ease of Use (10 reviews) - Customer Support (9 reviews) Cons: - Limited Customization (2 reviews) - Limited Functionality (2 reviews) ### Retention.com Pros: - Ease of Use (8 reviews) - Easy Setup (7 reviews) Cons: - Lead Quality (3 reviews) - Contact Management (1 reviews) --- ## Ratings Comparison | Rating | Kit | Viral Loops | Retention.com | |---|---|---|---| | **Meets Requirements** | 8.7 (169 reviews) | 8.1 (37 reviews) | 9.0 (74 reviews) | | **Ease of Use** | 8.6 (171 reviews) | 8.2 (38 reviews) | 9.0 (74 reviews) | | **Ease of Setup** | 8.8 (75 reviews) | 8.6 (28 reviews) | 8.5 (44 reviews) | | **Ease of Admin** | 9.0 (57 reviews) | 8.4 (18 reviews) | 9.1 (38 reviews) | | **Quality of Support** | 8.6 (152 reviews) | 8.7 (34 reviews) | 8.8 (71 reviews) | | **Has the product been a good partner in doing business?** | 9.0 (52 reviews) | 9.0 (16 reviews) | 9.3 (38 reviews) | | **Product Direction (% positive)** | 8.3 (163 reviews) | 9.0 (34 reviews) | 8.4 (71 reviews) | --- ## Pricing ### Kit #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Viral Loops #### Entry-Level Pricing Plan: Start-Up Price: Starting at $35.00 Per Month Description: Up to 1,000 Participants Key Features: - Lead Generation Campaigns - Basic Integrations - Basic Fraud Identification [Browse all 4 editions](https://www.g2.com/products/viral-loops/pricing) #### Free Trial Yes ### Retention.com #### Entry-Level Pricing Plan: Product #1: Grow Price: $0.10 1 lead Description: Get valid, deliverable email addresses of your website visitors who left without a form fill. Key Features: - Identify up to 40% of site visitors - Validated, deliverable emails - Pay only for what you use [Browse all 2 editions](https://www.g2.com/products/retention-com/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Email Marketing | Product | Score | Reviews | |---|---|---| | **Kit** | 7.7/10 | 78 | | **Viral Loops** | N/A | N/A | | **Retention.com** | N/A | N/A | #### Email Marketing | Feature | Kit | Viral Loops | Retention.com | |---|---|---|---| | **Email and Mobile Preview** | 8.7 (69 reviews) | Not enough data | Not enough data | | **Manage Email Lists** | 8.6 (74 reviews) | Not enough data | Not enough data | | **High-Volume Sending** | 8.9 (64 reviews) | Not enough data | Not enough data | | **Building and Personalizing Emails** | 8.5 (70 reviews) | Not enough data | Not enough data | | **Sending Outbound Emails** | 8.8 (66 reviews) | Not enough data | Not enough data | | **Manage Email Deliverability** | 8.5 (64 reviews) | Not enough data | Not enough data | | **Automated Email Responses** | 8.7 (60 reviews) | Not enough data | Not enough data | | **Multi-user Account** | 8.3 (42 reviews) | Not enough data | Not enough data | | **Surveys** | 8.4 (37 reviews) | Not enough data | Not enough data | #### Reporting & Analytics | Feature | Kit | Viral Loops | Retention.com | |---|---|---|---| | **A/B Testing** | 8.2 (52 reviews) | Not enough data | Not enough data | | **Basic Reporting** | 8.2 (66 reviews) | Not enough data | Not enough data | #### Generative AI | Feature | Kit | Viral Loops | Retention.com | |---|---|---|---| | **AI Text Generation** | 4.8 (11 reviews) | Not enough data | Not enough data | | **AI Text Summarization** | 5.2 (11 reviews) | Not enough data | Not enough data | #### Agentic AI - Email Marketing | Feature | Kit | Viral Loops | Retention.com | |---|---|---|---| | **Autonomous Task Execution** | 6.4 (6 reviews) | Not enough data | Not enough data | | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | 6.4 (6 reviews) | Not enough data | Not enough data | | **Cross-system Integration** | 6.7 (7 reviews) | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | #### Integration | Feature | Kit | Viral Loops | Retention.com | |---|---|---|---| | **Data Import & Export Tools** | 7.9 (38 reviews) | Not enough data | Not enough data | | **Integration APIs** | 8.1 (34 reviews) | Not enough data | Not enough data | | **Breadth of Partner Applications** | 7.6 (33 reviews) | Not enough data | Not enough data | | **CRM Integration** | 7.7 (31 reviews) | Not enough data | Not enough data | | **Social Media Integration** | 7.7 (32 reviews) | Not enough data | Not enough data | | **E-Commerce Integration** | 8.0 (30 reviews) | Not enough data | Not enough data | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **Kit** | N/A | N/A | | **Viral Loops** | N/A | N/A | | **Retention.com** | N/A | N/A | #### Lead Generation | Feature | Kit | Viral Loops | Retention.com | |---|---|---|---| | **Lead Builder** | Not enough data | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | ### SMS Marketing | Product | Score | Reviews | |---|---|---| | **Kit** | N/A | N/A | | **Viral Loops** | N/A | N/A | | **Retention.com** | 6.3/10 | 5 | #### Text Messaging | Feature | Kit | Viral Loops | Retention.com | |---|---|---|---| | **Bulk SMS** | Not enough data | Not enough data | Not enough data | | **Two-Way Text Messaging** | Not enough data | Not enough data | Feature Not Available | | **Text Scheduler** | Not enough data | Not enough data | Feature Not Available | | **Automatic Replies** | Not enough data | Not enough data | Feature Not Available | | **Automatic URL Shortening** | Not enough data | Not enough data | Feature Not Available | | **MMS Marketing** | Not enough data | Not enough data | Feature Not Available | | **Personalization** | Not enough data | Not enough data | Feature Not Available | | **Transactional SMS** | Not enough data | Not enough data | Feature Not Available | #### SMS Platform | Feature | Kit | Viral Loops | Retention.com | |---|---|---|---| | **Reporting** | Not enough data | Not enough data | 6.3 (5 reviews) | | **Automation** | Not enough data | Not enough data | Feature Not Available | | **White Label** | Not enough data | Not enough data | Feature Not Available | | **Text-to-Landline** | Not enough data | Not enough data | Feature Not Available | | **Short Codes** | Not enough data | Not enough data | Feature Not Available | | **API Integration** | Not enough data | Not enough data | Feature Not Available | #### Agentic AI - SMS Marketing | Feature | Kit | Viral Loops | Retention.com | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Visitor Identification | Product | Score | Reviews | |---|---|---| | **Kit** | N/A | N/A | | **Viral Loops** | N/A | N/A | | **Retention.com** | N/A | N/A | #### Agentic AI - Visitor Identification | Feature | Kit | Viral Loops | Retention.com | |---|---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | ### Identity Resolution | Product | Score | Reviews | |---|---|---| | **Kit** | N/A | N/A | | **Viral Loops** | N/A | N/A | | **Retention.com** | N/A | N/A | #### Agentic AI - Firewall Software | Feature | Kit | Viral Loops | Retention.com | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | ### Personalization | Product | Score | Reviews | |---|---|---| | **Kit** | N/A | N/A | | **Viral Loops** | N/A | N/A | | **Retention.com** | N/A | N/A | #### Agentic AI - Personalization | Feature | Kit | Viral Loops | Retention.com | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | --- ## Categories **Unique to Kit (1):** [Email Marketing Software](https://www.g2.com/categories/email-marketing) **Unique to Viral Loops (1):** [Other Marketing Software](https://www.g2.com/categories/other-marketing) **Unique to Retention.com (5):** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Personalization Software](https://www.g2.com/categories/personalization), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Other Marketing Software](https://www.g2.com/categories/other-marketing) --- ## Reviewer Demographics ### By Company Size | Segment | Kit | Viral Loops | Retention.com | |---|---|---|---| | **Small-Business** | 92.0% | 92.5% | 87.5% | | **Mid-Market** | 6.2% | 7.5% | 12.5% | | **Enterprise** | 1.8% | 0% | 0% | ### By Industry #### Kit - **Marketing and Advertising:** 25.7% - **Health, Wellness and Fitness:** 6.9% - **Management Consulting:** 4.6% - **Professional Training & Coaching:** 3.7% - **Writing and Editing:** 3.2% - **Design:** 3.2% - **Entertainment:** 3.2% - **E-Learning:** 2.8% - **Financial Services:** 2.8% - **Information Services:** 2.8% - **Other:** 41.3% #### Viral Loops - **Marketing and Advertising:** 20.0% - **Financial Services:** 12.5% - **Entertainment:** 7.5% - **Health, Wellness and Fitness:** 7.5% - **Consulting:** 5.0% - **Logistics and Supply Chain:** 5.0% - **Accounting:** 2.5% - **Alternative Medicine:** 2.5% - **Apparel & Fashion:** 2.5% - **Arts and Crafts:** 2.5% - **Other:** 32.5% #### Retention.com - **Consumer Goods:** 14.4% - **Retail:** 11.7% - **Marketing and Advertising:** 11.7% - **Health, Wellness and Fitness:** 9.9% - **Apparel & Fashion:** 7.2% - **Food & Beverages:** 5.4% - **Cosmetics:** 3.6% - **Financial Services:** 3.6% - **Non-Profit Organization Management:** 3.6% - **Online Media:** 2.7% - **Other:** 26.1% --- ## Alternatives ### Alternatives to Kit - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12965 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2566 reviews) - [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1109 reviews) - [Sendfox](https://www.g2.com/products/sendfox/reviews) — 3.9/5 stars (32 reviews) - [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (740 reviews) - [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7392 reviews) - [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews) - [Twilio SendGrid Email Marketing Campaigns](https://www.g2.com/products/twilio-sendgrid-email-marketing-campaigns/reviews) — 4.0/5 stars (324 reviews) - [EmailOctopus](https://www.g2.com/products/emailoctopus/reviews) — 4.2/5 stars (46 reviews) - [AWeber](https://www.g2.com/products/aweber/reviews) — 4.2/5 stars (649 reviews) ### Alternatives to Viral Loops - [Thinkific](https://www.g2.com/products/thinkific/reviews) — 4.5/5 stars (400 reviews) - [Google Trends](https://www.g2.com/products/google-trends/reviews) — 4.6/5 stars (266 reviews) - [Botdog](https://www.g2.com/products/botdog/reviews) — 4.9/5 stars (62 reviews) - [E-goi](https://www.g2.com/products/e-goi/reviews) — 4.6/5 stars (56 reviews) - [Leadsie](https://www.g2.com/products/leadsie/reviews) — 4.9/5 stars (58 reviews) - [Prelaunch.com](https://www.g2.com/products/prelaunch-com/reviews) — 4.7/5 stars (51 reviews) - [Akismet](https://www.g2.com/products/akismet/reviews) — 4.6/5 stars (40 reviews) - [Syllaby](https://www.g2.com/products/syllaby/reviews) — 4.8/5 stars (47 reviews) - [Belong NFT Memberships and Tickets](https://www.g2.com/products/belong-nft-memberships-and-tickets/reviews) — 4.5/5 stars (42 reviews) - [redirect.pizza](https://www.g2.com/products/redirect-pizza/reviews) — 4.9/5 stars (41 reviews) ### Alternatives to Retention.com - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1353 reviews) - [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1185 reviews) - [Customers.ai](https://www.g2.com/products/customers-ai/reviews) — 4.8/5 stars (429 reviews) - [Listrak](https://www.g2.com/products/listrak/reviews) — 4.5/5 stars (305 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9096 reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9652 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1430 reviews) - [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) — 4.4/5 stars (1109 reviews) - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 4.0/5 stars (947 reviews) --- ## Top Discussions ### Kit - Title: [Is ConvertKit better than MailChimp?](https://www.g2.com/discussions/is-convertkit-better-than-mailchimp) — 4 comments > **Top comment:** "Yes, I believe so. I was advised by a few digital marketers to avoid MailChimp" - Title: [What is ConvertKit used for?](https://www.g2.com/discussions/what-is-convertkit-used-for) — 2 comments > **Top comment:** "Email marketing, landing pages, marketing automations, and recently they added the ability to sell digital products and email subscriptions. The core is..." - Title: [Does ConvertKit have a free plan?](https://www.g2.com/discussions/does-convertkit-have-a-free-plan) — 1 comment > **Top comment:** "No- They have a trial period and then you will be asked to convert to a paid subscription. " ### Viral Loops No discussions available for this product. ### Retention.com - Title: [What is GetEmails?](https://www.g2.com/discussions/what-is-getemails) — 1 comment > **Top comment:** "Get emails places a pixel on your website and sends you email addresses based on new IP. Their data used to be high quality and then recently they started..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/convertkit-kit-vs-viral-loops-vs-retention-com)